DROOL
DROOL is a UK-based direct-to-consumer e-commerce platform selling curated contemporary art prints, canvas prints, and frames to homeowners and trade professionals worldwide via a five-country print-on-demand network.
- Company typePrivate
- Founded2020
- HeadquartersLytchett Matravers, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What DROOL does
DROOL is a direct-to-consumer e-commerce platform that sells curated contemporary art prints and posters to individual homeowners and trade professionals. The company was founded in 2020 in Lytchett Matravers, United Kingdom, and operates a global storefront at drool-art.com with five print-on-demand production studios in the UK, Netherlands, Sweden, USA, and Australia. DROOL's core catalog comprises more than 2,300 unique art prints from emerging global artists, available as heavyweight Giclée paper prints or premium canvas prints, complemented by FSC-certified oak wooden frames and aluminum metal frames in multiple sizes from A4 to XXL.
The company's underlying technology stack combines Giclée fine-art printing on archival paper with eco-friendly inks, distributed production routing to the nearest studio per customer, and a Shopify-based e-commerce front-end with filtering by style, color, size, room, and theme. Distribution is exclusively direct via the owned online store and a dedicated Trade Program for interior designers and decorators, with marketing concentrated on Instagram (1M+ followers), Pinterest, Facebook, TikTok, and email newsletters.
Revenue is generated one-time at the unit level through print and frame sales priced from approximately $45 to $356 for prints and $80 to $231 for frames, with bundle promotions such as Buy 2 Get 30% Off + 2 Free Prints used to lift average order value. DROOL reports 200,000+ homes decorated, a 4.7/5 average customer rating, and editorial features in Architectural Digest, Vogue, GQ, Refinery 29, and Hypebeast. The company remains privately held with 1-10 employees and no disclosed funding.
DROOL firmographics
Firmographics- Name
- DROOL
- Website
- https://drool-art.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DROOL is a UK-based direct-to-consumer e-commerce platform selling curated contemporary art prints, canvas prints, and frames to homeowners and trade professionals worldwide via a five-country print-on-demand network.
- Ownership category
- akta.pro rank
Where DROOL is headquartered
LocationHeadquarters
- HQ city
- Lytchett Matravers
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
DROOL business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Art Print Sales: Direct sale of contemporary art prints in various sizes (A4 to XXL) and formats. Prints are available as paper prints or canvas prints, with prices ranging from approximately $45 to $356 depending on size and format. The company offers various sizing options including standard international sizes (A0-A4) and imperial measurements.
- Picture Frame Sales: Sale of premium wooden frames (solid oak with FSC certification) and metal frames as add-on products. Frames are available in multiple sizes and colors (black, natural, white) with professional framing service available. Frame prices range from approximately $80 to $231 depending on size.
- Bundle Deals and Promotions: Bundle offerings including 'Buy 2, Get 30% Off + 2 Free Prints' promotions and build-your-bundle options that drive higher average order values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Paper Art Prints |
| Unit Pricing | Pay-as-you-go | Canvas Art Prints |
| Unit Pricing | Pay-as-you-go | Wooden Picture Frames |
| Unit Pricing | Pay-as-you-go | Metal Picture Frames |
| Transaction based/ take rate | Pay-as-you-go | Bundle Deals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
DROOL product offering
Product offeringCore offering
DROOL is a global online store that curates and sells contemporary art prints and posters from emerging independent artists, offered exclusively on its platform. Customers can purchase paper art prints or canvas prints in sizes from A4 to XXL, alongside premium wooden (FSC-certified oak) and metal picture frames. Orders are produced on demand via a distributed network of print studios in five countries and shipped worldwide, with bundle deals and a Trade program for professional buyers.
Product overview
DROOL is a curated online contemporary art prints and poster store offering a diverse portfolio of products centered around art for home decor. The core offering consists of Paper Art Prints (produced via Giclée printing on archival paper) and Canvas Prints (premium cotton wrapped over stretcher bars), complemented by Picture Frame accessories including Wooden Frames (FSC-certified solid oak) and Metal Frames (aluminium in various finishes). Additional products include Gift Cards and a Build Your Bundle tool that enables customers to purchase multiple prints with promotional discounts. The company curates themed collections including Timeless, Japanese Edit, 70s Edit, Jungle Edit, Mid-Century Modern Edit, and Founder's Edit. Services include a Trade Program for professionals, an Art Finder Quiz for personalized recommendations, and an Artist Application Program for emerging artists to submit their work.
Differentiator
Problem solved
Functional benefit
Products and services
- Paper Art Prints
Quantifiable outcome
- 200,000+ homes decorated with DROOL art prints
- +2 more outcomes
Companies that use DROOL
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
DROOL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DROOL partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
DROOL competitors and assessment
Company assessmentDirect peers
- Fy!: UK-based curated wall art and home decor platform selling prints, frames, and canvas from independent artists. Overlapping contemporary-art curation, POD model, and target customer with DROOL.
- Great Big Canvas: Online retailer of canvas prints, framed prints and wall art from independent artists and photographers. Comparable on canvas/POD production, frame add-ons, and artist-sourced catalog.
- Juniqe: Berlin-based curated art print retailer featuring independent artist work sold as posters, canvases and frames. Direct competitor on curated artist-led discovery and contemporary wall-art e-commerce.
- Society6: Online marketplace selling art prints, canvas, framed prints and home decor from independent artists. Comparable on artist-onboarding model, print-on-demand fulfilment, and broad contemporary catalog.
- Redbubble: Global print-on-demand marketplace for art prints, posters, and home decor from independent artists. Comparable POD infrastructure, artist-led catalog, and direct-to-consumer e-commerce focus.
- Poster Store: Nordic-origin online poster retailer offering curated art prints with frames and Scandinavian aesthetic. Closely comparable assortment, bundle mechanics, and target customer to DROOL's contemporary print catalog.
- Desenio: Swedish-founded DTC poster and art print brand selling Scandinavian-style wall art, frames and bundles globally. Highly comparable to DROOL on curated contemporary prints, print-on-demand model, frame add-ons, and worldwide shipping.
Broad incumbents
- West Elm: Large home furnishings retailer carrying a curated art and print assortment alongside furniture and decor. Comparable on art-print retail to design-conscious consumers but operates as a broader home-goods incumbent rather than a specialist.
- Saatchi Art: Online art gallery selling original art, limited editions and art prints from artists worldwide. Comparable on curated artist-led discovery and art-print e-commerce, but skews more gallery/collectible than decor-focused.
- Etsy: Global marketplace with a significant art prints, posters and wall-decor category from independent sellers. Comparable assortment and independent-artist supply model, though Etsy operates as a broad marketplace rather than a curated DTC brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DROOL social profiles
Digital presenceDROOL financial estimates
Financial estimateRevenue estimate
Valuation estimate
DROOL leadership team
Management profileNumber of profiles
Profiles1 record
DROOL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DROOL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DROOL
What does DROOL do?
DROOL is a global online store that curates and sells contemporary art prints and posters from emerging independent artists, offered exclusively on its platform. Customers can purchase paper art prints or canvas prints in sizes from A4 to XXL, alongside premium wooden (FSC-certified oak) and metal picture frames. Orders are produced on demand via a distributed network of print studios in five countries and shipped worldwide, with bundle deals and a Trade program for professional buyers.
Is DROOL a public or private company?
DROOL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DROOL founded?
DROOL was founded in 2020. It employs 1 to 10 people.
Where is DROOL based?
DROOL is headquartered in Lytchett Matravers, United Kingdom, in the Europe region.
How does DROOL make money?
Three revenue lines are on record. Art Print Sales are the primary driver. The others are picture Frame Sales and bundle Deals and Promotions.
Who are DROOL's main competitors?
Direct peers on record are Fy!, Great Big Canvas, Juniqe, Society6, Redbubble, Poster Store and Desenio. Broad incumbents are West Elm, Saatchi Art and Etsy.
Does DROOL have an API?
No public API is recorded for DROOL.