What Good Apple Digital does

Good Apple Digital is a privately held, healthcare-focused independent media agency founded in 2006 and headquartered in New York. The firm operates as Good Apple Publishing, LLC and serves enterprise pharmaceutical, biotech, and healthcare brands with annual media budgets ranging from $1M to $100M+. The agency delivers end-to-end paid media services — integrated strategy, planning, buying, activation, and optimization — across paid search, social, programmatic, CTV, OTT, broadcast, EHR/EMR, point-of-care, and out-of-home channels, with deep specialization in regulatory compliance, promotional review, and rare-disease campaign execution. Leadership is founder-led, with Albert Muzaurieta as founder and president, Nedim Aruz as co-founder, and Lorna Colgan as CFO.

The agency's core differentiation is two proprietary technology platforms: the honeycrisp™ Suite (crisp™ for unified data, coresight™ for predictive planning and forecasting, seID™ for privacy-safe audience targeting, harvest™ for higher-frequency mixed-media incrementality measurement, and splice™ for custom algorithm training on biddable media) and the crispcare™ Suite (hcpro™ for NPI-level measurement linking media exposure to HCP prescribing behavior, and hcpulse™ for next-best-engagement loops). Harvest™ won Best Attribution Tool at the 2025 Digiday Tech Awards, providing external validation of the measurement stack. These tools are sold as embedded parts of client engagements rather than as standalone licenses.

Revenue is generated through professional service fees, media buying fees, and subscription-style annual retainers with billing on an annual cadence. The go-to-market motion is direct enterprise field sales initiated through a free discovery call that audits the prospect's existing ad accounts, identifies wasted spend, and proposes tailored media plans. The firm employs 51-100 staff, operates a single NYC office at 85 5th Avenue, holds multiple data privacy certifications (EU-U.S. DPF, UK Extension, Swiss-U.S. DPF, CCPA), and has no disclosed outside funding, parent company, or M&A history.

Name

Good Apple Digital

Legal name

Good Apple Publishing, LLC

Website

https://goodapple.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Good Apple Digital is a healthcare-focused independent media agency providing end-to-end paid media planning, buying, and proprietary measurement services to enterprise pharmaceutical and biotech brands with $1M-$100M+ annual media budgets.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Media Planning and Buying Services: Full-service media agency providing integrated media strategy, planning, buying, activation, and optimization for healthcare brands. Revenue generated through professional service fees, media buying fees, and management retainers. Clients work with dedicated integrated teams across paid search, social, programmatic, CTV, OTT, broadcast, and out-of-home channels.
2. Measurement and Analytics Services: Proprietary measurement tools (Honeycrisp™ and CrispCare™ suites) providing attribution, incrementality analysis, media mix modeling, and business outcome measurement. Embedded measurement team powers continuous optimization for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Good Apple Digital is an independent healthcare-focused media agency providing end-to-end paid media services—including integrated strategy, planning, buying, activation, and optimization across paid search, social, programmatic, CTV, OTT, broadcast, and out-of-home channels—paired with proprietary measurement platforms (honeycrisp™ and crispcare™ suites) that connect media exposure to business outcomes such as HCP prescribing behavior and script lift for enterprise pharmaceutical and healthcare brands.

Product overview

Good Apple Digital operates as a media agency with two proprietary technology platforms: the honeycrisp™ Suite and the crispcare™ Suite. The honeycrisp™ Suite is a unified ecosystem comprising crisp™ (centralized data hub), coresight™ (predictive planning and forecasting), seID™ (privacy-safe audience engine), harvest™ (incrementality analysis), and splice™ (custom algorithm training). The crispcare™ Suite is purpose-built for healthcare, containing hcpro™ (NPI-level measurement solution) and hcpulse™ (next best engagement tool). These platforms are complemented by end-to-end paid media services including integrated strategy, planning, buying, activation, and optimization across multiple channels.

Differentiator

Problem solved

Functional benefit

Brands

• honeycrisp™: Proprietary ecosystem connecting media performance to real business outcomes, including crisp™ (centralized data platform), coresight™ (predictive planning), seID™ (privacy-safe audience engine), harvest™ (incrementality measurement), and splice™ (custom algorithm training).
• crispcare™
• crisp™
• coresight™
• harvest™
• seID™
• splice™
• hcpro™
• hcpulse™

Products and services

• End-to-End Paid Media Services Integrated media strategy, planning, buying, activation, and optimization with hands-on-keys campaign management for enterprise healthcare and pharmaceutical brands across paid search, social, programmatic, CTV, OTT, broadcast, and out-of-home channels, supported by a dedicated analyst team and an in-house trading desk.
• honeycrisp™ Suite Good Apple's proprietary measurement and analytics ecosystem that connects media performance to real business outcomes, unifying crisp™ (centralized data platform), coresight™ (predictive planning), seID™ (privacy-safe audience engine), harvest™ (incrementality measurement), and splice™ (custom algorithm training) into one continuous performance loop for healthcare brands.
• crispcare™ Suite Healthcare-focused proprietary suite designed to support HCP audience intelligence, engagement monitoring, media activation, and script lift measurement, including hcpro™ (NPI-level measurement solution) and hcpulse™ (next-best engagement tool) for healthcare and pharmaceutical clients.

Quantifiable outcome

• 30% average rate savings in year one
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dentsu Health: Dentsu's global healthcare division offering media, creative, and customer experience services to pharma clients. Global scale and broader service portfolio competing on enterprise healthcare accounts.
• EVERSANA: Life sciences commercialization services firm with media, patient services, and market access capabilities. Broader service portfolio and now houses Intouch/Avalanche as its media arm.
• Omnicom Health Group: Omnicom's healthcare network of multiple agency brands. Broader creative + medical + media capabilities than Good Apple and greater global footprint across enterprise pharma accounts.
• IPG Health: IPG's healthcare-focused network of agencies offering integrated creative, medical, and media services. Broader portfolio and global scale competing for enterprise pharma RFPs that bundle services.

Direct peers

• CMI Media Group: WPP-affiliated dedicated healthcare media planning and buying agency (now operating as Compas). Most direct competitor in the same healthcare media vertical with comparable end-to-end paid media services for pharma clients.
• AbelsonTaylor: Independent healthcare-focused agency with deep pharma heritage. Comparable independent positioning, healthcare-only focus, and enterprise pharma client roster.
• Heartbeat: Publicis Health's dedicated media agency focused on healthcare brands. Comparable enterprise healthcare focus, channel-agnostic planning, and proprietary measurement capabilities serving pharma clients.
• Real Chemistry: Independent integrated communications, media, and data agency focused on healthcare and life sciences. Comparable independent positioning, scale, and pharma/biotech client base.
• Publicis Health Media: Publicis's dedicated healthcare media planning and buying unit competing for the same enterprise pharma media RFPs as Good Apple.
• Intouch Solutions: Health-focused digital agency with proprietary technology platforms serving pharma clients (now operating as Avalanche within EVERSANA). Comparable tech-enabled healthcare approach and emphasis on measurable outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/goodappledig
• Facebookfacebook.com/702212336549567

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Apple Digital