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KERN

Full company profile

uuid0008jaf

Namestring
KERN
Legal namestring
RAPP
Websiteurl
kernagency.com
Company typeenum
Private
Founded yearint
1991
Short descriptiontext

KERN is a Los Angeles-based integrated communications agency founded in 1991 that delivers B2C and B2B precision marketing and personalized customer engagement services to global enterprise brands through a professional services model.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
integrated communications, marketing agency services, brand communications, b2b b2c marketing, advertising services
Industry3 codes
1B2B/ABM Creative Agencies
CodeMPAAAAAIPrimaryYes
2Product & Brand PR (Consumer & B2B)
CodeBPAFADAHPrimaryNo
3B2B Demand Generation & Lead Nurture Agencies
CodeBPAFAKAAPrimaryNo
NAICS code1 code
  • Advertising Agencies541810
Product category
Marketing & Advertising Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Marketing Services Revenue
TypeProfessional Services
Description

RAPP operates as a global precision marketing agency providing marketing services to enterprise clients, generating revenue through professional marketing engagements and campaigns.

rapp.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

KERN creates B2C and B2B integrated communications quickly and efficiently for client organizations. Founded in 1991 and headquartered in Los Angeles, the agency delivers marketing and communications services aimed at building brand connections, operating within a broader ecosystem that includes RAPP Worldwide, a global precision marketing agency under Omnicom Group.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Integrated B2C and B2B Communications Services
CategoryIntegrated Communications / Marketing Services
Description

End-to-end integrated communications work for both consumer (B2C) and business (B2B) audiences, delivered quickly and efficiently for client organizations seeking unified brand messaging across channels.

2Precision Marketing Services
CategoryPrecision Marketing / Advertising Services
Description

Data-driven personalized marketing communications that target individual customers at scale across millions of touchpoints, combining precision targeting with empathetic creative. Delivered through the associated RAPP Worldwide agency network under Omnicom Group.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Peers10 records
1David & Goliath
TypeDirect peer
Description

LA-based independent full-service agency serving B2C and B2B clients across brand, digital, and integrated communications. Similar mid-sized independent positioning in the same geography.

2GSD&M
TypeDirect peer
Description

Mid-sized independent integrated communications agency known for B2C brand work and B2B initiatives. Comparable scale, model, and client mix to KERN.

372andSunny
TypeDirect peer
Description

Independent, LA-based creative agency providing brand and integrated communications work for global consumer brands (Google, Nike, Samsung). Closely comparable in scale, geography, and full-service offering.

4Edelman
TypeBroad incumbent
Description

Global communications and integrated marketing firm with significant LA operations, offering PR, brand, and B2B capabilities. Adjacent in integrated communications scope, much larger.

5Deutsch Inc.
TypeBroad incumbent
Description

Mid-sized integrated marketing agency (now part of Dentsu-era IPG successor entities) with strong LA presence. Comparable integrated B2C/B2B service offering, larger scale.

6Wieden+Kennedy
TypeDirect peer
Description

Independent creative agency with integrated communications capabilities serving major consumer brands. Comparable as a founder-rooted, independent alternative to holding-company networks.

7TBWA\Chiat\Day
TypeDirect peer
Description

Los Angeles-headquartered creative agency offering integrated B2C and B2B communications for major brands (Apple, Nissan). Most direct geographic and capability peer to KERN within the LA market.

8MullenLowe U.S.
TypeBroad incumbent
Description

U.S. integrated creative and media agency inside IPG with full B2C/B2B integrated communications services. Comparable offerings within a holding-company structure.

9RAPP Worldwide
TypeOthers
Description

Global precision marketing agency within the Omnicom network focused on data-driven, personalized customer communications. Included due to overlapping integrated marketing services footprint and adjacency in the data-informed communications space, though it sits within a global holding company versus KERN's independent model.

10The Many (Coefficient)
TypeEmerging player
Description

Independent, LA-based integrated agency serving challenger and growth-stage consumer brands with integrated brand and digital communications. Smaller and more digital-native than KERN, but comparable in independent mid-market positioning.

Market position
Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

KERN

Marketing & Advertising Serviceskernagency.com

KERN is a Los Angeles-based integrated communications agency founded in 1991 that delivers B2C and B2B precision marketing and personalized customer engagement services to global enterprise brands through a professional services model.

KERN firmographics

Firmographics
Name
KERN
Legal name
RAPP
Website
https://kernagency.com
Company type
Private
Founded year
1991
Operating status
Operating
Headcount range
251–500 employees
Short description
KERN is a Los Angeles-based integrated communications agency founded in 1991 that delivers B2C and B2B precision marketing and personalized customer engagement services to global enterprise brands through a professional services model.
Ownership category
akta.pro rank

KERN industry classification

Industry
Product category
Marketing & Advertising Services
NAICS
Advertising Agencies (541810)
akta.pro primary industry
B2B/ABM Creative Agencies (MPAAAAAI)
akta.pro secondary industries
Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

  • Integrated communications
  • Marketing agency services
  • Brand communications
  • B2b b2c marketing
  • Advertising services

Where KERN is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices1 record

Markets served

KERN business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Marketing Services Revenue: RAPP operates as a global precision marketing agency providing marketing services to enterprise clients, generating revenue through professional marketing engagements and campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

KERN product offering

Product offering

Core offering

KERN creates B2C and B2B integrated communications quickly and efficiently for client organizations. Founded in 1991 and headquartered in Los Angeles, the agency delivers marketing and communications services aimed at building brand connections, operating within a broader ecosystem that includes RAPP Worldwide, a global precision marketing agency under Omnicom Group.

Differentiator

Problem solved

Functional benefit

Products and services

  • Integrated B2C and B2B Communications Services End-to-end integrated communications work for both consumer (B2C) and business (B2B) audiences, delivered quickly and efficiently for client organizations seeking unified brand messaging across channels.
  • Precision Marketing Services Data-driven personalized marketing communications that target individual customers at scale across millions of touchpoints, combining precision targeting with empathetic creative. Delivered through the associated RAPP Worldwide agency network under Omnicom Group.

Companies that use KERN

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

KERN technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

KERN partnerships and signals

Strategic signal

Scale indicators1 record

KERN competitors and assessment

Company assessment

Direct peers

  • David & Goliath: LA-based independent full-service agency serving B2C and B2B clients across brand, digital, and integrated communications. Similar mid-sized independent positioning in the same geography.
  • GSD&M: Mid-sized independent integrated communications agency known for B2C brand work and B2B initiatives. Comparable scale, model, and client mix to KERN.
  • 72andSunny: Independent, LA-based creative agency providing brand and integrated communications work for global consumer brands (Google, Nike, Samsung). Closely comparable in scale, geography, and full-service offering.
  • Wieden+Kennedy: Independent creative agency with integrated communications capabilities serving major consumer brands. Comparable as a founder-rooted, independent alternative to holding-company networks.
  • TBWA\Chiat\Day: Los Angeles-headquartered creative agency offering integrated B2C and B2B communications for major brands (Apple, Nissan). Most direct geographic and capability peer to KERN within the LA market.

Broad incumbents

  • Edelman: Global communications and integrated marketing firm with significant LA operations, offering PR, brand, and B2B capabilities. Adjacent in integrated communications scope, much larger.
  • Deutsch Inc. Mid-sized integrated marketing agency (now part of Dentsu-era IPG successor entities) with strong LA presence. Comparable integrated B2C/B2B service offering, larger scale.
  • MullenLowe U.S. U.S. integrated creative and media agency inside IPG with full B2C/B2B integrated communications services. Comparable offerings within a holding-company structure.

Others

  • RAPP Worldwide: Global precision marketing agency within the Omnicom network focused on data-driven, personalized customer communications. Included due to overlapping integrated marketing services footprint and adjacency in the data-informed communications space, though it sits within a global holding company versus KERN's independent model.

Emerging players

  • The Many (Coefficient): Independent, LA-based integrated agency serving challenger and growth-stage consumer brands with integrated brand and digital communications. Smaller and more digital-native than KERN, but comparable in independent mid-market positioning.

Market position

Customer concentration

KERN social profiles

Digital presence

KERN financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KERN leadership team

Management profile

Number of profiles

Profiles1 record

KERN funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KERN M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KERN

What does KERN do?

KERN creates B2C and B2B integrated communications quickly and efficiently for client organizations. Founded in 1991 and headquartered in Los Angeles, the agency delivers marketing and communications services aimed at building brand connections, operating within a broader ecosystem that includes RAPP Worldwide, a global precision marketing agency under Omnicom Group.

Is KERN a public or private company?

KERN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was KERN founded?

KERN was founded in 1991. It employs 251 to 500 people.

Where is KERN based?

KERN is headquartered in Los Angeles, United States, in the North America region.

How does KERN make money?

One revenue line is on record: marketing Services Revenue.

Who are KERN's main competitors?

Direct peers on record are David & Goliath, GSD&M, 72andSunny, Wieden+Kennedy and TBWA\Chiat\Day. Broad incumbents are Edelman, Deutsch Inc. and MullenLowe U.S.. RAPP Worldwide is listed as an others. The Many (Coefficient) is listed as an emerging player.

Does KERN have an API?

No public API is recorded for KERN.

What industry is KERN in?

KERN's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810.

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Live signals
PR NewswireOmnicom Group's KERN Welcomes Desmond Burrows as Executive Creative DirectorOmnicom Group's KERN has appointed Desmond Burrows as Executive Creative Director to lead the creative development of client campaigns. In this role, Burrows will oversee branding and marketing for major clients including AT&T, American Express, and SAP. This appointment aims to leverage Burrows' extensive experience in digital strategy and brand building to drive further success for the agency.PR NewswireOmnicom Group Launches KERN X, a Growth-Hacking Marketing Agency Purposefully Built for Funded StartupsOmnicom Group's KERN announced the launch of KERN X, a new growth-hacking marketing agency specifically designed for funded startups, marking the first agency of its kind in this segment. The new agency combines traditional large-scale marketing techniques with modern digital and social marketing strategies, leveraging KERN's experience from deploying over 30,000 campaigns for clients including AT&T/DIRECTV and American Express. Russell Kern, President of KERN, stated the agency addresses an underserved market of startups that do not fit traditional agency models and need rapid customer acquisition through integrated marketing channels.PR NewswireMedicare Marketing Webinar: TOP 10 TIPS TO STAND OUT IN THE AEP AVALANCHE, July 12, 2016, at 10 a.m. by KERN Health, an Omnicom AgencyKERN Health, an Omnicom agency, is hosting a webinar on July 12, 2016, to provide marketing strategies for Medicare health plans during the Annual Election Period. The session aims to help marketers navigate increased communication volume and election-related noise by offering insights into effective design and messaging for baby boomers.