What Unleashed Behavior & Training Services does

Unleashed Behavior & Training Services is a privately-held, founder-owned dog training practice based in Prior Lake, Minnesota (home base in Belle Plaine), operating since approximately 2015 in the Minneapolis-St. Paul metro area. The company delivers positive-reinforcement dog training through three primary service lines: (1) in-home and virtual private lessons priced at $145 for the initial 1.5-hour consultation and $120/hour for subsequent sessions, with multi-session bundles ranging from $330 to $645; (2) six-week group classes including Puppy Kindergarten and Obedience Levels 1 & 2 priced at $145 per dog per series, capped at 4-8 dogs per class for personalization; and (3) specialized behavior consulting for aggression, fear, phobia, and anxiety cases, plus a dog walking add-on service in St. Paul operated by trainer Jen.

The underlying methodology is a Certified Family Dog Mediator / Certified Professional Dog Trainer (CPDT-KA) approach centered on canine body-language interpretation, trust-building, and clear owner-dog communication. The business is run by two named trainers, Holly (Owner and Lead Trainer) and Jen (Trainer, B.S. Animal Science from the University of Minnesota), both holding CPDT-KA and Family Dog Mediator credentials. There is no proprietary software, mobile application, or AI component to the offering; delivery is entirely human-led via in-person sessions, virtual calls, and partner-facility classes.

Revenue mechanics are pure professional-services, pay-as-you-go, with no subscription, recurring contract, or enterprise layer. Distribution relies on direct website traffic, a Facebook page (facebook.com/thereisadifference/), email inquiries ([email protected]), and two channel partnerships: Minnetonka Community Education (group classes at Excelsior Elementary School, 441 Oak Street, Excelsior, MN 55331) and Paws and Pals (registration phone 952-209-8931). The customer base consists exclusively of individual pet dog owners across roughly 16 MSP suburbs, with no disclosed enterprise or institutional customers, no external funding, and a sole-proprietorship/small-partnership ownership structure under founder Jennifer Wilmes.

Name

Unleashed Behavior & Training Services

Legal name

Unleashed Behavior and Training Services

Website

https://unleashedtrainers.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Unleashed Behavior & Training Services is a privately-held, founder-owned dog training practice in the Minneapolis-St. Paul metro area delivering positive-reinforcement private lessons, group classes, and behavior consulting to individual pet owners. The business is operated by two CPDT-KA-certified trainers with no external funding.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Small-Group / Structured Dog Daycare (HSANAFAD)

akta.pro secondary industry

Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD)

Keywords

• Dog training services
• Pet obedience training
• Puppy socialization classes
• Dog behavior consulting
• Positive reinforcement training

Headquarters

HQ city

Prior Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Private Training Sessions: In-home or virtual private training sessions with hourly rates and bundle packages. Initial consultation at $145 for 1.5 hours, subsequent sessions at $120/hour. Bundle options available for 3 or 6 sessions.
2. Group Classes: 6-week group training classes (Puppy Kindergarten, Obedience Level 1 & 2) priced at $145 per dog per class series. Small class sizes of 4-8 dogs.
3. Behavior Consulting: Specialized consulting for dogs with aggression, fears, phobias or anxiety issues, including assessment and management planning. Travel fees apply based on distance from trainer's home.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Unleashed Behavior & Training Services is a Minnesota-based dog training service provider that delivers positive reinforcement-based obedience and behavior training to pet owners. The company offers in-home and virtual private lessons, group classes (Puppy Kindergarten, Obedience Level 1 & 2), behavior consulting for aggression, anxiety, fears and phobias, and supplemental dog walking services in the Minneapolis-St. Paul metro area.

Product overview

Unleashed Behavior and Training Services is a dog training service provider offering a portfolio of services centered on positive reinforcement training methods. The core offering consists of Private Lessons (personalized in-home or virtual training), Behavior Consulting (for aggression/anxiety issues), and Group Classes including Puppy Kindergarten and Obedience Levels 1 and 2. The service model emphasizes building the relationship between dogs and owners through communication and trust, with certifications in CPDT-KA (Certified Professional Dog Trainer) and Family Dog Mediator.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Lessons Personalized one-on-one dog training sessions conducted in-home or via virtual platform, tailored to meet individual family and dog needs. Includes initial 1.5-hour consultation at $145, hourly follow-ups at $120/hour, and 3- or 6-session bundles.
• Behavior Consulting Assessment and management planning for dogs experiencing aggression, fears, phobias, or anxiety, with safety planning support and referral to veterinary behaviorists when warranted.
• Puppy Kindergarten Six-week group class teaching puppy socialization, handling, crate training, potty training, and addressing behaviors such as chewing, biting, and jumping. Meets 45 minutes once per week with 4-8 dogs per class.
• Obedience Level 1 Foundational six-week group class covering basic life skills including sit, down, come, stay, watch me, leave it, loose leash walking, and house manners.
• Obedience Level 2 Advanced six-week group class building on Level 1 skills, including faster recalls, moving loose leash walking, distraction training, multitasking, and introducing heel and direction changes. Prerequisites may apply.
• Dog Walking Services Dog walking services provided in the St. Paul area by trainer Jen as an add-on service.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Minnetonka Community EducationcoreChannel Partner/ Reseller/ DistributorOngoing partnership for group obedience classes. Classes held at Excelsior Elementary School (441 Oak Street, Excelsior, MN 55331). Registration through Minnetonka Community Education portal.
• Paws and PalsminorChannel Partner/ Reseller/ DistributorFacility partnership for class registration and instruction. Contact number: 952-209-8931.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Puppr: Digital dog training app offering video-led lesson programs. Adjacent competitor to Unleashed's basic obedience offering via a low-cost, self-serve alternative.

Broad incumbents

• Petco Dog Training: Large pet retail chain offering group dog training classes across its store network. Broader portfolio incumbent that competes for the same entry-level obedience customer but is not specialist.
• Dogtopia: Dog daycare franchise with structured play and behavioral enrichment programming. Comparable on small-group / structured canine programming, but daycare-led rather than training-led.
• PetSmart Dog Training: National pet retailer running in-store group dog training programs. Overlaps with Unleashed's group class offerings but operates at much larger scale as part of a broader retail platform.

Direct peers

• Zoom Room Dog Training: Multi-location dog training franchise offering group classes, private lessons, and virtual sessions using positive reinforcement methods — closely matches Unleashed's in-person + virtual + group class model.
• Off Leash K9 Training: Midwest-rooted dog training franchise with in-home and group offerings. Comparable to Unleashed on regional service delivery, obedience focus, and trainer-led delivery model.
• Bark Busters Home Dog Training: In-home dog training franchise with a strong methodology brand and certified trainer network. Comparable to Unleashed on in-home private sessions and certified-trainer positioning.
• Sit Means Sit Dog Training: National dog training franchise offering group classes and private lessons using positive reinforcement. Comparable across service mix, channel structure, and trainer-certification emphasis.

Others

• Karen Pryor Academy: Industry-recognized positive-reinforcement dog training education and certification provider. Comparable on methodology (clicker / force-free training) and on the trainer-certification ecosystem Unleashed participates in.
• Family Dog Mediation: The certifying organization behind Unleashed's 'Certified Family Dog Mediator' credential. Comparable as an ecosystem participant — defines and trains the specialty positioning Unleashed uses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thereisadifference

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unleashed Behavior & Training Services