ID
ID is a Los Angeles-based public relations and communications firm founded in 1993, serving entertainment and media clients with PR services and proprietary docuseries content such as 'Boy Band Confidential.'
- Company typePrivate
- Founded1993
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
ID firmographics
Firmographics- Name
- ID
- Website
- https://id-pr.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ID is a Los Angeles-based public relations and communications firm founded in 1993, serving entertainment and media clients with PR services and proprietary docuseries content such as 'Boy Band Confidential.'
- Ownership category
- akta.pro rank
ID industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
Keywords
Where ID is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
ID business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
ID product offering
Product offeringCore offering
ID is a public relations and communications firm that provides PR services to clients in the entertainment/media industry. The company also produces original docuseries content, exemplified by "Boy Band Confidential," which features behind-the-scenes celebrity narratives and is executive produced by Joey Fatone. The core offering combines traditional PR/communications work with proprietary content production.
Differentiator
Problem solved
Functional benefit
Products and services
- Boy Band Confidential
Companies that use ID
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ID technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ID competitors and assessment
Company assessmentDirect peers
- 42 West: Established entertainment and media PR firm representing studios, platforms, and talent. Directly comparable to ID as a Hollywood-based communications agency serving the entertainment/media vertical.
- Sunshine Sachs: High-profile PR and public affairs firm with deep entertainment and media clients. Comparable to ID as a for-profit communications agency serving entertainment and brand clients with celebrity-driven campaigns.
- Pollack PR: Entertainment and consumer PR firm representing studios, networks, and brands. Comparable to ID as a PR firm with an entertainment vertical focus and a Los Angeles base.
- Slate PR: Independent entertainment and consumer PR agency. Comparable to ID as a smaller-scale PR firm serving entertainment/media clients with integrated communications services.
- The Lede Company: Entertainment, culture, and lifestyle PR firm with offices in LA and NY. Comparable to ID as a PR firm serving entertainment/media clients and producing content-forward talent campaigns.
- Hiltzik Strategies: Boutique PR and strategic communications firm specializing in entertainment, media, and crisis communications. Comparable to ID as a PR firm serving entertainment/media clients with bespoke communications strategies.
Broad incumbents
- Weber Shandwick: Global PR and communications network with an entertainment and media practice. Comparable to ID as a large-scale PR incumbent that competes for entertainment and brand clients.
- Edelman: Global communications firm with a dedicated entertainment practice. Comparable to ID as a much larger incumbent PR firm that competes for the same entertainment/media client budgets.
Emerging players
- Propagate Content: Independent content studio producing unscripted and scripted programming including docuseries. Comparable to ID on the content production side, particularly around celebrity-driven docuseries formats like 'Boy Band Confidential.'
- Campfire Studios: Independent production company producing docuseries and premium content. Comparable to ID on the content production arm, especially where celebrity-driven nonfiction IP is involved.
Market position
Customer concentration
ID social profiles
Digital presenceID financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID leadership team
Management profileNumber of profiles
ID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID
What does ID do?
ID is a public relations and communications firm that provides PR services to clients in the entertainment/media industry. The company also produces original docuseries content, exemplified by "Boy Band Confidential," which features behind-the-scenes celebrity narratives and is executive produced by Joey Fatone. The core offering combines traditional PR/communications work with proprietary content production.
Is ID a public or private company?
ID is a private company. It is classified as unknown and is currently operating.
When was ID founded?
ID was founded in 1993. It employs 101 to 250 people.
Where is ID based?
ID is headquartered in Los Angeles, United States, in the North America region.
Who are ID's main competitors?
Direct peers on record are 42 West, Sunshine Sachs, Pollack PR, Slate PR, The Lede Company and Hiltzik Strategies. Broad incumbents are Weber Shandwick and Edelman. Emerging players are Propagate Content and Campfire Studios.
Does ID have an API?
No public API is recorded for ID.
What industry is ID in?
ID's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541820 and its SIC code is 7812.