What JUNIQE does

JUNIQE is a Berlin-based direct-to-consumer e-commerce platform founded in 2014 that operates a curated marketplace for customizable wall art, home accessories, stationery, apparel, and gifts. The platform hosts over 200,000 designs contributed by independent creators worldwide, supplemented by officially licensed collections from Disney, Star Wars (including 40 exclusive premium designs), Marvel, and The Muppets. Products span 30+ categories including posters, canvas prints, framed prints, aluminum and acrylic prints, Hahnemühle fine art paper prints, wallpaper, notebooks, planners, cushions, mugs, doormats, towels, t-shirts, hoodies, and baby apparel, all available with personalization options and price points ranging from £2.95 to £139.95.

The company is vertically integrated with three owned production sites in Germany totaling 16,500 m² of manufacturing space, employing state-of-the-art 8-color digital printing, 6-color UV direct printing, and in-house handcrafted framing. This on-demand production model eliminates inventory carrying costs and enables broad customization. Distribution is exclusively through owned e-commerce storefronts across multiple country domains (.com, .de, .co.uk), with marketing driven by a digital-first stack including a 1M+ subscriber newsletter, Instagram, Facebook, Pinterest, and SEO-led content marketing around trend collections. The creator community model reduces marketing acquisition costs through organic designer-driven promotion while steadily expanding the catalog.

Revenue is generated via one-time product sales with no subscription or licensing fee from consumers; creators earn commissions while retaining IP rights. The company operates within a broader corporate group that includes sister brands MYPOSTER (personalized posters and photo books), Kartenliebe (greeting cards), and ArtPhotoLimited (limited photography prints). JUNIQE has raised approximately $24.3M across four funding rounds between 2014 and 2016, with investors including Highland Europe, redalpine, Vorwerk Ventures, CEWE Stiftung, HTGF, and German Startups Group. The company employs 51-100 staff and reports a TrustScore of 4.4 based on 5,298 Trustpilot reviews.

Name

JUNIQE

Legal name

JUNIQE

Website

https://juniqe.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

JUNIQE is a Berlin-based direct-to-consumer e-commerce marketplace founded in 2014 selling customizable wall art, home accessories, stationery, apparel, and gifts, featuring over 200,000 designs from independent creators plus licensed collections from Disney, Star Wars, Marvel, and The Muppets, produced on-demand across three German manufacturing sites.

Ownership category

akta.pro rank

Product category

Custom Wall Art and Home Décor

NAICS

Hobby, Toy, and Game Retailers (45912), All Other Miscellaneous Retailers (459999), Apparel Accessories and Other Apparel Manufacturing (3159), Textile Bag and Canvas Mills (31491)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Collectibles, Art & Antiques C2C (CRAFAKAG)

akta.pro secondary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Custom wall art
• Online art marketplace
• Home decor accessories
• Print on demand
• Personalized stationery

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Wall Art & Prints: JUNIQE generates primary revenue through direct product sales of customizable wall art including posters, canvas prints, framed prints, acrylic prints, aluminum prints, Hahnemühle fine art paper prints, forex prints, and photo wallpapers. Products are sold at one-time purchase prices with customization options adding value.
2. Product Sales - Home Accessories: Revenue from home and living accessories including shower curtains, tea towels, cushions, fleece blankets, towels, beach towels, doormats, ceramic mugs, and enamel mugs. These products feature customizable designs and are produced on-demand.
3. Product Sales - Stationery: Sales of notebooks, spiral notebooks, planners, and stationery items with customizable cover designs for students, artists, and professionals.
4. Product Sales - Apparel: Revenue from printed apparel including t-shirts, hoodies, sweatshirts for men, women, and kids with customizable designs.
5. Product Sales - Kids & Baby: Sales of kids' wall art, notebooks, clothing, towels, stickers, and accessories featuring licensed character designs and customizable options.
6. Gift Vouchers: Digital gift vouchers sold in various denominations, providing flexible gifting options and potential for upselling when recipients make purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

JUNIQE is an online lifestyle brand selling customizable wall art, home accessories, stationery, apparel, and gift products featuring designs sourced from a global community of more than 200,000 independent creators plus licensed brands including Disney, Star Wars, Marvel, and The Muppets. Products are produced on-demand at three production sites in Germany covering 16,500 m² and shipped directly to consumers across Europe.

Product overview

JUNIQE is a customisable wall art and home decor online marketplace offering over 200,000 designs from independent creators worldwide. The core product portfolio consists of wall art offerings (posters, canvas prints, framed prints, aluminum prints, acrylic prints, Hahnemühle fine art paper prints, forex prints, wallpapers, PVC banners) and living accessories (shower curtains, tea towels, cushions, towels, fleece blankets, doormats, mugs), complemented by stationery (notebooks, spiral notebooks, planners), apparel (T-shirts, hoodies, sweatshirts, kids clothing, baby rompers), and licensed brand collections (Disney, Star Wars Premium with 40 exclusive designs, MARVEL, The Muppets). All products are produced on-demand in Germany using state-of-the-art printing technology across 3 production sites, with customization options available for most items. The platform also offers gift vouchers and photo collage personalization tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Posters Customizable poster prints featuring artwork from JUNIQE's independent creator catalogue and licensed brand collections, sold directly to consumers for home and office decoration.
• Canvas Prints Prints mounted on canvas as part of JUNIQE's customizable wall art range, suitable for home decoration across styles and sizes.
• Framed Prints Wall art prints delivered with handcrafted frames produced at JUNIQE's German production sites, available across multiple styles and sizes.
• Hahnemühle Fine Art Paper Prints Premium wall art prints on Hahnemühle Fine Art Paper as the high-end material tier in JUNIQE's customizable wall art range.
• Aluminum Prints (Alu-Dibond) Wall art prints on Alu-Dibond aluminum material, marketed as a premium customizable wall art option.
• Acrylic Prints Wall art prints mounted behind acrylic as a premium customizable wall art product in the JUNIQE catalogue.
• Forex Prints Wall art prints on Forex (PVC foam board) material, positioned as a lightweight customizable wall art option in the JUNIQE range.
• Wallpaper / Photo Wall Murals Large-format customizable wall coverings and photo wall murals for room decoration, produced through JUNIQE's on-demand printing operations.
• PVC Banners Customizable PVC banner prints produced by JUNIQE's print operations for consumer use.
• Shower Curtains Customizable printed shower curtains produced by JUNIQE for home bathroom decoration, available with designs from the creator catalogue and licensed brands.
• Tea Towels Customizable printed tea towels produced by JUNIQE for kitchen use, featuring designs from the creator catalogue and licensed brands.
• Decorative Cushions Customizable printed decorative cushions sold as coordinating home accessories alongside JUNIQE's wall art catalogue.
• Hand Towels Customizable printed hand towels for bathroom and kitchen use, part of JUNIQE's living accessories range.
• Beach Towels Customizable printed beach towels as part of JUNIQE's living accessories range.
• Fleece Blankets Customizable printed fleece blankets sold as part of JUNIQE's home accessories range.
• Doormats Customizable printed doormats as part of JUNIQE's home accessories range.
• Mugs (Ceramic and Enamel) Customizable printed ceramic and enamel mugs sold as giftable drinkware in JUNIQE's living accessories range.
• Tote Bags Customizable printed tote bags offered as part of JUNIQE's living accessories range.
• Notebooks (including Spiral Notebooks) Customizable printed notebooks and spiral notebooks for personal and office stationery use, featuring designs from JUNIQE's creator catalogue and licensed brands.
• Planners Customizable printed planners sold as part of JUNIQE's stationery range.
• T-Shirts Customizable printed T-shirts for men and women, featuring designs from JUNIQE's creator catalogue and licensed brand collections.
• Hoodies Customizable printed hoodies sold as part of JUNIQE's apparel range.
• Sweatshirts Customizable printed sweatshirts sold as part of JUNIQE's apparel range.
• Kids Apparel Customizable printed apparel for children sold under JUNIQE's Kids product line.
• Baby Apparel (Rompers and Bibs) Customizable printed baby rompers and baby bibs sold as part of JUNIQE's baby apparel range.
• Stickers Customizable printed stickers sold as accessories within JUNIQE's product catalogue.
• Phone Cases (iPhone and Samsung) Customizable printed phone cases for iPhone and Samsung devices, sold as part of JUNIQE's accessories range.
• Picture Frames Customizable picture frames sold as accessories within JUNIQE's product catalogue.
• Photo Collages Customizable photo collage prints sold as personalized wall art products in JUNIQE's catalogue.
• Gift Vouchers Gift Vouchers redeemable across the JUNIQE catalogue, sold as a giftable product line.

Quantifiable outcome

• 4.4 TrustScore on Trustpilot based on 5,298 reviews indicating strong customer satisfaction
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DisneycoreTechnology or IntegrationOfficial licensing partnership allowing JUNIQE to produce and sell wall art, apparel, stationery, and accessories featuring Disney characters including Mickey & Friends, Frozen, Disney Princess, and Stitch. Products include nursery wall art, notebooks, stickers, and apparel for both children and adults.
• Star WarscoreTechnology or IntegrationOfficial Star Wars licensing partnership with 40+ exclusive premium designs created in collaboration with JUNIQE's design team. Features high-quality oil painting aesthetics, vintage poster styles, and minimalist technical graphics. Available on canvas with floating frames and acrylic glass with 3D optics.
• MARVELcoreTechnology or IntegrationOfficial licensing partnership for MARVEL superhero designs on wall art, apparel, and accessories. Features Avengers characters and other popular MARVEL properties.
• Independent Creators/DesignerscoreStrategic or Co-development PartnerGlobal network of independent designers contributing 200,000+ designs to the platform. Creators retain IP rights and earn revenue from sales while JUNIQE handles production, shipping, and customer service. Platform supports creators with tools for uploading designs and managing their shops.
• MYPOSTERminorOthersRelated company under the same corporate group offering personalized posters and photo books. Cross-promoted as part of the group's portfolio of print-on-demand businesses.
• KartenliebeminorOthersRelated company specializing in individual cards for every occasion. Part of the corporate group's print-on-demand portfolio.
• ArtPhotoLimitedminorOthersRelated company offering limited prints of iconic photography from movies and sports. Part of the corporate family of print-on-demand businesses.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Desenio: Sweden-based D2C brand offering posters, art prints, and wall décor in similar price tiers. Most direct competitor on wall art/prints with comparable personalization and on-demand model.
• Poster Store: Nordic online retailer of posters and framed prints in a similar price band. Competes directly for the same poster/print buyer with overlapping art categories.
• Society6: US artist marketplace selling prints, wall art, home décor, and apparel featuring independent designers. Closest analogue to JUNIQE's creator marketplace model on home goods and prints.
• Redbubble: Global marketplace where independent artists sell prints, apparel, and home accessories on demand. Highly comparable marketplace structure and product mix to JUNIQE.
• Fine Art America: Art-print marketplace featuring prints on canvas, framed, and acrylic from independent artists. Direct overlap with JUNIQE's print-on-demand marketplace for art reproductions.
• Saatchi Art: Online gallery selling original art and limited-edition prints. Comparable curated-art marketplace positioning with a higher price tier focus.

Broad incumbents

• Westwing: European D2C e-commerce platform for premium home furnishings and décor. Overlapping customer base and digital-first home décor strategy, though broader assortment.
• Wayfair: Global online home goods retailer with significant wall art and home décor share. Massive scale and marketing budget create ceiling-pressure for niche wall art players.
• Etsy: Global online marketplace heavily skewed toward handmade and personalized prints, posters, and home goods. Massive catalogue of independent creators analogous to JUNIQE's marketplace.

Regional players

• MYPOSTER: JUNIQE's sister company under the same corporate group offering personalized posters and photo products. Overlapping product technology and target segments in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/juniqeartshop
• Instagraminstagram.com/juniqemarketplace
• Pinterestpinterest.co.uk/JUNIQE
• Xx.com/JUNIQEartshop
• LinkedInlinkedin.com/company/5055893

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUNIQE