Openpay
Openpay is a BBVA-owned payment gateway and aggregator operating in Mexico, Colombia, Peru, and Argentina, enabling e-commerce and omnichannel merchants to accept cards, SPEI transfers, cash (Paynet), and BNPL through a single API-driven platform with proprietary fraud prevention.
- Company typePrivate
- Founded2013
- HeadquartersQuerétaro, Mexico
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Openpay does
Openpay is a payment service provider (PSP) and gateway aggregator operating across Mexico, Colombia, Peru, and Argentina. Founded in 2013 in Mexico and acquired by Grupo BBVA in 2017, Openpay enables online and in-person merchants to accept payments through a single integration spanning card networks (Visa, Mastercard, American Express, Carnet), interbank SPEI transfers, cash payments via the Paynet network (30,000-32,000 physical locations including 7-Eleven, Walmart, Soriana, and Farmacias del Ahorro), and Buy Now Pay Later (BNPL) via the Kueski Pay partnership. The proprietary OpenControl fraud prevention system analyzes transactions in real time to minimize chargebacks. The platform combines a self-serve merchant onboarding portal with API-first integration (REST API plus SDKs in 9 languages and 8+ e-commerce plugins for platforms such as Shopify, WooCommerce, Magento, and VTEX), supported by direct sales for enterprise and mid-market clients.
Openpay's product portfolio spans two core digital solutions (Link de Pago for shareable payment links across social media/SMS, and Pasarela de Pagos for e-commerce gate integration), plus card-present POS hardware (Openpay Mini and Openpay Smart), the Openpay Dashboard for merchant management, and Openpay Academics for industry education. The technology stack is PCI DSS Level 1 certified and ISO 27001/27017/27018 compliant, hosted on AWS as an APN member. Revenue is generated on a pure transaction-fee basis (commission only on successful transactions, with no setup or monthly fees) at 2.9% + $2.50 MXN for domestic cards, scaling up to 16.7% for 12-month interest-free installments (MSI), plus separate rates for international cards, SPEI, and cash. BBVA customers receive preferential commission rates.
The company serves a customer base ranging from large enterprise merchants (Amazon Mexico, Walmart Mexico, Chedraui, CFE, TAR Airlines) to thousands of SMB and individual sellers across Latin America. Mid-2025 signals include active hiring across Technology, Operations, and Product functions, consistent with the company's 2023 transition from startup to scaleup. Openpay is a private, wholly-owned subsidiary of BBVA; no external funding rounds have been disclosed.
Openpay firmographics
Firmographics- Name
- Openpay
- Legal name
- OPENPAY, S.A. DE C.V.
- Website
- https://openpay.mx
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Openpay is a BBVA-owned payment gateway and aggregator operating in Mexico, Colombia, Peru, and Argentina, enabling e-commerce and omnichannel merchants to accept cards, SPEI transfers, cash (Paynet), and BNPL through a single API-driven platform with proprietary fraud prevention.
- Ownership category
- akta.pro rank
Openpay industry classification
Industry- Product category
- Payment Processing / Online Payment Gateway
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
- akta.pro secondary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Openpay is headquartered
LocationHeadquarters
- HQ city
- Querétaro
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Openpay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction processing fees: Openpay charges a percentage fee plus fixed fee per successful transaction. Fees vary by payment method (card, SPEI, cash, international card). Commission is only charged on successful transactions — no fixed monthly or setup fees. This is the primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Card payments (Visa, Mastercard, Carnet) |
| Transaction based/ take rate | Pay-as-you-go | Card payments (American Express) |
| Transaction based/ take rate | Pay-as-you-go | International card payments (Visa, Mastercard) |
| Transaction based/ take rate | Pay-as-you-go | SPEI interbank transfers |
| Transaction based/ take rate | Pay-as-you-go | Cash payments (Paynet) |
| Transaction based/ take rate | Pay-as-you-go | MSI 3 months (Visa, Mastercard, Carnet, Amex) |
| Transaction based/ take rate | Pay-as-you-go | MSI 6 months (Visa, Mastercard, Carnet, Amex) |
| Transaction based/ take rate | Pay-as-you-go | MSI 9 months (Visa, Mastercard, Carnet, Amex) |
| Transaction based/ take rate | Pay-as-you-go | MSI 12 months (Visa, Mastercard, Carnet, Amex) |
| Transaction based/ take rate | Pay-as-you-go | Link de Pago — Card payments |
| Transaction based/ take rate | Pay-as-you-go | Link de Pago — SPEI transfers |
| Transaction based/ take rate | Pay-as-you-go | Link de Pago — Cash payments |
| Transaction based/ take rate | Pay-as-you-go | Link de Pago — International cards |
| Transaction based/ take rate | Pay-as-you-go | Kueski Pay BNPL — Merchant activation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Openpay product offering
Product offeringCore offering
Openpay is a payment service provider (PSP) that processes card, SPEI bank transfer, cash (Paynet), and buy-now-pay-later (Kueski) transactions for e-commerce merchants in Mexico and Latin America. It offers a payment gateway (Pasarela de pagos) for online stores, shareable payment links (Link de Pago) for social commerce, real-time fraud prevention (OpenControl), cash acceptance at 32,000+ physical locations, and developer APIs with SDKs and plugins for major e-commerce platforms. The platform is backed by Grupo BBVA and operates across Mexico, Colombia, Peru, and Argentina.
Product overview
Openpay is a digital payment platform owned by Grupo BBVA that provides a comprehensive suite of payment solutions for ecommerce and physical retail in Latin America. The core offering includes two main digital payment products: Link de pago (payment links for social media/SMS sharing) and Pasarela de pagos (payment gateway for online stores). The platform integrates fraud prevention through OpenControl, offers cash payments via the Paynet sub-brand network, and Buy Now Pay Later functionality through Kueski Pay. Physical POS solutions include Openpay Mini and Openpay Smart devices. For developers, Openpay provides a REST API with SDKs in multiple languages, client-side JavaScript tokenization (Openpay.js), and official plugins for major ecommerce platforms including WooCommerce, Shopify, Magento, PrestaShop, and others. The platform supports all major card networks (Visa, Mastercard, American Express), bank transfers (SPEI), and cash payments at over 30,000 retail locations across Mexico, Colombia, Peru, and Argentina.
Differentiator
Problem solved
Functional benefit
Brands
- Kueski Pay: Buy now, pay later payment method integrated into Openpay's platform, allowing customers to pay in installments without a credit card.
- OpenControl
- Paynet
- Openpay Mini
- Openpay Smart
Products and services
- Pasarela de pagos (Payment Gateway) An online payment gateway that integrates directly into e-commerce stores, providing high payment acceptance rates for processing card (Visa, Mastercard, Amex, Carnet), SPEI, cash, and BNPL transactions in a single integration.
- Link de Pago (Payment Link) A shareable payment link solution that allows merchants to generate and send payment links via WhatsApp, social media, email, or SMS to collect payments without a website, supporting cards, SPEI, and cash.
- OpenControl Proprietary intelligent fraud prevention system that analyzes all transactions in real time using anomaly detection to minimize chargebacks and protect merchants from fraudulent activity.
- Kueski Pay (BNPL) Buy-now-pay-later solution in partnership with Kueski that lets customers pay in installments without a credit card, with chargeback risk assumed by Kueski.
- Paynet (Cash Payment Network) Cash payment network allowing online shoppers to pay for digital purchases at over 30,000 physical retail locations across Mexico, including convenience stores, supermarkets, and pharmacies.
- Openpay Dashboard (Panel de Control) Merchant control panel for managing transactions, viewing sales reports, generating payment links, and monitoring business performance in real time.
- Openpay REST API and SDKs REST API with SDKs in 9+ programming languages and client-side JavaScript (Openpay.js) that enables developers to integrate payment processing, card charges, cash payments, bank transfers, subscriptions, one-click payments, and webhook notifications.
- Openpay Mini and Openpay Smart (POS devices) Point-of-sale card reader devices (Openpay Mini and Openpay Smart) that enable card-present in-person payments for merchants.
Quantifiable outcome
- 32,000+ physical cash payment locations in Mexico
- +1 more outcomes
Companies that use Openpay
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Openpay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability1 record
Feature5 records
Openpay partnerships and signals
Strategic signalScale indicators4 records
Recent moves11 records
Expansion highlights6 records
Openpay competitors and assessment
Company assessmentBroad incumbents
- Stripe: Global internet payment infrastructure platform rapidly expanding across LatAm. Increasingly competitive in Mexico with global merchant accounts, developer-first API, and adjacent services (Treasury, Issuing) that Openpay does not offer.
- Mercado Pago: Payments arm of Mercado Libre, dominant LatAm marketplace and fintech. Offers online checkout, QR, POS, and credit across Mexico and broader LatAm — a broad incumbent that competes with Openpay for both SMB merchants and consumer payment mindshare.
- PayU Latam: Global PSP (Prosus-owned) with strong LatAm presence in Mexico, Colombia, Peru, Argentina, Brazil, and Chile. Provides cards, bank transfers, cash, and installments — a broad incumbent overlapping Openpay in payment methods and geography.
- Adyen: Global enterprise-grade payments platform with growing LatAm presence, particularly with cross-border merchants in Mexico. Competes with Openpay for enterprise e-commerce volume via unified online and in-person acquiring.
Direct peers
- Kushki: LatAm payment processor originating in Ecuador and expanding across Mexico, Colombia, Peru, Chile, and Brazil. Competes directly with Openpay in multi-country LatAm e-commerce acquiring with cards, bank transfers, and cash voucher support.
- Sr. Pago: Mexican payment gateway with broad payment method coverage including cards, SPEI, OXXO, and BBVA-associated banking rails. Competes with Openpay primarily in the Mexican SMB and mid-market e-commerce segment.
- Conekta: Mexican online payment gateway and PSP supporting cards, OXXO cash payments, SPEI, and BNPL. Closest direct competitor to Openpay in the Mexican e-commerce merchant space with similar API-first developer experience and broad plugin support.
- dLocal: Cross-border payments platform focused on emerging markets including Mexico, Colombia, Peru, Argentina, Chile, and Brazil. Competes with Openpay for global merchants needing local payment method acceptance across LatAm.
- NetPay: Mexican payment processor offering online card processing, SPEI, and cash voucher support for e-commerce. Competes with Openpay in Mexico across SMB and mid-market merchants with similar pricing structures.
Regional players
- Clip: Mexico-focused payments company best known for mobile card readers and SMB acquiring. Increasingly adding online checkout and omnichannel capabilities that compete with Openpay, particularly at the SMB and informal merchant segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Openpay social profiles
Digital presenceOpenpay compliance and trust
Trust signalCompliance11 records
Openpay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Openpay leadership team
Management profileNumber of profiles
Openpay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Openpay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Openpay
What does Openpay do?
Openpay is a payment service provider (PSP) that processes card, SPEI bank transfer, cash (Paynet), and buy-now-pay-later (Kueski) transactions for e-commerce merchants in Mexico and Latin America. It offers a payment gateway (Pasarela de pagos) for online stores, shareable payment links (Link de Pago) for social commerce, real-time fraud prevention (OpenControl), cash acceptance at 32,000+ physical locations, and developer APIs with SDKs and plugins for major e-commerce platforms. The platform is backed by Grupo BBVA and operates across Mexico, Colombia, Peru, and Argentina.
Is Openpay a public or private company?
Openpay is a private company. It is classified as corporate owned and is currently operating.
When was Openpay founded?
Openpay was founded in 2013. It employs 101 to 250 people.
Where is Openpay based?
Openpay is headquartered in Querétaro, Mexico, in the Latin America region.
How does Openpay make money?
One revenue line is on record: transaction processing fees.
Who are Openpay's main competitors?
Broad incumbents on record are Stripe, Mercado Pago, PayU Latam and Adyen. Direct peers are Kushki, Sr. Pago, Conekta, dLocal and NetPay. Clip is listed as a regional player.
Does Openpay have an API?
Yes. Openpay offers a REST API for payment processing, enabling merchants to accept card payments, cash payments, bank transfers, subscriptions, and more. The API supports webhook notifications for transaction events. Sandbox/test environment available for development. SDKs available in multiple languages including JavaScript, Android, iOS, Ruby, Node.js, Java, Python, PHP, and .NET. Developer documentation is at documents.openpay.mx/docs/api/#introducci-n.
What industry is Openpay in?
Openpay's product category is Payment Processing / Online Payment Gateway. Its primary akta.pro industry code is CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments), with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 522320 and its SIC code is 6199.