Bask Suncare

What Bask Suncare does

Bask Suncare is a privately held direct-to-consumer sunscreen brand founded in 2021 by co-founders Mike Huffstetler and Brittany. The company was created after Mike lost a family member to skin cancer, an experience that also led to the founding of the associated non-profit The Skin Protection Foundation (SPF). Bask's portfolio centers on sensory-driven SPF products spanning chemical and mineral formulations across SPF 30, 40, and 50+ tiers, including a Non-Aerosol Spray, Sheer Moisturizing SPF Lotion, Daily Invisible Gel SPF 40, Mineral Sunscreen Serum, and a Mineral Fragrance-Free Non-Aerosol Spray. The proprietary technical differentiator is a bag-on-valve spray architecture using compressed air at 8 PSI rather than petrochemical propellants, enabling continuous spraying from any angle and a 3-year shelf life (vs. an industry-standard 1-2 years), with every production run tested for benzene contamination.

The business model is a multi-channel DTC operation anchored at basksuncare.com, supplemented by Amazon marketplace presence, a wholesale program, and Sephora UK retail. Pricing spans roughly $14-$38 per unit with bundle discounts of 10-25% and a Subscribe & Save subscription tier offering 15-20% recurring discount, free shipping, and tiered VIP benefits. Bask ships to 80+ countries and donates 10% of sales proceeds to skin cancer charities. Customer cohorts include Health-Conscious Consumers, Sensitive Skin Users, Clean Beauty Consumers, and Beauty/Skincare Enthusiasts.

Commercial operations span a New York HQ with manufacturing in Miami and a Dallas distribution center; the team is distributed nationally. Marketing is earned-media heavy, with placements in Vogue, Allure, Refinery29, Glamour, SELF (Healthy Beauty Award), TODAY Show, WWD, and Fashionista, alongside an Instagram-led community strategy and influencer partnerships. The first disclosed institutional funding round took place in 2022 with Generation Ventures and RiverPark Ventures.

Name

Bask Suncare

Legal name

Bask Suncare

Website

https://basksuncare.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bask Suncare is a privately held direct-to-consumer sunscreen brand founded in 2021, selling chemical and mineral SPF sprays, lotions, gels, and serums through its own e-commerce site, Amazon, wholesale, and Sephora UK, with proprietary bag-on-valve spray technology and a mission-linked donation model.

Ownership category

akta.pro rank

Product category

Sunscreen & Sun Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO)

akta.pro secondary industries

Sunscreen (Body) (CRABAHAB), Sunscreen (Face) (CRABAHAA), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Chemical Sun Protection (CRABAHAD)

Keywords

• Mineral sunscreen products
• Reef-safe sun care
• Broad spectrum SPF
• Non-aerosol sunscreen spray
• Daily facial sunscreen

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through basksuncare.com with products ranging from $14-$95+ for sunscreens, with bundles and multi-packs offering discounts. Free shipping on orders over $55.
2. Subscription & Save Program: Recurring subscription model offering 20% off first order, then 15% on monthly refills, with additional benefits including free shipping, free gifts, and VIP access. Cadences include monthly, every-2-month, and every-3-month options.
3. Amazon Marketplace: Products available on Amazon with free 1-2 day delivery for Prime members.
4. Wholesale Distribution: Wholesale program for retail partners, with dedicated wholesale page available on website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bask Suncare designs, manufactures, and sells feel-focused sunscreen products — including chemical and mineral non-aerosol sprays, sheer moisturizing lotions, an anhydrous Daily Invisible Gel, and a Mineral Sunscreen Serum — directly to consumers through its e-commerce storefront, Amazon, retail/wholesale partners, and a Subscribe & Save subscription program. Its core differentiator is a proprietary bag-on-valve compressed-air spray system and sensory-validated formulations (picked 9/10 in blind feel tests) that eliminate the sticky, white-cast, eye-stinging problems common to traditional sunscreens.

Product overview

Bask Suncare is a sunscreen brand offering a portfolio of feel-good SPF products designed to make sun protection enjoyable. The core product line includes four main sunscreen formats: Non-Aerosol Spray (chemical-based with avobenzone, homosalate, octisalate, octocrylene), Sheer Moisturizing SPF Lotion (water-based body/face sunscreen), Daily Invisible Gel SPF 40 (face-specific anhydrous gel that doubles as makeup primer), and Mineral Sunscreen line (Non-Aerosol Spray and Sunscreen Serum using non-nano zinc oxide and titanium dioxide). Products are offered in various SPF levels (30, 40, 50+) and are free from oxybenzone, octinoxate, parabens, and benzene. The portfolio includes pre-configured bundles (Feel Good Bundle, The Core Four, Face & Body 5-Pack, Kory's Picks, Mineral Face & Body Bundle) offering savings on multi-product combinations. A Subscribe & Save program provides recurring delivery with membership tiers (Member, VIP Member, Sunshine VIP) offering progressive benefits including discounts, free gifts, and free shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Aerosol Spray Sunscreen (SPF 30 / SPF 50+) Chemical broad-spectrum UVA/UVB spray sunscreen (avobenzone, homosalate, octisalate, octocrylene) using Bask's bag-on-valve, non-aerosol, compressed-air delivery for angle-independent spraying and full evacuation; available in SPF 30 and SPF 50+ with a vanilla-coconut scent; 80-minute water resistance; marketed to adult consumers for face and body daily use.
• Sheer Moisturizing SPF Lotion (SPF 30 / SPF 50+) Water-based body and face broad-spectrum sunscreen lotion with aloe and cocoa seed butter for hydration, sheer finish with no white cast and no clothing stains, vanilla-coconut fragrance, and 80-minute water resistance; available in SPF 30 and SPF 50+ (3.4 oz).
• Daily Invisible Gel SPF 40 Face-specific anhydrous gel sunscreen providing broad-spectrum SPF 40 with squalane hydration; completely invisible on all skin tones, fragrance-free, hypoallergenic, non-comedogenic, 80-minute water resistance, and doubles as a makeup primer.
• Mineral Fragrance-Free Non-Aerosol Spray (SPF 30 / SPF 50+) Mineral broad-spectrum sunscreen spray using non-nano zinc oxide and titanium dioxide with Bask's bag-on-valve technology; fragrance-free formula designed for sensitive skin with cloud-like, non-chalky finish; SPF 30 with cucumber and licorice root, SPF 50+ with argan oil and bisabolol; 80-minute water resistance.
• Mineral Sunscreen Serum (SPF 30 / SPF 50) Facial mineral sunscreen serum with non-nano zinc oxide and titanium dioxide, glycerin and shea butter for hydration; SPF 30 with allantoin and green tea extract, SPF 50 with argan oil and bisabolol; antioxidant-infused, non-comedogenic, leaves no white cast.
• Subscribe & Save Subscription program providing recurring delivery of Bask sunscreen at 15–20% off (20% first order, 15% monthly, 12% every-2-month, 10% every-3-month), with free shipping, 6 free gifts in the first year, VIP access, and skip/swap/cancel-anytime flexibility; HSA/FSA eligible via Flex.

Quantifiable outcome

• 9 out of 10 preference rate in blind feel tests vs leading sunscreens
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• The Skin Protection Foundation (SPF)coreStrategic or Co-development PartnerNon-profit partnership formed by co-founder Mike after losing a family member to skin cancer. Bask donates 10% of sales proceeds and tens of thousands of bottles of sunscreen annually to youth organizations serving low-income kids. The foundation focuses on sun safety awareness and increasing access to sunscreen.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Supergoop: Premium feel-first sunscreen brand with broad SPF lineup and strong DTC + retail presence; the closest direct competitor to Bask, competing for the same sensory-experience-driven, clean-conscious consumer.
• EltaMD: Dermatologist-recommended sunscreen brand sold through dermatologists, medical channels, and retail; competes directly with Bask's mineral and sensitive-skin positioning with broad portfolio of SPF products.
• Blue Lizard Australian Sunscreen: Mineral-based sunscreen brand emphasizing sensitive-skin and reef-safe claims; directly comparable to Bask's mineral and hypoallergenic product positioning.
• Australian Gold: Established sunscreen and tanning brand with broad SPF product line sold through mass, drug, and specialty retail; competes with Bask in the body sunscreen category with deeper retail penetration.
• Sun Bum: Surf-inspired lifestyle sunscreen brand sold through DTC, mass retail, and drugstores; competing in the same SPF category with broader distribution and stronger brand awareness.
• Coola: Clean, mineral-focused premium sunscreen brand with strong natural/eco positioning; directly comparable to Bask in target customer (clean beauty consumer) and product architecture (face + body mineral SPF).
• Vacation Inc. Premium nostalgic-vibe sunscreen and leisure brand with a similar product line-up (sprays, lotions, gel) and DTC-plus-retail approach; closely comparable to Bask in positioning, price point, and target consumer.

Broad incumbents

• Drunk Elephant: Premium clean skincare brand (owned by Shiseido) with an SPF line (Umbra Sheer); not a pure sunscreen brand, but a comparable premium-positioned, ingredient-conscious brand that Bask competes with for share-of-wallet in the clean beauty routine.
• La Roche-Posay (L'Oréal): Mass-premium dermatologist skincare brand with a leading Anthelios sunscreen line; competes with Bask in the sensitive-skin / dermatologist-recommended SPF space, with materially larger distribution and parent-company resources.

Emerging players

• Supergoop PLAY / Kopari: Kopari is a clean personal-care brand with sun care SKUs; comparable to Bask on the clean-beauty, lifestyle-brand intersection and is an emerging competitor in SPF-adjacent skincare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bask_suncare
• Xx.com/basksuncare
• Facebookfacebook.com/basksuncare
• LinkedInlinkedin.com/company/bask-suncare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bask Suncare