Juno Veterinary

What Juno Veterinary does

Juno Veterinary is a founder-owned, Canadian veterinary care network founded in November 2022 and headquartered in Toronto. The company operates 11 physical clinics across Toronto (7), Burlington (1), and Vancouver (3), providing primary care, urgent care, surgery, dentistry, diagnostics, pharmacy, dermatology, nutrition, and behavioral services to dog and cat owners. Juno positions itself as an independent alternative to corporate veterinary groups, with Chief Veterinarian Dr. Cassandra Vlahaki among three co-founding owners.

The platform pairs in-clinic service with a proprietary mobile application (iOS and Android) that handles appointment booking, medical records access, prescription refill requests, and an optional 24/7 Virtual Care membership at $49/year/pet, connecting pet owners to registered veterinary technicians via in-app chat. An educational content property, The Juno Journal (~100 blog posts authored by Juno's vets), supports top-of-funnel acquisition, while a MyVETstore partnership enables home delivery of prescription diets and pet supplies with subscription auto-order. Marketing combines content, email, social (Instagram, Facebook, LinkedIn), and earned media across Canadian outlets including Globe and Mail, CBC, CTV, Toronto Life, and BlogTO.

Revenue is generated primarily through one-time fees for veterinary appointments and procedures, supplemented by recurring subscription revenue from the 24/7 Virtual Care tier, on-site pharmacy dispensing, and affiliate economics from the MyVETstore product channel. Promotional codes ($50-$100 off first visits) and a Founding Member Offer drive new-member acquisition. No institutional funding has been disclosed; the company appears bootstrapped by its founders. As of the most recent company-reported figures, 21,000+ pets have been cared for and the business holds a 4.9 Google rating.

Name

Juno Veterinary

Legal name

Juno Veterinary, Inc.

Website

https://junovet.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Juno Veterinary is a Canadian founder-owned veterinary care network operating 11 clinics across Toronto, Burlington, and Vancouver, providing primary, urgent, surgical, and dental care alongside a mobile app with 24/7 virtual veterinary support for dog and cat owners.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)

Keywords

• Veterinary care services
• Pet healthcare
• Veterinary clinics
• Pet telemedicine
• Veterinary wellness

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Appointment Fees: Revenue generated from in-person veterinary visits including wellness exams, urgent care, surgery, dentistry, diagnostics, and other clinical services. Pricing varies based on service type and pet needs.
2. 24/7 Virtual Care Membership: Optional subscription service providing round-the-clock access to registered veterinary technicians via the Juno app for pet health questions and guidance. Billed annually at $49/year/pet with 12-month membership terms.
3. Pharmacy and Medication Sales: On-site pharmacy stocking commonly prescribed pet medications. Revenue from dispensing medications directly to pet owners at clinic visits.
4. Pet Products (via MyVETstore): Partnership with MyVETstore for veterinary nutrition, pet care products, toys, and treats delivered to pet owners' doors. Juno receives referral/integration benefits through this partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Juno Veterinary operates a network of 11 physical veterinary clinics (7 in Toronto, 1 in Burlington, 3 in Vancouver) delivering primary care, urgent care, surgery, dentistry, diagnostics, pharmacy, and specialty services for dogs and cats. This clinic network is augmented by a proprietary Juno mobile app (iOS and Android) that consolidates appointment booking, medical records access, prescription refills, and an optional 24/7 Virtual Care membership providing year-round access to licensed veterinary technicians at $49 per year per pet.

Product overview

Juno Veterinary is a founder-owned veterinary care network offering a unified platform that combines in-person clinic services with digital access via the Juno app. The core offering consists of 11 physical clinic locations (7 in Toronto, 1 in Burlington, 3 in Vancouver) providing primary care, urgent care, dentistry, surgery, diagnostics, pharmacy, and specialty services (nutrition, behavioral concerns, dermatology). This is augmented by the Juno app, which serves as the digital front-end for appointment booking, medical records access, prescription refills, and 24/7 Virtual Care—an optional membership add-on providing year-round virtual veterinary technician support at $49/year/pet. The company also operates The Juno Journal, an educational blog with approximately 100 pet health articles, and a MyVETstore partnership for home delivery of pet food and supplies. New members receive promotional pricing on first visits with various discount codes available.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Virtual Care Membership Optional annual membership providing round-the-clock virtual access to registered veterinary technicians via the Juno app for pet health questions, triage, and prescription guidance, billed at $49 per year per pet.
• Primary Care / Wellness Exams Routine veterinary examinations including nose-to-tail assessments, vaccinations, nutrition counseling, and preventive care planning tailored to each pet's needs.
• Urgent Care Same-day urgent care services for pets requiring immediate attention for non-life-threatening conditions.
• Surgery Surgical procedures performed at Juno clinics, with cancellation policy requiring 72 hours notice and a $250 late cancellation fee.
• Dentistry Dental services including teeth cleaning and comprehensive dental care for pets.
• Diagnostics Diagnostic testing and radiology services including bloodwork, urinalysis, X-rays, ultrasound, fecal testing, and other laboratory diagnostics.
• Pet Pharmacy and Medication On-site pet pharmacy stocking commonly prescribed pet medications, with ability to order additional medications and initiate refills through the 24/7 virtual care app.
• Flea & Tick Prevention Parasite prevention and treatment program covering fleas, ticks, heartworm, and intestinal parasites, with bundled savings of up to $200.
• Pet Nutrition Consultation Nutrition counseling service helping pet owners select appropriate foods based on life stage, size, and health conditions, with guidance on therapeutic and prescription diets.
• Pet Behavioral Concerns Behavioral consultation service addressing anxiety, aggression, territorial behavior, and separation anxiety through treatment plans that may include medication, lifestyle changes, and training referrals.
• Pet Allergies and Dermatology Allergy testing and dermatology services treating skin conditions, food allergies, infections, fleas, ringworm, hot spots, and other dermatological issues.
• Puppy Care Specialized veterinary care program for puppies including vaccinations, parasite prevention, nutrition guidance, and behavioral advice.
• Kitten Care Specialized veterinary care program for kittens including vaccinations, parasite prevention, nutrition guidance, and behavioral advice.
• Travel Certificates Health certificates and documentation required for traveling with pets domestically and internationally.
• Juno Shop (MyVETstore Partnership) E-commerce partnership with MyVETstore offering veterinary nutrition, prescription foods (Royal Canin, Hills, Purina), toys, treats, and pet care products delivered to members' doors, with Auto Order subscription option offering 5% savings.

Quantifiable outcome

• 21,000+ pets cared for
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MyVETstorecoreChannel Partner/ Reseller/ DistributorMyVETstore is an officially recognized online supplier partnered with Juno Veterinary to offer veterinary nutrition, prescription foods (Royal Canin, Hills, Purina), toys, treats, and more. Juno recommends MyVETstore products to pet owners and facilitates home delivery. Juno also stocks some prescription foods in-clinic. MyVETstore offers Auto Order subscriptions with 5% savings and $5 standard delivery (free over $125).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heart + Paw: Veterinary clinic chain offering primary care, grooming, and pet services in modern, design-forward locations. Similar multi-service, experience-led approach to Juno.
• Petfolk: Multi-location modern veterinary clinic operator with app-based booking and a membership component, serving a similar urban pet owner demographic as Juno.
• Small Door Veterinary: Membership-based, design-forward veterinary clinic operator with a proprietary app for booking, records, and 24/7 chat. Mirrors Juno's tech-enabled, experience-led primary care model almost directly.
• Modern Animal: Operates beautifully designed veterinary clinics with a membership model and an integrated app for booking, records, and telehealth. Closest US analog to Juno's positioning and unit economics strategy.
• Bond Vet: Tech-enabled urban veterinary clinic chain offering primary and urgent care with a strong design and digital experience focus, comparable in target customer and clinic feel to Juno.
• The Vets: Mobile and in-home veterinary care provider with strong digital booking and telehealth. Comparable in offering an alternative, convenience-led care experience with technology at the core.

Regional players

• VetStrategy: Canadian corporate veterinary group operating a large network of clinics across multiple provinces. Direct regional competitor and one of the consolidation dynamics Juno is positioning against.

Emerging players

• Vetster: Canadian-headquartered veterinary telemedicine marketplace. Comparable in the virtual care layer of Juno's offering and a potential partner or competitor for the 24/7 virtual care subscription.

Broad incumbents

• VCA Animal Hospitals: One of the largest North American veterinary hospital networks (owned by Mars). Represents the corporate-incumbent counterpoint to Juno's founder-owned positioning.
• Banfield Pet Hospital: Nationwide veterinary clinic chain operating inside PetSmart stores. Sets the standard for scale-driven, standardized vet care that Juno's experience-led model is designed to disrupt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/junovet
• LinkedInlinkedin.com/company/junovet
• Instagraminstagram.com/junovet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juno Veterinary