Backupify

What Backupify does

Backupify is a cloud-to-cloud SaaS backup provider that protects Microsoft 365, Google Workspace, and Microsoft Azure data for enterprise and mid-market organizations. The platform delivers automated three-times-daily backups with point-in-time recovery and granular item-level restore across Exchange Online, OneDrive, SharePoint, Microsoft Teams, Gmail, Google Drive, Calendar, and Contacts, and extends to Azure VM workloads with hourly backups and immutable storage. The product is built on Datto's SOC 2 Type II audited private cloud, which provides geo-redundant storage, encryption in transit and at rest, and supports HIPAA compliance with Business Associate Agreement capability. AI-powered behavioral monitoring and anomaly detection provide ransomware threat identification and proactive admin alerting.

The company operates a per-user subscription pricing model with Active and Archive License types, where Archive Licenses retain departed-employee data at lower cost to optimize SaaS license spend. Storage entitlement of 60GB per license is included with overage charges for excess usage. Go-to-market combines a direct enterprise sales motion with a channel partner program targeting Managed Service Providers, IT service providers, Value-Added Resellers, and technology distributors, supported by demo requests, free trial sign-ups, and quote-based pricing. Named customers span transportation, education, media, digital gaming, retail, and healthcare.

Backupify was founded in 2008, acquired by Datto in December 2014, and became part of Kaseya following Kaseya's 2021 acquisition of Datto, currently operating as a product line under Kaseya US, LLC. The company reports 40,000+ customer organizations, 4.6M protected users, 160PB of cloud data under management, and 150M items restored monthly. G2 has recognized the product in the enterprise SaaS backup category for Highest User Adoption, Most Implementable, and High Performer.

Name

Backupify

Legal name

Backupify

Website

https://backupify.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Backupify is a cloud-to-cloud SaaS backup provider protecting Microsoft 365, Google Workspace, and Microsoft Azure data for enterprises and mid-market organizations via per-user subscription and an MSP/VAR channel.

Ownership category

akta.pro rank

Product category

SaaS Backup and Data Protection

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)

akta.pro secondary industries

Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ), Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Cyber Recovery & Ransomware-Resilient Backup Services (BPAEALAG), Cloud DR, Backup & Business Continuity (BPAEACAJ)

Keywords

• Cloud-to-cloud backup
• SaaS data protection
• Microsoft 365 backup
• Google Workspace backup
• Ransomware recovery

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Per-User Subscription Licensing: Backupify generates revenue through per-user, per-month/year subscription pricing. Customers pay based on the number of users licensed (Active Licenses for active SaaS users, Archive Licenses for departed employees with retained data). Storage entitlements of 60GB per license are included, with overage charges for exceeding allocation. The model includes both monthly and annual billing options with committed service terms.
2. Storage Overage Charges: Additional revenue generated when customer usage exceeds the included storage entitlement (60GB per license averaged across all licenses). Excess storage is charged at then-current prices at the end of each monthly period.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Backupify provides automated, cloud-to-cloud backup and granular recovery for SaaS data, with primary products covering Microsoft 365, Google Workspace, and Microsoft Azure workloads. The service runs on Datto's SOC 2 Type II audited private cloud, capturing 3x daily backups, enabling item-level restores, detecting ransomware via AI behavioral analytics, and managing archive licenses for inactive users to reduce SaaS spend.

Product overview

Backupify is a cloud-to-cloud SaaS backup platform offering enterprise-grade data protection for Microsoft 365, Google Workspace, and Microsoft Azure. The product portfolio consists of three core products—Backupify for Microsoft 365, Backupify for Google Workspace, and Backupify for Microsoft Azure—each with specialized sub-product modules covering specific applications (Gmail, Google Drive, Google Contacts, Exchange Online, OneDrive, SharePoint, Microsoft Teams). The platform is built on Datto's private SOC 2 Type II audited cloud infrastructure and provides automated 3x daily backups, granular item-level restoration, ransomware protection with AI-powered detection, and compliance features including HIPAA support. Additional offerings include a Data Retention Cost Calculator tool for optimizing SaaS licensing costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Backupify for Microsoft 365 Automated cloud-to-cloud backup and granular recovery for Microsoft 365, covering Exchange Online, OneDrive for Business, SharePoint Online, and Microsoft Teams with 3x daily automated backups, item-level restores, and ransomware protection for enterprise IT teams.
• Backupify for Google Workspace Automated cloud-to-cloud backup for Google Workspace (formerly G Suite), covering Gmail, Calendar, Contacts, Drive, and Team Drives with three daily backups, granular restore capabilities, and ransomware protection for IT administrators.
• Backupify for Microsoft Azure Business continuity and disaster recovery for Microsoft Azure workloads, delivering automatic hourly backups stored in immutable Datto Cloud with AI-powered ransomware detection, screenshot verification, and disaster recovery testing, priced ~30% lower than native Azure recovery solutions.
• Gmail Backup Specialized backup module for Gmail that protects email messages, attachments, and label/folder structures with three daily backups and item-level restore capabilities.
• Google Drive Backup Specialized backup module for Google Drive and Shared Drives that preserves documents, folder hierarchies, and sharing permissions with three daily backups and point-in-time restore.
• Google Contacts Backup Specialized backup module for Google Contacts that protects contact names, email addresses, phone numbers, groupings, and associated notes via daily automated backups and granular recovery.
• OneDrive Backup Specialized backup module for OneDrive for Business that backs up files, folders, and permissions with three daily backups and item-level restore capabilities.
• SharePoint Backup Specialized backup module for SharePoint Online that protects site collections, pages, assets, lists, templates, folder structures, and document libraries via automated every-eight-hours backups and item-specific restore options.
• Microsoft Teams Backup Specialized backup module for Microsoft Teams that backs up team sites, files, documents, libraries, channel conversations (public, private, shared), and calendar meetings with three daily automated backups.
• Exchange Backup Specialized backup module for Exchange Online that protects emails, attachments, notes, folder structures, calendar events, and contact information through three daily automated backups and granular restore options.
• Data Retention Cost Calculator Online calculator tool that helps organizations estimate cost savings from archiving inactive Google Workspace or Microsoft 365 users rather than maintaining paid SaaS licenses.
• Ransomware Protection Solution that pairs three daily point-in-time backups with AI-powered threat detection to deliver ransomware recovery for Google Workspace and Microsoft 365 environments.

Quantifiable outcome

• 40,000+ companies trust Backupify for cloud-to-cloud backup
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature9 records

Partnerships

One partnership is on record.

• Datto (Parent Company)coreStrategic or Co-development Partner · 1 December 2014Backupify was acquired by Datto in December 2014. Datto is the leading provider of business continuity, disaster recovery and managed networking solutions. Datto's Total Data Protection Platform protects business data everywhere it resides, whether on-premise, in virtualized environments, in the cloud, and in SaaS applications including Salesforce, G Suite, and more. Datto provides the cloud infrastructure (SOC 2 Type II audited private cloud) for Backupify's backup services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veeam: Veeam is a leading provider of backup and data protection solutions for cloud, virtual, and SaaS workloads including Microsoft 365. Directly comparable to Backupify in target customer (enterprise IT), backup technology, and channel-led GTM.
• Druva: Druva offers cloud-native data protection and backup for Microsoft 365, Google Workspace, and Salesforce. Overlaps directly with Backupify's SaaS backup portfolio, subscription pricing model, and enterprise/mid-market customer base.
• OwnBackup: OwnBackup provides cloud-to-cloud backup and recovery for SaaS platforms including Salesforce and Microsoft 365. Highly comparable product category, customer profile, and use cases (data loss protection, compliance, ransomware recovery).
• AvePoint: AvePoint specializes in Microsoft 365 data protection, governance, and backup. Directly competes with Backupify for Microsoft 365 backup deals in enterprise and government segments.
• Spanning Cloud Apps (Spanning Backup): Spanning offers cloud-to-cloud backup for Google Workspace, Microsoft 365, and Salesforce. Closely mirrors Backupify's product surface and customer targets.

Emerging players

• Keepit: Keepit provides SaaS backup for Microsoft 365, Google Workspace, Salesforce, and Azure AD. Comparable cloud-native architecture and target customer, with growing enterprise presence.

Broad incumbents

• Acronis: Acronis delivers broad cyber protection combining backup, disaster recovery, and security for endpoints, servers, and cloud workloads. Overlaps with Backupify in cloud and SaaS backup but addresses a wider portfolio.
• Commvault: Commvault is an enterprise data protection and information management platform with cloud and SaaS backup capabilities. Comparable buyer profile (enterprise IT) but a much broader product portfolio.
• Carbonite (OpenText): Carbonite, now part of OpenText, provides backup and recovery for endpoints, servers, and SaaS applications. Competes with Backupify on Microsoft 365 backup for SMB/mid-market through MSP channels.
• Barracuda Networks: Barracuda offers cloud-to-cloud backup for Microsoft 365 along with security and networking products. Comparable in SaaS backup functionality and channel-led distribution to MSPs.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/backupify

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backupify