SpareFoot
SpareFoot operates the largest US online marketplace connecting consumers with self-storage facilities, monetizing through referral fees and operator marketing, and expanded into operator SaaS via SiteLink, storEDGE, and USstoragesearch.com acquisitions.
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What SpareFoot does
SpareFoot is a US-based online marketplace that aggregates self-storage facilities into a searchable consumer platform, founded in 2008 and headquartered in Austin, Texas. The company operates sparefoot.com as a direct-to-consumer destination where users can search by location, filter by amenities (climate control, 24-hour access, drive-up, electricity, free truck rental), narrow by unit size (5x5 lockers through 10x30 large units), and reserve specialty storage including vehicle, boat, RV, and wine storage. The platform covers a broad geographic footprint with deep city-level landing pages and SEO-optimized content including a Storage Guide blog and unit size guides.
The business model is a free consumer marketplace monetized through two revenue streams: referral fees from storage facility operators for leads and bookings generated, and paid marketing placements for enhanced facility visibility. Through three acquisitions — SiteLink (2018), storEDGE (2018), and USstoragesearch.com (2021) — SpareFoot has expanded beyond consumer referrals into operator-side SaaS, offering facility management software to storage operators. The company has raised approximately $49.35 million across five equity rounds between 2009 and 2015, with no new disclosed funding since the 2015 Series C led by Revolution, suggesting self-sustaining operations.
SpareFoot serves two distinct customer segments: end consumers seeking storage for moves, vehicles, seasonal items, or side-hustle/gig-economy businesses (with company research indicating 28% of renters use units for income generation averaging $646/month), and self-storage facility operators who list on the platform and purchase leads and software. Marketing relies heavily on content and SEO, including consumer survey research on storage usage trends to drive earned media and category thought leadership.
SpareFoot firmographics
Firmographics- Name
- SpareFoot
- Website
- https://sparefoot.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SpareFoot operates the largest US online marketplace connecting consumers with self-storage facilities, monetizing through referral fees and operator marketing, and expanded into operator SaaS via SiteLink, storEDGE, and USstoragesearch.com acquisitions.
- Ownership category
- akta.pro rank
SpareFoot industry classification
Industry- Product category
- Self-Storage Marketplace
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113), Lessors of Miniwarehouses and Self-Storage Units (531130), General Warehousing and Storage (493110)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI), Vehicle & RV/Boat Self-Storage (HSAKAGAC)
Keywords
Where SpareFoot is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
SpareFoot business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Storage Facility Referrals: SpareFoot earns revenue by referring customers to self-storage facilities. Storage facilities pay for leads and bookings generated through the SpareFoot platform.
- Storage Facility Marketing: Storage facility operators pay for listing and enhanced visibility on the marketplace platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer platform access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SpareFoot product offering
Product offeringCore offering
SpareFoot operates an online marketplace that aggregates self-storage facility inventory from operators across the United States into a single consumer search and reservation experience. Consumers can browse storage units by location, unit size, and specialty type (such as climate-controlled, drive-up, vehicle, boat, and RV storage), and reserve units through the platform. Storage facility operators pay the company for qualified leads and reservations generated through the marketplace.
Product overview
SpareFoot operates as a self-storage marketplace platform offering a comprehensive search and reservation service for storage units. The core product is the SpareFoot Storage Finder, which connects users with storage facilities across various locations. The platform provides multiple storage types (Climate Controlled, 24-Hour Access, Drive-Up, Wine Storage, Mini Storage) and size options ranging from 5x5 lockers to 10x30 units, plus specialty vehicle storage for boats, cars, and RVs. Additional services include storage deals and coupons, along with educational resources like the Storage Unit Size Guide. The platform aggregates listings for both personal and business storage needs.
Differentiator
Problem solved
Functional benefit
Products and services
- SpareFoot Storage Finder Online marketplace platform that lets consumers in the United States search, compare, and reserve self-storage units from a national network of third-party facility operators. Supports filtering by location, unit size, and specialty type (including climate-controlled, 24-hour access, drive-up, vehicle, boat, and RV storage), and surfaces operator-supplied pricing and availability through a single reservation flow. Revenue is generated from storage facility operators via referral/lead fees and listing placements.
Quantifiable outcome
- 28% of storage renters use units to support side hustles, generating average $646/month
- +1 more outcomes
Companies that use SpareFoot
Customer profileSegments3 records
Ideal customer profiles2 records
SpareFoot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SpareFoot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Storage Facilities (Oklahoma Market)coreSpareFoot partners with self-storage facility operators as suppliers to their marketplace. Facilities list on the platform to reach SpareFoot's consumer audience and pay for leads/bookings. The Oklahoma market page lists numerous facilities across cities including Oklahoma City, Tulsa, Lawton, Ardmore, Yukon, and many other Oklahoma communities.
Scale indicators4 records
Expansion highlights5 records
SpareFoot competitors and assessment
Company assessmentDirect peers
- Neighbor.com: Peer-to-peer and traditional self-storage marketplace that connects hosts with renters online. Closest direct competitor in marketplace model, though Neighbor leans more heavily into peer-to-peer inventory vs. SpareFoot's traditional facility aggregation.
- Storage.com: Self-storage search/aggregator website listing facilities by location. Comparable as a direct online aggregator competing with SpareFoot for both consumer traffic and facility-operator marketing spend.
Broad incumbents
- Public Storage: Largest self-storage REIT in the U.S. with thousands of owned facilities. Comparable as a major self-storage supply-side participant that increasingly invests in direct digital booking, putting it on both sides of SpareFoot's marketplace.
- Extra Space Storage: Top-3 self-storage REIT operating ~3,500 facilities nationally. Comparable as a leading supply-side participant with growing direct-to-consumer digital strategy that competes with SpareFoot for end-customer bookings.
- CubeSmart: Self-storage REIT with ~1,300 facilities. Comparable as a supply-side incumbent investing in digital customer acquisition, creating disintermediation pressure on aggregators like SpareFoot.
- Life Storage: Self-storage REIT with national footprint (now under Extra Space following announced merger). Comparable supply-side operator with active direct-to-consumer digital channel competing for organic demand.
Emerging players
- Clutter: Tech-enabled full-service storage and logistics startup offering pickup, storage, and retrieval on demand. Comparable as an emerging digital-first alternative in the consumer storage space, though differentiated by service model.
- MakeSpace: On-demand urban storage and logistics service with digital-first booking. Comparable as an emerging digital storage competitor targeting urban consumers with a different delivery model than SpareFoot's marketplace.
- Go Mini's: Portable storage container franchise network serving residential and commercial customers across North America. Comparable as an emerging alternative storage category that competes for similar small-business and consumer demand.
Regional players
- iStorage: Self-storage facility operator with direct digital booking capability in select U.S. markets. Comparable as a regional supply-side player investing in direct online reservation channels that compete with marketplace referrals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SpareFoot social profiles
Digital presenceSpareFoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpareFoot leadership team
Management profileNumber of profiles
Profiles3 records
SpareFoot funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpareFoot M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpareFoot
What does SpareFoot do?
SpareFoot operates an online marketplace that aggregates self-storage facility inventory from operators across the United States into a single consumer search and reservation experience. Consumers can browse storage units by location, unit size, and specialty type (such as climate-controlled, drive-up, vehicle, boat, and RV storage), and reserve units through the platform. Storage facility operators pay the company for qualified leads and reservations generated through the marketplace.
When was SpareFoot founded?
SpareFoot was founded in 2008. It employs 101 to 250 people.
Where is SpareFoot based?
SpareFoot is headquartered in Austin, United States, in the North America region.
How does SpareFoot make money?
Two revenue lines are on record. Storage Facility Referrals are the primary driver. The others are storage Facility Marketing.
Who are SpareFoot's main competitors?
Direct peers on record are Neighbor.com and Storage.com. Broad incumbents are Public Storage, Extra Space Storage, CubeSmart and Life Storage. Emerging players are Clutter, MakeSpace and Go Mini's. iStorage is listed as a regional player.
Does SpareFoot have an API?
No public API is recorded for SpareFoot.
What industry is SpareFoot in?
SpareFoot's product category is Self-Storage Marketplace. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAI, Self-Storage Facility Management & Operations (Third-Party Managed). Its NAICS code is 53113 and its SIC code is 4220.