GMR Marketing
GMR Marketing is an experiential marketing agency founded in 1979 that designs and executes brand experiences, VIP hospitality, and event activations for Fortune 500 enterprises across sports, technology, consumer, and healthcare sectors. It operates as a wholly owned subsidiary of Omnicom Experiential Group within Omnicom Group (NYSE: OMC).
- Company typePrivate
- Founded1979
- HeadquartersNew Berlin, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What GMR Marketing does
GMR Marketing is a New Berlin, Wisconsin-based experiential marketing agency founded in 1979 that designs and executes brand experiences for Fortune 500 and major global brands. The firm's work spans sports (NFL Super Bowl, NCAA Final Four, NBA/WNBA, NASCAR), corporate hospitality, product launches (Google Pixel), athlete media programs (Team USA/Xfinity), and health-advocacy campaigns (Humana pickleball). Its central proprietary asset is SOLE Science™, a methodology that empirically measures what makes brand experiences memorable and impactful, which also underpins the annual Brand Experience Index (GBEI) research report now in its third edition.
GMR operates as a wholly owned subsidiary of Omnicom Experiential Group within Omnicom Group (NYSE: OMC), giving it global scale and integration with sibling Omnicom agencies. Its service portfolio is delivered as a single unified professional services offering rather than a platform-plus-modules architecture: clients engage GMR on a project or retainer basis for end-to-end experience design, on-site execution, VIP hospitality, and post-campaign measurement. Pricing is custom and quote-based with no public disclosure, and revenue flows primarily from enterprise-level brand marketers across sports, technology, telecommunications, automotive, beverage, and healthcare sectors.
The go-to-market motion is enterprise field sales targeting senior brand decision-makers; recent activity includes partnerships with Stonehill College, 23XI Racing, Xfinity, and the Atlanta University Center Consortium, plus operational roles at the Milan Cortina 2026 Winter Olympics and Super Bowl LX. GMR holds ISO 27001 certification and distributes thought leadership through the 'Voice Of Experience' podcast and case studies on its website, with no disclosed AI/ML capabilities underpinning the service offering.
GMR Marketing firmographics
Firmographics- Name
- GMR Marketing
- Legal name
- GMR Marketing
- Website
- https://gmrmarketing.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- GMR Marketing is an experiential marketing agency founded in 1979 that designs and executes brand experiences, VIP hospitality, and event activations for Fortune 500 enterprises across sports, technology, consumer, and healthcare sectors. It operates as a wholly owned subsidiary of Omnicom Experiential Group within Omnicom Group (NYSE: OMC).
- Ownership category
- akta.pro rank
GMR Marketing industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate Ticketing, Invitations & RSVP Management (HSACADAM)
- akta.pro secondary industry
- Employer Brand Strategy & Talent Branding (BPAFAEAH)
Keywords
Where GMR Marketing is headquartered
LocationHeadquarters
- HQ city
- New Berlin
- HQ country
- United States
- HQ region
- North America
Markets served
GMR Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Experiential Marketing Services: GMR Marketing generates revenue by providing experiential marketing services to enterprise clients, including planning and executing major brand experiences such as the Super Bowl, Olympics, and other large-scale sporting events. Revenue comes from project-based engagements and retainer relationships with major brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GMR Marketing product offering
Product offeringCore offering
GMR Marketing is an experiential marketing agency that plans and executes large-scale brand experiences for enterprise clients, including Super Bowl activations, Olympic hospitality programs, NCAA Final Four campaigns, and product introductions at major sporting events. The agency provides end-to-end experiential services—creative strategy, event production, VIP hospitality, athlete media experiences, and cultural activations—for clients such as the NFL, Cisco, Xfinity, Nissan, Google, Coca-Cola, and Humana. Its work is informed by a proprietary methodology, SOLE Science™, which empirically measures what makes brand experiences memorable and impactful for consumers.
Product overview
GMR Marketing is an experience marketing agency that functions as a single unified service offering rather than a platform-plus-modules architecture. Their core proprietary methodology is SOLE Science™, which underpins their experiential marketing services and informs the annual Brand Experience Index (GBEI) research report. The agency delivers a portfolio of experiential marketing campaigns and brand experiences for clients across sports, technology, and consumer brands, including NFL Super Bowl activations, corporate hospitality programs, athlete media experiences, and sports event marketing. The SOLE Science™ methodology and GBEI report are distinct analytical offerings that complement their service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing Services
Quantifiable outcome
- Consumers are six times more likely to select and purchase a brand after forming a positive, embedded memory from a brand experience
Companies that use GMR Marketing
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
GMR Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GMR Marketing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Stonehill CollegeminorPartnership providing sports management students hands-on professional experience at Super Bowl LX. Students work at the NFL House in San Francisco's Ferry Terminal handling on-site management and guest relations for the invite-only VIP hospitality club. This represents a lab-like educational opportunity where students work alongside industry professionals.
- 23XI RacingcorePartnership to host cultural event and NASCAR race watch party at Roosevelt Hall, promoting diversity and inclusion in motorsports. Event aimed at offering students exposure to career pathways in sports management, engineering, and data science.
- XfinitycorePartner in Atlanta HBCU Takeover and NASCAR race watch party event. Xfinity serves as a brand partner for the cultural initiative promoting diversity in motorsports.
- Atlanta University Center Consortium (AUCC)coreEducational partnership hosting cultural event and NASCAR race watch party at Roosevelt Hall. Aims to promote diversity and inclusion in motorsports and offer students exposure to career pathways.
- Omnicom Experiential GroupcoreParent company and network. GMR Marketing is a member of Omnicom Experiential Group, providing global resources, scale, and integration within the Omnicom network of marketing agencies.
- UberminorTransport operations partner during Milan Cortina 2026 Winter Olympics. Partnership praised for smooth transport operations as part of Olympic venue logistics.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
GMR Marketing competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global experiential brand experience agency and direct competitor to GMR, operating within IPG and serving Fortune 500 brands with event marketing, sponsorships, and brand activations across sports, tech, and consumer categories.
- Momentum Worldwide: McCann Worldgroup-owned experiential marketing agency that competes head-to-head with GMR on enterprise brand experiences, sports sponsorships, and live event activations for global brands.
- George P. Johnson Experience Marketing: Large independent experiential agency producing brand experiences, exhibits, and events for enterprise technology and consumer brands—directly comparable in scale, delivery model, and client roster to GMR.
- Sparks: Philadelphia-headquartered experiential marketing agency serving global brands with live events, sponsorship activation, and brand experiences—closely overlapping GMR's delivery model and enterprise client base.
- Octagon: Sports and entertainment marketing agency owned by Interpublic, specializing in sponsorship consulting, athlete management, and experiential activations at properties such as the Olympics, NFL, and FIFA—directly competing with GMR's sports IP focus.
- MKG: Independent experiential marketing and creative agency serving enterprise brands with live experiences, content production, and digital activations—an emerging-to-mid-tier peer with similar custom-service delivery to GMR.
- HLN (formerly Hutman): Independent experiential agency producing brand experiences and live events for enterprise clients in tech, CPG, and sports—comparable service scope and client tier to GMR.
Broad incumbents
- BBDO Worldwide: Sibling Omnicom creative network and broad incumbent; while primarily an advertising agency, BBDO competes for the same enterprise brand experience RFPs and can deliver experiential work as part of larger integrated mandates.
- Droga5: Accenture Song-owned creative agency whose integrated campaigns often include experiential and event-marketing components, competing for the same Fortune 500 experiential budgets as GMR.
- Wieden+Kennedy: Large independent creative agency whose brand work frequently extends into experiential and event activations for clients such as Nike, Coca-Cola, and Budweiser—an indirect peer where brand-experience campaigns overlap with GMR's portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GMR Marketing social profiles
Digital presenceGMR Marketing compliance and trust
Trust signalCompliance1 record
GMR Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
GMR Marketing leadership team
Management profileNumber of profiles
Profiles4 records
GMR Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GMR Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GMR Marketing
What does GMR Marketing do?
GMR Marketing is an experiential marketing agency that plans and executes large-scale brand experiences for enterprise clients, including Super Bowl activations, Olympic hospitality programs, NCAA Final Four campaigns, and product introductions at major sporting events. The agency provides end-to-end experiential services—creative strategy, event production, VIP hospitality, athlete media experiences, and cultural activations—for clients such as the NFL, Cisco, Xfinity, Nissan, Google, Coca-Cola, and Humana. Its work is informed by a proprietary methodology, SOLE Science™, which empirically measures what makes brand experiences memorable and impactful for consumers.
Is GMR Marketing a public or private company?
GMR Marketing is a private company. It is classified as corporate owned and is currently operating.
When was GMR Marketing founded?
GMR Marketing was founded in 1979. It employs 501 to 1,000 people.
Where is GMR Marketing based?
GMR Marketing is headquartered in New Berlin, United States, in the North America region.
How does GMR Marketing make money?
One revenue line is on record: experiential Marketing Services.
Who are GMR Marketing's main competitors?
Direct peers on record are Jack Morton Worldwide, Momentum Worldwide, George P. Johnson Experience Marketing, Sparks, Octagon, MKG and HLN (formerly Hutman). Broad incumbents are BBDO Worldwide, Droga5 and Wieden+Kennedy.
Does GMR Marketing have an API?
No public API is recorded for GMR Marketing.
What industry is GMR Marketing in?
GMR Marketing's product category is Experiential Marketing Services. Its primary akta.pro industry code is HSACADAM, Corporate Ticketing, Invitations & RSVP Management, with a secondary code of BPAFAEAH, Employer Brand Strategy & Talent Branding. Its NAICS code is 56192 and its SIC code is 7900.