Best Naturals

What Best Naturals does

Best Naturals (legally Best Nutritionals LLC) is a US-based, privately held direct-to-consumer dietary supplement retailer operating primarily through its Shopify storefront at shopbestnaturals.com. The catalog comprises more than 450 stock formulations spanning 12 health categories — including brain health, cardiovascular, bone & joint, digestive, hair/skin/nails, energy, sexual health, hormonal support, weight management, immune, eye, and sleep/relaxation — with individual ingredients (Magnesium Citrate, Ginkgo Biloba, Acetyl L-Carnitine), multi-ingredient formulations (Berberine Plus, Glucosamine Chondroitin MSM, Probiotic 10 Strains), and an expanding Certified USDA Organic herbal powder line. Products are manufactured in a GMP-compliant, FDA-registered US facility, with 3rd-party lab testing, Non-GMO and Gluten-Free options, and a 30-day money-back guarantee.

Revenue is generated through three streams: (1) one-time DTC purchases with unit pricing from $5.99 to $69.99 and volume discounts (10% on two items, 15% on three); (2) subscription/recurring orders at 30/60/90/120-day intervals with a 20% discount and manual payment-link billing; and (3) a B2B Private Label service allowing entrepreneurs and brands to white-label the 450+ stock formulations with low minimum orders, full label design, packaging, and regulatory compliance support. Distribution is omnichannel at the consumer level (US domestic with free shipping above $50, international via APC Postal Logistics) plus B2B channel sales, marketed through email newsletters, TikTok organic social, and an affiliate program on Dovetale.

Customer acquisition is consumer-led across health use-cases (brain, cardiovascular, bone/joint, digestive flagged as primary) plus a secondary B2B segment of private-label partners. The company is bootstrapped with no disclosed institutional capital, no named management team, no headcount disclosure, and no revenue disclosure. The California Proposition 65 notice on trace lead in natural herb products is the principal disclosed regulatory exposure.

Name

Best Naturals

Legal name

Best Nutritionals LLC

Website

https://shopbestnaturals.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Naturals is a privately held, US-based DTC dietary supplement retailer (Best Nutritionals LLC) selling 450+ vitamins, herbal, and specialty formulations across 12 health categories through shopbestnaturals.com, plus a B2B private-label service for entrepreneurs and brands.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Dietary supplements
• Natural vitamins
• Herbal supplements
• Private label supplements
• GMP manufacturing

Headquarters

HQ city

Kenilworth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for dietary supplements sold directly to consumers through the e-commerce storefront. Products include vitamins, minerals, herbal supplements, and specialty formulations.
2. Subscription/Recurring Orders: Recurring delivery model with 20% discount on all subscription orders. Available at 30-day, 60-day, 90-day, and 120-day intervals. Provides predictable recurring revenue from loyal customers.
3. Private Label Services: Business-to-business offering allowing other brands to private label Best Naturals' 450+ stock formulations. Services include product conception, in-house label design and printing, custom labeling, logo design, and regulatory compliance support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Best Naturals manufactures and sells a broad range of natural dietary supplements — vitamins, minerals, herbal extracts, amino acids, and specialty formulations — through its own e-commerce storefront shopbestnaturals.com. Products are organized across 12 health categories including Brain Health, Cardiovascular Health, Bone & Joint Health, Digestive Health, Hair/Skin/Nails, Energy, Sexual Health, Hormonal Support, Diet & Weight Management, Immune Health, Eye Health, and Sleep & Relaxation. The company also operates a private label program that lets other brands license over 450 stock formulations.

Product overview

Best Naturals is a direct-to-consumer e-commerce platform for natural dietary supplements, offering a broad portfolio of vitamins, minerals, herbal extracts, and specialty supplements organized across 12 health categories: Brain Health, Cardiovascular Health, Bone & Joint Health, Digestive Health, Hair Skin & Nails, Energy Support, Sexual Health, Hormonal Support, Diet & Weight Management, Immune Health, Eye Health, and Sleep & Relaxation. The product line includes individual ingredients (Magnesium, Ginkgo Biloba, Acetyl L-Carnitine, Turmeric), multi-ingredient formulations (Berberine Plus, Glucosamine Chondroitin MSM, Probiotic 10 Strains), and Certified USDA Organic products. Best Naturals operates a private label program offering over 450 stock formulations for brand owners and startups. All products are manufactured in GMP-compliant, FDA-registered facilities in the USA, with many products also certified Non-GMO Verified and USDA Organic. The company does not offer a unified software platform; it is purely a product-based business selling supplements through its e-commerce storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnesium Citrate 1 lb Pure Powder Magnesium supplement powder providing 1.5g per serving with 303 servings per bottle; 3rd party lab tested, non-GMO, and gluten-free, sold under the Brain Health collection.
• Ginkgo Biloba 120 mg 120 Capsules Herbal supplement containing 120mg of Ginkgo Biloba per capsule for brain health support, part of the Brain Health collection.
• Acetyl L-Carnitine 500 mg 120 Capsules Amino acid supplement for brain health, non-GMO and gluten-free.
• Berberine Plus 1000 mg 60/120 Capsules Berberine supplement supporting healthy blood sugar levels, digestion, and immunity, sold under the Cardiovascular Health collection.
• CoQ10 200 mg 120 Capsules Coenzyme Q10 supplement for cardiovascular and heart health support.
• Glucosamine Chondroitin MSM 2600 mg 90/180 Capsules Joint support supplement combining glucosamine, chondroitin, and MSM for bone and joint health.
• Calcium Citrate with Vitamin D3 240 Tablets Calcium supplement with vitamin D3 for bone health support.
• Probiotic 10 Strains & 30 Billion CFUs 60/120 Vegetarian Capsules Multi-strain probiotic supplement with 30 billion CFUs for digestive health support.
• Peppermint Oil 250 mg 120 Capsules Enteric-coated peppermint oil supplement for digestive health support.
• Biotin 10000 mcg 200/365 Tablets High-potency biotin supplement for hair, skin, and nail health.
• Creatine Monohydrate 1 lb Powder Pure creatine monohydrate powder for athletic performance and energy support.
• Green Tea Extract 500 mg 250 Capsules Green tea extract supplement for metabolism support and antioxidant benefits, in the Diet & Weight Management collection.
• Certified USDA Organic Arrowroot Powder 3 lbs Certified USDA Organic arrowroot powder, gluten-free, non-GMO, and vegan, sold under New Arrivals.
• Private Label Services Private label supplement manufacturing service offering over 450 stock formulations for brand owners and startups, with low minimum orders. Includes product conception, label design, custom labelling, logo design, and regulatory compliance services.

Quantifiable outcome

• 30-Day Money Back Guarantee on all products
• +1 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NOW Foods: Large US-based supplement manufacturer and DTC retailer with a broad multi-category catalog and GMP-certified manufacturing — the most operationally comparable peer to Best Naturals' manufacturer-retailer model.
• Piping Rock Health Products: DTC e-commerce supplement retailer with an extensive multi-category catalog and value pricing — directly comparable to Best Naturals on assortment breadth, channel mix, and price positioning.
• Pure Formulas: Online-only supplement retailer with broad assortment across health categories and subscription options — closely matches Best Naturals' DTC e-commerce go-to-market.
• Life Extension: Direct-to-consumer supplement brand with broad category coverage including brain, cardiovascular, joint, and immune health — comparable to Best Naturals' use-case-driven merchandising.
• Nutricost: Value-priced DTC supplement brand selling single-ingredient products (creatine, magnesium, biotin, etc.) directly to consumers — directly comparable SKU-for-SKU with Best Naturals.
• Jarrow Formulas: US supplement brand with broad category coverage, GMP manufacturing, and DTC channel — comparable mid-sized peer on product breadth and manufacturing credentials.
• Thorne: Premium US supplement brand with practitioner and DTC channels across multi-category health — analogous go-to-market, though positioned at a higher price tier.

Broad incumbents

• iHerb: Global multi-brand DTC supplement marketplace — broader than Best Naturals, but directly comparable as a DTC supplement e-commerce destination with similar category breadth.
• Vitacost: Multi-category DTC supplement and wellness retailer (owned by Kroger) — competes in the same DTC supplement channel as Best Naturals but at materially larger scale.
• Nature's Bounty: Mass-market US supplement manufacturer/retailer across vitamins, minerals, and herbal categories — a broad incumbent with overlapping product lines to Best Naturals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bestnaturals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Naturals