Flick
Flick (Flick Power) is a California-based cleantech company that sells a patented color-coded smart light switch plate which translates utility time-based rate signals into visual energy-saving cues for multi-family residential communities, including affordable, student, and senior housing.
- Company typePrivate
- Founded2013
- HeadquartersFountain Valley, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Flick does
Flick (legal name: Flick Power) is a private, Southern California-based company founded in 2013 by Andre Ramirez, a former utility veteran who led California's time-of-use pricing reform covering 4 million residential customers. The company builds and sells a patented smart light switch plate with embedded color-coded display technology that ingests time-based electric rate signals directly from local utilities and translates them into visual cues (color changes) to encourage residents to reduce energy consumption during peak, high-price, or high-carbon-intensity periods. The device also functions as a two-way in-unit messaging center for property managers, supporting alerts, QR codes, polls, and surveys, and integrates temperature and humidity sensors for maintenance alerting. Flick's core product is the Flick Smart Switch, paired with the Flick Messaging Center, targeting multi-family residential communities including affordable housing, student housing, age-restricted, military, Class A, and hospitality segments.
Flick's business model is hardware sales of its smart switch devices, distributed through direct B2B partnerships with housing authorities (HACLA, San Buenaventura Housing Authority), property managers, non-profit affordable housing developers (Community Housing Works), and energy providers including utilities and Community Choice Aggregators (Clean Power Alliance, San Diego Community Power). The company leverages California Public Utilities Commission-funded programs, notably the ETCC California study validating over 8% average energy savings and over 10% peak-time reduction, alongside incubation support from the Los Angeles Cleantech Incubator (LACI). Pricing is not publicly disclosed and is quote-based per engagement. GTM is partner-led, with case studies and demand response integrations (notably via Uplight) serving as primary commercial validation. The team is small (1-10 employees), led by founder/CEO Andre Ramirez and Technical Lead Dan Hienzsch.
Flick firmographics
Firmographics- Name
- Flick
- Legal name
- Flick Power
- Website
- https://flickpower.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flick (Flick Power) is a California-based cleantech company that sells a patented color-coded smart light switch plate which translates utility time-based rate signals into visual energy-saving cues for multi-family residential communities, including affordable, student, and senior housing.
- Ownership category
- akta.pro rank
Flick industry classification
Industry- Product category
- Smart Energy Devices / Residential Energy Management Hardware
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Wiring Device Manufacturing (33593)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Lighting & Shading Systems (HSAPAPAC)
- akta.pro secondary industries
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)
Keywords
Where Flick is headquartered
LocationHeadquarters
- HQ city
- Fountain Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flick business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Smart Switch Hardware Sales: Sale of patented smart light switch plate devices to housing communities, property managers, and through partnerships with energy providers and housing authorities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Flick product offering
Product offeringCore offering
Flick manufactures and sells a patented smart light switch plate with an embedded color-coded display that translates time-based utility rate signals into visual indicators, prompting residents to reduce energy use during peak/expensive periods. The device also functions as a two-way in-unit messaging center for property managers and includes integrated temperature and humidity sensors for maintenance alerting.
Product overview
Flick offers a unified smart device solution combining two integrated capabilities: the Flick Smart Switch, a patented color-coded energy display that translates time-based utility pricing signals into visual information to encourage energy conservation, and the Flick Messaging Center, a built-in resident engagement platform enabling property managers to communicate via alerts, polls, surveys, and announcements. The product targets multi-family housing communities including affordable, student, military, and Class A properties, with demonstrated energy savings of over 8%.
Differentiator
Problem solved
Functional benefit
Products and services
- Flick Smart Switch Patented smart light switch plate with embedded color-coded technology that displays real-time electricity pricing signals from utilities, encouraging end-users to reduce energy consumption during peak pricing periods. Includes integrated temperature and humidity sensors that alert property management to maintenance issues. Targeted at multifamily communities, affordable housing, student housing, military housing, age-restricted, and Class A properties.
- Flick Messaging Center
Quantifiable outcome
- Reduces daily peak time energy usage by over 10%
- +4 more outcomes
Companies that use Flick
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
Flick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Flick partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Housing Authority City of Los Angeles (HACLA)coreHACLA partnered with Flick to study resident awareness towards energy and sustainability concepts at Independent Square affordable housing community in Los Angeles, CA. HACLA is one of the largest public housing authorities in the country.
- American Campus Communities (ACC)coreACC, the nation's largest developer, owner and manager of high-quality student housing, hosted multiple case studies of Flick devices at UC Irvine. Studies showed students with Flick were significantly more motivated by saving money and devices continued increasing energy awareness years after installation.
- Clean Power Alliance (CPA)coreCalifornia's largest Community Choice Aggregation (CCA) organization selected Flick to bring savings and demand response opportunities to three affordable housing communities in Ventura County in partnership with Uplight.
- UplightcoreUplight partnered with Clean Power Alliance to deploy Flick devices in affordable housing communities as part of an integrated demand response and energy savings program.
- San Diego Community PowerminorSponsored the first on-screen survey pilot of Flick at Keeler Court in San Diego, in partnership with The San Diego Foundation and Community Housing Works.
- Community Housing WorksminorNon-profit affordable housing developer that hosted the Keeler Court pilot in San Diego. Flick devices were installed in their properties to study energy awareness and conservation behavior.
- San Buenaventura Housing AuthorityminorPartnered with Clean Power Alliance and Uplight to pilot Flick savings and demand response opportunities in three affordable housing communities in Ventura County.
- Los Angeles Cleantech Incubator (LACI)minorLACI is listed as a partner organization, suggesting Flick may have been part of LACI's incubation or acceleration program for clean technology startups.
- Delta Climb VTminorListed as a partner organization on Flick's website. Delta Climb VT focuses on clean energy and sustainability initiatives.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Flick competitors and assessment
Company assessmentBroad incumbents
- GridPoint: GridPoint delivers energy management software and hardware for buildings and increasingly residential programs. It overlaps with Flick at the utility program/energy-awareness layer but at a much larger incumbent scale.
- Uplight: Uplight is an energy-software platform serving utilities and CCAs across customer engagement, energy efficiency, and demand response. It is both a Flick deployment partner (CPA/Uplight pilot) and a broader incumbent whose suite competes for the same utility program budget.
Direct peers
- Curb: Curb provides a home energy intelligence platform with a hardware monitor and TOU-pricing-aware app, targeting residential demand response. It competes for the same end-customer behavior change Flick is pursuing.
- Bidgely: Bidgely provides utility-facing energy disaggregation and customer engagement analytics. Like Flick, it monetizes through utility and program channels and aims to drive residential demand response through behavioral insight, making it a directly comparable utility-engagement model.
- Sense: Sense provides a home energy monitor with device-level disaggregation and an in-home app for residential energy awareness. Like Flick, it seeks to drive behavioral energy reduction at the household level, with comparable utility partnership motions.
- Emporia Energy: Emporia makes home energy monitoring hardware and an app that surfaces real-time usage and TOU pricing. Like Flick, it monetizes via direct-to-consumer and utility-channel residential energy-awareness hardware.
- OhmConnect: OhmConnect is a residential demand response provider that rewards households for reducing energy use during grid events. It targets the same peak-shaving and TOU awareness behavior Flick drives, often through utility programs in California.
- SmartRent: SmartRent provides smart-home and property management technology for multifamily and single-family rental operators. Like Flick, it sells amenity, energy, and resident-engagement hardware and software into the same property-management buyer.
Emerging players
- Lumin: Lumin makes a circuit-level energy management device for homes that surfaces and automates responses to TOU rates. Like Flick, it focuses on helping homeowners act on time-varying electricity prices.
- Span: Span makes a smart electrical panel that gives homeowners circuit-level control, including TOU-aware load management. It targets the same residential TOU-pricing problem Flick addresses but through the panel rather than a switch plate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Flick social profiles
Digital presenceFlick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flick leadership team
Management profileNumber of profiles
Profiles2 records
Flick funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flick
What does Flick do?
Flick manufactures and sells a patented smart light switch plate with an embedded color-coded display that translates time-based utility rate signals into visual indicators, prompting residents to reduce energy use during peak/expensive periods. The device also functions as a two-way in-unit messaging center for property managers and includes integrated temperature and humidity sensors for maintenance alerting.
Is Flick a public or private company?
Flick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flick founded?
Flick was founded in 2013. It employs 1 to 10 people.
Where is Flick based?
Flick is headquartered in Fountain Valley, United States, in the North America region.
How does Flick make money?
One revenue line is on record: smart Switch Hardware Sales.
Who are Flick's main competitors?
Broad incumbents on record are GridPoint and Uplight. Direct peers are Curb, Bidgely, Sense, Emporia Energy, OhmConnect and SmartRent. Emerging players are Lumin and Span.
Does Flick have an API?
No public API is recorded for Flick.
What industry is Flick in?
Flick's product category is Smart Energy Devices / Residential Energy Management Hardware. Its primary akta.pro industry code is HSAPAPAC, Smart Lighting & Shading Systems, with a secondary code of CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs). Its NAICS code is 33513 and its SIC code is 3640.