Pratt + Larson
Pratt + Larson is a Portland, Oregon-based handmade ceramic tile manufacturer founded in 1982, producing made-to-order tiles across six glaze families and an extensive shape and texture catalog. It sells to homeowners, interior designers, contractors, and dealers via a nationwide dealer network, a Portland showroom, and a direct online shop.
- Company typePrivate
- Founded1982
- HeadquartersPortland, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pratt + Larson does
Pratt + Larson is a Portland, Oregon-based handmade ceramic tile manufacturer founded in 1982, producing tiles to order in a single Portland facility using traditional methods that combine clay shaping (extruder and mold), proprietary glaze chemistry, and kiln firing. Its core technology is a craft-driven process where final glaze color only emerges after firing, supported by a deep catalog organized into six glaze families (Crackle, Gloss, Craftsman, Matte, Tortoise, Brownstone), multiple field tile shapes (squares, rectangles, hexagons, ogees, pickets, fans, arabesque and more), surfaces and textures (Smooth, Rustic, Portland, plus premium textures A-M), mosaics, architectural trim, and designer collections (Highline, InLine, Embossed, Scraffito, Filigree, Wall Relief, and others). The company also offers thematic relief lines, curated sample sets with named designer collaborations (Emily Henderson, Rejuvenation), and design tools such as the Spellbinder binder and InLine Design Cards.
The business generates revenue primarily through one-time tile product sales by the box, supplemented by sample set sales and shipping/handling fees ($10 per-box FedEx, $30 per-pallet freight), with custom work quoted individually and made-to-order tiles non-returnable (25% restocking fee on eligible returns). Distribution operates through three channels: a nationwide dealer network, a newly launched direct-to-consumer e-commerce shop, and a Portland showroom, with referral pathways to designers and installers via the company's "Get Started" page. Customer segments span homeowners undertaking residential renovation, interior designers and architects specifying product, professional installers, and dealer/showroom business partners, supported by dedicated designer, dealer, and commercial resource portals. Marketing relies on Instagram, Pinterest, an email newsletter segmented by audience type, and content marketing through project showcases with named designers.
Pratt + Larson firmographics
Firmographics- Name
- Pratt + Larson
- Legal name
- Pratt + Larson
- Website
- https://prattandlarson.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pratt + Larson is a Portland, Oregon-based handmade ceramic tile manufacturer founded in 1982, producing made-to-order tiles across six glaze families and an extensive shape and texture catalog. It sells to homeowners, interior designers, contractors, and dealers via a nationwide dealer network, a Portland showroom, and a direct online shop.
- Ownership category
- akta.pro rank
Pratt + Larson industry classification
Industry- Product category
- Handmade Ceramic Tile
- NAICS
- Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Structural Clay Products (3250)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Pratt + Larson is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pratt + Larson business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tile Product Sales: Core revenue from selling handmade ceramic tiles. Tile is sold by the box, not by the piece. Orders over three boxes ship on a pallet via freight. The company offers made-to-order production.
- Sample Set Sales: Sale of curated sample sets including Emily Henderson Farmhouse sets, Rejuvenation palette sets, Texture Sample Sets, and Design Tools like Spellbinder and InLine Cards.
- Shipping and Handling: Revenue from shipping fees including $10 per-box handling for FedEx orders and $30 per-pallet handling for freight shipments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile products sold by the box |
| Other | Pay-as-you-go | Shipping and handling fees |
| Other | Pay-as-you-go | Returns subject to restocking fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Pratt + Larson product offering
Product offeringCore offering
Pratt + Larson manufactures and sells handmade ceramic tile for residential and commercial interior applications, including in-stock tile collections, field tiles, moldings, and trim, produced in Portland, Oregon. The company also formulates its own line of ceramic glazes (the Designer Series) and offers custom tile design services alongside a complimentary hand sample program and a digital Tile Designer tool for project specification.
Product overview
Pratt + Larson is a handmade ceramic tile manufacturer based in Portland, Oregon, offering a comprehensive tile product ecosystem. The core offering consists of six glaze families (Crackle, Gloss, Craftsman, Matte, Tortoise, and Brownstone) applied to an extensive range of field tile shapes (squares, rectangles, hexagons, ogees, pickets, fans, arabesque, and more), mosaics, and architectural trim. These base tiles come in multiple surface options (Smooth, Rustic, Portland) and premium textures (A through M). The product portfolio is organized into Collections (Kat + Roger, Highline, InLine, Embossed, Scraffito, Bevels + Frames, Motif, Filigree, Wall Relief, Ornaments) and Thematic Relief lines (Animals, Botanicals, Sealife, Fly Fishing, Ironworks, Murals). Design support tools include the Spellbinder architectural binder and InLine Design Cards. Curated sample sets are available through collaborations with Emily Henderson and Rejuvenation. The company operates a PDX Showroom for in-person experience and offers Custom Work services for bespoke projects. Quick Ship options are available for select Brownstone and Simple Solutions products.
Differentiator
Problem solved
Functional benefit
Brands
- Emily Henderson Collection: Curated tile palette collaboration with designer Emily Henderson featuring 7 matte glazes and 1 gloss glaze, designed for her Portland Farmhouse project.
- Rejuvenation Palette
- Brownstone Glazes
- Tortoise Glazes
Products and services
- Handmade Ceramic Tile Handmade ceramic tile produced in Portland, Oregon, sold across in-stock collections in field, molding, and trim formats, multiple sizes and shapes, and graded under the V1–V4 color variation system. Used by homeowners, designers, and commercial clients for residential and commercial interior tile installations.
- Designer Series Glazes Proprietary ceramic glaze line formulated in-house by Pratt + Larson, providing the company's distinctive color library and surface finishes on its handmade tile products. Specified by designers and homeowners as part of tile selection.
- Custom Tile Design Service Custom tile design service allowing clients to commission bespoke handmade ceramic tile, including shape, glaze, and color customization, for residential and commercial projects. Used by interior designers, architects, and homeowners seeking unique artisan tile not available in the in-stock catalog.
- Tile Designer Tool Digital design tool provided by Pratt + Larson to help customers visualize and specify tile layouts, combinations, and patterns before purchase. Used by designers, contractors, and homeowners during project planning.
- Hand Sample Program Complimentary hand sample program that allows prospective customers to order small physical samples of Pratt + Larson tile and glazes before committing to a full purchase. Used by homeowners, designers, and contractors to evaluate color and texture in the actual project space.
Quantifiable outcome
- Over 100 colors available in Gloss glazes alone
- +2 more outcomes
Companies that use Pratt + Larson
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pratt + Larson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pratt + Larson partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Emily HendersoncoreEmily Henderson, stylist, author, and founder of a lifestyle blog, collaborated with Pratt + Larson on the Portland Farmhouse project. The collaboration includes tile throughout the kitchen, bathrooms, sunroom, and mudroom. Emily's curated palette consists of 7 matte glazes and 1 gloss glaze, many created especially for the Farmhouse. Sample tile kits corresponding to each Farmhouse room are available to help customers start their own projects.
- RejuvenationcoreTimeless design partnership with Rejuvenation featuring a classic color palette that blends traditional and contemporary glaze colors. The Rejuvenation palette is comprised of 25 essential colors drawn from Pratt + Larson's extensive catalog. The collection is designed to complement Rejuvenation's lighting, fixtures, and furniture, creating timeless design that lasts generations.
- Cedar & MossminorCeramic lighting collaboration with Cedar & Moss, a celebration of craft, texture, and creative kinship. This collaboration showcases Pratt + Larson tile in lighting applications.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Pratt + Larson competitors and assessment
Company assessmentBroad incumbents
- Daltile: Largest U.S. ceramic tile manufacturer offering mass-market and premium lines (including artisan-inspired collections). Comparable as a broad incumbent setting baseline tile pricing and availability that Pratt + Larson must differentiate against.
- Ann Sacks Tile & Stone: Long-established luxury tile and stone distributor/showroom chain owned by Kohler, offering Pratt + Larson-adjacent handmade and designer tile lines. Comparable as a broader incumbent serving the same designer/specifier customer with overlapping luxury assortment.
- Bedrosians Tile & Stone: Large U.S. tile and stone manufacturer/distributor with showrooms, trade programs, and broad assortment including handmade-looking ceramic lines. Comparable as a scaled trade distributor competing for the same designer/dealer wallet.
- Walker Zanger: Premium tile and stone distributor with showrooms nationwide, carrying designer and artisan collections alongside its own lines. Comparable as a larger luxury tile incumbent with overlapping designer customer base and showroom-led GTM.
- Marazzi (Mohawk Group): Major U.S. ceramic and porcelain tile manufacturer within Mohawk Industries, producing designer and trade lines at scale. Comparable as a large incumbent competitor defining the trade/spec channel that Pratt + Larson sells into.
Emerging players
- TileBar: DTC-first online tile retailer with growing luxury and designer assortment plus visualization/tech tooling. Comparable as an emerging digitally native player competing for designer and homeowner specifications online.
Direct peers
- Heath Ceramics: California-based handmade ceramic tile and tableware manufacturer with a heritage brand, designer/specifier following, and showroom + DTC model. Closely comparable to Pratt + Larson on craft positioning, glaze expertise, and trade/DTC distribution mix.
- Fireclay Tile: Handmade ceramic tile maker specializing in glazed brick, ceramic tile and mosaics with a strong sustainability and artisan story. Most direct comparable to Pratt + Larson on product, handmade manufacturing model, designer go-to-market, and DTC channel.
- Clé Tile: Curated artisan and designer tile retailer/maker offering handmade zellige, ceramic, and stone tiles to designers and consumers. Comparable on handmade/imported artisan positioning, designer-led go-to-market, and premium pricing.
Regional players
- Mission Tile West: West Coast-based artisan and specialty tile distributor/showroom featuring handmade lines (including Pratt + Larson-adjacent manufacturers). Comparable as a regional channel partner serving overlapping designer and residential customers in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pratt + Larson social profiles
Digital presencePratt + Larson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pratt + Larson leadership team
Management profileNumber of profiles
Profiles2 records
Pratt + Larson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pratt + Larson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pratt + Larson
What does Pratt + Larson do?
Pratt + Larson manufactures and sells handmade ceramic tile for residential and commercial interior applications, including in-stock tile collections, field tiles, moldings, and trim, produced in Portland, Oregon. The company also formulates its own line of ceramic glazes (the Designer Series) and offers custom tile design services alongside a complimentary hand sample program and a digital Tile Designer tool for project specification.
Is Pratt + Larson a public or private company?
Pratt + Larson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pratt + Larson founded?
Pratt + Larson was founded in 1982. It employs 101 to 250 people.
Where is Pratt + Larson based?
Pratt + Larson is headquartered in Portland, United States, in the North America region.
How does Pratt + Larson make money?
Three revenue lines are on record. Tile Product Sales are the primary driver. The others are sample Set Sales and shipping and Handling.
Who are Pratt + Larson's main competitors?
Broad incumbents on record are Daltile, Ann Sacks Tile & Stone, Bedrosians Tile & Stone, Walker Zanger and Marazzi (Mohawk Group). TileBar is listed as an emerging player. Direct peers are Heath Ceramics, Fireclay Tile and Clé Tile. Mission Tile West is listed as a regional player.
Does Pratt + Larson have an API?
No public API is recorded for Pratt + Larson.
What industry is Pratt + Larson in?
Pratt + Larson's product category is Handmade Ceramic Tile. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 327120 and its SIC code is 3250.