Lifetime

What Lifetime does

Lifetime is a private American cable television network and digital media brand operating as a wholly owned label within A+E Television Networks, LLC (doing business as A+E Global Media), itself a media conglomerate jointly held by Hearst Communications and The Walt Disney Company. Founded in 1984 and headquartered at 235 E. 45th Street, New York, with an operations support site in Stamford, Connecticut, Lifetime produces and distributes original movies, reality series, and documentaries targeted primarily at female audiences. The network operates a multi-platform content ecosystem: a linear broadcast channel distributed through U.S. pay-TV providers, owned streaming via play.mylifetime.com and the Lifetime Movie Club subscription VOD service, dedicated mobile apps (iOS, Android, Kindle), smart TV apps on Apple TV, Roku, Android TV, Amazon Fire TV, and Samsung TV, Chromecast support, and content licensing to third-party platforms — most notably Netflix, where Lifetime originals have dominated the Top 10 chart as of April 2026.

The company's core products include the flagship Lifetime TV Network, the Lifetime Movie Club SVOD, flagship franchises such as the 'Love of a Lifetime' original movie series and reality hits like 'Married at First Sight,' 'Dance Moms,' and 'Little Women: LA,' plus a recently launched vertical microdrama series, 'Tides of Temptation,' executive produced by Taye Diggs. Recent product launches also include the 2026 original movie slate headlined by talent partnerships with Queen Latifah (Flavor Unit Entertainment) and Taraji P. Henson (TPH Entertainment with Fox Entertainment Studios).

Lifetime monetizes through three documented revenue streams: (1) advertising revenue from selling commercial inventory across its linear and digital properties to advertisers targeting its female audience; (2) recurring subscription fees from Lifetime Movie Club, promoted with a 7-day free trial; and (3) content licensing royalties, principally through the Netflix arrangement. Go-to-market is a hybrid enterprise-and-distribution model: an internal content-production function supported by executive production deals with A-list talent, distribution across owned channels and third-party streaming platforms, and marketing primarily through organic social (Facebook, X, YouTube, Instagram, TikTok), owned website/content hub (mylifetime.com), email newsletter, and PR/earned media, including high-profile Variety Power of Women sponsorships.

Name

Lifetime

Legal name

A&E Television Networks, LLC

Website

https://mylifetime.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lifetime is an A+E Global Media-owned cable TV network and digital platform producing original movies, reality series, and vertical microdramas primarily for female audiences, monetized through advertising, Lifetime Movie Club SVOD subscriptions, and Netflix content licensing.

Ownership category

akta.pro rank

NAICS

Motion Picture and Video Industries (5121), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• Cable television network
• Original movie production
• Video streaming service
• Subscription video on demand
• Female-focused entertainment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Revenue: Lifetime generates advertising revenue from its linear broadcast channel and digital properties, selling commercial inventory to advertisers targeting its female audience demographic.
2. Subscription / VOD Services: Lifetime offers a subscription video-on-demand service, Lifetime Movie Club, which provides streaming access to the network's movie library for a recurring subscription fee. The service is promoted with a 7-day free trial.
3. Content Licensing: Lifetime licenses its original movie content to third-party streaming platforms, including a content licensing arrangement with Netflix where Lifetime movies appear on Netflix's Top 10 chart.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lifetime is a women's-targeted cable television network and digital media brand that produces, programs, and distributes original scripted movies, reality series, and now vertical microdramas across linear broadcast TV, owned streaming platforms, smart TV apps, and third-party licensing partners. Its core commercial offerings are the Lifetime TV linear channel, the play.mylifetime.com ad-supported streaming player, and the Lifetime Movie Club subscription VOD service, with content reach extended through Netflix licensing and a multi-app footprint on iOS, Android, and connected TV devices.

Product overview

Lifetime is a television network and digital media company owned by A+E Global Media, offering a multi-platform entertainment ecosystem. The core product is the Lifetime TV network featuring original movies under the 'Love of a Lifetime' franchise and reality series. Digital distribution includes the Lifetime Movie Club subscription streaming service, mobile apps (iOS/Android), smart TV apps (Apple TV, Roku, Android TV, Amazon Fire TV, Samsung TV), and the web streaming player at play.mylifetime.com. Lifetime has recently expanded into vertical microdramas with 'Tides of Temptation,' positioning itself in the $11 billion global vertical video market. The network licenses content to Netflix and maintains production partnerships with Queen Latifah (Flavor Unit Entertainment) and Taraji P. Henson (TPH Entertainment/Fox Entertainment Studios) for original film development.

Differentiator

Problem solved

Functional benefit

Brands

• Lifetime Movie Club: Subscription video-on-demand service offering Lifetime movies from beloved classics to hidden gems.
• Love of a Lifetime

Products and services

• Lifetime TV Network Primary TV network channel offering original movies, reality series, and documentaries targeting primarily female audiences; distributed via pay-TV providers (cable, satellite, Sling TV, DirecTV Stream). Programming includes the Love of a Lifetime original movie franchise, reality shows such as Married at First Sight and Dance Moms, and drama series.
• Lifetime Movie Club Subscription video-on-demand (SVOD) service offering streaming access to hundreds of Lifetime movies from beloved classics to hidden gems; promoted with a 7-day free trial and billed monthly.
• play.mylifetime.com Streaming Player Web-based ad-supported streaming platform allowing users to watch full episodes and movies directly in browser; full access requires TV provider authentication.
• LMN (Lifetime Movie Network) Sister network to Lifetime focused on thriller, suspense, and crime movies; available through cable providers and streaming services.
• Love of a Lifetime Lifetime's flagship original movie franchise featuring romantic and dramatic television films; the franchise has expanded to include a microdrama cinematic universe with Tides of Temptation as a vertical companion piece.
• Tides of Temptation Lifetime's first microdrama series — vertical short-form content designed for mobile-first viewing with chapter-based episodes, executive produced by Taye Diggs. Exists within the Love of a Lifetime cinematic universe as a vertical companion piece.

Quantifiable outcome

• Lifetime movies dominate Netflix's Top 10 chart
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Variety (Power of Women: London)minorGTM or Marketing Partner · 3 June 2026Lifetime served as presenting partner for Variety's inaugural Power of Women: London event on June 3, 2026. The event featured honorees Emilia Clarke, Emma Corrin, Cynthia Erivo, Hannah Waddingham, and Suki Waterhouse, with Lifetime's brand visibility enhanced through this high-profile partnership.
• Purple Heart HomesminorStrategic or Co-development Partner · 26 March 2026Military Makeover with Montel Season 45 premiered on Lifetime on March 26, 2026, in partnership with nonprofit organization Purple Heart Homes and BrandStar. The show renovates homes for decorated service-connected disabled and senior veterans across all 50 states.
• Flavor Unit Entertainment (Queen Latifah)coreStrategic or Co-development Partner · 4 March 2026Lifetime announced a talent deal with Queen Latifah during its 2026 upfront presentation, where Latifah will executive produce three original movies through Flavor Unit Entertainment alongside Shakim Compere. This is part of Lifetime's expanded strategy to develop female-driven storytelling with high-profile talent.
• TPH Entertainment (Taraji P. Henson)coreStrategic or Co-development Partner · 4 March 2026Lifetime announced a talent deal with Taraji P. Henson, who will executive produce two films through TPH Entertainment in partnership with Fox Entertainment Studios. This joins Lifetime's existing creative partnerships with Mary J. Blige, Toni Braxton, and Robin Roberts.
• Taye DiggscoreStrategic or Co-development Partner · 4 March 2026Lifetime announced its first microdrama series 'Tides of Temptation,' executive produced by Taye Diggs. The microdrama is a vertical companion piece to the upcoming 'Paradise with You' original movie and exists within the same cinematic universe as the existing 'Love of a Lifetime' franchise. This marks Lifetime's entry into the vertical short-form content space for mobile-first viewing.
• BrandStarminorStrategic or Co-development PartnerBrandStar is the production partner for Military Makeover with Montel on Lifetime, working alongside nonprofit Purple Heart Homes to deliver home renovations for veterans.
• Studio TF1 AmericaminorChannel Partner/ Reseller/ DistributorThe film 'Single Black Tenant' starring Tia Mowry is produced in association with Studio TF1 America, indicating a co-production and distribution partnership for this specific production.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hallmark Channel: Hallmark Channel operates a female-focused cable network with original movies, romance and family dramas directly paralleling Lifetime's positioning. Same distribution via pay-TV carriage plus owned streaming (Hallmark+), competing for the same female-skewing ad dollars and licensing partners.
• Hallmark Movies & Mysteries: Sister network to Hallmark Channel focused on mystery and original movies for a female audience. Closely mirrors Lifetime Movie Network (LMN)'s crime/suspense focus and shares the Lifetime dual-network cable footprint strategy.
• OWN (Oprah Winfrey Network): Female-skewing cable network with original scripted drama, docuseries, and faith-adjacent programming (e.g., Greenleaf, Queen Sugar). Overlaps with Lifetime in inspirational storytelling, premium talent partnerships, and pay-TV distribution model.
• WE tv: AMC Networks-owned cable channel directly targeting women with relationship drama, true crime, and reality franchises (e.g., Marriage Boot Camp, Love After Lockup). Competes head-to-head with Lifetime for the same micro-segment of female-targeted ad buys.
• Ion Television: U.S. general entertainment cable network distributing procedurals and original movies via pay-TV carriage. Overlaps with Lifetime in offering premium, ad-supported original movie content through carrier partnerships.
• UPtv: Faith-and-family oriented cable network with original movies targeting female audiences. Most direct competitor to Lifetime's faith-based and inspirational movie programming with similar pay-TV distribution strategy.

Broad incumbents

• A&E Network: Sibling network under A+E Global Media alongside Lifetime. Same parent (Hearst/Disney joint venture) and overlapping distribution (linear pay-TV, apps, Lifetime Movie Club-style streaming models), but focused on unscripted/non-fiction rather than Lifetime's scripted female-driven drama.
• TLC: Another sister network under A+E Global Media with original reality franchises and female-audience appeal (e.g., Sister Wives, 90 Day Fiancé). Comparable distribution footprint and adjacent content category to Lifetime's reality offerings like Dance Moms and Married at First Sight.
• Investigation Discovery: Sibling A+E Networks channel focused on true crime and investigation, closely aligned with Lifetime's 'Ripped From The Headlines' true-crime slate. Shares parent, distribution infrastructure, and female-targeted ad positioning.
• Bravo: NBCUniversal-owned cable network built around reality franchises with strong female viewership (Real Housewives, Below Deck). Comparable to Lifetime in revenue model (ad-supported cable reality) and competitor for the same advertising categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lifetimetv
• YouTubeyoutube.com/user/Lifetime
• Facebookfacebook.com/lifetime
• Instagraminstagram.com/lifetimetv
• TikToktiktok.com/@officiallifetimetv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime