What Storage Computer does

Storage Computer operates Storage.com, a browse-and-compare online marketplace that connects consumers with self-storage facilities across the United States. The company is headquartered in Austin, Texas, was founded in 1991 (per firmographic data, though the Storage.com platform itself traces to 2011), and employs 11-50 people. Storage.com aggregates thousands of third-party storage facilities across all 50 U.S. states and enables users to search by city, state, or zip code, compare facilities by size, amenities, and price, and reserve units online or via phone support (833-448-1067) with no cancellation fees. The platform is organized into seven distinct storage verticals: residential/self-storage, car storage, RV storage, boat storage, motorcycle storage, climate-controlled storage, and college and business storage, supplemented by an educational size guide and content marketing assets. The technology stack is a standard web marketplace with self-service search/booking and a phone-assisted sales overlay.

The business model is affiliate/referral-based: Storage.com monetizes by connecting customers with third-party storage facilities and earning referral and lead-generation fees; facilities pay to be listed and/or receive qualified customer leads. Storage.com operates as a sub-brand within the Storable brand family, alongside SpareFoot.com and SelfStorage.com, with no disclosed venture or private equity funding beyond a 2001 $5M raise from Rose Glen Capital Group. Customer segments are entirely horizontal and SMB/consumer-oriented, spanning individual renters, college students, small businesses, and owners of cars, RVs, boats, and motorcycles, with no enterprise or B2B contract layer. Distribution is search-driven (organic SEO plus content marketing) with phone-based conversion support; the company carries a 4.4/5 Trustpilot rating.

Name

Storage Computer

Legal name

Storage.com

Website

https://storage.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Storage.com (operated by Storage Computer) is a U.S. online marketplace that lets consumers search, compare, and reserve self-storage units across thousands of facilities in all 50 states, monetizing through referral and lead-generation fees paid by listed storage operators.

Ownership category

akta.pro rank

Product category

Self-Storage Marketplace

NAICS

General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industry

Commercial Full-Service Storage (HSAKAHAB)

Keywords

• Self-storage marketplace
• Storage unit search
• Storage comparison platform
• Vehicle storage rentals
• Business storage solutions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Lead Generation / Referral Fees: Storage.com generates revenue by connecting customers with storage facilities. The platform lists thousands of local storage facilities across the U.S. and earns referral/lead generation fees when customers reserve units through the site. Facilities pay to be listed and/or receive customer leads through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Storage.com is a browse-and-compare online marketplace that connects consumers and small businesses with self-storage units at thousands of third-party facilities across the United States. Users search by city, state, or zip code; compare facilities by size, amenities, and price; and reserve units online or via phone support at no cost and with no cancellation fees. The platform organizes inventory into storage-type categories such as car, RV, boat, motorcycle, climate-controlled, college, and business storage.

Product overview

Storage.com is a browse-and-compare marketplace platform for renting and reserving self-storage units. The platform connects users with thousands of local storage facilities across the United States, enabling search by city, state, or zip code. The core Storage.com Platform allows users to search for facilities, compare prices and amenities, and make reservations. The service is organized around multiple storage type categories including Car Storage Units, RV Storage Units, Boat Storage Units, Motorcycle Storage Units, Climate Controlled Storage Units, College Storage Units, and Business Storage Units. Additional tools like the Storage Unit Size Guide help users select appropriate unit sizes. The platform operates as a comparison aggregator rather than a direct storage provider, facilitating reservations at third-party storage facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Storable: Parent brand for Storage.com and related storage brands including SpareFoot.com and SelfStorage.com
• SpareFoot.com
• SelfStorage.com

Products and services

• Car Storage Units Storage service category that connects customers with facilities offering indoor, outdoor, and drive-up car storage options. Designed for vehicle owners seeking protection from weather, theft deterrence, insurance premium reduction, or freeing of residential space.
• RV Storage Units Storage solutions for recreational vehicles including indoor, outdoor, and covered RV storage options at various unit sizes. Targets RV, motorhome, and travel trailer owners needing secure parking during off-seasons or between trips.
• Boat Storage Units Storage facilities for boats and watercraft, including indoor, covered, and outdoor boat storage options. Serves recreational boaters, anglers, and water sports enthusiasts needing seasonal, winter, or marina overflow storage.
• Motorcycle Storage Units Secure storage solutions for motorcycles with indoor, covered, and outdoor options at various unit sizes. Serves motorcycle owners seeking weather protection, theft deterrence, and seasonal or long-term bike storage.
• Climate Controlled Storage Units Indoor temperature-controlled storage units maintaining 55-85°F with stable humidity. Designed for customers storing sensitive items such as electronics, wood furniture, documents, and other belongings vulnerable to temperature and humidity fluctuations.
• College Storage Units Student-focused temporary storage solutions near campuses with flexible month-to-month options and student-friendly pricing, including 10-20% student discounts with valid college ID at many facilities. Targets students needing storage during summer break, between semesters, study abroad periods, or graduation.
• Business Storage Units

Quantifiable outcome

• 4.4 out of 5 star Trustpilot rating based on customer reviews
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• MakeSpace: Full-service storage platform offering pickup, storage, and redelivery; targets the same residential and small-business storage demand but with a logistics-enabled model that competes for higher-value customers.
• SpareFoot: Sister marketplace under the Storable umbrella that lets consumers search, compare, and reserve self-storage units nationwide; nearly identical business model and operator relationships as Storage.com.
• SelfStorage.com: Third brand within the Storable portfolio operating as a self-storage search and price-comparison site; overlaps Storage.com on operator listings, SEO keywords, and consumer audience.
• Neighbor: Peer-to-peer storage marketplace connecting users with nearby garage, basement, and driveway storage; competes for the same comparison-shopper intent as Storage.com with an alternative inventory model.

Broad incumbents

• Public Storage: Largest U.S. self-storage REIT (PSA) with its own branded direct-booking site; competes with Storage.com by owning inventory and increasingly capturing demand that would otherwise flow through the marketplace.
• National Storage Affiliates: Self-storage REIT (NSA) operating across multiple participating brands; provides a large portion of the operator inventory that Storage.com lists, while also competing for direct reservations.
• CubeSmart: Self-storage REIT (CUBE) with branded locations and direct online reservations; competes with Storage.com by aggregating significant inventory under a single operator brand.
• Extra Space Storage: Major self-storage REIT (EXR) operating thousands of facilities and a robust direct booking platform; comparable as a large supplier of self-storage capacity and a direct funnel competitor to marketplaces.
• Life Storage: Self-storage REIT (LSI) with national facility footprint and a digitally mature booking experience; comparable as both a large supply source for Storage.com listings and a direct booking competitor.

Emerging players

• Clutter: On-demand full-service storage provider with pickup and retrieval; targets urban residential and SMB customers and overlaps Storage.com's move-related and overflow storage use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/storagecom
• Facebookfacebook.com/storagecom
• LinkedInlinkedin.com/company/storage-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storage Computer