What Fabrique does

Fabrique is a Beijing-based fashion technology company that operates a direct-to-consumer e-commerce platform (fbrq.com) connecting international fashion designers with consumers in the U.S. and mainland China. Founded in 2018 and legally organized as Beijing Fenbu Technology Co., Ltd. (北京纷布科技有限公司), the company employs 51-100 staff and runs an owned manufacturing network in China that produces exclusive designer capsule collections. Its current flagship offering is a 37-piece Vera Wang spring ready-to-wear capsule priced from approximately $200 to $1,000, scheduled for release in early 2027.

The company monetizes through one-time designer capsule sales via its owned platform, with no disclosed subscription, marketplace, or licensing revenue streams. It has begun layering AI capability onto the shopping experience: in November 2025, Fabrique partnered with Gensmo to launch an AI-powered styling tool that analyzes its product library to generate complete outfit recommendations, with the stated objective of increasing average order value during peak shopping seasons such as Black Friday. Distribution is concentrated on the fbrq.com owned storefront, with no third-party marketplace presence disclosed.

Customer segments are described as contemporary fashion consumers seeking designer-quality apparel at accessible price points, with a secondary geographic segment in the broader Chinese fashion market. No enterprise B2B revenue, management team, funding history, or financial disclosures were provided in the source data, and the Vera Wang collaboration appears to be the company's principal commercial anchor at present.

Name

Fabrique

Legal name

北京纷布科技有限公司

Website

https://fabrique.cn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Fabrique is a Beijing-based fashion technology company operating fbrq.com, a direct-to-consumer e-commerce platform selling exclusive designer capsule collections — including a Vera Wang collaboration — to contemporary fashion consumers in the U.S. and mainland China.

Ownership category

akta.pro rank

Product category

Designer Fashion E-commerce

NAICS

Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Designer fashion
• Ready-to-wear apparel
• Fashion e-commerce
• Designer collaborations
• AI outfit styling

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Designer Capsule Collections: Fabrique generates revenue through exclusive designer collaboration collections, such as the 37-piece Vera Wang spring ready-to-wear capsule, sold at price points ranging from $200 to $1,000 on the fbrq.com platform.
2. E-commerce Platform Sales: Direct-to-consumer sales through the fbrq.com platform serving the U.S. and mainland China markets, positioning in the contemporary designer segment.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Fabrique operates a global fashion e-commerce platform (fbrq.com) that connects international designers with consumers in the U.S. and mainland China through exclusive ready-to-wear capsule collections. The company uses its China-based manufacturing network to produce designer collaborations (e.g., the Vera Wang 37-piece spring capsule priced $200–$1,000) and integrates AI-powered styling technology to drive engagement and basket size.

Product overview

Fabrique is a global fashion platform that connects designers with consumers through its e-commerce platform (fbrq.com) and manufacturing network based in China. The platform enables designer collaborations—such as the Vera Wang ready-to-wear capsule—and integrates AI-powered styling technology to generate personalized outfit recommendations. Products are positioned in the contemporary designer segment and sold primarily through the fbrq.com platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vera Wang × Fabrique Spring Ready-to-Wear Capsule Collection A 37-piece co-branded spring ready-to-wear capsule collection drawing on Vera Wang's design language and produced through Fabrique's China manufacturing network. Sold exclusively through fbrq.com to consumers in the U.S. and mainland China at price points from approximately $200 to $1,000, targeting fashion consumers seeking contemporary designer apparel.

Quantifiable outcome

• AI-powered styling experience enhanced shopping engagement and increased average order value during Black Friday shopping season

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Vera WangflagshipStrategic or Co-development Partner · 18 March 2026Fabrique partnered with Vera Wang on a 37-piece spring ready-to-wear capsule collection, drawing on her design language while translating it into an accessible format through Fabrique's global platform. The collection is produced through Fabrique's manufacturing network in China and is scheduled for release into early 2027.
• GensmocoreTechnology or Integration · 19 December 2025Fabrique partnered with Gensmo to launch AI-powered styling for peak shopping season. The technology analyzes Fabrique's product library to generate complete outfit recommendations, enhancing shopping engagement and increasing average order value during Black Friday.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MatchesFashion: London-based global multi-brand luxury designer e-commerce retailer carrying ready-to-wear, accessories, and exclusive collaborations. Comparable to Fabrique on direct-to-consumer global platform, designer capsule model, and contemporary-luxury overlap.
• SSENSE: Canadian-based contemporary and luxury designer fashion e-commerce retailer with a strong designer-collaboration content angle. Comparable to Fabrique across DTC platform model, designer-driven assortment, and editorial-led discovery.
• MR PORTER: Global men's designer fashion DTC platform sibling of Net-a-Porter, focused on tailored apparel and designer capsules. Comparable to Fabrique on e-commerce-first designer commerce and exclusive capsule launches via an owned global storefront.
• Mytheresa: Curated luxury fashion DTC platform focused on designer ready-to-wear, kidswear, and accessories. Comparable to Fabrique on DTC multi-brand designer model, premium pricing, and exclusive capsule-style launches.
• Farfetch: Global multi-brand luxury and designer fashion e-commerce platform connecting boutique and brand inventory to consumers worldwide. Directly comparable to Fabrique's DTC model of selling designer ready-to-wear through an owned online storefront serving multiple geographies.
• Net-a-Porter: High-end designer fashion DTC platform owned by Yoox Net-a-Porter that sells ready-to-wear capsules and seasonal collections from global designers. Directly comparable to Fabrique's designer capsule commerce model and contemporary-designer price positioning.

Regional players

• Lane Crawford: Hong Kong–based luxury fashion retailer with curated designer ready-to-wear and capsules across Greater China. Comparable to Fabrique on designer assortment and Asia-centric distribution, though regional rather than US-China cross-border.

Broad incumbents

• Saks Fifth Avenue: US department-store incumbent with a luxury and designer assortment both online and in flagship stores. Comparable to Fabrique on selling designer ready-to-wear to a fashion consumer, though at much broader scale and without a designer-collaboration-only focus.
• Shopbop (an Amazon company): US-based contemporary and designer fashion e-commerce retailer carrying capsule-style offerings from global designers. Comparable to Fabrique on DTC e-commerce delivery of designer ready-to-wear at contemporary price points, though without Fabrique's China manufacturing and cross-border footprint.
• Nordstrom (incl. Haute Mode): Large US department-store incumbent with a dedicated luxury and designer offering (Nordstrom Haute Mode). Comparable as a designer-apparel retailer with multi-brand and capsule capabilities, though operating far more broadly across categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabrique