Small Door
Small Door is a membership-based veterinary care company operating 16 AAHA-accredited clinics across NYC, Boston, and the DC metro area, offering 24/7 telemedicine, same-day appointments, and preventive care through a $149/pet/year subscription model targeting urban pet owners.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Small Door does
Small Door is a membership-based veterinary care company operating physical clinics and a proprietary mobile platform in major US metropolitan areas. The company offers a multi-tier membership (referenced as Access, Premium, Premium Plus) priced at $149/pet/year, granting access to wellness exams, 24/7 telemedicine, same-or-next-day appointments, surgery, dentistry, urgent care, diagnostics, and pharmacy services. As of 2025, it operates approximately 15-16 clinic locations across New York City (six locations including Park Slope and Williamsburg), the Boston metro area (Brookline, Burlington, Cambridge, Newton Centre), and the Washington DC metro area (14th St, Bethesda, McLean, Navy Yard, Spring Valley), with a stated plan to reach 19 practices within six quarters through expansion into Maryland, Virginia, and Illinois.
The company runs a tech-enabled, hospitality-driven model combining AAHA-accredited clinical care (meeting 900+ standards achieved by only 12-15% of North American practices) with a dedicated iOS/Android application for appointment booking, telehealth, and medical record access. Small Door is structured as Small Door, Inc. with wholly-owned operating subsidiaries Small Door Veterinary PLLC and Small Door Veterinary DC PLLC. Revenue mechanics include recurring annual membership subscriptions, fee-for-service veterinary care ($135/exam for non-members under the Pay As You Go option), and ancillary services including pharmacy and travel certificates. The company is Certified B Corp, one of the first in veterinary care, and was named America's Best Animal Hospitals 2026 by Newsweek. Customer acquisition runs through content marketing, organic social, a $100-per-side referral program, and earned media.
Total disclosed equity funding stands at approximately $98.5 million as of July 2025, following a $55M Series C (including equity and debt). The company reports record profitability in 2025, indicating the membership-clinic model has reached commercial maturity in its existing markets. Leadership includes co-founder and CEO Florent Peyre, first COO Kristen Lombardi, CFO Mikhayl Alam, and Head of People Collin Russell.
Small Door firmographics
Firmographics- Name
- Small Door
- Legal name
- Small Door, Inc.
- Website
- https://smalldoorvet.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Small Door is a membership-based veterinary care company operating 16 AAHA-accredited clinics across NYC, Boston, and the DC metro area, offering 24/7 telemedicine, same-day appointments, and preventive care through a $149/pet/year subscription model targeting urban pet owners.
- Ownership category
- akta.pro rank
Small Door industry classification
Industry- Product category
- Veterinary Care Services
- NAICS
- Veterinary Services (541940), Veterinary Services (54194)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
- akta.pro secondary industry
- Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)
Keywords
Where Small Door is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Small Door business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Annual Membership Subscriptions: Recurring annual membership fees of $149 per pet providing access to free annual exams, reduced exam fees, 24/7 telehealth, and priority appointments. Memberships auto-renew annually for 12-month terms.
- Fee-for-Service Veterinary Care: Pay As You Go option at $135 per exam for non-members. Additional revenue from surgical procedures, dental cleanings, diagnostic testing, vaccinations, pharmacy, and other veterinary services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - $149/pet/year |
| One time/ perpetual license | Pay-as-you-go | Pay As You Go - $135/exam |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Small Door product offering
Product offeringCore offering
Small Door operates a membership-based veterinary care model where pet owners pay an annual subscription ($149/pet/year) to access a network of company-operated physical clinics offering wellness exams, vaccinations, dental care, surgery, urgent care, diagnostics, pharmacy services, and 24/7 telemedicine. Services are delivered through 16+ AAHA-accredited clinics across NYC, Boston, and Washington DC, supported by a proprietary mobile app for appointment booking and telehealth access. Non-members can also access care on a Pay As You Go basis at $135 per exam.
Product overview
Small Door is a membership-based veterinary care company offering a tech-enabled, hospitality-driven approach to pet healthcare. The core offering is a three-tiered membership model (Access, Premium, Premium Plus) providing access to a network of physical veterinary practices across New York City, Boston, and Washington D.C./Virginia. Members receive services including annual wellness exams, 24/7 telemedicine, urgent care, surgery, dental care, diagnostics, and pharmacy services. The company operates 16 physical clinic locations and supplements in-person care with a dedicated mobile app for appointment management and telehealth access. Small Door emphasizes transparent pricing, AAHA accreditation, and hospitality-grade veterinary care as differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership-Based Veterinary Care A membership-first veterinary care model offering three tiers (Access, Premium, Premium Plus) that provides access to veterinary services including annual exams, 24/7 telehealth, and same or next-day appointments for a monthly or annual fee. Targeted at urban pet owners seeking predictable costs and on-demand access.
- Pet Surgery In-house surgical procedures including soft tissue surgery, spaying and neutering, and other specialized surgical interventions performed by licensed veterinarians at Small Door's clinics. Available to both members and Pay As You Go customers.
- Wellness & Preventative Care Exams Comprehensive wellness and preventative care examinations including vaccinations, dental care, teeth cleanings, and routine health checkups. The annual wellness or sick visit is included in the membership tier.
- Pet Urgent Care & Emergencies Urgent care and emergency veterinary services for pets requiring immediate medical attention, supported by 24/7 telehealth triage through the mobile app.
- Spaying & Neutering Surgical sterilization procedures for pets performed by licensed veterinarians at Small Door's clinics.
- Pet Travel Certificates Documentation services for pets traveling domestically or internationally, including health certificates and required regulatory paperwork.
- Diagnostic Testing & Radiology In-house diagnostic laboratory and digital radiology services enabling rapid diagnosis of pet health conditions, with results integrated into the pet's electronic medical record.
- Pharmacy On-site pharmacy providing medications and prescriptions for pets, integrated with clinic visits and the mobile app.
- 24/7 Veterinary Telemedicine Round-the-clock telehealth service enabling members to consult with veterinary professionals via the mobile app for guidance and peace of mind without leaving home. Included with membership.
- Small Door Mobile Application Dedicated iOS and Android mobile application enabling members to book appointments, access 24/7 telehealth, manage their membership account, view medical records, and communicate with the veterinary care team. Available on the Apple App Store and Google Play Store.
Quantifiable outcome
- AAHA accredited - only 12-15% of practices in North America meet 900+ standards of care
- +1 more outcomes
Companies that use Small Door
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Small Door technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Small Door partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights4 records
Small Door competitors and assessment
Company assessmentDirect peers
- Modern Animal: Modern Animal offers a membership-based veterinary care model with unlimited exams and 24/7 virtual care, mirroring Small Door's subscription approach. Operates clinics in LA, San Francisco, and other metros with the same premium, design-forward positioning.
- Bond Vet: Bond Vet operates tech-enabled, modern-design veterinary clinics in NYC, Boston, DC, and other major metros with a similar focus on transparent pricing, app-driven booking, and elevated client experience — the closest direct competitor to Small Door's urban membership model.
- Petfolk: Petfolk runs membership-based veterinary clinics in the Southeast US with a similar tech-enabled, hospitality-driven approach. Comparable business model targeting urban/suburban pet owners with subscription plus fee-for-service revenue.
Emerging players
- Dutch: Dutch is a subscription-based pet telehealth and pharmacy provider offering unlimited vet consultations and medication delivery. Competes with Small Door on the membership/recurring-revenue axis and on low-acuity consultation volume.
- The Vets: The Vets delivers mobile/house-call veterinary services in major US metros, competing for the same premium urban pet owner segment but via in-home visits rather than physical clinics — a partial overlap on customer profile and tech-enabled positioning.
- Vetster: Vetster is an online pet telehealth marketplace connecting pet owners with veterinarians on-demand. Addresses similar 24/7 telemedicine use case as Small Door's app-based telehealth but without the in-clinic component.
Broad incumbents
- Banfield Pet Hospital: Banfield (Mars Veterinary Health) operates 1,000+ veterinary clinics primarily inside PetSmart stores with an Optimum Wellness Plan subscription product — a direct subscription-model precedent in the category and a major scaled competitor.
- BluePearl Pet Hospital: BluePearl (Mars Veterinary Health) is a leading specialty and emergency veterinary hospital network. Indirect overlap with Small Door's urgent care and surgical services, and represents the broader corporate consolidation backdrop.
- Heartland Veterinary Partners: Heartland is a veterinary hospital consolidator partnering with general practice and specialty clinics across the US. Comparable in multi-site clinic operations and represents both a peer and a potential acquirer/partner for premium regional groups.
- VCA Animal Hospitals: VCA (owned by Mars Veterinary Health) is one of the largest veterinary hospital networks in North America with 1,000+ locations. Represents the broad incumbent competitive threat across both general practice and specialty/specialty services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Small Door social profiles
Digital presenceSmall Door compliance and trust
Trust signalCompliance2 records
Small Door financial estimates
Financial estimateRevenue estimate
Valuation estimate
Small Door leadership team
Management profileNumber of profiles
Profiles4 records
Small Door subsidiaries and ownership
Company hierarchySubsidiaries2 records
Small Door funding detail
Funding detailFunding overview
Funding rounds9 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Small Door M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Small Door
What does Small Door do?
Small Door operates a membership-based veterinary care model where pet owners pay an annual subscription ($149/pet/year) to access a network of company-operated physical clinics offering wellness exams, vaccinations, dental care, surgery, urgent care, diagnostics, pharmacy services, and 24/7 telemedicine. Services are delivered through 16+ AAHA-accredited clinics across NYC, Boston, and Washington DC, supported by a proprietary mobile app for appointment booking and telehealth access. Non-members can also access care on a Pay As You Go basis at $135 per exam.
Is Small Door a public or private company?
Small Door is a private company. It is classified as venture growth investor backed and is currently operating.
When was Small Door founded?
Small Door was founded in 2020. It employs 101 to 250 people.
Where is Small Door based?
Small Door is headquartered in New York, United States, in the North America region.
How does Small Door make money?
Two revenue lines are on record. Annual Membership Subscriptions are the primary driver. The others are fee-for-Service Veterinary Care.
Who are Small Door's main competitors?
Direct peers on record are Modern Animal, Bond Vet and Petfolk. Emerging players are Dutch, The Vets and Vetster. Broad incumbents are Banfield Pet Hospital, BluePearl Pet Hospital, Heartland Veterinary Partners and VCA Animal Hospitals.
Does Small Door have an API?
No public API is recorded for Small Door.
What industry is Small Door in?
Small Door's product category is Veterinary Care Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of HLAMAAAD, Urgent Care Veterinary Clinics (Non-ER). Its NAICS code is 541940 and its SIC code is 8093.