What NUITEQ does

NUITEQ (legal name: Natural User Interface Technologies AB) is a Swedish-headquartered software development company founded around 2007, headquartered in Skellefteå, Sweden, and operating as a subsidiary within the Clear Touch Interactive / Clear Digital group. The company builds AI-powered collaborative software for touchscreens and interactive displays, with engineering teams distributed across Sweden, the US, the UK, the Dominican Republic, Brazil, India, and Serbia. Its core capability is multi-touch-native Natural User Interface (NUI) software design optimized for simultaneous multi-user interaction on commercial displays.

NUITEQ's product portfolio comprises five offerings. Chorus is an AI-augmented collaboration platform for K-12 and EdTech that supports lesson differentiation and reduces teacher workload. Campfire is an interactive touchscreen game suite with 40+ collaborative multiplayer games, positioned for hospitality, healthcare/rehabilitation, and education customers. Sho is a remote Content Management System for digital signage networks. NEXT is an AI-powered collaboration and video conferencing hub with built-in Android OS and a huddle camera. Clear Digital is the commercial-grade interactive display hardware line that bundles the software stack. The company is ISO/IEC 27001 certified for information security management.

The business model is enterprise software licensing and subscriptions, with quote-based pricing, free trials on Chorus and Sho, and demos required for Campfire. Distribution combines direct enterprise field sales, a reseller channel partner program, hardware bundling through the Clear Touch / Clear Digital OEM relationship (with shared Salesforce CRM), and self-serve downloads for SMB/individual use of Campfire. Customer segments span K-12 education (primary), hospitality & retail, healthcare & rehabilitation, enterprise digital signage, and enterprise collaboration. Named customers include Bridge School and NextWaveTEK (USA, since 2015), InnoGRAPH (Indonesia), Rehabtronics (Canada), AVA Vision (South Korea), K-IT (Sweden), and Houdinis Hideout (Sweden).

Name

NUITEQ

Legal name

Natural User Interface Technologies AB (NUITEQ®)

Website

https://nuiteq.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

NUITEQ (Natural User Interface Technologies AB) is a Swedish software subsidiary of Clear Touch Interactive that builds AI-powered, multi-touch-native collaborative software — including Chorus, Campfire, Sho, NEXT, and Clear Digital — for K-12 education, healthcare, hospitality, and enterprise collaboration customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Skellefteå

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing & Subscriptions: AI-powered collaborative software solutions sold as licenses or subscriptions to education institutions and enterprise customers. Products include Chorus (education), Campfire (hospitality/healthcare), Sho (digital signage), and NEXT (collaboration hub). Free trials are offered for some products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NUITEQ develops and sells AI-powered collaborative software solutions — Chorus (EdTech collaboration platform), Campfire (interactive touchscreen games suite), and Sho (digital signage CMS) — alongside hardware products including NEXT (collaboration hub) and Clear Digital (interactive displays). The software is engineered around proprietary Natural User Interface (NUI) and multi-touch technology, sold through licensing, subscriptions, and free trials to education institutions, healthcare facilities, hospitality venues, and enterprise customers globally. Sales are executed through direct enterprise engagement, channel partners, and hardware bundling with Clear Touch Interactive.

Product overview

NUITEQ (Natural User Interface Technologies AB) operates as a software development hub and innovation engine offering AI-powered collaborative solutions. The product portfolio includes five core offerings: Chorus is an intelligent EdTech collaboration platform that reduces teacher workload and improves student outcomes through AI; Campfire is an interactive touchscreen game suite for hospitality, healthcare, and education with 40+ multiplayer experiences; Sho is a remote CMS for digital signage content management; Clear Digital provides commercial-grade AI-driven interactive display hardware; and NEXT transforms any screen into an AI-powered video conferencing and collaboration hub. These products collectively serve EdTech, enterprise, and digital signage markets, with software paired with high-performance hardware to power collaboration across education, hospitality, healthcare, and corporate environments.

Differentiator

Problem solved

Functional benefit

Brands

• Chorus: An intelligent collaboration platform that enhances teaching and learning processes, reduces teachers' workload, and improves student learning outcomes.
• Campfire
• Sho
• Clear Digital
• NEXT

Products and services

• Chorus An intelligent AI-powered collaboration platform for K-12 education that enhances teaching and learning processes, reduces teachers' workload through AI assistance, and improves student learning outcomes. Designed for schools and educational institutions using interactive displays.
• Campfire An interactive games software suite for touchscreens providing meaningful entertainment, cognitive stimulation, and social interaction through 40+ collaborative multiplayer games, brain-teasing puzzles, and arcade challenges. Designed for hospitality venues, healthcare/rehabilitation facilities, and education environments.
• Sho A remote Content Management System (CMS) for digital signage that elevates audience engagement, ensures clear and efficient information delivery, and enables centralized remote management of displays across multiple locations.
• Clear Digital Commercial-grade, AI-driven interactive displays designed for versatile indoor and outdoor environments across any industry or space, with intuitive content management for effortless updates.
• NEXT A collaboration and video conferencing hub that upgrades any screen into an AI-powered collaborative solution with built-in Android OS, EDLA user interface, and built-in huddle camera for crystal-clear video calls.

Named customers7 records

Segments5 records

Ideal customer profiles10 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Clear Touch Interactive / Clear DigitalcoreStrategic or Co-development PartnerNUITEQ operates as the premier software development hub and innovation engine powering Clear Touch and Clear Digital commercial brands. NUITEQ engineers the platform while Clear Touch/Clear Digital scales market impact. Inquiry routing exists between companies for sales and support. CRM systems are shared (Salesforce) within the group.
• InnoGRAPH (Indonesia)coreChannel Partner/ Reseller/ DistributorReseller partnership where InnoGRAPH offers Chorus to their clients in Indonesia to drive innovation in the education sector. BD Manager Mutiara Nathania stated the partnership aligns with their goal of transforming education through advanced tools.
• Rehabtronics (Canada)minorChannel Partner/ Reseller/ DistributorCEO Rahul Samant testified that Campfire provides excellent rehabilitation solutions, effectively prompting patients to move, reach, and engage cognitive and visual skills in rehabilitation environments.
• AVA Vision (South Korea)minorChannel Partner/ Reseller/ DistributorCEO JJ Park confirmed Campfire delivered exactly what was needed for their touchscreen physical rehab hospital - intuitive and entertaining games for patient engagement.
• K-IT (Sweden)minorChannel Partner/ Reseller/ DistributorOwner Karl-Johan Hjertén stated Campfire is the perfect match for their open-platform multitouch tables, bringing hardware to life with diverse gaming apps.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SMART Technologies: SMART is a long-standing provider of interactive touchscreens and education software (SMART Notebook, Lumio) directly competitive with NUITEQ's Chorus and Clear Digital in K-12 classrooms. Both companies sell hardware-software bundles targeting differentiated instruction and student engagement.
• Promethean: Promethean builds ActivPanel interactive displays paired with ClassFlow and other EdTech software, making it a direct competitor to NUITEQ's Chorus/NextWaveTEK-style education bundle and Clear Digital/NEXT hardware offerings for schools.
• ViewSonic (myViewBoard): ViewSonic's myViewBoard ecosystem combines interactive displays with collaborative education software, overlapping with NUITEQ's Chorus and NEXT positioning in EdTech and enterprise collaboration across global markets.
• Poppulo (formerly Four Winds Interactive): Poppulo is a major digital signage CMS and workplace communications platform directly comparable to NUITEQ's Sho product for enterprise audience engagement and centralized content management.

Broad incumbents

• Microsoft (Education / Teams): Microsoft bundles Teams for Education, Minecraft Education, and Teams Rooms into a broad incumbency that competes with both Chorus (classroom collaboration) and NEXT (video conferencing hub), with much deeper identity and procurement entrenchment in K-12 and enterprise.
• Google for Education: Google Classroom and Workspace for Education are default K-12 collaboration platforms against which Chorus competes; Google also offers Jamboard-style interactive display products overlapping with Clear Digital/NEXT.

Emerging players

• Explain Everything: Explain Everything delivers interactive whiteboard and lesson creation tools for touchscreens and tablets, directly competing with Chorus's differentiation and lesson-planning capabilities within the EdTech segment.
• Pear Deck: Pear Deck (now part of GoGuardian) provides interactive presentations and formative assessment for K-12, overlapping with Chorus's instructional engagement value proposition on interactive displays.
• Nearpod: Nearpod offers interactive lessons, virtual reality, and assessment for K-12, competing with Chorus for differentiated instruction and student engagement budgets in schools.
• Logitech (Rally/ConferenceCam): Logitech's Tap/Rally room kits and CollabOS broadly compete with NEXT in the AI-powered meeting and video conferencing hub category for enterprise rooms, though focused on peripherals rather than full displays.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/multitouch
• Facebookfacebook.com/186311334723200
• LinkedInlinkedin.com/company/nuiteq
• Instagraminstagram.com/nuiteq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUITEQ