Usf Athletics
USF Athletics is the NCAA Division I athletics department of the University of South Florida, operating approximately 20 varsity sports in the American Athletic Conference. It serves students, alumni, Tampa Bay fans, corporate sponsors, and donors through ticketing, merchandise, sponsorships, digital streaming, and fundraising programs.
- Company typePrivate
- Founded-
- HeadquartersTampa, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Usf Athletics does
USF Athletics is the official athletics department of the University of South Florida, a public state university based in Tampa, Florida. The department operates approximately 20 NCAA Division I varsity sports programs (9 men's and 11 women's, including football, men's and women's basketball, baseball, softball, soccer, volleyball, lacrosse, sailing, golf, tennis, cross country, track & field, and beach volleyball) competing in the American Athletic Conference. It serves University of South Florida students, alumni, Tampa Bay-area sports fans, corporate sponsors, and donors through live sporting events, digital content, and community engagement programs. The organization is governed by the University of South Florida and NCAA/AAC frameworks and is funded through a combination of university allocations, ticket sales, donations, media rights, and corporate sponsorships.
The department's core products and platforms include BullsVision (a subscription video streaming service for live and archived game broadcasts delivered via Sidearm Sports), Bulls Unlimited (a 24/7 internet radio station streaming via TuneIn), Bulls Club (the official annual fund and membership program), and a podcast series featuring coach and athlete interviews. Ticket distribution is operated through Ticketmaster across all ticketed sports. Merchandise is sold through the official USF Team Store, a Fanatics Experience storefront, with additional integration through BKSTR/Follett. Digital marketing reaches fans via X/Twitter (59.8K followers), Instagram, Facebook, YouTube, email (Fan Gram), and podcasts. A signature capital project is the new on-campus football stadium (opening Fall 2027) featuring 28 luxury suites, 22 living room boxes, 17 loge boxes, and approximately 2,200 club seats, alongside the TGH Center for Athletic Excellence, a 150,000-square-foot training facility named for flagship partner Tampa General Hospital.
USF Athletics generates revenue across four primary streams: ticket sales (direct-to-consumer via Ticketmaster for football, basketball, baseball, soccer, volleyball, softball, lacrosse, tennis, and track & field), merchandise sales (via Fanatics/BKSTR), corporate sponsorships (Tampa General Hospital, Coca-Cola, Adidas, Yuengling, Florida Blue, USF Credit Union, LifeLink Infinity, and others), and donations and fundraising through the Bulls Club annual fund and related programs. Pricing is subscription- and ticket-based, with examples including softball season tickets starting at $65 with optional baseball add-on at $25, and premium seating tiers at the forthcoming stadium. The department's growth strategy centers on facility-led revenue expansion via the new stadium and training center, enhanced digital content distribution, elevated coaching hires in basketball, and deepening corporate sponsorship partnerships.
Usf Athletics firmographics
Firmographics- Name
- Usf Athletics
- Legal name
- University of South Florida Athletics
- Website
- https://www.gousfbulls.com
- Company type
- Private
- Operating status
- Operating
- Short description
- USF Athletics is the NCAA Division I athletics department of the University of South Florida, operating approximately 20 varsity sports in the American Athletic Conference. It serves students, alumni, Tampa Bay fans, corporate sponsors, and donors through ticketing, merchandise, sponsorships, digital streaming, and fundraising programs.
- Ownership category
- akta.pro rank
Usf Athletics industry classification
Industry- Product category
- Collegiate Athletics
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)
- akta.pro secondary industries
- College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Athletics Marketing, Communications & Fan Engagement (EDALAIAM), College/University Athletic Departments & Varsity Programs (MPAKACAB)
Keywords
Where Usf Athletics is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Usf Athletics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Direct ticket sales for football, basketball, baseball, soccer, volleyball, softball, lacrosse, tennis, and track & field events through Ticketmaster
- Donations and Fundraising: Bulls Club annual fund donations, membership benefits, and athletic scholarships funding
- Merchandise Sales: Official USF merchandise through USF Team Store (Fanatics Experience)
- Sponsorship Revenue: Corporate sponsorships from Tampa General Hospital, Coca-Cola, Adidas, and other partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Softball season tickets starting at $65 |
| Subscription | Annual | Premium Seating Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Usf Athletics product offering
Product offeringCore offering
USF Athletics operates the official intercollegiate athletics program of the University of South Florida, fielding 20+ varsity sports teams in the American Athletic Conference at the NCAA Division I level. It sells tickets to sporting events through Ticketmaster, broadcasts games via BullsVision streaming and Bulls Unlimited radio, sells official merchandise, and operates the Bulls Club fundraising and membership program to support student-athletes.
Product overview
USF Athletics is the official athletics department of the University of South Florida, operating as a unified multi-sport athletic program competing in NCAA Division I (American Athletic Conference). The organization offers a comprehensive portfolio of digital products including BullsVision (video streaming via Sidearm Sports), Bulls Unlimited (radio streaming via TuneIn), and the Bulls Club (donation/membership platform). The program encompasses 20 varsity sports (9 men's, 11 women's), with the flagship Bulls Stadium development underway (opening Fall 2027). Digital content distribution includes ticket sales through Ticketmaster, merchandise through Follett/BKSTR, and podcasts featuring coach interviews.
Differentiator
Problem solved
Functional benefit
Brands
- Bulls Unlimited: 24/7 radio home for USF Bulls Athletics audio content
- Bulls Vision
- Bulls Club
- Bulls Fest
Products and services
- BullsVision Video streaming service providing live game broadcasts, on-demand content, and exclusive coverage of all USF Bulls sports teams through the Sidearm Sports platform; available to fans wanting to follow USF Athletics remotely.
- Bulls Unlimited 24/7 internet radio station dedicated to USF Athletics, distributed via TuneIn, providing continuous audio coverage of Bulls sports including live game broadcasts, interviews, and sports talk content for fans.
- Bulls Club Official fundraising and membership program for USF Athletics, supporting student-athletes through annual fund contributions, donations, and various membership tiers offering exclusive benefits to donors and supporters.
- Bulls Podcast Series Audio interview series featuring USF Athletics coaches, athletes, and staff — including episodes with Men's Basketball Head Coach Chris Mack (hosted by Joey Johnston), Women's Basketball Head Coach Kristy Curry (hosted by Darek Sharp), and the Bull Speed Ahead Podcast.
- USF Team Store (Fanatics Experience) Official online and physical merchandise store selling USF Athletics branded apparel, gear, and memorabilia, powered by Fanatics Experience, with Adidas as the official athletic apparel provider.
- USF Athletics Ticketing (Ticketmaster) Primary ticket sales service for all USF Athletics events including football, men's and women's basketball, baseball, soccer, volleyball, softball, lacrosse, and tennis, distributed through Ticketmaster with season tickets, single-game, group, and student ticket offerings.
Quantifiable outcome
- 44-17 record with 19th NCAA regional appearance and 10th conference championship in softball
Companies that use Usf Athletics
Customer profileSegments3 records
Usf Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Usf Athletics partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Tampa General HospitalflagshipTampa General Hospital is a major sponsor of USF Athletics and the naming partner for the TGH Center for Athletic Excellence (150,000 sq ft facility). The partnership includes jersey/helmet branding for football uniforms, premium seating at the new stadium, and collaborative community health initiatives.
- Coca-ColacoreCoca-Cola is an official sponsor of USF Athletics with advertising presence on the website and at events.
- AdidascoreAdidas provides official athletic apparel and footwear for USF Athletics teams.
- TicketmastercoreTicketmaster is the primary ticketing platform for all USF Athletics events.
- FanaticscoreFanatics operates the official USF Team Store for merchandise sales.
- YuenglingminorYuengling is a sponsor with advertising presence at USF Athletics events.
- Florida BlueminorFlorida Blue (health insurance) is a sponsor of USF Athletics.
- USF Credit UnionminorUSF Credit Union is a sponsor of USF Athletics.
- LifeLinkminorLifeLink Infinity is an organ donation awareness partner with USF Athletics.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Usf Athletics competitors and assessment
Company assessmentBroad incumbents
- Clemson Tigers Athletics: Power-conference (ACC) benchmark program with a comparable football-centric revenue mix, premium-stadium economics, and multi-sport NCAA Division I portfolio. Useful upper-bound benchmark for USF's stadium and premium-seating ambitions.
- Florida Gators Athletics: Same-state SEC program operating at Power-conference scale. Competes for in-state recruits, ticket buyers, and sponsor mindshare with USF, though at a meaningfully larger resource base.
- Florida State Seminoles Athletics: Same-state ACC program that competes with USF for Florida recruits, regional fan share, and Tampa Bay broadcast exposure, while operating at Power-conference scale.
Direct peers
- UCF Knights Athletics: American Athletic Conference rival and fellow Florida-based NCAA Division I program. Closest comparable in conference footprint, sport portfolio, and recruiting geography to USF Athletics.
- SMU Mustangs Athletics: Former AAC peer with comparable NCAA Division I program size; serves as a useful reference for G5-to-Power conference transition economics relevant to USF's growth path.
- East Carolina Pirates Athletics: AAC member with a comparable NCAA Division I sports portfolio and Group-of-5 revenue structure, including football, baseball, and women's sports programs.
- Memphis Tigers Athletics: AAC member competing in similar NCAA Division I sports portfolio and geographic footprint. Closely comparable in brand scale, G5 revenue mix, and donor-driven economics.
- Houston Cougars Athletics: Former AAC peer that successfully transitioned to a Power conference (Big 12). Comparable NCAA Division I multi-sport program with similar Texas/Sun Belt market dynamics and stadium development history.
- Tulane Green Wave Athletics: AAC member operating a similar NCAA Division I multi-sport program with comparable G5 media-rights economics and donor-funded operating model.
- Cincinnati Bearcats Athletics: Long-standing AAC member at NCAA Division I with a similar broad multi-sport portfolio and Group-of-5 revenue profile. Operates as a direct conference comparable to USF Athletics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Usf Athletics social profiles
Digital presenceUsf Athletics compliance and trust
Trust signalCompliance2 records
Usf Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Usf Athletics leadership team
Management profileNumber of profiles
Profiles6 records
Usf Athletics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Usf Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Usf Athletics
What does Usf Athletics do?
USF Athletics operates the official intercollegiate athletics program of the University of South Florida, fielding 20+ varsity sports teams in the American Athletic Conference at the NCAA Division I level. It sells tickets to sporting events through Ticketmaster, broadcasts games via BullsVision streaming and Bulls Unlimited radio, sells official merchandise, and operates the Bulls Club fundraising and membership program to support student-athletes.
Is Usf Athletics a public or private company?
Usf Athletics is a private company. It is classified as state government owned and is currently operating.
When was Usf Athletics founded?
Usf Athletics was founded in -1.
Where is Usf Athletics based?
Usf Athletics is headquartered in Tampa, United States, in the North America region.
How does Usf Athletics make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Fundraising, merchandise Sales and sponsorship Revenue.
Who are Usf Athletics's main competitors?
Broad incumbents on record are Clemson Tigers Athletics, Florida Gators Athletics and Florida State Seminoles Athletics. Direct peers are UCF Knights Athletics, SMU Mustangs Athletics, East Carolina Pirates Athletics, Memphis Tigers Athletics, Houston Cougars Athletics, Tulane Green Wave Athletics and Cincinnati Bearcats Athletics.
Does Usf Athletics have an API?
No public API is recorded for Usf Athletics.
What industry is Usf Athletics in?
Usf Athletics's product category is Collegiate Athletics. Its primary akta.pro industry code is EDALAIAA, Intercollegiate Athletics (Varsity Sports Programs), with a secondary code of MPAGAMAE, College/University Sports Events (NCAA & equivalents). Its NAICS code is 7112 and its SIC code is 7900.