Opportunity Marketing Group

What Opportunity Marketing Group does

Opportunity Marketing Group, Inc. (OMG) is a California-based, woman-owned public works contract compliance consulting firm that has operated continuously since its 1992 founding by Janice Bennett following the Los Angeles riots. The firm specializes in third-party compliance enforcement for state, federal, private, and dual-funded construction projects, serving government awarding agencies — most prominently LA Metro and the City of Anaheim — as well as general contractors working on those public works projects. OMG operates from a single headquarters in Culver City, CA, and is currently owned and led by second-generation principal Krisna Bennett. The firm holds WBE, MBE, SBE, and DBE certifications from LA Metro, providing structural access to set-aside and diverse-business compliance scopes on California public works projects.

OMG delivers two principal service lines. The Labor & Prevailing Wage Compliance Program monitors contractor adherence to California Labor Codes (Sections 1720 et seq.), Federal Department of Labor regulations, and Davis-Bacon and Related Acts, including project labor agreement development assistance. The Business and Community Outreach Program manages local hire requirements, Section 3 program adherence (added following the new Section 3 rule effective July 2022), and diverse business utilization goals across CBE/LBE/SBE/DBE/DVBE/MBE/WBE categories, including good-faith-effort documentation and reporting. There is no proprietary software platform; the underlying capability is regulatory interpretation, project monitoring, contractor engagement, and structured reporting delivered as professional services.

Revenue is generated project-by-project on a custom-quoted basis, with OMG engaged either directly by awarding agencies or by general contractors needing compliance support on specific construction projects. Pricing is not publicly disclosed. Go-to-market is enterprise field sales through direct relationships with government procurement and contractor development leads, supported by a company website, a quarterly newsletter, social media, and a database of local construction workers and certified diverse businesses that is used to fulfill local hire and outreach obligations on client projects. The named project portfolio includes LA Metro Airport Connector, Silva Crossing, The Nook FKA South Library, Project Legacy (City of Anaheim), the LA Metro DBE Program Disparity Study, and affordable/supportive housing developments such as Rousseau Residences, Montesquieu Manor, and Voltaire Villas.

Name

Opportunity Marketing Group

Legal name

Opportunity Marketing Group, Inc.

Website

https://opportunity-marketing-group.constantcontactsites.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Opportunity Marketing Group is a woman-owned California public works compliance consultancy providing labor, prevailing wage, Section 3, local hire, and diverse business outreach enforcement services to government agencies and contractors since 1992.

Ownership category

akta.pro rank

Product category

Construction Contract Compliance Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Employment & Labor Law (BPAHAAAD)

Keywords

• Labor compliance enforcement
• Prevailing wage monitoring
• Construction contract compliance
• Diverse business outreach
• Local hire program management

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Compliance Consulting Services: Professional consulting services for labor and prevailing wage compliance enforcement on government-funded construction projects. Services include compliance monitoring, reporting, and program development for state, federal, and private construction projects in California.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Opportunity Marketing Group provides labor compliance enforcement, monitoring, and reporting on public works construction projects in California, ensuring contractors comply with California Labor Codes, Federal DOL, Davis-Bacon and Related Acts, and awarding-agency requirements. It also runs business and community outreach programs that manage diverse-business utilization (CBE/LBE/SBE/DBE/DVBE/MBE/WBE), construction local hiring, good-faith effort reporting, and Section 3 program adherence for government agencies and general contractors.

Product overview

Opportunity Marketing Group (OMG) is a program development and labor compliance enforcement firm offering two primary service programs: the Labor & Prevailing Wage Compliance Program for ensuring contractor compliance with California Labor Codes, Federal DOL, Davis Bacon and Related Acts, and Awarding Agency requirements; and the Business and Community Outreach Program for managing diverse business outreach, local hiring programs, and certified business requirements. These programs work together to provide comprehensive public works contract compliance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Labor & Prevailing Wage Compliance Program Compliance enforcement, monitoring, and support ensuring all contractors comply with the California Labor Codes as outlined in California State DIR Labor Code Laws Sections 1720 et seq., Federal DOL, Davis-Bacon and Related Acts, and all Awarding Agency compliance requirements. The program also includes Project Labor Agreement development assistance and enforcement. OMG creates a customized compliance plan to meet the specific needs of each project, intended for government awarding agencies and general contractors on state, federal, private, and dual-funded construction projects in California.
• Business and Community Outreach Program Program that provides a clear approach to meeting goals for employing CBEs, LBEs, SBEs, DBEs, DVBEs, MBEs, WBEs, and all certified owned businesses and suppliers. OMG manages all reporting requirements and ensures the construction local hiring program is followed, goals are met, and good faith efforts are tracked and reported on time to the awarding agency. Intended for government agencies and contractors on projects with diverse business utilization requirements.
• Section 3 Program Adherence Assistance and Enforcement Assistance and enforcement of Section 3 program requirements on public works projects in California. Triggered by the new Section 3 rule that took effect in July 2022, the service supports compliance with workforce and contracting obligations under Section 3 for government agencies and contractors on federally funded projects.

Quantifiable outcome

• Ability to foresee potential compliance issues and provide clear and comprehensive reports and solutions

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LA Metro Labor Compliance/Prevailing Wage Monitoring Services BenchcoreImplementation/ SI/ Consulting PartnerOMG has served on LA Metro's Labor Compliance/Prevailing Wage Monitoring Services bench, providing compliance enforcement and monitoring services for transit-related construction projects.
• City of Anaheim Approved Labor Compliance FirmcoreImplementation/ SI/ Consulting PartnerOMG is an approved labor compliance enforcement consulting firm for the City of Anaheim, providing compliance services on municipal construction projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• ConstructConnect: ConstructConnect is a construction-data and project-intelligence platform that prequalifies subcontractors and connects them with awarding agencies and general contractors. Its prequalification and supplier-discovery capabilities overlap with OMG's diverse-business outreach and contractor referral work.
• KPA: KPA provides EHS, HR, and regulatory compliance software and services to construction, manufacturing, and other industries. Its HR and workforce-compliance practice area intersects with OMG's labor compliance focus on public works projects.
• B2Gnow: B2Gnow provides diversity management and DBE/MBE/WBE/SBE compliance software used by transportation agencies (including DBE programs). It is the dominant software counterpart to OMG's outreach/compliance services for the same agency-side customers and contract goals.
• Avetta: Avetta provides contractor prequalification, compliance, and supply-chain risk management for construction and industrial buyers. Although a SaaS platform rather than a consulting firm, its compliance and supplier-qualification mandate overlaps with OMG's labor/Diverse Business monitoring remit for public works.
• LCPtracker: LCPtracker is a leading labor compliance and certified payroll reporting platform used by agencies, primes, and subcontractors on prevailing-wage projects. It is a key enabling technology that OMG's clients (and competitors) use to deliver the same compliance monitoring OMG performs via services.

Emerging players

• VelocityEHS: VelocityEHS delivers EHS and compliance software plus adjacent services for industrial and construction clients. Its scope extends into workforce and contractor compliance, an adjacent area where OMG operates and where the firm could expand services with technology-enabled offerings.

Broad incumbents

• AECOM: AECOM is a global infrastructure consulting firm whose services include compliance and DBE/prevailing-wage program support on major public works contracts. As a broad incumbent, it competes for agency-side compliance mandates similar to OMG's, though as part of a much wider portfolio rather than a niche specialist.
• Jacobs Solutions: Jacobs is a large professional services firm providing infrastructure, environmental, and program-management advisory to public agencies, often including labor compliance and DBE support on transit and municipal contracts. Comparable to OMG on the agency side of the market but at far greater scale and scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opportunity Marketing Group