Reincubate
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Reincubate firmographics
Firmographics- Name
- Reincubate
- Legal name
- Reincubate Ltd.
- Website
- https://reincubate.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Reincubate industry classification
Industry- Product category
- Mobile Data Recovery and AI Video Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industry
- Data Recovery, Device Unlocking & Software Repair Services (CRACAJAJ)
Keywords
Where Reincubate is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Reincubate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer Software Sales: Direct-to-consumer sales of Camo Studio (video enhancement) and iPhone Backup Extractor (data recovery). Products offered with free versions and paid Pro versions.
- API Services (ricloud and DeviceIdentifier): B2B API access providing programmatic data extraction services for developers and enterprise customers. Revenue generated through API usage and licensing.
- Enterprise Licensing: Licensing of AI video technology to enterprise partners such as HP for integration into their hardware products.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Reincubate product offering
Product offeringCore offering
Reincubate develops and sells software products for mobile data recovery and AI-powered video. Its consumer offerings include iPhone Backup Extractor (extracts and recovers data from iOS backups and iCloud) and the Camo suite (transforms iPhones and iPads into professional webcams with AI-driven enhancements for PC, Mac, iPad, and Apple Vision). Its enterprise offerings consist of the ricloud API (programmatic access to iOS and Android app data) and the DeviceIdentifier API (device specification lookup), along with AI video technology licensed to hardware OEMs such as HP.
Product overview
Reincubate is a UK-based software company offering two main product lines: Camo (AI-powered video enhancement software) and data extraction tools (iPhone Backup Extractor and APIs). Camo transforms smartphones into professional-quality webcams with AI features including smart framing and background effects, available for Windows, macOS, iPad, and Apple Vision. The data extraction portfolio includes iPhone Backup Extractor for recovering iOS backup data, ricloud API for programmatic app data access, and DeviceIdentifier API for device identification services. The company has expanded from consumer backup tools to enterprise API services and AI-powered video technology.
Differentiator
Problem solved
Functional benefit
Brands
- Camo: AI-powered video software that enables users to use their iPhone as a webcam for PC and Mac, with products including Camo Studio for PC & Mac, Camo Studio for iPad, Camo Studio for Apple Vision, and Camo Camera.
Products and services
- Camo Studio AI-powered video enhancement software that transforms iPhones and iPads into high-quality webcams for PC, Mac, iPad, and Apple Vision. Features include 4K video, smart framing, background effects, virtual lighting, and streaming overlays for professional video calls and content creation.
- Camo Camera iOS companion app that works with Camo Studio to turn an iPhone into a webcam, providing the camera source for video capture and streaming.
- iPhone Backup Extractor Consumer and prosumer software for extracting and recovering data from iPhone, iPad, and iPod Touch backups. Supports encrypted and unencrypted iTunes backups, iCloud data, and all iOS versions from iOS 3 through iOS 26. Recovers contacts, SMS, WhatsApp messages, photos, notes, call history, calendar, and other app data.
- ricloud API Enterprise API providing programmatic access to app data, iCloud data, and device information from iOS and Android devices. Enables developers and organizations to extract messages, contacts, photos, and app data from device backups and cloud services for market research, forensics, parental controls, and product development.
- DeviceIdentifier API Enterprise API for identifying device characteristics, specifications, and configuration details from device identifiers. Supports mobile app analytics and device management applications for developers and organizations.
Quantifiable outcome
- 18 consecutive years of iOS compatibility support
- +1 more outcomes
Companies that use Reincubate
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Reincubate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature4 records
Reincubate partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HPcoreHP partnered with Reincubate to integrate Camo's AI video technology into HP's next-gen AI PCs. The partnership leverages HP's AI PC NPUs (Neural Processing Units) to deliver enhanced digital collaboration experiences. All AI processing of video and audio occurs entirely locally on the NPU, providing efficiency and security. HP featured Reincubate in their official newsroom announcement.
- RazercoreReincubate has developed deep support for Razer's Kiyo cameras including Kiyo Pro and Kiyo Pro Ultra. Their Camo Studio 2.7 release expanded this native streaming support for Razer's webcam hardware. This partnership enables Camo users to use Razer webcams with enhanced features.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Reincubate competitors and assessment
Company assessmentDirect peers
- Wondershare (Dr.Fone): Wondershare's Dr.Fone is a direct competitor to iPhone Backup Extractor, offering iOS data recovery, backup extraction, and WhatsApp/SMS recovery for consumers and small businesses. Both target users needing to retrieve lost or inaccessible iOS data.
- iMazing: iMazing provides iOS device management, data extraction, and backup tools for consumers and professionals. It overlaps directly with iPhone Backup Extractor on iOS backup access, app data extraction, and device-to-device transfer.
- EaseUS (MobiMover): EaseUS MobiMover is a direct competitor in iOS data transfer and recovery, targeting the same consumer use case (WhatsApp, contacts, photos) as iPhone Backup Extractor, often bundled with EaseUS's broader data recovery suite.
- Elgato (CORSAIR): Elgato sells webcam hardware and streaming software (Camera Hub, Stream Deck) targeting the same creators, streamers, and remote professionals as Camo. Both compete for share of the premium webcam/streaming software stack.
- Cellebrite: Cellebrite is the global leader in mobile forensics and lawful access, extracting data from iOS and Android devices for law enforcement and enterprise. It is a relevant enterprise-side peer to Reincubate's ricloud API in the digital forensics vertical.
- Magnet Forensics: Magnet Forensics provides digital investigation software that acquires and analyses smartphone data, including iOS backups. It overlaps with Reincubate's ricloud API for law enforcement, eDiscovery, and corporate investigations customers.
Broad incumbents
- Apple Continuity Camera: Apple's native Continuity Camera feature (macOS Ventura+) uses an iPhone as a Mac webcam for free, first-party. It is the largest competitive threat to Reincubate's Camo consumer business, though it lacks Camo's advanced AI enhancement features.
- Logitech: Logitech is the dominant webcam hardware OEM with accompanying capture software (Logi Tune, Capture). Camo competes against the entire Logitech webcam ecosystem, including premium offerings like MX Brio and Brio 4K.
- Razer: Razer is both a partner (Kiyo camera integration) and a competitor, selling Kiyo Pro and Kiyo Pro Ultra webcams alongside Razer Synapse/Cortex software. Razer's webcam-plus-bundled-software stack overlaps with Camo's premium webcam positioning.
Emerging players
- Streamlabs (Logitech G): Streamlabs offers free streaming and webcam software (Streamlabs Desktop) targeting the same creator/streamer audience as Camo. It represents a free, well-funded alternative in the consumer webcam/streaming segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reincubate social profiles
Digital presenceReincubate compliance and trust
Trust signalCompliance2 records
Reincubate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reincubate leadership team
Management profileNumber of profiles
Profiles4 records
Reincubate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reincubate M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reincubate
What does Reincubate do?
Reincubate develops and sells software products for mobile data recovery and AI-powered video. Its consumer offerings include iPhone Backup Extractor (extracts and recovers data from iOS backups and iCloud) and the Camo suite (transforms iPhones and iPads into professional webcams with AI-driven enhancements for PC, Mac, iPad, and Apple Vision). Its enterprise offerings consist of the ricloud API (programmatic access to iOS and Android app data) and the DeviceIdentifier API (device specification lookup), along with AI video technology licensed to hardware OEMs such as HP.
Is Reincubate a public or private company?
Reincubate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reincubate founded?
Reincubate was founded in 2008. It employs 11 to 50 people.
Where is Reincubate based?
Reincubate is headquartered in London, United Kingdom, in the Europe region.
How does Reincubate make money?
Three revenue lines are on record. Consumer Software Sales are the primary driver. The others are API Services (ricloud and DeviceIdentifier) and enterprise Licensing.
Who are Reincubate's main competitors?
Direct peers on record are Wondershare (Dr.Fone), iMazing, EaseUS (MobiMover), Elgato (CORSAIR), Cellebrite and Magnet Forensics. Broad incumbents are Apple Continuity Camera, Logitech and Razer. Streamlabs (Logitech G) is listed as an emerging player.
Does Reincubate have an API?
Yes. Reincubate offers two API products: ricloud API for accessing app data from iOS and Android devices, and DeviceIdentifier API for device identification. The ricloud API provides access to data from iPhone backups, iCloud data, and app data extraction. Developer documentation is at reincubate.com/ricloud-api.
What industry is Reincubate in?
Reincubate's product category is Mobile Data Recovery and AI Video Software. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of CRACAJAJ, Data Recovery, Device Unlocking & Software Repair Services. Its NAICS code is 5132 and its SIC code is 7372.