Surplus

What Surplus does

Surplus is an Indonesian recommerce marketplace operated by PT Ekonomi Sirkular Indonesia, founded in 2020 and headquartered in Jakarta. The company operates a mobile application on iOS and Android connecting food and beverage merchants — including restaurants, bakeries, supermarkets, hotels, and gas stations — with consumers seeking discounted products. Merchants list surplus, near-expiry, returned, or imperfect inventory at a mandatory minimum 50% discount (up to 100%), and Surplus earns a transaction-based commission on each completed sale. Payments are processed through the Xendit/OVO payment gateway, with merchant settlement occurring within H+1 business days.

The platform has scaled to over 10,000 merchant partners and 1,000,000+ users across Java, Sumatra, Sulawesi, Kalimantan, and Bali, with reported cumulative impact of 400,000+ products rescued, 10,000+ tons of goods diverted from waste, and over USD 1 million in prevented economic losses for partners as of July 2025. In 2025, Surplus launched the Clearance Sale App, extending the recommerce model beyond food into clothing, home goods, beauty products, and discount coupons. The ecosystem includes sub-brands Juicible (imperfect fruit juice processing), JuLing (mobile juice service), Imperfashion (surplus fashion), Surplus Foundation, and the Surplus Run charity event. Surplus is the first Indonesian company to achieve B-Corp certification, and the founder/CEO Agung Saputra has received Forbes Asia 30 Under 30 and APEC BCG 2024 recognition. Strategic partnerships include AEON Mall (since November 2023), Kemenparekraf (December 2023), Foodbank of Indonesia, and DBS Bank Indonesia.

Name

Surplus

Legal name

PT Ekonomi Sirkular Indonesia

Website

https://surplus.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Surplus is an Indonesian mobile marketplace connecting F&B and general retail merchants with consumers to sell surplus, near-expiry, and imperfect inventory at 50-80% discounts, operating across five Indonesian islands with 10,000+ merchant partners and 1M+ users.

Ownership category

akta.pro rank

Product category

Recommerce Marketplace

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

akta.pro secondary industry

Closeout Grocery & Consumables Retail (CRAEAFAM)

Keywords

• Food rescue marketplace
• Surplus goods platform
• Recommerce mobile app
• Discount food marketplace
• Merchant overstock platform

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Marketplace Commission / Transaction Fee: Surplus charges merchants a commission/transaction fee on sales facilitated through the platform. Merchants list surplus food products at a minimum 50% discount (up to 100%), and Surplus collects fees when payment is received from end customers. Payment settlement occurs within H+1 business days via Xendit/OVO payment gateway.
2. Clearance Sale Marketplace: Expanded recommerce model covering multiple product categories (food, clothing, home goods, beauty, coupons) beyond just F&B surplus, monetizing via transaction fees on the sale of unsold, returned, and overstock products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Surplus operates a mobile-first recommerce marketplace application (iOS/Android) that connects F&B merchants and general retailers with consumers to sell overstock, near-expiry, returned, and minor-defect products at 50-80% discounts. The platform supports geolocation-based store discovery, in-app ordering, integrated payment processing via Xendit/OVO, and merchant-side inventory management through a dedicated merchant application, monetizing via transaction fees on each sale.

Product overview

Surplus operates as a recommerce platform with a portfolio of interconnected products. The core product is the Surplus App, a marketplace connecting customers with merchants selling overstock products at discounts up to 80%. Under its umbrella, Surplus offers specialized sub-brands including Juicible (imperfect fruit juice processing), JuLing (mobile juice service), and Imperfashion (surplus clothing). The ecosystem also includes Foundation (sustainability initiatives) and Surplus Run (charity events), creating a comprehensive approach to reducing waste across food, fashion, and lifestyle categories while supporting environmental and social impact.

Differentiator

Problem solved

Functional benefit

Brands

• Juicible: A sub-brand that transforms imperfect fruits into juices, addressing food waste by giving new life to imperfect produce.
• JuLing
• Imperfashion
• Surplus Run
• Surplus Foundation

Products and services

• Surplus Food Rescue App Consumer-facing mobile application (iOS and Android) enabling individual shoppers to discover nearby partner stores via geolocation, browse surplus and near-expiry food products, place orders, pay in-app, and pick up items at discounts up to 80% off.
• Surplus Merchant App Merchant-side Android application (com.surplus_app_merchant) that allows F&B and general retail businesses to list overstock and near-expiry products, configure discount levels, receive orders, manage fulfillment, and track sales performance.
• Surplus Clearance Sale App Expanded recommerce marketplace offering multiple product categories beyond F&B (clothing, household goods, beauty, coupons) for unsold, returned, minor-defect, and overstock inventory, with discounts up to 80% off.
• Juicible Juice product brand under Surplus that processes imperfect fruits into fresh juices, giving new commercial life to produce that would otherwise go to waste.
• JuLing (Juicible Keliling) Mobile juice stall brand offering freshly prepared juices to consumers on-the-go, operating as part of the Surplus ecosystem to provide convenient access to upcycled fruit beverages.
• Imperfashion Fashion sub-brand under Surplus offering surplus, imperfect, and overstock clothing and apparel products at discounted prices, aimed at reducing textile waste.

Quantifiable outcome

• Over 400,000 products rescued and 10,000 tons of goods diverted from waste (as of July 2025)
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Foodbank of Indonesia (FOI)coreStrategic or Co-development Partner · 2 November 2025Foodbank of Indonesia is the designated donation distribution partner for the Surplus 5K Charity Run 2025. Donations collected from the charity run are converted into nutritious food packages and distributed through FOI to Indonesian children.
• Yayasan Indonesia SetaracoreStrategic or Co-development Partner · 2 November 2025Co-distribution partner alongside Foodbank of Indonesia for charitable donations from the Surplus 5K Charity Run 2025, focusing on food security for Indonesian children.
• Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf)coreStrategic or Co-development Partner · 20 December 2023Surplus participated in the 'Pameran Akhir Tahun' government event hosted by Kemenparekraf at Gedung Sapta Pesona, Jakarta (December 2023). The collaboration focused on food waste prevention education, SDG promotion, and Surplus Supermarket product sales, with full government backing.
• AEON MallcoreStrategic or Co-development Partner · 17 November 2023Surplus collaborated with AEON Mall on the 'Aksi Bersama Untuk SDGs' event at AEON Mall BSD (November 2023), featuring a Sustainability Booth Exhibition and Surplus Supermarket. The partnership included a sustainability workshop on converting fruit peels into Eco Enzyme, co-branded SDG activation, and direct consumer engagement.
• Xendit (OVO)coreTechnology or IntegrationXendit (OVO) serves as the payment gateway partner for processing all transactions through the Surplus app. Surplus uses Xendit to collect payments from customers and settle funds to merchant partners within H+1 business days.
• DBS Bank IndonesiaminorGTM or Marketing PartnerDBS Bank is listed among Surplus's supporting partners, indicating a marketing or promotional partnership relationship.
• HIPPINDO (Himpunan Peritel dan Penyewa Pusat Belanja Indonesia)minorGTM or Marketing PartnerHIPPINDO, the Indonesian shopping center retailers association, is listed as a supporting partner, suggesting collaboration with retail business community.
• SarinahminorGTM or Marketing PartnerSarinah, a state-owned enterprise, is listed as a supporting partner of Surplus.
• Universitas Katolik Parahyangan (Unpar)minorOthersUnpar is listed as a supporting partner, suggesting academic collaboration or institutional support.
• Komunitas Eco Enzyme NusantaraminorStrategic or Co-development PartnerCollaborated with Surplus at AEON Mall event to deliver a sustainability workshop on converting fruit peels into Eco Enzyme cleaning products and natural fertilizer.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Yindii: Thai-based surplus-food marketplace app offering discounted meals from partner restaurants. Closest direct geographic peer to Surplus in Southeast Asia with the same F&B surplus marketplace model.

Direct peers

• Flashfood: Canada/US mobile marketplace connecting grocery retailers with consumers for surplus food at discounted prices via a geolocation-based app. Direct peer on mobile-first surplus-grocery marketplace mechanics.
• Karma: Swedish-origin surplus-food marketplace app selling unsold restaurant meals at discounted prices to consumers. Direct competitor in the food-rescue mobile marketplace category.
• Too Good To Go: Global leader in surplus-food mobile marketplaces, connecting consumers with restaurants and retailers to rescue unsold food at discounted prices. Most directly comparable business model to Surplus's original F&B marketplace.
• ResQ Club: Finland-based surplus-food marketplace connecting restaurants and grocery stores with consumers to rescue unsold meals. Directly comparable surplus-meal marketplace model to Surplus's core offering.
• OLIO: UK-headquartered app for sharing surplus food and household items between neighbors and businesses. Comparable mobile recommerce platform focused on waste reduction with a marketplace + community GTM.

Broad incumbents

• Carousell: Singapore-headquartered recommerce marketplace for secondhand and overstock goods across categories. Comparable on the broader recommerce marketplace thesis Surplus is expanding into via the Clearance Sale App.
• Imperfect Foods: US online grocer delivering surplus and 'ugly' produce and groceries to consumers. Comparable on food-waste mission and surplus-merchant sourcing, though the delivery model and geographic focus differ from Surplus's local marketplace.
• Misfits Market: US online grocer specializing in surplus, 'ugly,' and overstock food shipped directly to consumers. Comparable in mission (food waste reduction) and recommerce positioning, but operates a direct-to-consumer subscription model rather than a local marketplace.

Emerging players

• Refurbed: European marketplace for refurbished/overstock consumer electronics and appliances. Comparable on the recommerce marketplace model for non-food overstock inventory, an adjacent category Surplus is expanding into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SurplusIndonesia/videos
• LinkedInlinkedin.com/company/surplus-indonesia
• Instagraminstagram.com/surplusindonesia
• Xx.com/surplus_id

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surplus