Extenda Retail
Extenda Retail is a Sweden-based software provider of cloud-native POS and Warehouse Management (WMS) solutions built on Google Cloud and MACH architecture, serving grocery, fashion, DIY, pharmacy, e-commerce, wholesale, and 3PL operators across the Nordics, Benelux, and broader Europe.
- Company typePrivate
- Founded1982
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Extenda Retail does
Extenda Retail is a Swedish software provider founded in 1982 that builds cloud-native retail and logistics solutions for grocery, pharmacy, fashion, DIY, e-commerce, wholesale, and 3PL operators across Europe. The company operates two core platforms: Hii Retail, a unified commerce and POS platform built on Google Cloud using MACH architecture principles (Microservices, API-First, Cloud-Native, Headless), and nyce.logic, a Warehouse Management System for retailers, wholesalers, and 3PL providers, acquired as part of the Re-Vision (2022) and earlier Netherlands (2021) acquisitions. The product portfolio spans Scan & Go, Self Checkout, Mobile POS, Self Scan, Item Recognition (computer vision), Self-Service Loss Prevention (anomaly detection), Click & Collect, Attendant App, and the nyceBuddy AI assistant for warehouse operations.
The company monetizes primarily through SaaS subscriptions (monthly licensing for SMBs, annual enterprise agreements tied to store count, transaction volume, and feature scope) with secondary transaction-based fees on checkout and Scan & Go volumes. Distribution combines direct enterprise field sales, inside sales for mid-market, a self-serve SMB tier, and channel partners such as Simac-PHIDATA for Benelux implementation and managed services. The customer base includes enterprise anchors such as Auchan Retail (world's 11th largest retailer with 2,000+ stores), Coop Sweden (~800 stores, 3.7M members), PLUS Retail (50+ stores live in a nationwide Scan & Go rollout), Plantagen, Intersport, and PostNord TPL, alongside mid-market and SMB customers in the Nordics, Benelux, and broader Europe. Offices span Sweden (Solna HQ, Gothenburg), Norway (Tønsberg, Oslo), the Netherlands (Waardenburg), and India (Bangalore), and the company has held ISO 27001 certification since December 2023.
Extenda Retail firmographics
Firmographics- Name
- Extenda Retail
- Legal name
- Extenda Retail AB
- Website
- https://extendaretail.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Extenda Retail is a Sweden-based software provider of cloud-native POS and Warehouse Management (WMS) solutions built on Google Cloud and MACH architecture, serving grocery, fashion, DIY, pharmacy, e-commerce, wholesale, and 3PL operators across the Nordics, Benelux, and broader Europe.
- Ownership category
- akta.pro rank
Extenda Retail industry classification
Industry- Product category
- Retail Software
- NAICS
- Department Stores (4551), General Merchandise Retailers (455)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
Keywords
Where Extenda Retail is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Extenda Retail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (POS & WMS): Cloud-native POS and WMS delivered as subscription-based Software-as-a-Service. Customers pay recurring fees for access to the platform, with pricing tiers for SMB (affordable monthly license) and enterprise (larger deployments). Revenue is recurring in nature with automatic updates and support included.
- Transaction and Checkout Fees: Scan & Go and checkout solutions may generate transaction-based revenue as the platform processes payments and commercial transactions at the point of sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SMB / Small Retailers |
| Subscription | Annual | Enterprise / Large Retailers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Extenda Retail product offering
Product offeringCore offering
Extenda Retail provides cloud-native point-of-sale (POS) and warehouse management software (WMS) to grocery, pharmacy, and high-volume specialty retailers, as well as logistics providers. The company's unified commerce platform enables retail operations across stores, e-commerce, and supply chains.
Product overview
Extenda Retail offers a unified commerce platform combining point-of-sale (POS) and warehouse management solutions. The product portfolio centers on two core platforms: Hii Retail (cloud-native POS and unified commerce platform built on MACH principles using Google Cloud) and nyce.logic (next-generation WMS for retail, e-commerce, and 3PL operations). These platforms support a comprehensive suite of sub-products and features including Scan & Go, Self Checkout, Mobile POS, Self Scan, Item Recognition, Self Service Loss Prevention, Click & Collect, Shopping List, and Attendant App. The offering is delivered as a modular, best-of-breed software solution designed for omnichannel retailers and logistics providers across Europe, with specializations in DIY, fashion, grocery, e-commerce, industry/wholesale, and 3PL sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Hii Retail: Cloud-native Unified Commerce platform providing Point-of-Sale (POS), checkout, and in-store retail solutions.
- nyce.logic
- Hii Checkout
- Re-Vision Scan & Go
- nyceBuddy
Products and services
- Extenda Retail POS Cloud-native point-of-sale software for grocery, pharmacy, and high-volume specialty retailers, enabling checkout operations, store management, and customer engagement.
- Extenda Retail WMS Warehouse management system software for retail supply chains and 3PL providers, supporting inventory control, order fulfillment, and logistics operations.
- Extenda Retail Hii Retail Unified commerce platform built on MACH architecture providing retailers with scalable cloud-based solutions for stores, e-commerce, and supply chain.
- Extenda Retail Loss Prevention Software solution for retail loss prevention, helping grocers and specialty retailers reduce shrinkage and improve in-store security operations.
- Extenda Retail Self-Checkout Self-service checkout solution for retailers, hardware-agnostic and integrated with the POS platform to support faster customer throughput.
- Extenda Retail Order Management Order management system software for retailers coordinating inventory, fulfillment, and delivery across channels including online and in-store.
- Extenda Retail SMB POS Self-serve, subscription-based point-of-sale offering targeting small and medium-sized retailers with simplified onboarding and monthly licensing.
Quantifiable outcome
- Coop Sweden achieved 60% customer migration to Scan & Pay app within 3 months of launch
- +3 more outcomes
Companies that use Extenda Retail
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
Extenda Retail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature10 records
Extenda Retail partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- PLUS RetailflagshipTier-1 retail partnership for nationwide rollout of My-Scan solution powered by HiiRetail Scan & Go. Following a successful pilot phase, the large-scale rollout began in January across PLUS store network. More than 50 stores have implemented the solution with ambition to expand to all PLUS stores in the Netherlands. Hii Retail Scan & Go is part of the unified commerce platform built on MACH principles.
- PostNord TPLcoreNordics' leading 3PL provider and pilot partner for nyceBuddy, Extenda Retail's AI-powered warehouse assistant. PostNord TPL tests the AI solution in live warehouse operations where nyce.logic WMS is already deployed. The partnership builds on a relationship initiated in 2016 and covers operations in Sweden and Finland. PostNord TPL has ~700,000 sqm of warehouse space across 23 facilities.
- Simac-PHIDATAcorePartnership with Simac-PHIDATA, a leading Dutch IT services company headquartered in Veldhoven, to deliver comprehensive WMS implementation and managed services in the Benelux market. The partnership supports NYCE.LOGIC's European expansion strategy, providing 3PLs and retailers with best-in-class software combined with infrastructure, support, and application management.
- Re-VisioncoreRe-Vision, acquired by Extenda Retail in 2022, specializes in self-service solutions and brought over 15 years of practical experience implementing Scan & Go for retailers such as Jumbo, Kaufland, Globus, and Meijer. Re-Vision's technology enriched the Scan & Go portfolio, now branded as HiiRetail Scan & Go.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Extenda Retail competitors and assessment
Company assessmentDirect peers
- Blue Yonder: Blue Yonder (formerly JDA) provides AI-driven supply chain and WMS solutions to retailers, 3PLs, and manufacturers. Directly comparable to nyce.logic WMS with overlapping warehouse automation and predictive analytics capabilities.
- Aptos: Aptos provides unified commerce, POS, and CRM software to grocery, specialty, and general merchandise retailers globally. Directly comparable to Extenda Retail's Hii Retail platform across the same vertical customer base (grocery, specialty, fashion) with a similarly modular SaaS delivery model.
- Manhattan Associates: Manhattan Active Omni and Manhattan Active Warehouse Management provide cloud-native unified commerce and WMS to enterprise retailers and 3PLs. Direct peer to both Hii Retail (unified commerce) and nyce.logic (WMS), targeting overlapping customer segments at the upper end of the market.
- GK Software (Fujitsu Uvance): GK Software, now part of Fujitsu, is a leading European POS and unified commerce vendor serving grocery, fashion, and specialty retail. Closest direct peer to Extenda Retail in product scope and European enterprise retail footprint, with similar Scan & Go and self-checkout capabilities.
- Körber: Körber's Supply Chain Software business (formerly HighJump) provides WMS, WCS, and voice solutions for retailers, wholesalers, and 3PLs across Europe. Direct peer to nyce.logic WMS with comparable multi-client and 3PL capabilities.
Emerging players
- RELEX Solutions: RELEX Solutions provides AI-driven retail planning, inventory optimization, and supply chain software to grocers and 3PLs. Emerging player with adjacent (but not directly competing) capabilities to nyce.logic WMS, increasingly intersecting with Extenda Retail on AI-driven warehouse optimization.
Broad incumbents
- SAP (Retail / S/4HANA): SAP provides retail ERP, merchandise management, and increasingly cloud POS/customer experience via SAP Customer Experience. Larger enterprise suite that competes with Extenda Retail for grocery and specialty retailer technology spend at the higher end of the market.
- Diebold Nixdorf: Diebold Nixdorf provides POS hardware and software, including self-checkout and Scan & Go solutions, to global banks and retailers. Adjacent incumbent with overlapping product capabilities (especially self-checkout) and broader financial-services portfolio.
- NCR Voyix: NCR Voyix (formerly NCR Retail) provides enterprise POS, self-checkout, and unified commerce software to global grocers and convenience retailers. Larger incumbent offering overlapping capabilities including Scan & Go, self-checkout, and loss prevention across the same customer base.
- Oracle Retail: Oracle Retail provides merchandising, planning, and store operations software to global retailers. Established incumbent competing for the same enterprise grocery and specialty retailer accounts that Extenda Retail targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Extenda Retail social profiles
Digital presenceExtenda Retail compliance and trust
Trust signalCompliance1 record
Extenda Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extenda Retail leadership team
Management profileNumber of profiles
Profiles9 records
Extenda Retail subsidiaries and ownership
Company hierarchySubsidiaries2 records
Extenda Retail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extenda Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extenda Retail
What does Extenda Retail do?
Extenda Retail provides cloud-native point-of-sale (POS) and warehouse management software (WMS) to grocery, pharmacy, and high-volume specialty retailers, as well as logistics providers. The company's unified commerce platform enables retail operations across stores, e-commerce, and supply chains.
Is Extenda Retail a public or private company?
Extenda Retail is a private company. It is classified as unknown and is currently operating.
When was Extenda Retail founded?
Extenda Retail was founded in 1982. It employs 501 to 1,000 people.
Where is Extenda Retail based?
Extenda Retail is headquartered in Stockholm, Sweden, in the Europe region.
How does Extenda Retail make money?
Two revenue lines are on record. SaaS Subscription (POS & WMS) is the primary driver. The others are transaction and Checkout Fees.
Who are Extenda Retail's main competitors?
Direct peers on record are Blue Yonder, Aptos, Manhattan Associates, GK Software (Fujitsu Uvance) and Körber. RELEX Solutions is listed as an emerging player. Broad incumbents are SAP (Retail / S/4HANA), Diebold Nixdorf, NCR Voyix and Oracle Retail.
Does Extenda Retail have an API?
Yes. Extenda Retail offers APIs for Hii Retail platform integration. The platform employs an API-First approach, ensuring robust APIs that are well-documented and capable of supporting seamless integration with other systems including ERP, CRM, and loyalty systems. A dedicated public Scan & Go API enables retailers to integrate scan functionality into existing loyalty apps. The Checkout Engine provides integration capabilities enabling transparent operations between physical stores and e-commerce sites. Developer documentation is at developer.hiiretail.com.
What industry is Extenda Retail in?
Extenda Retail's product category is Retail Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management). Its NAICS code is 4551 and its SIC code is 5734.