Equippo.com
Equippo.com is a Swiss-based online marketplace for buying and selling used construction equipment, serving construction firms, rental companies, and individual buyers across 80+ countries via AI-powered pricing, full-service inspections, logistics, and an industry-first Money-Back Guarantee.
- Company typePrivate
- Founded2014
- HeadquartersZug, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Equippo.com does
Equippo.com operates an online marketplace for buying and selling used construction equipment, founded in 2014 and headquartered in Zug, Switzerland. The platform serves mid-to-large construction companies, equipment rental firms, and individual buyers and sellers across 80+ countries, connecting them through a full-service transaction model rather than a simple listing board. Equippo handles the entire transaction lifecycle: AI-powered price evaluation, professional onsite inspection (40-80+ points per machine), listing creation, multi-channel marketing across 10+ classifieds websites, multilingual lead handling, secure payment collection, logistics coordination with delivery risk assumed, and an industry-first Money-Back Guarantee (5-day/25-engine-hour buyer protection).
The technology stack centers on an AI pricing engine that combines real-time and historic market transaction data with equipment condition and configuration to produce valuations, exposed publicly through the free Fleet Value Cockpit tool. Named enterprise seller customers include Loxam, Vinci Construction Terrassement, Eiffage, Bouygues, Max Bögl, and Mateco. The company monetizes through commissions on completed equipment sales, a 5% Pay at Delivery fee (minimum €350), and logistics/delivery markups, with free inspection and price evaluation acting as a seller acquisition funnel. The company maintains offices in Zug, Rotterdam, Paris, and Schönefeld with sales coverage spanning Belgium, Spain, and Poland.
Strategic investors include Wallenius Wilhelmsen Group (lead investor, February 2022 round), Sumitomo Corporation (strategic investor, September 2019), b-to-v Partners, Venture Incubator AG, and Technology Fund. The 2018 acquisition of German marketplace Sellma marked the first major M&A. Recent product expansion (Fleet Solutions apps 2022, Carbon Monitoring Tool 2023) signals a pivot toward fleet management and ESG software revenue layered on the core marketplace.
Equippo.com firmographics
Firmographics- Name
- Equippo.com
- Legal name
- Equippo AG
- Website
- https://equippo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equippo.com is a Swiss-based online marketplace for buying and selling used construction equipment, serving construction firms, rental companies, and individual buyers across 80+ countries via AI-powered pricing, full-service inspections, logistics, and an industry-first Money-Back Guarantee.
- Ownership category
- akta.pro rank
Equippo.com industry classification
Industry- Product category
- Construction Equipment Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (425120)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Equippo.com is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Equippo.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Commission on Equipment Sales: Equippo charges a commission fee on completed equipment sales. The seller receives payment minus Equippo's fee after the buyer pays the invoice. The platform handles the entire transaction including inspection, multilingual lead handling, payment collection, and delivery coordination.
- Payment Processing Fee (Pay at Delivery): A 5% fee with a minimum of €350 applies for the 'Pay at Delivery' option, which allows buyers to pay only when the machine is delivered to their location. This is a transaction-based fee charged on top of the equipment price.
- Logistics and Delivery: Equippo handles logistics coordination for equipment delivery, invoicing the final price including transport costs to buyers. The company assumes delivery risk and uses its own transport network.
- Inspection and Price Evaluation Services: Free onsite inspection and AI-powered price evaluation are provided to sellers at no upfront cost. These services are bundled into the commission model, supporting seller acquisition and listing quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace Listings with Buy Now or Offer pricing |
| Freemium | Pay-as-you-go | Free Price Evaluation for Sellers |
| Transaction based/ take rate | Pay-as-you-go | Full-Service Selling Commission |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Equippo.com product offering
Product offeringCore offering
Equippo operates a full-service online marketplace for buying and selling used construction equipment, serving as an intermediary between fleet owners and global buyers. The platform handles the complete transaction lifecycle including AI-powered pricing evaluations, expert equipment inspections, professional listing creation, multi-channel marketing, multilingual lead handling, secure payment collection, logistics coordination with delivery risk, and buyer protection via a 5-day money-back guarantee.
Product overview
Equippo operates as a digital marketplace platform for used construction equipment, comprising three core offerings: the Equippo Marketplace (full-service online marketplace with inspection reports, delivery, and buyer protection), Equippo Auctions (online auction platform with Money-Back Guarantee launched in 2018), and Fleet Solutions (software tools including the AI-powered Fleet Value Cockpit for price evaluations and carbon monitoring for sustainability). The platform spans 14 equipment subcategories covering aerial platforms, asphalt equipment, cranes, crushing & screening, dozers, dump trucks, excavators, loaders, rollers, telescopic forklifts, and trucks. Additional services include Trusted Shops buyer protection, pay-at-delivery payment options, and free price evaluations powered by AI analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Fleet Value Cockpit: AI-powered fleet evaluation tool that provides current market values for construction equipment using real-time and historic market prices combined with technical condition and configuration analysis.
- Equippo Auction
Products and services
- Equippo Marketplace A full-service online marketplace for used construction equipment featuring fully inspected listings with detailed pictures, videos, and functional test reports. Enables buyers to purchase equipment with delivery to jobsite, money-back guarantee, and pay-at-delivery options. Targets construction companies, equipment rental firms, and fleet owners buying and selling excavators, loaders, cranes, aerial platforms, dump trucks, and other heavy machinery.
- Equippo Auctions Online auction platform for used construction equipment, launched in 2018, featuring the industry-first Money-Back Guarantee allowing buyers to test equipment for 5 days or 25 engine hours with full refund if unsatisfied. Designed for sellers seeking time-bound auction-based pricing and buyers looking for vetted used equipment with added protection.
- Fleet Value Cockpit AI-powered free price evaluation tool for fleet owners that calculates current market value of construction equipment using real-time market data, historic prices, and technical condition assessments. Targets construction fleet owners and equipment sellers with no commitment to sell required.
- Carbon Monitoring Tool Environmental sustainability tool launched in May 2023 enabling construction companies to monitor and track fleet emissions, supporting green construction initiatives and net-zero emissions efforts. Designed for fleet operators focused on sustainability goals and reducing environmental impact across their equipment portfolios.
Quantifiable outcome
- Over 5,000 equipment units sold since 2014
- +3 more outcomes
Companies that use Equippo.com
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Equippo.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature4 records
Equippo.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and flagship.
- Trusted ShopssupportingTrusted Shops provides buyer protection and a trustmark for Equippo's marketplace. Equippo carries the Trusted Shops Trustmark, and buyers receive free buyer protection covering their payment in the rare event of delivery issues.
- Vinci Construction TerrassementflagshipVinci Construction Terrassement, a major construction company, partnered with Equippo in 2018 to sell used equipment online. This was one of Equippo's first major enterprise seller relationships, validating the platform for large-scale fleet disposals.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Equippo.com competitors and assessment
Company assessmentDirect peers
- Truck1: European online marketplace for used commercial vehicles and construction equipment. Comparable multi-category B2B marketplace with cross-border buyer traffic.
- IronPlanet: Online marketplace for used heavy equipment, now part of RB Global. Competes head-to-head with Equippo's auction format and inspection-based listings across similar buyer and seller segments.
- Mascus: Europe-headquartered online marketplace for used heavy machinery, trucks, and agricultural equipment. Closest pure-play marketplace peer with overlapping European footprint and customer base.
- AuctionTime: Online auction platform for farm and construction equipment operated by RB Global. Comparable transaction-based sales model with inspection reports and time-bound bidding.
- MachineryTrader: Long-running online listing marketplace for new and used construction equipment. Comparable as a B2B listing destination, though Equippo layers on inspection, logistics, and money-back guarantees.
- BAS World: Dutch-headquartered marketplace for used trucks, trailers, and construction equipment with global shipping. Comparable in European footprint, end-to-end logistics, and cross-border buyer reach.
Broad incumbents
- Caterpillar Cat Used: OEM-direct used equipment program from Caterpillar, offering certified pre-owned machines. Competes on trust and warranty-backed offerings rather than marketplace breadth.
- RB Global (Ritchie Bros. Auctioneers): Global auction and marketplace operator for used heavy equipment, trucks, and agricultural assets through Ritchie Bros., IronPlanet, and AuctionTime. Most directly comparable incumbent at much greater scale and broader geographic reach.
- Komatsu Used Equipment: OEM-affiliated used equipment sales channel from Komatsu. Comparable as an alternative sales channel for premium inventory with brand-backed inspection.
- Volvo CE Used Equipment: OEM used-equipment marketplace operated by Volvo Construction Equipment. Comparable as a brand-controlled channel competing for premium construction machine listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Equippo.com social profiles
Digital presenceEquippo.com compliance and trust
Trust signalCompliance1 record
Equippo.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equippo.com leadership team
Management profileNumber of profiles
Profiles11 records
Equippo.com subsidiaries and ownership
Company hierarchySubsidiaries1 record
Equippo.com funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equippo.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equippo.com
What does Equippo.com do?
Equippo operates a full-service online marketplace for buying and selling used construction equipment, serving as an intermediary between fleet owners and global buyers. The platform handles the complete transaction lifecycle including AI-powered pricing evaluations, expert equipment inspections, professional listing creation, multi-channel marketing, multilingual lead handling, secure payment collection, logistics coordination with delivery risk, and buyer protection via a 5-day money-back guarantee.
Is Equippo.com a public or private company?
Equippo.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Equippo.com founded?
Equippo.com was founded in 2014. It employs 11 to 50 people.
Where is Equippo.com based?
Equippo.com is headquartered in Zug, Switzerland, in the Europe region.
How does Equippo.com make money?
Four revenue lines are on record. Commission on Equipment Sales are the primary driver. The others are payment Processing Fee (Pay at Delivery), logistics and Delivery and inspection and Price Evaluation Services.
Who are Equippo.com's main competitors?
Direct peers on record are Truck1, IronPlanet, Mascus, AuctionTime, MachineryTrader and BAS World. Broad incumbents are Caterpillar Cat Used, RB Global (Ritchie Bros. Auctioneers), Komatsu Used Equipment and Volvo CE Used Equipment.
Does Equippo.com have an API?
No public API is recorded for Equippo.com.
What industry is Equippo.com in?
Equippo.com's product category is Construction Equipment Marketplace. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 425120 and its SIC code is 5082.