Turn 3 Motorsport

What Turn 3 Motorsport does

Turn 3 Motorsport is a privately held motorsports competition team founded in 2016 by professional race car driver Peter Dempsey and co-owned with Mandy Dempsey, headquartered in Mundelein, Illinois. The team specializes in race car preparation, engineering, and driver development, delivering these services through participation in the USF Pro Championships — specifically the USF Pro 2000 and USF2000 open-wheel ladder series that form part of the Road to Indy pathway toward INDY NXT and INDYCAR. As of 2026, Turn 3 Motorsport fields a five-car USF Pro 2000 lineup (drivers Michael Costello, Tyke Durst, Leonardo Escorpioni, Sebastian Manson, and Brady Golan) and competes at major North American road courses including Indianapolis Motor Speedway, Road America, and Mid-Ohio.

The team's core products are bundled service packages combining car build/maintenance, engineering support, and driver coaching. Its technology base is domain expertise rather than software: championship-specification Tatuus USF-17/PM-18 chassis preparation, crew-chief engineering led by Dempsey (named 2024 Engineer of the Year), and mechanics trained in-house (O'Donovan and McComish, 2024 Mechanics of the Year). The team's track record includes the 2024 USF Pro 2000 Drivers' Championship with Lochie Hughes, the 2023 most-pole-position team (7 poles), and the 2019 NASA 25 Hours of Thunderhill overall victory.

Revenue is generated primarily through driver seat fees covering car preparation, engineering, and race participation, supplemented by sponsorship deals arranged per driver with backers such as Proguard Automotive, FHI, Data Pioneer Solutions, Mansons TCLM, and Marina. The customer base is a small roster of aspiring professional open-wheel drivers sourced through direct recruitment within the racing community, with the team operating on a sales-led, relationship-driven GTM motion. The team is privately funded with no disclosed external investment rounds, and growth has been reinvested from operations into expanding the grid size from two cars in 2020 to five in 2026.

Name

Turn 3 Motorsport

Legal name

Turn 3 Motorsport

Website

https://turn3motorsport.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Turn 3 Motorsport is a privately held US motorsports competition team specializing in race car preparation, engineering, and driver development through the USF Pro 2000 and USF2000 open-wheel ladder series, serving aspiring professional race car drivers.

Ownership category

akta.pro rank

Product category

Professional Motorsport / Open-Wheel Racing Services

NAICS

Automobile Driving Schools (611692)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

Keywords

• Motorsport services
• Race car preparation
• Driver development
• Open-wheel racing
• USF Pro Championships

Headquarters

HQ city

Mundelein

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Driver Program Fees: Revenue generated from fielding drivers in the USF Pro Championships. Teams typically charge drivers for seat fees which cover car preparation, engineering support, and race participation.
2. Sponsorship Revenue: Sponsorship deals with companies supporting individual drivers and the team program. Driver sponsors include Proguard Automotive, FHI, Data Pioneer Solutions, Mansons TCLM, Marina, and others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Turn 3 Motorsport is a full-service motorsports competition team that prepares, engineers, and fields race cars in the USF Pro Championships while developing drivers through the Road to Indy ladder system. The team offers race car preparation, on-event engineering support, and professional coaching to aspiring open-wheel drivers aiming to advance to INDY NXT and INDYCAR. It currently fields a five-car roster in the USF Pro 2000 Championship and has historically competed in the USF2000 Championship, Radical Cup North America, and NASA endurance events.

Product overview

Turn 3 Motorsport is a full-service motorsports competition team offering a unified portfolio of racing services. The core offering consists of race car preparation and engineering combined with driver development, delivered through participation in the USF Pro Championships ladder system—including both the USF Pro 2000 and USF2000 Championship programs. Founded in 2016 by professional driver and coach Peter Dempsey, the team operates as a single integrated racing operation rather than a modular platform, providing end-to-end support from car preparation to driver coaching to competitive racing participation.

Differentiator

Problem solved

Functional benefit

Products and services

• USF Pro 2000 Championship Program Full-service race team entry in the USF Pro 2000 Championship, the third official step on the USF Pro Championships ladder. Provides race car preparation, engineering support, and driver coaching for drivers advancing toward INDY NXT. Current 2026 roster includes Michael Costello (#2), Tyke Durst (#3), Leonardo Escorpioni (#4), Sebastian Manson (#22), and Brady Golan (#44).
• USF2000 Championship Program Full-service race team entry in the USF2000 Championship, the second official step on the USF Pro Championships ladder. Serves as a training ground for rising drivers with scholarship packages to advance to USF Pro 2000.
• Driver Development Program Professional driver development and coaching services led by Team Owner Peter Dempsey, focused on developing drivers for professional careers in open-wheel racing through the USF Pro Championships ladder system. Addresses coaching, race craft, and career progression from USF2000 through USF Pro 2000 to INDY NXT and INDYCAR.
• Race Car Preparation and Engineering Full-service motorsports operation providing race car preparation and engineering services, including car build, maintenance, and technical optimization for competitive racing performance across USF Pro Championships and Radical Cup platforms.

Quantifiable outcome

• 2024 USF Pro 2000 Championship with driver Lochie Hughes - 5 wins, 5 poles, 8 podiums
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• USF Pro ChampionshipscoreStrategic or Co-development PartnerTurn 3 Motorsport competes in the USF Pro Championships Presented by Continental Tire, participating in both USF Pro 2000 and USF2000 series. The team is affiliated with the premier open-wheel development ladder in North America, competing as part of the Road to Indy pathway toward INDYCAR.
• Continental TirecoreGTM or Marketing PartnerTitle sponsor of the USF Pro Championships series. Continental Tire provides championship sponsorship and tire supply for the series in which Turn 3 Motorsport competes.
• Data Pioneer SolutionsminorGTM or Marketing PartnerSponsor of driver Leonardo Escorpioni (#4) in the USF Pro 2000 Championship
• Proguard AutomotiveminorGTM or Marketing PartnerSponsor of driver Michael Costello (#2) in the USF Pro 2000 Championship
• FHIminorGTM or Marketing PartnerSponsor of driver Tyke Durst (#3) in the USF Pro 2000 Championship
• Mansons TCLMminorGTM or Marketing PartnerSponsor of driver Sebastian Manson (#22) in the USF Pro 2000 Championship
• MarinaminorGTM or Marketing PartnerSponsor of driver Brady Golan (#44) in the USF Pro 2000 Championship
• Radical SportscarsminorStrategic or Co-development PartnerTurn 3 Motorsport has competed with Radical SR3 race cars in Radical Cup North America and NASA endurance events. The partnership includes building and preparing Radical vehicles for competition.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Exclusive Autosport: Direct competitor in the USF Pro 2000 Championship; listed at the top of the 2026 championship standings with driver Jack Jeffers. Operates the same Road to Indy feeder model with multi-car lineups and similar driver-development economics.
• Pabst Racing: Long-standing USF Pro Championships entrant with multiple cars in the 2026 USF Pro 2000 field. Directly comparable multi-car open-wheel team operating on the same series economics and customer base.
• JHDD powered by ECR: USF Pro 2000 entrant featuring Andres Cardenas in 2026. Operates with the same Road to Indy development model and similar driver-and-sponsor-driven economics as Turn 3 Motorsport.
• VRD Racing: Competitor in the 2026 USF Pro 2000 Championship with drivers Frankie Mossman and Teddy Musella in the top 10. Closely comparable team in scale, series focus, and driver development model.
• Cape Motorsports: Historic and championship-winning USF Pro Championships team with a similar multi-car open-wheel development program. Comparable on driver development focus, Road to Indy positioning, and team size.
• TJ Speed: Multi-car USF Pro 2000 competitor with Thomas Schrage and Christian Cameron in 2026 standings. Directly comparable in series, customer type (paying drivers with sponsors), and operational scale.

Broad incumbents

• Chip Ganassi Racing: Major INDYCAR and broader motorsports organization with historical involvement in the Road to Indy ladder. Relevant only as the upper-tier destination for drivers Turn 3 develops, not a direct competitor at the USF Pro 2000 level.
• Andretti Autosport: Large multi-series IndyCar team with a structured Road to Indy development ladder. Comparable only at the upper end of the funnel (where Turn 3 graduates drivers) and on the INDYCAR pathway, but operates at far greater scale and resources.
• Juncos Hollinger Racing: IndyCar team that has historically run junior ladder programs feeding into the top series. Relevant as a potential acquirer of Turn 3-developed talent and as an adjacent operator in the same developmental ecosystem.

Emerging players

• Radical Sportscars: Manufacturer that Turn 3 has partnered with in Radical Cup and NASA endurance racing. Comparable as a related motorsport platform and prior series for the team's driver pipeline, though not an open-wheel competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/turn3motorsport
• YouTubeyoutube.com/channel/UCl1VAHkvXSPE3Z4QpI3lX6Q
• Facebookfacebook.com/turn3motorsport
• Instagraminstagram.com/turn3motorsport
• TikToktiktok.com/@turn3motorsport
• LinkedInlinkedin.com/company/turn3motorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turn 3 Motorsport