Iconic

What Iconic does

Iconic Inc. (株式会社アイコニック) is a privately held Japanese professional services and consumer products company headquartered in Shibuya, Tokyo, founded in January 2021 with 10 million JPY in registered capital and 1-10 employees. The company operates eight business divisions: talent/model/MC/event companion casting, digital marketing (social media and influencer campaigns), creative production (graphic, video, and web), direct-to-consumer e-commerce (iconic official shop and CALATAS brands), staffing dispatch (under Worker Dispatching Business Permit (派)13-316047), generative AI training, rental office space (Tokyo Operation Room in Ginza), and beauty media publishing (GIANNA Beauty with iconic biannual magazine). The company also self-developed the Dental Diary dental treatment record application.

The company generates revenue through project-based professional service fees (casting, creative, marketing, AI training, staffing), unit-based rental income (25,000-80,000 JPY per day for meeting/event spaces), D2C product sales via owned e-commerce platforms, and biannual magazine publishing distributed through national bookstore chains. Pricing for AI training is fixed at 400,000 JPY per person for 12+ hours of training. Enterprise clients include Toyota, Daihatsu, Suntory, Asahi, Kirin, Dentsu, Hakuhodo, and Kanebo, alongside recurring event engagements at Japan Mobility Show, FUJI ROCK FESTIVAL, and Osaka-Kansai Expo. Iconic leverages its parent company's (Varietās Dimensions, founded 2002) over 20 years of event production expertise and a free LINE-based talent registration system to maintain a large, low-cost casting pool.

In March 2026, Iconic entered a capital and business alliance with TENHO Inc., a generative AI startup specializing in corporate DX support, marking the company's first disclosed strategic external partnership. The company holds Privacy Mark certification (10590151), Worker Dispatching Business Permit, and Antique Dealer Permit, providing regulatory credentials across its service lines. Revenue is not publicly disclosed.

Name

Iconic

Legal name

株式会社アイコニック (iconic inc.)

Website

https://iconic-inc.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Iconic is a privately held Japanese digital marketing and professional services firm operating eight divisions — talent casting, creative production, influencer marketing, staffing, generative AI training, D2C e-commerce, office rental, and beauty magazine publishing — serving enterprise clients across automotive, F&B, beauty, and advertising sectors.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Full-Service Artist Management (MPAIAGAA)

Keywords

• Talent casting services
• Digital marketing agency
• Creative production services
• Generative AI training
• D2C brand operations

Headquarters

HQ city

Higashi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Talent & Model Casting Services: Revenue from casting models, talent, event companions, MCs, announcers, and influencers for media, events, and promotional campaigns. The company leverages its registered talent pool and its parent company's (Varietās Dimensions) event production expertise to source and deploy personnel.
2. Creative Production Services: Revenue from graphic design, video/movie production, and web design/development services for corporate clients. Services span from corporate website production to advertising creative campaigns.
3. Digital Marketing Services: Revenue from social media marketing and influencer marketing campaigns. Services include influencer analysis, casting, content creation, and performance reporting to maximize ROAS for clients.
4. D2C Product Sales & E-commerce: Revenue from owned D2C brands including CALATAS (color shampoo, NMN supplements), IYON (in-bath skincare), MyJOKIN (photocatalyst disinfectant spray), and the iconic official shop. Sales conducted via proprietary e-commerce platforms (ec.iconic-inc.jp, iconic-shop.net, calatas-official.com).
5. Staffing & Dispatch Services: Revenue from providing dispatched staff for call centers, examination secretariats, event operations, and general office/administrative roles. Licensed under 労働者派遣事業許可番号 (派) 13-316047.
6. Generative AI Training Services: Revenue from corporate training programs teaching practical generative AI tool usage (ChatGPT, Copilot, Dify). Programs include on-site training, e-learning, and group workshops aimed at organizational productivity improvement.
7. Rental & Space Services: Revenue from renting Project Rooms and office spaces at the Tokyo Operation Room in Ginza. Spaces serve as temporary operation centers, secretariat offices, or event back-office facilities for clients.
8. Media Publishing: Revenue from publishing the beauty magazine GIANNA Beauty with iconic (biannual, summer/winter), sold at bookstores nationwide and through the iconic official shop. The magazine is linked to e-commerce, driving product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Iconic is a Japanese digital marketing company offering integrated services spanning talent/model casting, creative production (graphic, video, web design), social media and influencer marketing, staffing dispatch, generative AI training, D2C brand operations, and facility rental. The company also operates its own consumer brands (CALATAS color shampoo and NMN supplements), publishes the GIANNA Beauty with iconic magazine, and runs the Dental Diary dental treatment record app.

Product overview

Iconic (株式会社アイコニック) is a digital marketing and creative services company offering a multi-divisional portfolio. The core business divisions include: D2C (Direct-to-Consumer) business with proprietary e-commerce platforms (ICONIC OFFICIAL SHOP, CALATAS), talent/model casting services, creative production (graphic, video, web), digital marketing (social media and influencer marketing), staffing operations, and generative AI training services. The company also operates self-developed products including the Dental Diary app (dental treatment record application) and publishes GIANNA Beauty with iconic beauty magazine. Rental operations include Tokyo office/meeting spaces. The company was established in January 2021 with capital of 10 million yen, headquartered in Shibuya, Tokyo.

Differentiator

Problem solved

Functional benefit

Brands

• GIANNA Beauty with iconic: Beauty magazine published twice yearly (summer/winter), featuring makeup, hair, skincare, and fashion content targeting women who want to shine. EC shop联动型ビューティーマガジン.
• CALATAS
• Dental Diary (デンタルダイアリー)

Products and services

• Talent, Model, MC and Event Companion Casting Casting services for talent, models, MCs, and event companions for corporate clients across media, events, and promotional campaigns. Serves enterprise customers in automotive, F&B, beauty, and advertising sectors.
• Creative Production Services Content production services including graphic design, video/movie production, and web design/development for corporate clients. End-to-end production from concept through execution for advertising communications and corporate websites.
• Digital Marketing Services Social media marketing and influencer marketing services focused on Instagram, X (Twitter), and TikTok. Includes influencer analysis, casting, content creation, and ROAS performance reporting for brand clients.
• Staffing and Dispatch Services Staffing dispatch services for call centers, examination secretariats, event operations, and administrative/office roles. Provides pre-trained personnel including supervisors and operators.
• Generative AI Implementation Support and Training Corporate training programs teaching practical generative AI tool usage including ChatGPT, Copilot for MS365, and Dify. Programs include on-site training, e-learning, and group workshops aimed at organizational productivity improvement.
• D2C Business Services Direct-to-consumer business providing total support from product development to site construction and operation for brands and entrepreneurs. Leverages connections with domestic and overseas factories and Iconic's beauty media ecosystem.
• ICONIC OFFICIAL SHOP Official e-commerce site targeting working women and busy mothers. Offers trending Korean cosmetics, influencer-recommended products, time-saving skincare, sensitive-skin-friendly natural cosmetics, anti-aging care items, femcare, and gift items.
• CALATAS Color Shampoo Brand Color shampoo brand for bleach hair users targeting salon-quality color and smooth hair maintenance at home. Sold via CALATAS Official Online Store.
• CALATAS CARE NMN Supplement Inner hair care supplement combining beauty ingredients with NMN (nicotinamide mononucleotide) for anti-aging benefits. Contains silica, iron, folate and other nutrients.
• MyJOKIN Photocatalyst Disinfectant Spray Non-alcohol, non-chlorine photocatalyst-based disinfectant spray for personal and family protection, sold via Iconic's e-commerce platforms.
• Dental Diary App Dental treatment record memo app supervised by practicing dentists. Allows easy recording of dental treatment history with tap-and-select interface. Features clinic search, useful columns, and schedule management. Available as both mobile app and web version.
• GIANNA Beauty with iconic Magazine Beauty magazine published twice yearly (summer/winter) as a sister publication to fashion magazine GIANNA. Covers makeup, hair, skincare, and fashion for women. Integrated with iconic official shop for direct purchases.
• Tokyo Operation Room (Rental Spaces) Rental office and meeting room spaces in Ginza including Project Rooms 1, 2, 3 and a Secretariat Space. Provides communication equipment for event operations and call center setup.

Quantifiable outcome

• The Osaka-Kansai Expo Toyama Prefecture special booth attracted 50,254 visitors during the 3-day event period.
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

One partnership is on record.

• Varietās Dimensions Co., Ltd. (ヴァリアスディメンションズ)coreOthersVarietās Dimensions is Iconic's parent company, established in 2002 with over 20 years of experience in event production. It provides Iconic with deep expertise in event production, which underpins Iconic's talent casting network and event staffing operations. Iconic leverages Varietās Dimensions' production know-how for现场理解 (on-site understanding) in talent proposals and event operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UUUM, Inc. Japanese influencer marketing agency with a large registered creator network. UUUM competes directly with Iconic in influencer/model casting for brand campaigns and shares the same two-sided talent marketplace model in Japan.
• BitStar Inc. Japanese influencer marketing agency managing a roster of YouTube and SNS creators. BitStar is a direct competitor to Iconic's influencer casting business, particularly for SNS campaign deployments.
• Allied Architects, Inc. Japanese digital creative agency providing web production, advertising creative, and digital marketing services. Allied Architects is a comparable mid-sized Japanese full-service digital agency with overlapping service offerings.
• Geniee Inc. Japanese ad tech company offering programmatic advertising, digital marketing, and influencer marketing technology. Geniee overlaps with Iconic's digital marketing and influencer casting services, particularly on performance-driven campaigns.
• I-ne, Inc. Japanese D2C beauty company behind brands like YOLU, SALONIA, and CLEAR HARMONY. I-ne is a directly comparable Japanese D2C beauty operator, sharing Iconic's D2C beauty e-commerce model and target consumer demographic.

Broad incumbents

• Septeni Holdings Co., Ltd. Japanese digital marketing holding company offering digital advertising, influencer marketing, and creative production. Septeni is a scaled, publicly traded incumbent operating in Iconic's core digital marketing and casting verticals.
• Dentsu Inc. Japan's largest advertising agency and a confirmed client of Iconic. Dentsu operates across the same advertising, creative, and casting service spectrum as Iconic but at global scale with thousands of enterprise clients.
• Hakuhodo Inc. Japan's second-largest advertising agency and a confirmed client of Iconic. Hakuhodo is a broad incumbent offering creative, media, and content services that overlap substantially with Iconic's creative and digital marketing lines.
• CyberAgent, Inc. Japanese digital advertising and internet media company operating AbemaTV, Ameba, and a digital agency business. CyberAgent competes with Iconic in digital marketing, influencer marketing, and media publishing (analogous to GIANNA Beauty).
• Digital Garage, Inc. Japanese digital marketing, payments, and crypto company. Digital Garage operates digital agency services and e-commerce platforms that overlap with Iconic's digital marketing and D2C e-commerce business lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gbwi_magazine
• Instagraminstagram.com/giannabeautywithiconic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iconic