Creative Breed

What Creative Breed does

Creative Breed is a New York-based, founder-led creative agency and full-service production company operating under the self-described 'Empathy Agency' positioning. Founded in 2013 by award-winning filmmaker Cheryl Miller Houser, the firm produces documentaries, brand campaigns, web series, political content, and interactive installations for enterprise clients across media/publishing (Food & Wine, HarperCollins), consumer brands and retail (Chico's, Elizabeth Arden), education (Houghton Mifflin Harcourt), financial services (UBS, PwC Charitable Foundation), and politics (Andrew Yang 2020 presidential campaign). Deliverables span from conception through directing, producing, and post-production across theatrical, streaming (Netflix), digital storefronts, educational licensing, and event screenings.

The company's core intellectual property is a proprietary storytelling methodology built on three principles — Make It Human, Show Struggle, Inspire with Uplift — codified publicly through a five-part LinkedIn 'Empathy: Impact Through Storytelling' series and an Empathy Manifesto on the company website. This methodology, combined with the founder's three-decade filmography (Academy Award-nominated CHILDREN OF DARKNESS, Sundance Audience Award-winning SPANKING THE MONKEY, 80+ hours of TV), constitutes the principal technical and creative asset. No proprietary software, AI/ML systems, or platform technology is in evidence; the technology stack is human creative production.

Creative Breed generates revenue through project-based fees for custom production engagements (one-time licensing per project) and through professional services income from speaking engagements, workshops, and consulting on its storytelling methodology. Pricing is not publicly disclosed and is understood to be quote-based. GTM is enterprise field sales driven by the founder's industry reputation, public speaking at conferences such as SXSW, earned media coverage, and direct outreach — there is no self-serve or product-led motion. The firm operates with 1–10 employees from a single New York headquarters and is privately held with no disclosed institutional funding.

Name

Creative Breed

Legal name

Creative Breed

Website

https://creativebreed.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Breed is a New York-based, founder-led 'empathy agency' and full-service production company that creates documentaries, brand campaigns, web series, and political content for enterprise clients across media, retail, education, and finance, using a proprietary three-principle storytelling methodology.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Video production services
• Documentary filmmaking
• Brand storytelling agency
• Empathy-driven marketing
• Creative content agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Creative Production Services: Project-based fees for producing documentaries, brand videos, web series, campaign content, and presidential campaign materials. Work spans conception through delivery, including directing, producing, and post-production.
2. Public Speaking, Workshops & Consulting: Fees for speaking engagements at conferences (SXSW), workshops on storytelling methodology, and consulting services with companies on crafting authentic content.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Creative Breed is a full-service production company and creative agency that produces emotionally engaging, human-centered content for brands, media companies, political campaigns, and nonprofits across all platforms—from conception through directing, producing, and post-production. The agency's core deliverables include feature documentaries, branded web series, campaign launch videos, book launch content, brand videos, and interactive video installations, supplemented by public speaking, workshops, and consulting on storytelling methodology.

Product overview

Creative Breed is a full-service production company and creative agency specializing in human-centered storytelling. The company offers a portfolio of documentary, branded video content, and professional services including: feature documentary production (GENERATION STARTUP), web series creation (Mad Genius Tips with 104 episodes), political campaign content (Andrew Yang Presidential Campaign), brand videos (Girl Code for HarperCollins, Chico's Style My Way campaign, Curious World for Houghton Mifflin Harcourt), interactive installations (Elizabeth Arden The Red Door), culinary content (Chefs in Conversation), and professional development services (Public Speaking, Workshops & Consulting). Content creation spans from conception through directing, producing, and post-production across all platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Generation Startup (Feature Documentary) Feature documentary Creative Breed produced, co-directed, and co-produced following recent college graduates launching startups in Detroit; distributed via theatrical, Netflix streaming, digital storefronts, educational licensing, and event screenings with multi-platform strategic distribution.
• Mad Genius Tips (Web Series) Hit web series Creative Breed created and produced for Food & Wine Magazine, featuring host Justin Chapple revealing cooking tips and kitchen hacks across 104 episodes over 4 seasons; the series won a James Beard Award nomination and spawned a companion book.
• Andrew Yang Presidential Campaign Videos Campaign launch video and 'Humanity First' mini-documentaries Creative Breed produced for Andrew Yang's 2020 Presidential campaign, conveying the candidate's values and humanity through real people's stories.
• Girl Code (Book Launch Video) Book launch video Creative Breed produced for HarperCollins, telling the story of Sophie Houser and Andrea Gonzales, who created the viral video game Tampon Run at age 16 and were featured in the book 'Girl Code: Gaming, Going Viral and Getting It Done'.
• Chico's Style My Way Campaign Fall 2017 campaign Creative Breed produced for Chico's featuring uplifting, relatable moments with real women across two :30 second spots, one :15 second spot, and a longer piece capturing how women feel beautiful as they age.
• Curious World Brand Video Brand video Creative Breed produced for Houghton Mifflin Harcourt's Curious World learning platform launch, showcasing the app through relatable, uplifting moments for parents across 2-minute, 30-second, and 15-second versions; the spot exceeded 5 million YouTube views.
• Elizabeth Arden: The Red Door (Interactive Video Installation) Strategic programming and 8 original programs Creative Breed created for Elizabeth Arden's 10-foot video wall at their Union Square spa, including Curated By, Red Door Pics, Custom Color, and The Red Door Open.
• Chefs in Conversation (Video Series) Entertaining video series Creative Breed produced for Food & Wine shot at their Classic in Aspen, featuring top culinary chefs discussing provocative topics and sharing personal stories.
• Public Speaking, Workshops & Consulting Professional services offering in which founder Cheryl Miller Houser delivers speaking engagements (e.g., SXSW), workshops, and consulting to companies and conferences on capturing genuine moments with people and bringing audiences on relatable emotional journeys through storytelling and empathy.

Quantifiable outcome

• 40+ million views for Mad Genius Tips web series
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered major and flagship.

• NetflixmajorChannel Partner/ Reseller/ DistributorNetflix released Generation Startup documentary to their 49.5 million US subscribers six months after theatrical release. The film is now also available on iTunes, Amazon, Google Play, YouTube, and Vudu.
• USC Film School / State Department (American Film Showcase)flagshipStrategic or Co-development PartnerGeneration Startup was shown around the world as part of a cultural diplomacy program through the State Department and USC Film School. Cheryl Houser traveled with it to Tunisia, Chile, Vietnam, Cambodia and Laos conducting workshops and speaking engagements.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PRETTYBIRD: Creative production company and talent management for directors and storytellers producing commercials, branded films, and long-form content. Highly analogous boutique creative-production model.
• Smuggler: Global production company producing commercials, feature films, and branded content. Comparable in marrying high-end film craft with brand and documentary work for enterprise clients.
• Radical Media: Global production company spanning feature documentaries, branded entertainment, and commercial campaigns. Closely analogous business model of pairing prestige long-form work with corporate clients.
• Anonymous Content: Independent production company and creative studio producing feature films, documentaries, branded content, and commercials for global brands. Directly comparable in combining award-winning film work with enterprise brand storytelling.
• m ss ng p eces: Independent creative studio producing documentaries, brand films, and experiential content for major brands and cultural institutions. Comparable scale and cross-platform storytelling focus.
• Tool of North America: Boutique production company producing commercials, branded content, and original short-form storytelling for brands. Similar size, scope, and emphasis on human-centered brand narratives.
• Chelsea Pictures (RSA Films): Boutique commercial and branded-content production company known for human, emotionally driven storytelling. Directly comparable in creative positioning and client roster.

Broad incumbents

• Mother: Independent creative agency network known for character-driven, human brand storytelling. Comparable creative philosophy though materially larger in scale and geographic reach.
• 72andSunny: Larger full-service creative agency producing culturally resonant brand campaigns across verticals. Comparable in mission-driven storytelling but with significantly greater scale and resources.

Emerging players

• Mekanism: Independent creative agency blending content production with brand storytelling and empathy-driven campaigns. Closely aligned in values-based, emotionally resonant brand work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Breed