Great American Group
GA Group, founded in 1975 and headquartered in Westlake Village, CA, provides advisory, valuation, field examination, retail liquidation, real estate, and asset-based lending services to middle-market companies, PE sponsors, and distressed retailers globally.
- Company typePrivate
- Founded1975
- HeadquartersWoodland Hills, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Great American Group does
GA Group is a diversified financial services platform founded in 1975 and headquartered in Westlake Village, California, that delivers advisory, valuation, field examination, retail liquidation, real estate, and asset-based lending services to middle-market companies, private equity sponsors, financial institutions, and distressed retailers. The firm operates across multiple integrated business lines, including its legacy retail liquidation and advisory practice, Great American Capital Partners (GACC) for asset-based lending, and a portfolio of acquired subsidiaries: G2 Capital Advisors (investment banking), CBC Group (field examination), Risk Solutions International, Done Right Merchandising, and Trampe Settles. The platform combines professional services fees, transaction-based revenue from real estate dispositions and large retail liquidation mandates, recurring monitoring fees from field examination engagements, and interest income from its asset-based lending book.
The business model is anchored by project-based and event-driven mandates (e.g., bankruptcies, restructurings, sale-leasebacks) layered onto a recurring professional services base (valuation, field exam, QoE, transaction opinions) and a balance-sheet-light lending platform. The firm monetizes through advisory retainers, success fees on restructurings and M&A, percentage-of-proceeds on liquidation and real estate sales, monthly monitoring fees on field exam portfolios, and spreads on asset-based loans. Go-to-market is relationship-driven, targeting PE sponsors, restructuring advisors, lenders, and distressed retailers across North America, with growing presence in South America (Colombia), Europe, India, and Australia. Notably, the platform had no disclosed proprietary technology architecture; the competitive advantage stems from human capital and a multi-decade track record on marquee mandates such as JOANN, Sears, Family Dollar, Francesca's, and Elk Home.
In November 2024, Oaktree Capital Management acquired a majority stake from B. Riley Financial for $203 million (enterprise valuation approximately $380 million for 53% of the company), taking the firm private and providing capital to fund an aggressive acquisition and product-line expansion strategy through 2025-2026.
Great American Group firmographics
Firmographics- Name
- Great American Group
- Legal name
- Great American Holdings, LLC
- Website
- https://greatamerican.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GA Group, founded in 1975 and headquartered in Westlake Village, CA, provides advisory, valuation, field examination, retail liquidation, real estate, and asset-based lending services to middle-market companies, PE sponsors, and distressed retailers globally.
- Ownership category
- akta.pro rank
Great American Group industry classification
Industry- Product category
- Business Advisory and Valuation Services
- NAICS
- Management Consulting Services (54161), Portfolio Management and Investment Advice (523940), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Services-Management Consulting Services (8742), Investment Advice (6282), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)
- akta.pro secondary industries
- Property Management Advisory & Leasing Administration (FSAEAJAN), Sustainability & ESG Consulting (BPAHACAK)
Keywords
Where Great American Group is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Great American Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advisory and Valuation Services: Professional services revenue from providing inventory, machinery & equipment, intellectual property appraisals, field examinations, valuation, transaction advisory, quality of earnings, CFO advisory, and litigation support services to financial institutions, private equity, and corporations.
- Retail, Wholesale & Industrial Liquidation: Revenue from managing store closing sales, inventory liquidation, and asset disposition for distressed and healthy retailers. May include buying inventory for resale in liquidation events.
- Real Estate Solutions: Revenue from property sales, lease restructuring, capital solutions and advisory services for real estate portfolios.
- Asset-Based Lending (GACC): Direct capital solutions providing asset-based financing to middle-market and large-cap companies with strong underlying collateral value.
- Investment Banking and Restructuring Advisory: Multi-product, industry-focused investment banking and restructuring advisory services through G2 Capital Advisors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Great American Group product offering
Product offeringCore offering
GA Group is an integrated financial services platform providing asset disposition, valuation, appraisal, field examination, retail liquidation, real estate advisory, and asset-based lending services. The firm serves private equity sponsors, middle-market companies, financial institutions, distressed retailers, and healthcare systems with advisory, transaction support, and capital solutions. Operations span North America, South America, Europe, and Asia Pacific through subsidiaries including GACC, G2 Capital Advisors, GA Australia, GA Europe, and acquired brands such as Risk Solutions International and Done Right Merchandising.
Product overview
GA Group is a diversified financial services platform offering integrated advisory, valuation, field examination, retail liquidation, real estate, and asset-based lending services. The platform operates across multiple divisions: Advisory & Valuation Services (providing inventory, machinery & equipment, and intangible asset appraisals plus transaction advisory); Retail Solutions (liquidation, merchandising, and wholesale services through brands including Done Right Merchandising, GA Australia, and GA Europe); Wholesale & Industrial Solutions (auctions and liquidations); Real Estate Solutions (property sales, lease restructuring, and capital solutions); Asset-Based Lending through Great American Capital Corporation (GACC); and Investment Banking & Restructuring through G2 Capital Advisors. Additional specialized practices include CFO Advisory, Quality of Earnings/Financial Due Diligence, Transaction Opinions, Healthcare Valuation, Risk Solutions, and Litigation Support. The company was formed in November 2024 when B. Riley Financial sold a majority stake to Oaktree Capital Management.
Differentiator
Problem solved
Functional benefit
Products and services
- GA Advisory & Valuation Services
Quantifiable outcome
- Delivered largest retail liquidation in U.S. history with $2 billion+ inventory for JOANN
- +2 more outcomes
Companies that use Great American Group
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Great American Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Great American Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic and core.
- Done Right MerchandisingstrategicGA Group acquired Done Right Merchandising to expand its retail services platform. The acquisition positions GA Group as a diversified lifecycle partner for retailers nationwide, enhancing merchandising and inventory management capabilities.
- A&G Real EstatecoreGA Group partnered with A&G Real Estate to auction JOANN's retail store leases and distribution centers. The partnership combined GA Group's asset disposition expertise with A&G's real estate lease monetization capabilities for the 790 store leases and five distribution centers across 49 states.
- Tiger GroupcoreGA Group partnered with Tiger Group to manage store closing sales for JOANN's 790 store locations nationwide. Tiger Group served as co-lead in the liquidation engagement, combining GA Group's retail expertise with Tiger's capabilities.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Great American Group competitors and assessment
Company assessmentDirect peers
- Hilco Global: Hilco Global is the closest direct competitor, offering retail liquidation, industrial asset disposition, valuation, and advisory services. Both firms routinely co-lead or compete on major retail bankruptcy engagements and share many of the same PE, lender, and distressed-retailer clients.
- Tiger Group: Tiger Group is a direct competitor in retail liquidation, asset disposition, and valuation. GA Group partnered with Tiger Group as co-lead on the JOANN liquidation, illustrating both the competitive and collaborative dynamics between the two firms.
- Gordon Brothers: Gordon Brothers is a global advisory and investment firm focused on retail, consumer, and industrial businesses, providing valuation, disposition, and capital solutions. It directly competes with GA Group's retail liquidation, wholesale, and industrial solutions divisions.
- Stout: Stout is a global advisory firm specializing in valuation, transaction opinions, and disputes consulting. It is a direct peer to GA Advisory & Valuation Services, particularly in valuation and litigation support.
- ROI Consulting / A&G Real Estate: A&G Real Estate is a direct competitor in retail real estate disposition, lease restructuring, and sale-leaseback advisory. GA Group partnered with A&G on the JOANN real estate disposition, demonstrating the close competitive and cooperative relationship between the two firms.
Broad incumbents
- Alvarez & Marsal: Alvarez & Marsal is a global professional services firm with a leading restructuring practice and significant valuation, transaction advisory, and CFO advisory offerings. It is a primary competitor for GA Group's restructuring and middle-market advisory engagements.
- FTI Consulting: FTI Consulting is a major global advisory firm with strong restructuring, corporate finance, and valuation practices. It competes directly with GA Group's G2 Capital Advisors and broader transaction advisory business.
- Kroll (formerly Duff & Phelps): Kroll is a global provider of valuation, advisory, and risk management services. It competes with GA Group across valuation, transaction opinions, and risk solutions engagements.
- Deloitte (Valuation & Restructuring): Deloitte's Financial Advisory and Restructuring practices (along with other Big Four peers) compete with GA Group for large valuation, QoE, and CFO advisory engagements, particularly with Fortune 500 and large-cap private equity clients.
Others
- B. Riley Financial: B. Riley Financial was the prior owner of Great American Group before the November 2024 sale to Oaktree Capital Management, retaining a 44% equity stake. B. Riley continues to operate adjacent valuation and advisory services that overlap with the GA Group platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Great American Group social profiles
Digital presenceGreat American Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great American Group leadership team
Management profileNumber of profiles
Profiles16 records
Great American Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Great American Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great American Group M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great American Group
What does Great American Group do?
GA Group is an integrated financial services platform providing asset disposition, valuation, appraisal, field examination, retail liquidation, real estate advisory, and asset-based lending services. The firm serves private equity sponsors, middle-market companies, financial institutions, distressed retailers, and healthcare systems with advisory, transaction support, and capital solutions. Operations span North America, South America, Europe, and Asia Pacific through subsidiaries including GACC, G2 Capital Advisors, GA Australia, GA Europe, and acquired brands such as Risk Solutions International and Done Right Merchandising.
Is Great American Group a public or private company?
Great American Group is a private company. It is classified as private equity controlled and is currently operating.
When was Great American Group founded?
Great American Group was founded in 1975. It employs 51 to 100 people.
Where is Great American Group based?
Great American Group is headquartered in Woodland Hills, United States, in the North America region.
How does Great American Group make money?
Five revenue lines are on record. Advisory and Valuation Services are the primary driver. The others are retail, Wholesale & Industrial Liquidation, real Estate Solutions, asset-Based Lending (GACC) and investment Banking and Restructuring Advisory.
Who are Great American Group's main competitors?
Direct peers on record are Hilco Global, Tiger Group, Gordon Brothers, Stout and ROI Consulting / A&G Real Estate. Broad incumbents are Alvarez & Marsal, FTI Consulting, Kroll (formerly Duff & Phelps) and Deloitte (Valuation & Restructuring). B. Riley Financial is listed as an others.
Does Great American Group have an API?
No public API is recorded for Great American Group.
What industry is Great American Group in?
Great American Group's product category is Business Advisory and Valuation Services. Its primary akta.pro industry code is BPAHAOAL, Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory), with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 54161 and its SIC code is 8742.