Mercury Mosaics
Mercury Mosaics is a Minneapolis-based, founder-led designer and manufacturer of handmade ceramic tiles sold direct-to-consumer and through a trade program, serving residential homeowners, commercial/hospitality projects, institutional buyers, and design professionals across the United States.
- Company typePrivate
- Founded2002
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mercury Mosaics does
Mercury Mosaics is a Minneapolis-based designer and manufacturer of handmade ceramic tiles, founded in 2002 and operating as a private company with 11-50 employees. The company produces each tile by hand-cutting, glazing, and firing ceramic in a single Minneapolis studio, intentionally embracing the variation and imperfection inherent to artisanal production. Its product portfolio spans field/subway tiles in multiple sizes (2x4 through 6x6), specialty shapes (hexagon, diamond, triangle, penny round, Moroccan fish scale), signature patterns (Mid Mod Squares, Craftsman Squares, Herringbone, Checkerboard, Kenwood), an extensive color palette, and curated designer blends. A core technical feature is mesh-mounting of tiles onto sheets for simplified installation with consistent spacing.
Mercury Mosaics generates revenue primarily through one-time sales of tiles priced per square foot ($55-107/sq.ft across standard and custom blends) plus per-piece trim and accessory pricing ($8.50-$9.00), with supplementary revenue from sample pack sales and custom mosaic design services. Distribution is direct-to-consumer via the mercurymosaics.com Shopify storefront, complemented by a Trade Program serving interior designers, architects, and contractors, and a Houzz Pro directory listing for professional referrals. Customer segments span residential homeowners (primary), commercial and hospitality projects, institutional buyers (colleges, healthcare, airport), and trade professionals.
The business is bootstrapped and founder-led (Mercedes Austin, Owner + Founder), with no disclosed funding rounds, acquisitions, or external investors. Notable commercial installations include the Whitney Museum's 'Nourish' mural by Dyani White Hawk, Lululemon's Mall of America location, Kalahari Resort, St. Olaf College, the University of Minnesota Physicians Broadway Family Clinic, and the Minneapolis-St. Paul International Airport. Marketing is concentrated on Instagram, Pinterest, blog content, email newsletters, and earned media coverage in outlets such as The Spruce, Fast Company, and Martha Stewart American Made.
Mercury Mosaics firmographics
Firmographics- Name
- Mercury Mosaics
- Legal name
- Mercury Mosaics
- Website
- https://mercurymosaics.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mercury Mosaics is a Minneapolis-based, founder-led designer and manufacturer of handmade ceramic tiles sold direct-to-consumer and through a trade program, serving residential homeowners, commercial/hospitality projects, institutional buyers, and design professionals across the United States.
- Ownership category
- akta.pro rank
Mercury Mosaics industry classification
Industry- Product category
- Handmade Ceramic Tiles
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where Mercury Mosaics is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mercury Mosaics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tile Product Sales: One-time sales of handmade ceramic tiles sold per square foot or per piece. Products include subway tiles, geometric patterns (hexagon, herringbone, diamond), and custom mosaic tiles. Revenue generated from both residential and commercial customers.
- Sample Pack Sales: Sale of sample packs and color palette samples allowing customers to preview tiles before purchasing. Samples available at curated pack pricing.
- Custom Design Services: Custom tile design services for bespoke projects. Customers can work with designers to create custom mosaics and color blends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tile Products - Per Square Foot |
| Unit Pricing | Pay-as-you-go | Trim and Accessory Pieces - Per Piece |
| Unit Pricing | Pay-as-you-go | Sample Packs |
| Unit Pricing | Pay-as-you-go | Custom/Blend Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Mercury Mosaics product offering
Product offeringCore offering
Mercury Mosaics designs, handcrafts, and sells handmade ceramic tiles in multiple shapes, sizes, and patterns (subway, hexagon, diamond, herringbone, fish scale, triangle, penny round, and signature patterns such as Mid Mod Squares, Craftsman Squares, and Checkerboard). Products are mesh-mounted on sheets for easier installation, sold per square foot or per piece, complemented by sample packs, custom mosaic design services, and a Trade Program for design professionals.
Product overview
Mercury Mosaics is a Minneapolis-based handmade artisanal ceramic tile company offering a diverse portfolio of handcrafted tiles. The core product line includes subway tiles in multiple sizes (2x4 through 6x6), specialty shapes like hexagons, diamonds, fish scales, triangles, and penny rounds, and signature pattern tiles including Mid Mod Squares, Craftsman Squares, Herringbone, and Checkerboard patterns. The company provides an extensive color palette with solid colors and curated designer blends (Fiesta, Woodland, Fair Hill, Eastlake, etc.), complemented by sample packs, custom tile design services, and a professional trade program. All tiles are mesh-mounted for simplified installation and the company offers both retail e-commerce and commercial project services.
Differentiator
Problem solved
Functional benefit
Products and services
- Handmade Ceramic Tile Collection Core handcrafted artisanal ceramic tile assortment made in Minneapolis. Each tile is hand-cut, glazed, and fired with unique depth and character, available in multiple shapes, sizes, and patterns. Sold to residential homeowners, commercial clients, and trade professionals.
- Subway Tile Collection Classic rectangular subway tiles available in multiple sizes including 2x4, 2x6, 3x6, 3x8, 3x12, 4x4, 4x8, and 6x6 inches. Mesh-mounted for simplified installation.
- Mid Mod Squares Tile Mid-century modern inspired geometric tile pattern combining 4x4s, 2x4s, and half-circle cutouts for a retro-contemporary look.
- Herringbone Tile Collection Classic V-shaped zigzag herringbone pattern tiles available in 2x6 size, mesh-mounted for easy installation.
- Craftsman Squares Tile Collection Arts & Crafts movement inspired tile pattern built from 2x2, 2x4, and 4x4 tiles with strong horizontal lines and grounded geometry.
- Checkerboard Tile Collection Bold contrasting checkerboard patterns in 2x2 and 4x4 sizes for retro appeal.
- Hexagon Tile Collection Six-sided honeycomb-inspired tiles available in small, large, geo-hex, and geo-star pattern variations.
- Moroccan Fish Scale Tile Collection Scalloped fish scale shaped tiles available in medium and large sizes with wave pattern variations.
- Diamond Tile Collection Diamond-shaped tiles available in medium and large cube variations.
- Triangle Tile Collection Triangular tiles in small and large sizes for geometric installations.
- Penny Rounds Tile Collection Round penny-style tiles available in large sizes for distinctive rounded patterns.
- Trim & Finishing Pieces Bullnose (e.g., 1x6 at $8.50 per piece), flat liner (e.g., 1x6 at $9.00 per piece), and other trim pieces for finishing tile installations.
- Sample Packs Curated sample packs allowing customers to preview tiles and colors before purchasing. Helps customers envision and design their space before committing to full orders.
- Custom Tile Design Service Custom mosaic creation service for personalized designs, including mosaic lettering and unique artistic patterns. Customers can work with designers to create bespoke color blends and mosaic concepts.
- Trade Program Professional trade program for interior designers, architects, and contractors with dedicated support, lookbooks, design consultations, and trade pricing for professional projects.
Companies that use Mercury Mosaics
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Mercury Mosaics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mercury Mosaics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HouzzminorMercury Mosaics maintains a professional profile on Houzz platform, serving as a channel for designer and architect referrals and professional discovery. Houzz is a home remodeling and design platform with significant professional contractor and designer traffic.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mercury Mosaics competitors and assessment
Company assessmentBroad incumbents
- Walker Zanger: Premium tile and stone brand with extensive designer/specifier focus. Competes with Mercury Mosaics for high-end residential and commercial project specifications.
- Daltile: One of the largest North American tile manufacturers with broad product portfolio. The mass-market incumbent against which premium artisanal brands like Mercury Mosaics differentiate.
- Bedrosians Tile & Stone: National tile and stone distributor with designer/specifier channels. Competes in the commercial and design-driven tile market alongside Mercury Mosaics.
- Marazzi: Large-scale global tile manufacturer (Mohawk Group subsidiary) offering broad ceramic and porcelain tile lines. Competes in adjacent tile categories and pressures pricing across the segment.
- Ann Sacks: Established premium tile and stone brand (Kohler subsidiary) with showrooms nationwide. A larger incumbent in the premium tile category competing for designer and commercial projects.
Direct peers
- Clay Squared to Infinity: Minneapolis-based handmade ceramic tile and mosaic maker. A direct local peer with similar product, handcrafted production model, and customer base to Mercury Mosaics.
- Pratt & Larson: Portland-based artisanal ceramic tile manufacturer producing handmade decorative tiles and moldings. Comparable handmade product and designer/trade channel focus.
- Tabarka Studio: Designer and maker of handmade ceramic tile with artisanal, Mediterranean-inspired collections. Comparable handmade production and designer/specifier customer base.
- Heath Ceramics: Long-established maker of handmade ceramic tile and tableware in the Bay Area with a strong design brand. Operates showrooms and direct-to-consumer sales, mirroring Mercury Mosaics' premium artisanal positioning.
- Fireclay Tile: California-based handmade ceramic tile manufacturer with strong DTC e-commerce and trade program. Closely comparable product, business model, and target customer to Mercury Mosaics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mercury Mosaics social profiles
Digital presenceMercury Mosaics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercury Mosaics leadership team
Management profileNumber of profiles
Profiles1 record
Mercury Mosaics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercury Mosaics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercury Mosaics
What does Mercury Mosaics do?
Mercury Mosaics designs, handcrafts, and sells handmade ceramic tiles in multiple shapes, sizes, and patterns (subway, hexagon, diamond, herringbone, fish scale, triangle, penny round, and signature patterns such as Mid Mod Squares, Craftsman Squares, and Checkerboard). Products are mesh-mounted on sheets for easier installation, sold per square foot or per piece, complemented by sample packs, custom mosaic design services, and a Trade Program for design professionals.
Is Mercury Mosaics a public or private company?
Mercury Mosaics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mercury Mosaics founded?
Mercury Mosaics was founded in 2002. It employs 11 to 50 people.
Where is Mercury Mosaics based?
Mercury Mosaics is headquartered in Minneapolis, United States, in the North America region.
How does Mercury Mosaics make money?
Three revenue lines are on record. Tile Product Sales are the primary driver. The others are sample Pack Sales and custom Design Services.
Who are Mercury Mosaics's main competitors?
Broad incumbents on record are Walker Zanger, Daltile, Bedrosians Tile & Stone, Marazzi and Ann Sacks. Direct peers are Clay Squared to Infinity, Pratt & Larson, Tabarka Studio, Heath Ceramics and Fireclay Tile.
Does Mercury Mosaics have an API?
No public API is recorded for Mercury Mosaics.
What industry is Mercury Mosaics in?
Mercury Mosaics's product category is Handmade Ceramic Tiles. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327110 and its SIC code is 3260.