Prime Housing Group
Prime Housing Group is a private real estate firm operating since 1975 that owns and manages 200+ apartment homes across 12+ properties in East Lansing, Haslett, Okemos, and Lansing, Michigan, providing recurring residential rentals primarily to Michigan State University students, faculty, and staff.
- Company typePrivate
- Founded1975
- HeadquartersEast Lansing, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Prime Housing Group does
Prime Housing Group, legally organized as PHG Holding Company, LLC and operating since 1975, is a privately held real estate and property management company headquartered at 1390 East Grand River Avenue in East Lansing, Michigan. The company owns and manages a portfolio of more than 200 apartment homes and houses across 12+ properties concentrated in East Lansing, Haslett, Okemos, and Lansing — all in the Greater Lansing, Michigan area and within walking distance of the Michigan State University campus. Property names include Beal Street House, Beal Street Apartments, Stoddard, Cedarbrook, Lowebrook, Riverside East & West, Norwood, Cedarview West, Cedarview East, Magnolia House, Ridgeway, and Chief Okemos.
The company's core offering is recurring residential rental housing, primarily serving Michigan State University undergraduate and graduate students (including international students) and MSU faculty and staff. Business model mechanics include monthly rental income as the primary revenue stream, with secondary revenue from a $250 non-refundable pet fee plus $25/month pet rent (cats only), $75 non-refundable application fees, a $500 earnest money deposit to reserve units, and late payment fees of $25 on the 5th of each month plus $5/day thereafter. Lease structures accommodate both student-style multi-payment plans (3, 9, or 12 payments over the academic year) and traditional 12-month leases. Pricing per unit ranges roughly from $695/month for select 1-bedroom units to $975/month for 2-bedroom units (e.g., Chief Okemos), with utility inclusion policies varying by property (most East Lansing units include heat, water, sewer, trash, and parking). The company also offers traditional non-student housing for year-round renters.
Distribution and customer acquisition are direct-to-consumer: walk-in leasing at the Cedarview East Apartments office, phone-based inquiries, online rental applications via the company website, virtual property walk-throughs for remote prospects, and referral-driven traffic from MSU campus offices. Technology integrations are limited to third-party SaaS — Zego (PayLease) for online rent payment processing, RealChek America for background and credit screening — plus an SMS text messaging resident engagement tool. The company is led by Nancy Marr as owner and president, operates with a very small direct headcount, and has no disclosed external investors, parent company, or institutional ownership. Recognition includes a 2020 'Best Property Management Company Lansing' designation from propertymanagement.com.
Prime Housing Group firmographics
Firmographics- Name
- Prime Housing Group
- Legal name
- PHG Holding Company, LLC dba Prime Housing Group
- Website
- https://primehousinggroup.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prime Housing Group is a private real estate firm operating since 1975 that owns and manages 200+ apartment homes across 12+ properties in East Lansing, Haslett, Okemos, and Lansing, Michigan, providing recurring residential rentals primarily to Michigan State University students, faculty, and staff.
- Ownership category
- akta.pro rank
Prime Housing Group industry classification
Industry- Product category
- Student Housing Rental
- NAICS
- Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Off-Campus / University-Affiliated Housing Management (EDAEAFAB)
Keywords
Where Prime Housing Group is headquartered
LocationHeadquarters
- HQ city
- East Lansing
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Prime Housing Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Residential Rent Payments: Monthly rental income from apartment and house units. Payment options include 3, 9, or 12 payment plans for student leases, and traditional 1-year leases for traditional housing. Rent includes heat, water, sewer, and trash in East Lansing apartments.
- Pet Fees and Rent: Non-refundable pet fee of $250 per cat and monthly pet rent of $25 per cat. Up to two cats allowed per apartment.
- Application and Processing Fees: Non-refundable application fee of $75 per applicant and earnest money deposit of $500 to reserve an apartment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Chief Okemos 2BR/1BA Apartment |
| Subscription | Monthly | Riverside East & West 2 Bedroom Summer Special |
| Subscription | Monthly | Select 1 Bedroom Apartments Special |
| Other | Multi-year contract | Off Campus Housing Application |
| Subscription | Multi-year contract | Traditional Housing Lease |
| Subscription | Monthly | Pet (Cat) Add-on |
| Other | Monthly | Late Payment Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Prime Housing Group product offering
Product offeringCore offering
Prime Housing Group owns and operates a portfolio of 12 apartment and house rental properties comprising more than 200 apartment homes across East Lansing, Haslett, Okemos, and Lansing, Michigan. The company provides affordable off-campus housing primarily to Michigan State University students, faculty, and staff, with included utilities (heat, water, parking, trash), flexible student lease terms (3, 9, or 12 payment plans), virtual property tours, online rent payment processing, and on-site professional property management.
Product overview
Prime Housing Group operates as a portfolio of 12 distinct apartment and house rental properties in the East Lansing, Michigan area serving Michigan State University students and employees. The company offers a unified property management platform that encompasses off-campus housing at various locations (Beal Street, Stoddard, Cedarbrook, Lowebrook, Riverside, Norwood, Cedarview West/East, Magnolia House) plus two traditional apartment communities (Ridgeway in Haslett, Chief Okemos in Okemos). Core services include rental applications with RealChek background screening, virtual property walk-throughs, online rent payments via Zego/PayLease, and lease terms ranging from 3 to 12 payment options. The company manages over 200 apartment homes with amenities including heat inclusion, parking, and cat-friendly policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Beal Street House Four-bedroom, one-and-a-half-bath house located at 222 Beal Street in East Lansing, MI, in the Brody neighborhood near Michigan State University. Rented as off-campus housing.
- Beal Street Apartments One- and two-bedroom apartments at 208 Beal Street in East Lansing's historic Central neighborhood near Michigan State University, with heat included in rent.
- Stoddard Apartments Budget-friendly studio and one-bedroom apartments at 134-144 Stoddard Avenue in East Lansing, near Michigan State University, with heat included in rent.
- Cedarbrook Apartments One- and two-bedroom apartments at 208 Cedar Street in East Lansing, located near Eli Broad College of Business and MSU College of Law, featuring luxury vinyl tile and modern furnishings.
- Lowebrook Apartments Two-bedroom apartments at 1300 East Grand River Avenue in East Lansing, overlooking the Red Cedar River and within walking distance of the MSU campus.
- Riverside East & West Apartments Spacious studio, one-, and two-bedroom apartments at 1310-1320 East Grand River Avenue in East Village, with Red Cedar River views and luxury vinyl tile flooring.
- Norwood Apartments One- and two-bedroom apartments at 1328-1332 East Grand River Avenue in East Village, tucked along the Red Cedar River, with heat included in rent.
- Cedarview West Apartments One- and two-bedroom apartments at 1368 East Grand River Avenue in East Lansing, across the Red Cedar River from the Sanford Natural Area on the MSU campus, with private entrances and heat included.
- Cedarview East Apartments One-, two-, and three-bedroom apartments at 1376-1412 East Grand River Avenue in East Lansing, with Red Cedar River views, luxury vinyl tile, plush carpet, and den options. Houses the main Prime Housing Group rental office.
- Magnolia House Three-bedroom, one-and-a-half-bath craftsman home at 216 South Magnolia Avenue in Lansing's Eastside neighborhood, cat-friendly with a one-car garage.
- Ridgeway Apartments Quiet apartment community at 5754 Ridgeway Drive in Haslett, MI, in the A+ rated Haslett Public Schools district, cat-friendly and smoke-free.
- Chief Okemos Apartments Two- and three-bedroom apartments at 1721 Chief Okemos Circle in Okemos, MI, in a quiet country setting with CATA bus route access; two-bedroom units from $975/month.
Companies that use Prime Housing Group
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Prime Housing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Prime Housing Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Prime Housing Group competitors and assessment
Company assessmentBroad incumbents
- Greystar Real Estate Partners: The largest U.S. operator of student and multifamily housing, including former EdR portfolio. Comparable to Prime Housing Group as a property operator/manager for student and residential rentals, though Greystar operates at vastly greater scale and national scope.
- American Campus Communities: Owns and manages a nationwide portfolio of student housing communities. Comparable to Prime Housing Group as a student housing landlord/operator, but at REIT scale and focused largely on purpose-built student accommodation.
- Balfour Beatty Communities: Manages large-scale student and military housing portfolios. Comparable to Prime Housing Group as a residential property operator, though at much greater scale and across multiple property types and geographies.
- EDR Management (now part of Greystar): Historically operated off-campus student housing near large universities; now part of Greystar. Comparable to Prime Housing Group's university-adjacent rental leasing and management operations.
Direct peers
- Asset Campus Housing: Third-party student housing property management firm operating communities across the U.S. Directly comparable to Prime Housing Group's off-campus student leasing and management services model, with a similar B2C leasing motion and university-adjacent positioning.
- Landmark Properties: Developer, owner, and operator of purpose-built student housing communities. Comparable to Prime Housing Group as a vertically integrated student housing operator, though Landmark is primarily a developer of new-build Class A product.
- Capstone On-Campus Management: Student housing management company serving on- and off-campus communities at universities nationwide. Comparable to Prime Housing Group's off-campus student housing management and leasing model, with shared reliance on university-affiliated demand.
- Campus Apartments: Owner, developer, and manager of student housing communities serving multiple universities. Comparable to Prime Housing Group's niche of university-adjacent residential leasing, though at considerably larger portfolio scale.
- Scion Student Living: Student housing investment and property management firm focused on off-campus communities. Comparable to Prime Housing Group in the off-campus student rental niche with shared university-adjacent real-estate positioning.
- Haven Realty Capital: Acquires, develops, and operates off-campus student housing near major universities. Comparable to Prime Housing Group's off-campus, walking-distance-to-campus student rental model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Prime Housing Group social profiles
Digital presencePrime Housing Group compliance and trust
Trust signalCompliance2 records
Prime Housing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prime Housing Group leadership team
Management profileNumber of profiles
Profiles1 record
Prime Housing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prime Housing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prime Housing Group
What does Prime Housing Group do?
Prime Housing Group owns and operates a portfolio of 12 apartment and house rental properties comprising more than 200 apartment homes across East Lansing, Haslett, Okemos, and Lansing, Michigan. The company provides affordable off-campus housing primarily to Michigan State University students, faculty, and staff, with included utilities (heat, water, parking, trash), flexible student lease terms (3, 9, or 12 payment plans), virtual property tours, online rent payment processing, and on-site professional property management.
Is Prime Housing Group a public or private company?
Prime Housing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prime Housing Group founded?
Prime Housing Group was founded in 1975. It employs 1 to 10 people.
Where is Prime Housing Group based?
Prime Housing Group is headquartered in East Lansing, United States, in the North America region.
How does Prime Housing Group make money?
Three revenue lines are on record. Residential Rent Payments are the primary driver. The others are pet Fees and Rent and application and Processing Fees.
Who are Prime Housing Group's main competitors?
Broad incumbents on record are Greystar Real Estate Partners, American Campus Communities, Balfour Beatty Communities and EDR Management (now part of Greystar). Direct peers are Asset Campus Housing, Landmark Properties, Capstone On-Campus Management, Campus Apartments, Scion Student Living and Haven Realty Capital.
Does Prime Housing Group have an API?
No public API is recorded for Prime Housing Group.
What industry is Prime Housing Group in?
Prime Housing Group's product category is Student Housing Rental. Its primary akta.pro industry code is EDAEAFAB, Off-Campus / University-Affiliated Housing Management. Its NAICS code is 53111 and its SIC code is 6531.