Urban Asian
- Company typePrivate
- Founded2010
- HeadquartersOldsmar, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Urban Asian firmographics
Firmographics- Name
- Urban Asian
- Legal name
- Urban Asian Inc.
- Website
- https://urbanasian.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Urban Asian industry classification
Industry- Product category
- Digital Entertainment Media
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Urban Asian is headquartered
LocationHeadquarters
- HQ city
- Oldsmar
- HQ country
- United States
- HQ region
- North America
Markets served
Urban Asian business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Urban Asian generates revenue through display advertising on its website, including banner ads and sponsored content placements. The site displays Google Ads and other ad networks to monetize its audience traffic.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Urban Asian product offering
Product offeringCore offering
Urban Asian is a digital media news portal that publishes and aggregates entertainment, celebrity, and lifestyle content targeted at the South Asian diaspora. It covers Bollywood, K-Pop, Indian TV, music releases, movie reviews, celebrity profiles, fashion, mental health, and web series through editorial articles, photo galleries, and video interviews distributed via its website and social channels.
Product overview
Urban Asian is a digital media entertainment news platform that aggregates and publishes South Asian entertainment content across multiple channels. The platform operates as a unified news portal with specialized content sections including Entertainment News (Bollywood, Indian TV, Old is Gold), Korean Pop and K-Drama coverage, a comprehensive Lifestyle vertical (Fashion, Mental Health, Food, Dating, Health, Tech, Travel), Movie Reviews, Celebrity Profiles, Music releases, Web Series content, and the Crown the Brown special editorial section. The platform also features video content through its Videos & Interviews section. The site is built on WordPress and hosted by Pressable.
Differentiator
Problem solved
Functional benefit
Brands
- Crown the Brown: A section dedicated to profiling influential South Asian individuals
Products and services
- Urban Asian News Portal
- Entertainment News Section
- Korean Pop and K-Drama Coverage
- Lifestyle Vertical
- Movie Reviews
- Crown the Brown
- Videos & Interviews
Companies that use Urban Asian
Customer profileSegments2 records
Ideal customer profiles2 records
Urban Asian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Asian partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NY Indian Film FestivalminorUrban Asian promotes the NY Indian Film Festival on its platform through banner advertising and content coverage. The partnership involves promotional placement on the Urban Asian website linking to the festival's official site.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Urban Asian competitors and assessment
Company assessmentDirect peers
- Soompi: Leading English-language K-Pop and K-Drama news and fan community site, ad-supported, with global reach. Directly comparable to Urban Asian's K-Pop/K-Drama coverage vertical and shares the same diaspora-leaning digital media model.
- MissMalini: India-focused digital lifestyle and entertainment publisher covering Bollywood, fashion, and pop culture, ad-supported with strong social distribution. Directly comparable to Urban Asian's lifestyle + entertainment hybrid model targeting South Asian audiences.
- ScoopWhoop: Indian digital media publisher covering entertainment, pop culture, and lifestyle verticals with a young, English-reading audience. Comparable in editorial mix and ad-supported model to Urban Asian, though broader in geographic focus.
- Bollywood Hungama: Long-established Bollywood news and movie review portal owned by the Times Internet group. Directly competes with Urban Asian's Bollywood editorial vertical and shares the same ad-supported digital news model targeting the South Asian diaspora.
- Koimoi: Bollywood-focused digital entertainment outlet with movie reviews, celebrity news, and box-office coverage, ad-supported. Closely comparable to Urban Asian's Bollywood editorial mix with similar audience and revenue model, though slightly more review-focused.
- Allkpop: Major English-language K-Pop news aggregator and publisher with strong community engagement. Competes with Urban Asian in the K-Pop vertical of its editorial mix, with a similar ad-supported model and diaspora-friendly audience.
- Pinkvilla: One of the largest English-language Bollywood and South Asian entertainment news portals, monetized via display advertising and celebrity-led content. Directly comparable to Urban Asian in audience, business model, and editorial focus, with substantially larger scale.
Broad incumbents
- ZEE5 Entertainment News: Major Indian streaming platform owned by Zee Entertainment that also operates editorial/news properties covering Bollywood and South Asian entertainment. Larger and broader than Urban Asian, but competes for the same audience attention and advertising budgets.
- Filmfare: The digital arm of the iconic Bollywood magazine brand, covering Bollywood news, reviews, celebrity interviews, and fashion. Overlaps meaningfully with Urban Asian's editorial verticals but operates as part of a larger legacy media portfolio with deeper industry access.
- Times of India Entertainment: The entertainment vertical of India's largest English-language newspaper group. Covers Bollywood, television, K-Drama, and lifestyle at massive scale, competing with Urban Asian for the same English-reading South Asian audience and diaspora search traffic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Urban Asian social profiles
Digital presenceUrban Asian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Asian leadership team
Management profileNumber of profiles
Profiles1 record
Urban Asian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Asian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Asian
What does Urban Asian do?
Urban Asian is a digital media news portal that publishes and aggregates entertainment, celebrity, and lifestyle content targeted at the South Asian diaspora. It covers Bollywood, K-Pop, Indian TV, music releases, movie reviews, celebrity profiles, fashion, mental health, and web series through editorial articles, photo galleries, and video interviews distributed via its website and social channels.
Is Urban Asian a public or private company?
Urban Asian is a private company. It is classified as unknown and is currently operating.
When was Urban Asian founded?
Urban Asian was founded in 2010. It employs 101 to 250 people.
Where is Urban Asian based?
Urban Asian is headquartered in Oldsmar, United States, in the North America region.
How does Urban Asian make money?
One revenue line is on record: advertising Revenue.
Who are Urban Asian's main competitors?
Direct peers on record are Soompi, MissMalini, ScoopWhoop, Bollywood Hungama, Koimoi, Allkpop and Pinkvilla. Broad incumbents are ZEE5 Entertainment News, Filmfare and Times of India Entertainment.
Does Urban Asian have an API?
No public API is recorded for Urban Asian.
What industry is Urban Asian in?
Urban Asian's product category is Digital Entertainment Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital).