Location
Location, Inc. is a SaaS company providing location-based big data, analytics, and mapping tools for risk assessment serving primarily insurance and real estate. Acquired by CoreLogic in January 2020, it now operates under the Cotality brand.
- Company typePrivate
- Founded2000
- HeadquartersWorcester, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Location does
Location, Inc. is a Worcester, Massachusetts-based SaaS company founded in 2000 that builds and delivers location-based big data, analytics, and mapping tools primarily for the insurance and real estate industries, with secondary applications in retail loss prevention, e-commerce fraud detection, corporate relocation, direct marketing, and government. Its core technology stack combines proprietary spatial algorithms, geospatial risk models, and predictive scoring engines built by a Ph.D.-led team of geographers and data scientists, processing datasets such as 9 million+ reported crimes from 18,000+ U.S. agencies, 2 billion underlying data points generating 11 million+ risk points, and school ratings normalized via NAEP. The product architecture is anchored by RiskSuite™ (an insurance risk platform integrating CrimeRisk™, FireRisk™, HailRisk™, and WaterRisk™), NeighborhoodScout® Enterprise Data (with Scout Vision® home appreciation forecasting at Micro-Neighborhood™ resolution), RiskScout® on-demand claim probability tools, and SecurityGauge® crime analytics reports.
Location firmographics
Firmographics- Name
- Location
- Legal name
- Location, Inc.
- Website
- https://locationinc.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Location, Inc. is a SaaS company providing location-based big data, analytics, and mapping tools for risk assessment serving primarily insurance and real estate. Acquired by CoreLogic in January 2020, it now operates under the Cotality brand.
- Ownership category
- akta.pro rank
Where Location is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Location business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- SaaS Product Subscriptions: Subscription-based access to location-based analytics and mapping tools. Includes access to RiskSuite™, NeighborhoodScout®, and Scout Vision® products via web platform.
- API Data Licensing: Licensing of neighborhood reports and data streams via XML feed API for web applications and server-to-server integration.
- Shape File Data Licensing: Full shape files of data by theme or theme subset licensed to be placed behind customer's firewall for enterprise use.
- Site Selection Search Engine Subscription: Subscription-accessible site selection search engine accessible from desktop for corporate use.
- Custom Arrangements: Custom arrangements for placing NeighborhoodScout in members-only sections of customer Internet or Intranet applications.
- Credits System: Users purchase credits for access to probability tools with credit-based consumption model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Volume-based enterprise pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Location product offering
Product offeringCore offering
Location, Inc. is a SaaS company that builds and delivers location-based Big Data and predictive analytics products for the insurance, real estate, retail, e-commerce, and government sectors. Its core offerings are the RiskSuite™ insurance risk platform (CrimeRisk™, FireRisk™, HailRisk™, WaterRisk™), the NeighborhoodScout® enterprise data platform with Scout Vision® home price appreciation forecasting, and the RiskScout® on-demand claim probability tools. Products are licensed via subscription, real-time API (650+ data elements), and shape-file behind-firewall delivery, with full U.S. address-level and Canadian crime coverage.
Product overview
Location, Inc. is a SaaS company providing location-based Big Data, analytics, and mapping tools for risk assessment and real estate investment. The core product architecture consists of RiskSuite™ (insurance risk platform with CrimeRisk™, FireRisk™, HailRisk™, and WaterRisk™ modules), NeighborhoodScout® Enterprise Data (real estate and neighborhood analytics including Scout Vision® appreciation forecasting), RiskScout® (on-demand claim probability tools), and SecurityGauge® (crime analytics reports). Supporting products include site selection search engines, formatted neighborhood reports, school data with patent-pending national ratings, lifestyle/demographic data, real estate values and appreciation data, fraud risk index, and corporate relocation tools. Data is delivered via API, subscription web access, or shape file licensing with national coverage across all 61,000 U.S. neighborhoods.
Differentiator
Problem solved
Functional benefit
Brands
- RiskSuite™: Insurance risk assessment platform including CrimeRisk™, FireRisk™, HailRisk™, and WaterRisk™ for insurance underwriting and pricing.
- NeighborhoodScout®
- Scout Vision®
- CrimeRisk™
- FireRisk™
- HailRisk™
- WaterRisk™
- SecurityGauge®
- RiskScout®
Products and services
- RiskSuite™ Insurance Risk Platform Comprehensive insurance risk assessment platform providing CrimeRisk, FireRisk, HailRisk, and WaterRisk analytics that predict the probability and severity of insurance losses due to crime, structure fire, hail damage, and non-weather-related water damage by location, for personal and commercial lines insurers.
- CrimeRisk™ High-resolution geospatial crime risk data providing spatially accurate crime analytics for any U.S. address, processing 9M+ reported crimes from 18,000+ U.S. agencies through hundreds of proprietary spatial algorithms for insurance, retail, real estate, and government use.
- FireRisk™ High-resolution geospatial fire risk data at census-block level covering 11M+ geospatial risk points, predicting structure fire losses from human behavior, heating, electrical failures, and flammable materials for personal and commercial lines insurance underwriting.
- HailRisk™ Predictive hail-damage risk analytics that identify property locations most susceptible to hail damage loss claims within any hail climatology hazard zone for any U.S. address, delivering up to 20x risk segmentation over existing hail models.
- WaterRisk™ Non-weather-related water damage risk analytics predicting insurance losses from plumbing leaks, appliance failures, frozen pipe failures, sewer backups, and HVAC issues, built on 2 billion data points nationwide and generating 11M+ risk points.
- NeighborhoodScout® Enterprise Data Enterprise neighborhood data platform covering all 61,000 U.S. neighborhoods with crime data, demographics, school information, real estate values, and Scout Vision® appreciation analytics available via API, subscription, or shape file.
- Scout Vision® Home Appreciation Forecasting Micro-Neighborhood™ home price appreciation forecasting platform providing 3- and 5-year property value forecasts using 200+ independent variables and 21 hierarchical models, with up to 90% predictive accuracy and ~10x the spatial detail of a typical ZIP Code.
- RiskScout® Claim Probability Tools Self-serve, on-demand claim probability tools providing an instant snapshot of claims risk for any address, covering water, hail, fire, and crime claims for residential and commercial properties via credit-based web access.
- SecurityGauge® Crime Analytics Crime analytics report product featuring detailed heat maps for specific addresses, with 92%+ predictive accuracy for property and violent crime risk used in insurance, retail, mortgage, and real estate applications.
- Fraud Risk Index Address-level fraud risk scoring product providing index scores by address for e-commerce loss prevention, credit risk management, and insurance fraud detection, consumed thousands of times per day by major U.S. e-commerce platforms.
- Site Selection Search Engine Subscription-based, hyper-local site selection search engine that combines hundreds of location-based data elements with patented location search technology to recommend optimal sub-ZIP Code neighborhoods for retail, restaurant, hotel, and commercial site selection.
- Formatted Neighborhood Reports Professionally formatted, tabbed neighborhood reports containing nearly 300 must-see statistics covering housing stock, lifestyle, crime, schools, and home values, accessible by address and deliverable via API or email.
- School Data and Ratings Nationally comparable school quality ratings covering every public school and school district in the U.S., using a patent-pending algorithm that normalizes state-specific NCLB test scores to NAEP national standards.
- Lifestyle and Demographics Data Lifestyle and demographic analytics with custom descriptions of neighborhood personality and character, including 30 different language classifications and 30 ethnic ancestry categories for use in direct marketing, real estate, and relocation.
- Real Estate Values and Appreciation Data National dataset of neighborhood-specific home appreciation rates providing property values, appreciation trends, rental prices, forecast value trends, and property appreciation predictions for all 61,000 U.S. neighborhoods and 14,464 cities/towns.
- Canadian Crime Analytics Highest-resolution crime analytics available for the Canadian market covering 56,000+ dissemination areas, providing seamless U.S.-Canadian crime comparison for retail, insurance, and real estate customers with cross-border footprints.
- Enterprise Data and Analytics API Real-time API and data licensing product providing a-la-carte access to 650+ location-based data elements via XML feed, server-to-server calls, or shape file licensing behind the enterprise firewall.
- Corporate Relocation Tools Destination services search tools enabling corporate relocation companies and HR departments to find optimal neighborhoods for transferees using customizable search criteria and patented matching algorithms with color-coded mapping.
Quantifiable outcome
- 4.5x difference in fire loss ratio from lowest to highest FIRE RISK category
- +3 more outcomes
Companies that use Location
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles4 records
Location technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Location partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CoreLogiccoreCoreLogic acquired Location, Inc. in January 2020, expanding CoreLogic's insurance risk analytics and real estate insights capabilities. CoreLogic distributes WaterRisk and FireRisk products via RiskMeter Online and portfolio consumption, representing a major distribution partnership for Location, Inc.'s non-weather risk solutions.
- Franklin Realty AdvisorsminorFranklin Realty Advisors, developers of Mercantile Center, entered into a multi-year lease agreement with Location, Inc. for 4,600 square feet of Class A office space at 120 Front Street in Worcester. This is a real estate/lease relationship rather than a commercial partnership.
- DUAL Commercial LLCcoreLeading Specialty Program Administrator using Location, Inc.'s RiskSuite platform for underwriting. Director Jon Beckham stated: 'This advancement in our offering has better positioned DUAL Commercial within the marketplace, while allowing us to provide an enhanced service to our customers.'
- Old NavycoreOld Navy uses Location, Inc.'s crime analytics for loss prevention operations across U.S. and Canadian stores. The partnership enables scaling loss prevention models to include both countries with accurate, uniform U.S.-Canadian crime comparison.
Scale indicators20 records
Recent moves7 records
Expansion highlights3 records
Location competitors and assessment
Company assessmentDirect peers
- ATTOM Data Solutions: National property data and analytics platform serving insurance, real estate, mortgage, and retail — directly comparable to Location, Inc.'s NeighborhoodScout enterprise data and address-level real estate intelligence.
- HouseCanary: Machine-learning-driven residential valuation and forecasting platform — directly comparable to Scout Vision's micro-neighborhood home price appreciation forecasts and real estate analytics products.
- Cape Analytics: Provides AI-powered geospatial property intelligence for insurance underwriting and pricing — directly comparable to Location, Inc.'s RiskSuite (FireRisk, CrimeRisk) and address-level risk scoring for P&C carriers.
- Niche.com: Consumer- and enterprise-facing neighborhood data platform with comparable school, crime, and lifestyle datasets — directly comparable to NeighborhoodScout's consumer and corporate relocation offerings.
Broad incumbents
- Verisk: Insurance analytics and risk-assessment powerhouse serving P&C carriers via industry-standard ISO products — broad incumbent covering property, claims, and underwriting analytics analogous to RiskSuite.
- RMS (Moody's): Catastrophe and natural hazard risk modeling leader serving global insurers — broad incumbent covering property risk analytics with overlap on hazard and geospatial scoring used by insurance carriers.
- LexisNexis Risk Solutions: Large-scale risk data and analytics provider serving insurance, financial services, and government with fraud, identity, and property intelligence — broad incumbent with overlapping risk-scoring capabilities for insurance underwriting.
- CoreLogic (Cotality): Parent company of Location, Inc. and broader property data, analytics, and underwriting workflow platform — broad incumbent that now distributes Location, Inc.'s risk products alongside competing property and parcel data offerings.
Emerging players
- Betterview: Property intelligence platform combining aerial imagery and ML for insurance underwriting and roof/solar risk assessment — emerging player addressing the same geospatial insurance risk-scoring niche as Location, Inc.
- SpatialKey: Insurance-specific geospatial analytics and visualization platform serving P&C carriers — emerging player with overlapping use cases in location-based risk visualization and portfolio analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Location social profiles
Digital presenceLocation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Location leadership team
Management profileNumber of profiles
Profiles4 records
Location funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Location M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Location
What does Location do?
Location, Inc. is a SaaS company that builds and delivers location-based Big Data and predictive analytics products for the insurance, real estate, retail, e-commerce, and government sectors. Its core offerings are the RiskSuite™ insurance risk platform (CrimeRisk™, FireRisk™, HailRisk™, WaterRisk™), the NeighborhoodScout® enterprise data platform with Scout Vision® home price appreciation forecasting, and the RiskScout® on-demand claim probability tools. Products are licensed via subscription, real-time API (650+ data elements), and shape-file behind-firewall delivery, with full U.S. address-level and Canadian crime coverage.
Is Location a public or private company?
Location is a private company. It is classified as corporate owned and is currently acquired.
When was Location founded?
Location was founded in 2000. It employs 11 to 50 people.
Where is Location based?
Location is headquartered in Worcester, United States, in the North America region.
How does Location make money?
Six revenue lines are on record. SaaS Product Subscriptions are the primary driver. The others are API Data Licensing, shape File Data Licensing, site Selection Search Engine Subscription, custom Arrangements and credits System.
Who are Location's main competitors?
Direct peers on record are ATTOM Data Solutions, HouseCanary, Cape Analytics and Niche.com. Broad incumbents are Verisk, RMS (Moody's), LexisNexis Risk Solutions and CoreLogic (Cotality). Emerging players are Betterview and SpatialKey.
Does Location have an API?
Yes. Location, Inc. offers API access for its neighborhood reports and data streams via real-time API access, enabling developers to pull neighborhood reports and data by address or GPS coordinate. Data can be spooled via API formatted or unformatted, and is available a-la-carte through the Enterprise Data and Analytics Catalog (650+ data elements). Access methods include: XML feed API, direct server-to-server calls, and shape file licensing behind the firewall. The company licenses neighborhood reports and data streams via API for web applications. Developer documentation is at locationinc.com/data-catalog.