Reincubate

Name

Reincubate

Legal name

Reincubate Ltd.

Website

https://reincubate.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Data Recovery and AI Video Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

akta.pro secondary industry

Data Recovery, Device Unlocking & Software Repair Services (CRACAJAJ)

Keywords

• Mobile data recovery
• AI video enhancement
• IOS backup extraction
• Developer data APIs
• Smartphone webcam software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Software Sales: Direct-to-consumer sales of Camo Studio (video enhancement) and iPhone Backup Extractor (data recovery). Products offered with free versions and paid Pro versions.
2. API Services (ricloud and DeviceIdentifier): B2B API access providing programmatic data extraction services for developers and enterprise customers. Revenue generated through API usage and licensing.
3. Enterprise Licensing: Licensing of AI video technology to enterprise partners such as HP for integration into their hardware products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reincubate develops and sells software products for mobile data recovery and AI-powered video. Its consumer offerings include iPhone Backup Extractor (extracts and recovers data from iOS backups and iCloud) and the Camo suite (transforms iPhones and iPads into professional webcams with AI-driven enhancements for PC, Mac, iPad, and Apple Vision). Its enterprise offerings consist of the ricloud API (programmatic access to iOS and Android app data) and the DeviceIdentifier API (device specification lookup), along with AI video technology licensed to hardware OEMs such as HP.

Product overview

Reincubate is a UK-based software company offering two main product lines: Camo (AI-powered video enhancement software) and data extraction tools (iPhone Backup Extractor and APIs). Camo transforms smartphones into professional-quality webcams with AI features including smart framing and background effects, available for Windows, macOS, iPad, and Apple Vision. The data extraction portfolio includes iPhone Backup Extractor for recovering iOS backup data, ricloud API for programmatic app data access, and DeviceIdentifier API for device identification services. The company has expanded from consumer backup tools to enterprise API services and AI-powered video technology.

Differentiator

Problem solved

Functional benefit

Brands

• Camo: AI-powered video software that enables users to use their iPhone as a webcam for PC and Mac, with products including Camo Studio for PC & Mac, Camo Studio for iPad, Camo Studio for Apple Vision, and Camo Camera.

Products and services

• Camo Studio AI-powered video enhancement software that transforms iPhones and iPads into high-quality webcams for PC, Mac, iPad, and Apple Vision. Features include 4K video, smart framing, background effects, virtual lighting, and streaming overlays for professional video calls and content creation.
• Camo Camera iOS companion app that works with Camo Studio to turn an iPhone into a webcam, providing the camera source for video capture and streaming.
• iPhone Backup Extractor Consumer and prosumer software for extracting and recovering data from iPhone, iPad, and iPod Touch backups. Supports encrypted and unencrypted iTunes backups, iCloud data, and all iOS versions from iOS 3 through iOS 26. Recovers contacts, SMS, WhatsApp messages, photos, notes, call history, calendar, and other app data.
• ricloud API Enterprise API providing programmatic access to app data, iCloud data, and device information from iOS and Android devices. Enables developers and organizations to extract messages, contacts, photos, and app data from device backups and cloud services for market research, forensics, parental controls, and product development.
• DeviceIdentifier API Enterprise API for identifying device characteristics, specifications, and configuration details from device identifiers. Supports mobile app analytics and device management applications for developers and organizations.

Quantifiable outcome

• 18 consecutive years of iOS compatibility support
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HPcoreTechnology or IntegrationHP partnered with Reincubate to integrate Camo's AI video technology into HP's next-gen AI PCs. The partnership leverages HP's AI PC NPUs (Neural Processing Units) to deliver enhanced digital collaboration experiences. All AI processing of video and audio occurs entirely locally on the NPU, providing efficiency and security. HP featured Reincubate in their official newsroom announcement.
• RazercoreTechnology or IntegrationReincubate has developed deep support for Razer's Kiyo cameras including Kiyo Pro and Kiyo Pro Ultra. Their Camo Studio 2.7 release expanded this native streaming support for Razer's webcam hardware. This partnership enables Camo users to use Razer webcams with enhanced features.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wondershare (Dr.Fone): Wondershare's Dr.Fone is a direct competitor to iPhone Backup Extractor, offering iOS data recovery, backup extraction, and WhatsApp/SMS recovery for consumers and small businesses. Both target users needing to retrieve lost or inaccessible iOS data.
• iMazing: iMazing provides iOS device management, data extraction, and backup tools for consumers and professionals. It overlaps directly with iPhone Backup Extractor on iOS backup access, app data extraction, and device-to-device transfer.
• EaseUS (MobiMover): EaseUS MobiMover is a direct competitor in iOS data transfer and recovery, targeting the same consumer use case (WhatsApp, contacts, photos) as iPhone Backup Extractor, often bundled with EaseUS's broader data recovery suite.
• Elgato (CORSAIR): Elgato sells webcam hardware and streaming software (Camera Hub, Stream Deck) targeting the same creators, streamers, and remote professionals as Camo. Both compete for share of the premium webcam/streaming software stack.
• Cellebrite: Cellebrite is the global leader in mobile forensics and lawful access, extracting data from iOS and Android devices for law enforcement and enterprise. It is a relevant enterprise-side peer to Reincubate's ricloud API in the digital forensics vertical.
• Magnet Forensics: Magnet Forensics provides digital investigation software that acquires and analyses smartphone data, including iOS backups. It overlaps with Reincubate's ricloud API for law enforcement, eDiscovery, and corporate investigations customers.

Broad incumbents

• Apple Continuity Camera: Apple's native Continuity Camera feature (macOS Ventura+) uses an iPhone as a Mac webcam for free, first-party. It is the largest competitive threat to Reincubate's Camo consumer business, though it lacks Camo's advanced AI enhancement features.
• Logitech: Logitech is the dominant webcam hardware OEM with accompanying capture software (Logi Tune, Capture). Camo competes against the entire Logitech webcam ecosystem, including premium offerings like MX Brio and Brio 4K.
• Razer: Razer is both a partner (Kiyo camera integration) and a competitor, selling Kiyo Pro and Kiyo Pro Ultra webcams alongside Razer Synapse/Cortex software. Razer's webcam-plus-bundled-software stack overlaps with Camo's premium webcam positioning.

Emerging players

• Streamlabs (Logitech G): Streamlabs offers free streaming and webcam software (Streamlabs Desktop) targeting the same creator/streamer audience as Camo. It represents a free, well-funded alternative in the consumer webcam/streaming segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reincubate
• Facebookfacebook.com/reincubate
• LinkedInlinkedin.com/company/reincubate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reincubate