Done Right Merchandising
Done Right Merchandising is a privately held B2B retail merchandising services company that deploys 250 full-time W-2 traveling merchandisers nationwide to execute new store setups, remodels, merchandising resets, and fixture installations for national retail chains and brands.
- Company typePrivate
- Founded2006
- HeadquartersMooresville, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Done Right Merchandising does
Done Right Merchandising (DRM) is a privately held B2B retail merchandising services company founded in 2006 and headquartered in Mooresville, North Carolina. The company deploys a 250-person workforce of full-time W-2 traveling merchandisers to execute new store setups, remodels, merchandising resets, fixture installations, and seasonal or promotional setups for national retail chains, regional retailers, and brand manufacturers across the United States. Customer logos disclosed in the source data include Dollar General, Lowe's, and Ace Hardware, indicating a focus on large, multi-location retail enterprises that require consistent national execution.
The company's core offering is a unified suite of field execution services rather than a software product. There is no proprietary technology platform, no app, no API, and no AI capability disclosed; the core competency is labor deployment, project management, and disciplined retail execution. The company is described as lean, debt-free, and low-overhead, which it cites as the basis for competitive pricing versus larger rivals. Its stated customer segments are national retail chains (primary), regional retailers, and brands/manufacturers, with a vertical segmentation approach.
DRM operates on a project-based professional services revenue model with quote-based, individually negotiated pricing. It acquires customers through direct enterprise relationships, industry reputation, and referrals, and emphasizes a selective client approach that concentrates attention on a limited roster of accounts. Marketing channels are limited to organic social (Facebook, Instagram, LinkedIn), a blog focused on careers and merchandising topics, and community engagement such as the FeedNC nonprofit partnership. The company is privately held, founder-operated, with no disclosed external investors, funding rounds, M&A activity, or management team details.
Done Right Merchandising firmographics
Firmographics- Name
- Done Right Merchandising
- Legal name
- Done Right Merchandising
- Website
- http://donerightmerchandising.com/
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Done Right Merchandising is a privately held B2B retail merchandising services company that deploys 250 full-time W-2 traveling merchandisers nationwide to execute new store setups, remodels, merchandising resets, and fixture installations for national retail chains and brands.
- Ownership category
- akta.pro rank
Done Right Merchandising industry classification
Industry- Product category
- Retail Merchandising Services
- akta.pro primary industry
- Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)
- akta.pro secondary industry
- Merchandising Services (Field Merchandising, Audits, Compliance) (MPAAAJAF)
Keywords
Where Done Right Merchandising is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Done Right Merchandising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Retail Merchandising Services: Done Right Merchandising generates revenue by providing retail merchandising services to retailers and brands. Services include new store setups, remodels, merchandising resets, and fixture installations. The company operates on a project-based service model where they are contracted to execute merchandising work at retail locations nationwide.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Done Right Merchandising product offering
Product offeringCore offering
Done Right Merchandising provides retail merchandising execution services for national and regional retail chains, performing new store setups, remodels, merchandising resets, fixture installations, and seasonal/promotional setups. The company deploys approximately 250 full-time W-2 employees to execute projects inside retailers' physical stores on a project-by-project basis.
Product overview
Done Right Merchandising is a retail merchandising service company offering a unified suite of field services rather than a software product. The core offering is the Traveling Merchandiser Services, supported by specialized service lines including New Store Setups, Store Remodels, Merchandising Resets, Fixture Installation, and Seasonal/Promotional Setups. These services work together as an integrated retail execution service where teams of traveling merchandisers travel nationwide to execute planograms, build displays, install fixtures, and deliver merchandising projects for major retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- New Store Setups End-to-end merchandising execution for newly opened retail stores, including product placement, fixture assembly, and stocking for retail chains across the United States.
- Store Remodels Merchandising labor and execution services for in-store remodels, handling fixture updates, planogram changes, and product placement for retail chains.
- Merchandising Resets Full-store merchandising reset services that re-merchandise departments or entire stores to updated planograms and category layouts for retail chains.
- Fixture Installations Professional installation of retail fixtures, displays, and signage as part of store setup, remodel, or reset projects for retail chains.
- Seasonal and Promotional Setups Time-bound merchandising execution for seasonal resets and promotional rollouts, deploying field labor to install seasonal product displays and promotional signage across retail locations.
Companies that use Done Right Merchandising
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Done Right Merchandising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Done Right Merchandising partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FeedNCminorDRM team members volunteer with FeedNC, a nonprofit that provides meals, resources, and programs for neighbors in need. This is a community service partnership rather than a commercial business relationship. The partnership reflects DRM's people-first culture and commitment to giving back to communities they serve.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Done Right Merchandising competitors and assessment
Company assessmentDirect peers
- SPAR Group: SPAR Group is one of the largest U.S. retail merchandising and field marketing services providers, deploying in-store execution teams for resets, remodels, and new-store setups. It is the closest scaled analog to Done Right Merchandising in service line, customer profile, and field-labor model.
- Driveline Retail Solutions: Driveline Retail Solutions provides retail merchandising, resets, and new-store setup services for national retailers. Its core offering of traveling retail execution teams closely matches DRM's traveling merchandiser service line.
- Premium Retail Services: Premium Retail Services is a retail merchandising and in-store execution firm serving consumer electronics, big-box, and specialty retailers. It directly competes with DRM on multi-location reset, remodel, and fixture installation work.
- Mosaic North America: Mosaic is a shopper marketing and retail merchandising agency executing in-store programs for major CPG brands and retailers. Its field execution services overlap directly with DRM's merchandising reset and fixture installation offerings.
- Instore Services: Instore Services delivers retail merchandising, new-store setup, and reset programs for national retail chains. Its service line and customer base are highly comparable to DRM's traveling merchandising model.
- National Retail Solutions (NRS): NRS provides retail merchandising, planogram, and new-store setup services to a range of national and regional retailers. It is a comparable specialty provider competing for the same project-based merchandising work.
Broad incumbents
- Acosta: Acosta is a large sales and marketing agency serving CPG brands and retailers with merchandising, category management, and retail technology services. It competes with DRM on national merchandising contracts but offers a much broader services portfolio.
- Advantage Solutions: Advantage Solutions provides retail merchandising, business intelligence, and sales services to consumer goods companies and retailers. Like Acosta, it overlaps with DRM on field merchandising but operates at significantly greater scale and breadth.
- Crossmark: Crossmark delivers retail merchandising, retail technology, and shopper marketing services to major retailers and brands. It competes directly with DRM for national merchandising RFPs and offers additional capabilities like analytics and category management.
- Reyes Holdings (Retail Solutions Group): Reyes Holdings operates a Retail Solutions Group that handles merchandising, logistics, and store-level execution for major retail accounts. Its in-store merchandising arm competes with DRM on enterprise field-execution contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Done Right Merchandising social profiles
Digital presenceDone Right Merchandising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Done Right Merchandising leadership team
Management profileNumber of profiles
Done Right Merchandising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Done Right Merchandising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Done Right Merchandising
What does Done Right Merchandising do?
Done Right Merchandising provides retail merchandising execution services for national and regional retail chains, performing new store setups, remodels, merchandising resets, fixture installations, and seasonal/promotional setups. The company deploys approximately 250 full-time W-2 employees to execute projects inside retailers' physical stores on a project-by-project basis.
Is Done Right Merchandising a public or private company?
Done Right Merchandising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Done Right Merchandising founded?
Done Right Merchandising was founded in 2006. It employs 251 to 500 people.
Where is Done Right Merchandising based?
Done Right Merchandising is headquartered in Mooresville, United States, in the North America region.
How does Done Right Merchandising make money?
One revenue line is on record: retail Merchandising Services.
Who are Done Right Merchandising's main competitors?
Direct peers on record are SPAR Group, Driveline Retail Solutions, Premium Retail Services, Mosaic North America, Instore Services and National Retail Solutions (NRS). Broad incumbents are Acosta, Advantage Solutions, Crossmark and Reyes Holdings (Retail Solutions Group).
Does Done Right Merchandising have an API?
No public API is recorded for Done Right Merchandising.
What industry is Done Right Merchandising in?
Done Right Merchandising's product category is Retail Merchandising Services. Its primary akta.pro industry code is CRAOAOAB, Retail Merchandising Execution & Field Marketing Services, with a secondary code of MPAAAJAF, Merchandising Services (Field Merchandising, Audits, Compliance).