LOUIS XIII

What LOUIS XIII does

LOUIS XIII is an ultra-premium cognac house founded in 1874 by Paul-Émile Rémy Martin, currently operated as a brand division of Rémy Martin within the publicly traded Rémy Cointreau Group. The company produces cognac exclusively from eaux-de-vie sourced from the Grande Champagne terroir, aged in century-old Limousin oak tierçons under the stewardship of successive Cellar Masters who maintain the same taste profile across generations. Its portfolio centers on the Iconic Collection of hand-crafted crystal decanters (Miniature 5cl, Classic 70cl, Magnum 1.5L, Jeroboam 3L, Mathusalem 6L), augmented by the THE DROP 1cl portable line, the Rare Cask series (42.1%, 42.6%, 43.8% ABV limited editions), Time Collection commemoratives, The Legacy uniting four Cellar Masters, the L'Odyssée d'un Roi collaboration with Hermès/Saint-Louis/Puiforcat, and an Art de la Table line of Limoges porcelain tableware produced by J.L Coquet. Notable technical components include NFC chips integrated into Classic Decanter corks that authenticate ownership and connect buyers to the LOUIS XIII Society private club.

The company sells directly to ultra-high-net-worth collectors and luxury hospitality partners through its own regional websites (UK, US, France, China) and a concierge service, deliberately refusing third-party online retail to preserve exclusivity. Revenue mechanics are a mix of one-time high-value decanter sales (with limited editions constrained to 50-2,500 units each) and the recurring LOUIS XIII Society membership engagement layer; the only publicly disclosed price point is €180 per THE DROP 1cl bottle, with core decanter pricing handled via concierge quote. Production is intentionally constrained — for example, only 50 Mathusalem 6L decanters are produced per year, and Rare Cask editions have shipped in quantities of approximately 775-786 — making capacity a strategic variable rather than a growth bottleneck.

The firm operates with 11-50 employees and is led by current Cellar Master Baptiste Loiseau, with the brand's identity anchored by historical Cellar Masters André Giraud, Georges Clot, and Pierrette Trichet, all four of whom co-signed The Legacy limited edition. Partnerships with Baccarat, J.L Coquet, Hermès, Saint-Louis, Puiforcat, Monnaie de Paris, and designer Christophe Pillet are central to the product offering, embedding the brand within the European luxury craft ecosystem.

Name

LOUIS XIII

Legal name

LOUIS XIII (Brand of Rémy Martin, part of Rémy Cointreau Group)

Website

https://louisxiii-cognac.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

11–50 employees

Short description

LOUIS XIII is an ultra-premium cognac house founded in 1874, owned by Rémy Martin within Rémy Cointreau Group, producing Grande Champagne cognac aged 100+ years in crystal decanters for ultra-high-net-worth collectors and luxury hospitality venues worldwide.

Ownership category

akta.pro rank

Product category

Ultra-Premium Cognac

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Ultra-premium cognac
• Crystal decanter production
• Grande Champagne eaux-de-vie
• Luxury spirits aging
• Limousin oak tierçons

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cognac Product Sales: Direct sales of ultra-premium cognac in various bottle sizes (5cl Miniature, 70cl Classic, 1.5L Magnum, 3L Jeroboam, 6L Mathusalem) and limited editions. THE DROP collection offers 1cl bottles at €180 for younger luxury consumers.
2. Tableware Collection: Sales of Limoges porcelain tableware collections including Light of Time and Soil is our Soul lines featuring dinner plates, dessert plates, soup plates, bowls, tea sets, and coffee sets.
3. Accessories: Sales of crystal glasses (single, twin, set of 6), spears/pipettes for decanting, bottle cases for THE DROP portability.
4. LOUIS XIII Society Membership: Private club offering certificate of ownership, limited edition early access, personal contact, and exceptional rewards for registered decanter owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LOUIS XIII is an ultra-premium cognac house that produces cognac from the finest Grande Champagne eaux-de-vie, aged a minimum of 40 years in century-old Limousin oak tierçons. The brand sells hand-crafted crystal decanters by Baccarat (in sizes from 5cl Miniature to 9L Salmanazar), limited editions (Rare Cask, Time Collection, L'Odyssée d'un Roi), THE DROP portable 1cl collection, Limoges porcelain tableware by J.L Coquet, and accessories (crystal glasses, tasting spears, bottle cases), supported by the LOUIS XIII Society membership and Cognac visitor experiences.

Product overview

LOUIS XIII is a luxury cognac house (Rémy Martin) offering a portfolio of premium cognac products centered around the iconic hand-crafted crystal decanters in the Iconic Collection (Miniature 5cl, Classic 70cl, Magnum 1.5L, Jeroboam 3L, Mathusalem 6L). The THE DROP collection (1cl bottles in five colors plus collection box) targets younger, mobile consumers. Limited editions include the Rare Cask series (42.1%, 42.6%, 43.8% ABV), Time Collection commemoratives, The Legacy honoring Cellar Masters, Le Salmanazar 9L, and L'Odyssée d'un Roi collaboration with Hermès, Saint-Louis, and Puiforcat. Accessories include crystal tasting glasses, bottle cases, and tasting spears. The Art de la Table line offers French Limoges porcelain tableware (Light of Time and Soil is our Soul collections) crafted by J.L. Coquet. The LOUIS XIII Society membership club provides exclusive access through NFC-enabled decanter registration. Experiences include Cognac visits, personalized engraving, and a conciergerie service.

Differentiator

Problem solved

Functional benefit

Brands

• Iconic Collection: The core collection featuring The Miniature (5cl), The Classic Decanter (70cl), The Magnum (1.5L), The Jeroboam (3L), and The Mathusalem (6L) in hand-crafted crystal decanters.
• THE DROP
• Rare Cask Collection
• Time Collection
• Tableware Collection
• Accessories

Products and services

• The Classic Decanter The flagship 70cl LOUIS XIII cognac decanter containing the blend of finest Grande Champagne eaux-de-vie, hand-crafted by European crystal artisans with 20-carat gold neck and integrated NFC chip for Society membership registration. Targeted at ultra-high-net-worth collectors and connoisseurs.
• The Miniature A 5cl collectible decanter mirroring the iconic 16th-century flask design, containing LOUIS XIII cognac blend of Grande Champagne eaux-de-vie, presented in a special red coffret. For collectors and gift-givers.
• The Magnum A large 1.5L individually numbered decanter of LOUIS XIII cognac, hand-crafted by crystal artisans and presented in signature red display case. For collectors and luxury celebrations.
• The Jeroboam A 3L limited-edition decanter containing LOUIS XIII cognac, presented in a protective wooden trunk with four exclusive glasses, display, book, letter from Cellar Master, and invitation to Cognac. For ultra-luxury collectors.
• The Mathusalem

Quantifiable outcome

• Flavors linger on palate for over one hour after tasting

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• HermèsflagshipStrategic or Co-development Partner · 1 January 2015Luxury leather goods house created bespoke trunk for L'Odyssée d'un Roi collection, hand-stitched using finest leathers and modeled on classic steamer trunk design to house unique magnum decanter. Over 50 artisans devoted 1,000+ hours per piece.
• Saint-LouisflagshipStrategic or Co-development Partner · 1 January 2015Royal cristallerie (crystal house) that mouth-blew, cut, and engraved by hand the special L'Odyssée d'un Roi crystal decanter and matching serving glasses using ancient copper-wheel engraving technique.
• PuiforcatflagshipStrategic or Co-development Partner · 1 January 2015Art Deco silversmith hand-forged white gold pipette for L'Odyssée d'un Roi service ritual using centuries-old methods including shaping, planishing, stamping, and engraving.
• J.L CoquetcoreStrategic or Co-development PartnerPorcelain manufacturer crafting LOUIS XIII Tableware collections (Light of Time and Soil is our Soul) in Limoges, France. J.L Coquet is renowned for creating some of the world's whitest and most translucent porcelain, used in Michelin-starred restaurants worldwide. Each tableware piece requires collective harmony of 40 artisans.
• BaccaratcoreStrategic or Co-development PartnerPrestigious French crystal manufacturer creating LOUIS XIII decanters including Rare Cask black crystal editions. Baccarat crystal masters perform over 50 operations to create each decanter. Rare Cask production limited to approximately 775-786 numbered pieces.
• Monnaie de PariscoreStrategic or Co-development PartnerWorld's oldest coinage institution mints exclusive medals for LOUIS XIII Time Collection decanters. Each numbered decanter comes with specially commissioned medal stamped with the same number as the decanter for authentication.
• Christophe PilletcoreStrategic or Co-development PartnerRenowned designer created exclusive LOUIS XIII crystal glasses and serving accessories. Mathusalem 6L decanter presentation includes eight Christophe Pillet-designed glasses.
• Rémy MartincoreOthersParent cognac house and brand originator. Paul-Émile Rémy Martin founded LOUIS XIII in 1874 and acquired the 16th-century flask from Battle of Jarnac that inspired the iconic decanter design.
• Rémy Cointreau GroupcoreOthersParent luxury spirits group. LOUIS XIII supports responsible consumption through Remy Cointreau Group, member of Spirits EUROPE and DISCUS.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Johnnie Walker (Blue Label & higher): Diageo-owned Scotch whisky brand with Blue Label and luxurious limited editions. Comparable as a mass-distributed luxury spirits incumbent with rare editions at comparable price points to LOUIS XIII core offerings.
• The Macallan: Ultra-premium Scotch whisky maker operating at similar price points with limited-edition decanters, Concierge service, and Society-style membership. Comparable as a luxury spirits incumbent with global concierge distribution and rare-cask strategy.

Others

• Krug Champagne: LVMH-owned prestige Champagne house with numbered editions, Cellar Master tradition, and ultra-luxury gifting positioning. Comparable as a luxury beverage brand whose emphasis on vintage rarity, numbered releases, and brand prestige closely mirrors LOUIS XIII's strategy.

Direct peers

• Martell: Major cognac house owned by Pernod Ricard, with ultra-premium expressions such as L'Or de Jean Martell. Directly comparable due to overlapping Grande Champagne sourcing, prestige marketing, and Asia-led growth strategy.
• Courvoisier: Beam Suntory-owned cognac house with premium and ultra-premium tiers (Initiale, L'Esprit). Comparable as a multi-tier cognac producer targeting luxury on-trade and gifting, though positioned below LOUIS XIII in rarity.
• Delamain: Historic single-house cognac producer focused on very old, ultra-premium eaux-de-vie. Comparable as a high-rarity, low-volume cognac maker targeting collectors and connoisseurs, similar positioning to LOUIS XIII's classic and rare cask tiers.
• Hennessy: World's largest cognac house, owned by LVMH. Directly comparable as a Grande Champagne cognac producer with ultra-premium tiers (Paradis, Richard) and global luxury distribution; competes head-to-head with LOUIS XIII in prestige positioning.
• Camus Cognac: Family-owned cognac house specializing in Borderies and ultra-premium single-estate expressions. Comparable as a craft-focused prestige cognac producer with limited editions and strong ties to Michelin-starred gastronomy.
• Rémy Martin (parent core brand): LOUIS XIII's parent cognac house, also producing premium Grande Champagne cognac. Most directly comparable as the source brand and operational backbone, sharing cellar, territory, and Cellar Master lineage with LOUIS XIII.

Regional players

• Hermès: French luxury maison and LOUIS XIII's flagship collaborator for L'Odyssée d'un Roi trunk. Comparable in spirit as an ultra-luxury maison with heritage craftsmanship and ultra-premium positioning, though operating in a different product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CognacLouisXIII
• Facebookfacebook.com/LOUISXIII
• LinkedInlinkedin.com/company/louis-xiii-cognac

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOUIS XIII