Unilever Pakistan Foods

Name

Unilever Pakistan Foods

Legal name

Unilever Pakistan Limited

Website

https://unilever.pk

Company type

Public

Founded year

1948

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods (FMCG)

NAICS

Grocery and Convenience Retailers (4451)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Consumer packaged goods
• Food and beverages
• Personal care products
• Home care products
• FMCG manufacturing

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Sale of food and beverage, personal care, home care, and beauty & wellbeing products through multi-channel distribution including general trade, modern trade, and emerging digital commerce platforms across Pakistan's 250 million population market.
2. Foods Division Revenue: Unilever Pakistan Foods Limited reported Rs4.57bn profit for nine months ending September 30, 2025, with strong sales growth of 21.3%, though profitability declined 15.8% due to lower other income and tax credits. Net profit margin at 15.2%.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Unilever Pakistan Foods manufactures and sells branded consumer packaged goods across Foods, Personal Care, Home Care, and Beauty & Wellbeing categories. Its portfolio of 30+ brands — including Hellmann's, Knorr, Rafhan, Glaxose-D, Lifebuoy, Dove, LUX, Surf Excel, Comfort, Sunlight, Vim, Domex, Pond's, Sunsilk, Glow & Lovely, CLEAR, and TRESemmé — reaches approximately 90% of Pakistani households through general trade, modern trade, and digital commerce channels, with most products manufactured domestically.

Product overview

Unilever Pakistan Foods Limited operates as a diversified consumer goods company offering products across four main categories: Foods (Hellmann's, Knorr, Glaxose-D, Rafhan), Personal Care (Dove, Lifebuoy, Lux, Sunsilk), Home Care (Surf Excel, Comfort, Sunlight, Vim, Domex), and Beauty & Wellbeing (Pond's, Glow & Lovely, CLEAR, TRESemmé). The company also manufactures ice cream products. With over 30 brands in the market and presence in 90% of Pakistani households, the portfolio includes established Power Brands like Dove alongside local favorites. Manufacturing is primarily local with ongoing efforts to localize raw material sourcing, and the company has recently innovated with products like onion-based shampoos and hair serums to maintain consumer loyalty during high-inflation periods.

Differentiator

Problem solved

Functional benefit

Brands

• CLEAR: Beauty & Wellbeing anti-dandruff shampoo brand
• Comfort
• Domex
• Dove
• Glaxose-D
• Glow & Lovely
• Hellmann's
• Knorr
• Lifebuoy
• LUX
• Pond's
• Rafhan
• Sunlight
• Sunsilk
• Surf Excel
• TRESemmé Professional
• Vim

Products and services

• Hellmann's Mayonnaise and condiment brand in the Foods portfolio, marketed with the #MainFlavourEnergy campaign repositioning mayo as a featured flavour rather than a background ingredient.
• Knorr Soup, seasoning and food products brand in the Foods portfolio, marketed with the #ServingSingles campaign targeting Gen Z dating trends.
• Glaxose-D Oral rehydration and energy supplement product in the Foods portfolio.
• Rafhan Mayonnaise and culinary products brand popular in the Pakistan market, part of the Foods portfolio.
• Lifebuoy Soap and hygiene brand focused on handwashing awareness and public health; also includes shampoo products supporting girls' education initiatives.
• Dove Deodorant, body wash, hair care and skincare brand focused on real beauty and self-esteem, positioned as a Personal Care Power Brand.
• LUX Soap and body wash brand positioned as affordable luxury in the Personal Care portfolio.
• Sunsilk Hair care brand offering shampoos and conditioners; Blackshine variant introduced in 2022 using 25% recycled plastic bottles.
• CLEAR Anti-dandruff shampoo brand positioned as scalp care expert in the Beauty & Wellbeing portfolio.
• Pond's Skincare brand offering creams, cleansers and beauty products for various skin concerns.
• Glow & Lovely Skin fairness and beauty cream brand targeting women in South Asian markets.
• TRESemmé Professional Professional hair care brand offering salon-quality shampoos, conditioners and styling products.
• Surf Excel Premium laundry detergent brand with #KhushiyonKaSadqa initiative and stain-removal capabilities.
• Comfort Fabric conditioner brand providing fabric softening benefits in the Home Care portfolio.
• Sunlight Dishwashing detergent and cleaning product brand in the Home Care portfolio.
• Vim Dishwashing liquid brand known for grease-cutting cleaning performance in the Home Care portfolio.
• Domex Toilet cleaner brand offering disinfecting and cleaning solutions for household hygiene.
• Onion-based Shampoos and Hair Serums Locally developed shampoo and hair serum range featuring onion-based formulations, introduced as part of Unilever Pakistan's localization and product innovation efforts to maintain consumer loyalty during high-inflation periods.

Quantifiable outcome

• 21.3% sales growth in 9MFY25
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

24 partnerships are on record, tiered core and minor.

• AccenturecoreTechnology or Integration · 26 June 2026Partnership to scale digital twins across global manufacturing network. More than 40 new AI-powered digital twins will become operational over next 18 months. At Raeford factory, digital twins cut waste by 20% and boosted capacity by 10%.
• SEED VenturescoreStrategic or Co-development Partner · 30 April 2025Partnership for 2nd Life Pakistan 2.0, a national climate innovation programme focused on waste management. UNDP joined as additional partner for this plastic revolution initiative aimed at bringing innovation in sustainable waste management in Pakistan.
• International Rescue CommitteecoreStrategic or Co-development Partner · 3 February 2025Partnership to launch Pakistan Seed Security Prototype addressing food security challenges arising from climate change impacts. Communities are central to addressing climate crisis impacts.
• UNDP (United Nations Development Programme)coreStrategic or Co-development Partner · 20 January 2025UNDP partnered with Unilever Pakistan and SEED Ventures for 2nd Life initiative to bring innovation in waste management in Pakistan.
• The Citizen Foundation (TCF)coreStrategic or Co-development Partner · 12 December 2024Lifebuoy Shampoo partnered with TCF to setup endowment fund supporting education of 7,000 girls every year, continuing partnership to empower Pakistan's girls through education.
• Unilever Pakistan Sustainability PartnerscoreStrategic or Co-development Partner · 5 November 2024Unilever Pakistan launched 'Sustainability Accelerated' strategy focused on climate action, plastics circularity, nature regeneration, and better livelihoods with multiple partners across these areas.
• Karachi Press ClubminorGTM or Marketing Partner · 28 March 2024Collaboration for climate journalism capacity-building to enhance reporting on environmental issues in Pakistan.
• OICCI (Overseas Investors Chamber of Commerce & Industry) and CircleminorStrategic or Co-development Partner · 7 March 2024Collaboration for 'Investing in U' event celebrating women's leadership and empowering women in the workplace, held in honor of International Women's Day.
• Circle PakistanminorStrategic or Co-development Partner · 1 January 2024Partnership for digital skills training; provided technology hub within Unilever School in Rahim Yar Khan for young women to learn digital skills, digital marketing, design, and business skills.
• TeeSquareminorStrategic or Co-development Partner · 30 November 2023Partnership to empower Thatta through education collaboration, supporting education initiatives in underserved areas.
• HANDS (Hands)coreStrategic or Co-development Partner · 10 August 2023Partnership to develop model village in Thatta, supporting community development and livelihoods improvement in flood-affected areas.
• SEED Private LimitedcoreStrategic or Co-development Partner · 21 April 2023Unilever Pakistan joined hands with SEED Private Limited to incubate ideas on plastic waste management, seeking innovative solutions for circular economy.
• Akhuwat and NOWPDPminorStrategic or Co-development Partner · 29 June 2022Partnership to drive inclusion in the workplace, launching UPLIFT Inclusion Trainee program for persons with disabilities and transgender individuals.
• Rural Support Programmes Network (RSPN)coreChannel Partner/ Reseller/ Distributor · 29 June 2022Partnership for Guddi Baji Livelihoods Program enabling women as entrepreneurs and route-to-market agents for Unilever Pakistan; over 8,000 women trained as entrepreneurs.
• Indus HospitalminorStrategic or Co-development Partner · 1 January 2022Surf Excel partnered with Indus Hospital for Khushiyon ka Sadqa initiative, spending time with children fighting cancer to bring happiness.
• JazzCashcoreChannel Partner/ Reseller/ Distributor · 9 September 2021Partnership for Guddi Baji Livelihoods Program, leveraging JazzCash's mobile banking capabilities to drive financial inclusion for low-income women entrepreneurs in Pakistan.
• Public Space PartnersminorStrategic or Co-development Partner · 16 July 2021Partnership to set up public spaces for plastic awareness, promoting circular economy for plastics.
• Green Earth RecyclingcoreStrategic or Co-development Partner · 9 June 2021Partnership to convert plastic waste into park benches and outdoor furniture, installing sustainable play areas across Pakistan.
• Ministry of Human RightsminorStrategic or Co-development Partner · 25 March 2021Lifebuoy Shampoo partnered with Ministry of Human Rights for public health and hygiene initiatives.
• Green Earth RecyclingcoreStrategic or Co-development Partner · 1 January 2021Partnership to address plastic waste challenge in Pakistan which produces 3.3 million tonnes annually. Goal to collect greater quantity of plastic than produced. Successfully recycled 36,000 kg of plastic converted into 20 sustainable play areas and benches installed across Pakistan.
• NED University of Engineering and TechnologyminorStrategic or Co-development Partner · 1 January 2021Partnership for Plastic Warrior Program providing practical research projects at student level. First four student groups researching recycled plastic for shampoo bottles; working to make NED University a plastic waste-free campus.
• Ismail Ismail FoundationminorStrategic or Co-development Partner · 1 January 2021Partnership to support community welfare and social impact initiatives.
• Sehat KahanicoreStrategic or Co-development Partner · 1 January 2020Partnership to launch telehealth service across Pakistan. With toll-free helpline on packs, distributed 45 million telehealth packs and reached 28 million Pakistanis monthly through awareness campaign; facilitated over 20,000 consultations in 2022.
• WaterAidcoreStrategic or Co-development Partner · 1 January 2010Partnership for Global Handwashing Day initiatives; commitment to promote handwashing to over 1 million children in Pakistan through awareness programs.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Colgate-Palmolive Pakistan: Colgate-Palmolive Pakistan competes directly in oral and personal care categories. As a multinational peer operating a focused portfolio, it benchmarks closely to one of UPFL's core category verticals.
• Nestlé Pakistan: Nestlé Pakistan is a directly comparable multinational CPG company operating in the same market with overlapping categories (soups/seasonings via Maggi, dairy, beverages, confectionery). Both companies compete head-to-head for Pakistani household share and operate localized manufacturing with multinational scale.
• Shan Foods Pakistan: Shan Foods is a leading Pakistani packaged foods company (spices, recipe mixes, condiments) competing head-to-head with UPFL's Knorr and Rafhan. As a scaled local CPG brand, it is the most direct domestic competitor in the foods category.
• Reckitt Pakistan (Reckitt Benckiser): Reckitt Pakistan directly competes with UPFL in home care (disinfectants, cleaners — Dettol vs Domex) and personal care/OTC health. It is a multinational CPG peer of similar size class operating across overlapping trade channels in Pakistan.
• National Foods Pakistan: National Foods is a major Pakistani spices, recipe mixes and convenience foods manufacturer. It competes directly with UPFL's Knorr, Rafhan and broader packaged foods portfolio across modern and general trade.
• Procter & Gamble Pakistan: P&G Pakistan is a direct peer in personal care and home care categories (laundry detergents, fabric care, personal cleansing) — the same core categories UPFL serves via Surf Excel, Comfort, Lifebuoy and Lux. P&G operates with comparable multinational scale, brand depth and trade marketing intensity.

Broad incumbents

• ICI Pakistan: ICI Pakistan is a diversified listed conglomerate whose consumer-facing businesses (polyester fibers, chemicals, soda ash and life sciences) overlap with broader Pakistani FMCG markets. It is broader than UPFL but participates in adjacent FMCG/consumer product categories.

Regional players

• Tapal Tea: Tapal is one of Pakistan's leading tea brands, a domestically scaled packaged beverage player. While narrower in category than UPFL, it demonstrates an alternative scaled local-CPG operating model in the same Pakistani retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unilever
• YouTubeyoutube.com/@unileverpakistan2613
• Facebookfacebook.com/UnileverPKLimited
• LinkedInlinkedin.com/company/unilever-pakistan
• Instagraminstagram.com/unileverpakistan
• TikToktiktok.com/@unilever_pakistan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unilever Pakistan Foods