FashionPass
- Company typePrivate
- Founded2016
- HeadquartersGardena, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
FashionPass firmographics
Firmographics- Name
- FashionPass
- Legal name
- FASHIONPASS, INC.
- Website
- https://thefashionpass.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
FashionPass industry classification
Industry- Product category
- Online Clothing Rental Subscription
- NAICS
- Formal Wear and Costume Rental (532281), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)
- akta.pro secondary industries
- Fashion & Accessories Marketplaces (CRAFABAA), Premium & Contemporary Apparel Brands (CRAAAAAB)
Keywords
Where FashionPass is headquartered
LocationHeadquarters
- HQ city
- Gardena
- HQ country
- United States
- HQ region
- North America
Markets served
FashionPass business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Clothing Rental Subscription: FashionPass generates revenue through monthly subscription fees for clothing rental. Users pay a recurring subscription to access and rent designer clothing items from their curated brand selection. The subscription model provides recurring revenue with potential for upsell through premium tiers or additional item rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription for clothing rental access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
FashionPass product offering
Product offeringCore offering
FashionPass is a subscription-based online rental platform that gives women access to a curated inventory of designer and contemporary fashion brands. Members pay a monthly subscription fee to rent clothing items for occasions or rotate wardrobes, with delivery and returns handled by the platform. A try-before-you-buy option lets members purchase items they want to keep, and unlimited outfit exchanges are available based on subscription tier.
Product overview
FashionPass operates as a unified clothing rental subscription platform for women. The core offering is a single subscription service that provides access to a curated inventory of designer and contemporary fashion from brand partners including For Love and Lemons, Show Me Your Mumu, Free People, Good American, ASTR, PatBO, LoveShackFancy, Beach Riot, Amanda Uprichard, and Farm Rio. Members pay a subscription fee to rent items with delivery and returns handled by the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- FashionPass Clothing Rental Subscription
Companies that use FashionPass
Customer profileSegments1 record
Ideal customer profiles1 record
FashionPass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FashionPass partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- For Love and LemonscoreFor Love and Lemons is a featured brand on FashionPass, providing romantic, feminine dresses and separates available for rental through the subscription service.
- Free PeoplecoreFree People brand offerings are available for rental on FashionPass, providing bohemian and contemporary women's fashion options.
- Good AmericancoreGood American denim and fashion offerings are featured on FashionPass, providing size-inclusive designer clothing options.
- LoveShackFancycoreLoveShackFancy brand dresses and feminine pieces are available for rental, providing romantic, vintage-inspired fashion options.
- Farm RiocoreFarm Rio tropical and vibrant fashion offerings are featured on FashionPass, providing colorful, sustainable fashion options.
- Show Me Your MumusupportingShow Me Your Mumu brand offerings are available for rental on the platform.
- ASTRsupportingASTR brand clothing is featured on FashionPass for rental.
- PatBOsupportingPatBO brand offerings are available for rental on FashionPass.
- Beach RiotsupportingBeach Riot swim and resort wear is featured on FashionPass.
- Amanda UprichardsupportingAmanda Uprichard brand offerings are available for rental on the platform.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
FashionPass competitors and assessment
Company assessmentBroad incumbents
- The RealReal: The RealReal is a leading authenticated luxury resale platform. Comparable as a circular luxury/premium fashion platform targeting similar aspirational shoppers, though its model is resale rather than rental.
- Stitch Fix: Stitch Fix is a personalized apparel styling subscription service. It shares FashionPass's women-focused, subscription-based DTC apparel model, though it sells rather than rents items.
- ThredUp: ThredUp is the largest US online resale platform for women's and children's apparel. It is comparable as a circular-fashion consumer brand but operates in resale rather than primary-brand rental.
- Urban Outfitters (URBN): Urban Outfitters is the parent company of Nuuly and a broader apparel retail incumbent with multiple brands. It is comparable as the operator of FashionPass's largest direct competitor (Nuuly) and as a multi-brand apparel retailer.
Regional players
- By Rotation: By Rotation is a UK-based peer-to-peer designer clothing rental platform. It targets the same designer-rental use case but operates primarily in the UK/European market rather than competing directly with FashionPass in the US.
Direct peers
- Le Tote: Le Tote was an early women's apparel rental subscription service. Despite its current operational status, it remains a historical direct peer and useful reference point for the women's rental subscription category.
- Armoire: Armoire is a women's clothing rental subscription offering access to contemporary and designer labels through a monthly membership. It competes head-to-head with FashionPass for the same occasion- and wardrobe-rotation use case.
- Nuuly: Nuuly is URBN's (Urban Outfitters) clothing rental subscription for women, offering access to multiple contemporary and premium brands. It is a direct peer given overlapping target customer, subscription mechanics, and brand-partner model.
- Rent the Runway: Rent the Runway is the largest direct competitor in women's apparel rental subscriptions, offering a similar designer-rental model with monthly membership tiers. It is the most directly comparable business in terms of customer, product, and GTM.
- Gwynnie Bee: Gwynnie Bee pioneered plus-size focused clothing rental subscriptions. It serves a comparable rental-by-subscription use case and historically competed for the same DTC fashion-rental customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FashionPass social profiles
Digital presenceFashionPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
FashionPass leadership team
Management profileNumber of profiles
Profiles1 record
FashionPass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FashionPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FashionPass
What does FashionPass do?
FashionPass is a subscription-based online rental platform that gives women access to a curated inventory of designer and contemporary fashion brands. Members pay a monthly subscription fee to rent clothing items for occasions or rotate wardrobes, with delivery and returns handled by the platform. A try-before-you-buy option lets members purchase items they want to keep, and unlimited outfit exchanges are available based on subscription tier.
Is FashionPass a public or private company?
FashionPass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FashionPass founded?
FashionPass was founded in 2016. It employs 51 to 100 people.
Where is FashionPass based?
FashionPass is headquartered in Gardena, United States, in the North America region.
How does FashionPass make money?
One revenue line is on record: clothing Rental Subscription.
Who are FashionPass's main competitors?
Broad incumbents on record are The RealReal, Stitch Fix, ThredUp and Urban Outfitters (URBN). By Rotation is listed as a regional player. Direct peers are Le Tote, Armoire, Nuuly, Rent the Runway and Gwynnie Bee.
Does FashionPass have an API?
No public API is recorded for FashionPass.
What industry is FashionPass in?
FashionPass's product category is Online Clothing Rental Subscription. Its primary akta.pro industry code is CRAFAGAK, Rental-to-Resale / Circular Fashion Platforms, with a secondary code of CRAFABAA, Fashion & Accessories Marketplaces. Its NAICS code is 532281 and its SIC code is 5621.