Location

What Location does

Location, Inc. is a Worcester, Massachusetts-based SaaS company founded in 2000 that builds and delivers location-based big data, analytics, and mapping tools primarily for the insurance and real estate industries, with secondary applications in retail loss prevention, e-commerce fraud detection, corporate relocation, direct marketing, and government. Its core technology stack combines proprietary spatial algorithms, geospatial risk models, and predictive scoring engines built by a Ph.D.-led team of geographers and data scientists, processing datasets such as 9 million+ reported crimes from 18,000+ U.S. agencies, 2 billion underlying data points generating 11 million+ risk points, and school ratings normalized via NAEP. The product architecture is anchored by RiskSuite™ (an insurance risk platform integrating CrimeRisk™, FireRisk™, HailRisk™, and WaterRisk™), NeighborhoodScout® Enterprise Data (with Scout Vision® home appreciation forecasting at Micro-Neighborhood™ resolution), RiskScout® on-demand claim probability tools, and SecurityGauge® crime analytics reports.

Name

Location

Legal name

Location, Inc.

Website

https://locationinc.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

11–50 employees

Short description

Location, Inc. is a SaaS company providing location-based big data, analytics, and mapping tools for risk assessment serving primarily insurance and real estate. Acquired by CoreLogic in January 2020, it now operates under the Cotality brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Worcester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Product Subscriptions: Subscription-based access to location-based analytics and mapping tools. Includes access to RiskSuite™, NeighborhoodScout®, and Scout Vision® products via web platform.
2. API Data Licensing: Licensing of neighborhood reports and data streams via XML feed API for web applications and server-to-server integration.
3. Shape File Data Licensing: Full shape files of data by theme or theme subset licensed to be placed behind customer's firewall for enterprise use.
4. Site Selection Search Engine Subscription: Subscription-accessible site selection search engine accessible from desktop for corporate use.
5. Custom Arrangements: Custom arrangements for placing NeighborhoodScout in members-only sections of customer Internet or Intranet applications.
6. Credits System: Users purchase credits for access to probability tools with credit-based consumption model.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Location, Inc. is a SaaS company that builds and delivers location-based Big Data and predictive analytics products for the insurance, real estate, retail, e-commerce, and government sectors. Its core offerings are the RiskSuite™ insurance risk platform (CrimeRisk™, FireRisk™, HailRisk™, WaterRisk™), the NeighborhoodScout® enterprise data platform with Scout Vision® home price appreciation forecasting, and the RiskScout® on-demand claim probability tools. Products are licensed via subscription, real-time API (650+ data elements), and shape-file behind-firewall delivery, with full U.S. address-level and Canadian crime coverage.

Product overview

Location, Inc. is a SaaS company providing location-based Big Data, analytics, and mapping tools for risk assessment and real estate investment. The core product architecture consists of RiskSuite™ (insurance risk platform with CrimeRisk™, FireRisk™, HailRisk™, and WaterRisk™ modules), NeighborhoodScout® Enterprise Data (real estate and neighborhood analytics including Scout Vision® appreciation forecasting), RiskScout® (on-demand claim probability tools), and SecurityGauge® (crime analytics reports). Supporting products include site selection search engines, formatted neighborhood reports, school data with patent-pending national ratings, lifestyle/demographic data, real estate values and appreciation data, fraud risk index, and corporate relocation tools. Data is delivered via API, subscription web access, or shape file licensing with national coverage across all 61,000 U.S. neighborhoods.

Differentiator

Problem solved

Functional benefit

Brands

• RiskSuite™: Insurance risk assessment platform including CrimeRisk™, FireRisk™, HailRisk™, and WaterRisk™ for insurance underwriting and pricing.
• NeighborhoodScout®
• Scout Vision®
• CrimeRisk™
• FireRisk™
• HailRisk™
• WaterRisk™
• SecurityGauge®
• RiskScout®

Products and services

• RiskSuite™ Insurance Risk Platform Comprehensive insurance risk assessment platform providing CrimeRisk, FireRisk, HailRisk, and WaterRisk analytics that predict the probability and severity of insurance losses due to crime, structure fire, hail damage, and non-weather-related water damage by location, for personal and commercial lines insurers.
• CrimeRisk™ High-resolution geospatial crime risk data providing spatially accurate crime analytics for any U.S. address, processing 9M+ reported crimes from 18,000+ U.S. agencies through hundreds of proprietary spatial algorithms for insurance, retail, real estate, and government use.
• FireRisk™ High-resolution geospatial fire risk data at census-block level covering 11M+ geospatial risk points, predicting structure fire losses from human behavior, heating, electrical failures, and flammable materials for personal and commercial lines insurance underwriting.
• HailRisk™ Predictive hail-damage risk analytics that identify property locations most susceptible to hail damage loss claims within any hail climatology hazard zone for any U.S. address, delivering up to 20x risk segmentation over existing hail models.
• WaterRisk™ Non-weather-related water damage risk analytics predicting insurance losses from plumbing leaks, appliance failures, frozen pipe failures, sewer backups, and HVAC issues, built on 2 billion data points nationwide and generating 11M+ risk points.
• NeighborhoodScout® Enterprise Data Enterprise neighborhood data platform covering all 61,000 U.S. neighborhoods with crime data, demographics, school information, real estate values, and Scout Vision® appreciation analytics available via API, subscription, or shape file.
• Scout Vision® Home Appreciation Forecasting Micro-Neighborhood™ home price appreciation forecasting platform providing 3- and 5-year property value forecasts using 200+ independent variables and 21 hierarchical models, with up to 90% predictive accuracy and ~10x the spatial detail of a typical ZIP Code.
• RiskScout® Claim Probability Tools Self-serve, on-demand claim probability tools providing an instant snapshot of claims risk for any address, covering water, hail, fire, and crime claims for residential and commercial properties via credit-based web access.
• SecurityGauge® Crime Analytics Crime analytics report product featuring detailed heat maps for specific addresses, with 92%+ predictive accuracy for property and violent crime risk used in insurance, retail, mortgage, and real estate applications.
• Fraud Risk Index Address-level fraud risk scoring product providing index scores by address for e-commerce loss prevention, credit risk management, and insurance fraud detection, consumed thousands of times per day by major U.S. e-commerce platforms.
• Site Selection Search Engine Subscription-based, hyper-local site selection search engine that combines hundreds of location-based data elements with patented location search technology to recommend optimal sub-ZIP Code neighborhoods for retail, restaurant, hotel, and commercial site selection.
• Formatted Neighborhood Reports Professionally formatted, tabbed neighborhood reports containing nearly 300 must-see statistics covering housing stock, lifestyle, crime, schools, and home values, accessible by address and deliverable via API or email.
• School Data and Ratings Nationally comparable school quality ratings covering every public school and school district in the U.S., using a patent-pending algorithm that normalizes state-specific NCLB test scores to NAEP national standards.
• Lifestyle and Demographics Data Lifestyle and demographic analytics with custom descriptions of neighborhood personality and character, including 30 different language classifications and 30 ethnic ancestry categories for use in direct marketing, real estate, and relocation.
• Real Estate Values and Appreciation Data National dataset of neighborhood-specific home appreciation rates providing property values, appreciation trends, rental prices, forecast value trends, and property appreciation predictions for all 61,000 U.S. neighborhoods and 14,464 cities/towns.
• Canadian Crime Analytics Highest-resolution crime analytics available for the Canadian market covering 56,000+ dissemination areas, providing seamless U.S.-Canadian crime comparison for retail, insurance, and real estate customers with cross-border footprints.
• Enterprise Data and Analytics API Real-time API and data licensing product providing a-la-carte access to 650+ location-based data elements via XML feed, server-to-server calls, or shape file licensing behind the enterprise firewall.
• Corporate Relocation Tools Destination services search tools enabling corporate relocation companies and HR departments to find optimal neighborhoods for transferees using customizable search criteria and patented matching algorithms with color-coded mapping.

Quantifiable outcome

• 4.5x difference in fire loss ratio from lowest to highest FIRE RISK category
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CoreLogiccoreStrategic or Co-development Partner · 22 January 2020CoreLogic acquired Location, Inc. in January 2020, expanding CoreLogic's insurance risk analytics and real estate insights capabilities. CoreLogic distributes WaterRisk and FireRisk products via RiskMeter Online and portfolio consumption, representing a major distribution partnership for Location, Inc.'s non-weather risk solutions.
• Franklin Realty AdvisorsminorOthers · 6 November 2017Franklin Realty Advisors, developers of Mercantile Center, entered into a multi-year lease agreement with Location, Inc. for 4,600 square feet of Class A office space at 120 Front Street in Worcester. This is a real estate/lease relationship rather than a commercial partnership.
• DUAL Commercial LLCcoreTechnology or Integration · 10 August 2017Leading Specialty Program Administrator using Location, Inc.'s RiskSuite platform for underwriting. Director Jon Beckham stated: 'This advancement in our offering has better positioned DUAL Commercial within the marketplace, while allowing us to provide an enhanced service to our customers.'
• Old NavycoreTechnology or IntegrationOld Navy uses Location, Inc.'s crime analytics for loss prevention operations across U.S. and Canadian stores. The partnership enables scaling loss prevention models to include both countries with accurate, uniform U.S.-Canadian crime comparison.

Scale indicators20 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• ATTOM Data Solutions: National property data and analytics platform serving insurance, real estate, mortgage, and retail — directly comparable to Location, Inc.'s NeighborhoodScout enterprise data and address-level real estate intelligence.
• HouseCanary: Machine-learning-driven residential valuation and forecasting platform — directly comparable to Scout Vision's micro-neighborhood home price appreciation forecasts and real estate analytics products.
• Cape Analytics: Provides AI-powered geospatial property intelligence for insurance underwriting and pricing — directly comparable to Location, Inc.'s RiskSuite (FireRisk, CrimeRisk) and address-level risk scoring for P&C carriers.
• Niche.com: Consumer- and enterprise-facing neighborhood data platform with comparable school, crime, and lifestyle datasets — directly comparable to NeighborhoodScout's consumer and corporate relocation offerings.

Broad incumbents

• Verisk: Insurance analytics and risk-assessment powerhouse serving P&C carriers via industry-standard ISO products — broad incumbent covering property, claims, and underwriting analytics analogous to RiskSuite.
• RMS (Moody's): Catastrophe and natural hazard risk modeling leader serving global insurers — broad incumbent covering property risk analytics with overlap on hazard and geospatial scoring used by insurance carriers.
• LexisNexis Risk Solutions: Large-scale risk data and analytics provider serving insurance, financial services, and government with fraud, identity, and property intelligence — broad incumbent with overlapping risk-scoring capabilities for insurance underwriting.
• CoreLogic (Cotality): Parent company of Location, Inc. and broader property data, analytics, and underwriting workflow platform — broad incumbent that now distributes Location, Inc.'s risk products alongside competing property and parcel data offerings.

Emerging players

• Betterview: Property intelligence platform combining aerial imagery and ML for insurance underwriting and roof/solar risk assessment — emerging player addressing the same geospatial insurance risk-scoring niche as Location, Inc.
• SpatialKey: Insurance-specific geospatial analytics and visualization platform serving P&C carriers — emerging player with overlapping use cases in location-based risk visualization and portfolio analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/locationinc
• LinkedInlinkedin.com/company/location-inc-
• Facebookfacebook.com/locationinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Location