Line Investments & Property

What Line Investments & Property does

Line Investments & Property is the retail development and management division of Abu Dhabi-based LuLu Group International, founded in 2005. The company develops, owns, and operates a portfolio of more than 20 shopping malls across the UAE — with reported operational reach into Qatar, Bahrain, Saudi Arabia, and Oman — managing 8.6 million square feet of retail space and stating plans to grow this to 12 million square feet. Flagship assets include Al Wahda Mall (3.3 million sq ft, 350+ brands), Silicon Central in Dubai Silicon Oasis (81,500 sqm GLA), Mushrif Mall, Khalidiyah Mall, Al Raha Mall, Barari Outlet Mall, RAK Mall, UAQ Mall, and others, with LuLu Hypermarket acting as anchor across most properties.

The business model rests on three recurring revenue streams: retail space leasing to fashion, F&B, entertainment, and lifestyle tenants; comprehensive mall operations management; and entertainment services delivered through the Star Cinemas joint venture (22 cinema screens added across four Line Investments malls, announced August 2023). The company runs an enterprise field sales motion via dedicated leasing teams targeting retail brands, complemented by event-driven consumer marketing (Mall Millionaire, Summer Super Sale, Winter Shopping Festival, Shopathon, 3 Day Super Sale, Eid Super Sale) requiring a minimum AED 200 spend per shopper, and the LAKA Gift Card sub-brand usable across participating stores. Revenue mechanics are not publicly disclosed; pricing is per lease and not transparent.

Technology investment centers on a vendor-integrated AI-powered Free Flow Paid Parking System with Q Mobility at Mushrif Mall (automatic license plate recognition + DARB Wallet payments) and a SirajPower-built 1 MWp solar carport with four EV charging stations at Silicon Central producing 1.7 GWh annually and offsetting 1,205 metric tons of CO2. The company reports 370+ employees, is led at the parent level by LuLu Group Chairman & Managing Director Yusuffali M A, with Wajeb Al Khoury as Director and Biju George as General Manager overseeing the Abu Dhabi region. Upcoming projects include the 2.5 million sq ft Mirkaaz Mall in Ajman, developed via joint venture with Mulk International and managed by Line Investments & Property.

Name

Line Investments & Property

Legal name

Line Investments and Property - Sole Proprietorship L.L.C.

Website

https://lineproperty.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Line Investments & Property is the shopping mall development and management division of LuLu Group International, operating 20+ malls and managing 8.6 million square feet of retail space across the UAE and broader GCC for retail tenants, shoppers, and local communities.

Ownership category

akta.pro rank

Product category

Shopping Mall Development & Management

NAICS

General Merchandise Retailers (455)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Shopping mall development
• Retail property management
• Commercial real estate leasing
• Mall operations management
• Retail destination development

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Retail Space Leasing: Manages and leases retail spaces to tenants including fashion brands, F&B outlets, entertainment centers, and hypermarkets within their shopping mall portfolio across UAE, Qatar, Bahrain, Saudi Arabia, and Oman.
2. Entertainment Services: Joint venture with Star Cinemas to operate cinema screens across UAE malls including Al Wahda Mall, Al Raha Mall, Al Foah Mall, and Barari Outlet Mall.
3. Mall Operations Management: Comprehensive mall management including property management, marketing campaigns, promotional events, and tenant services across shopping center portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Line Investments & Property is the shopping mall development and management arm of LuLu Group International. It develops, leases, and operates a portfolio of 20+ shopping malls spanning over 8.6 million square feet across the UAE, Qatar, Bahrain, Saudi Arabia, and Oman, providing retail tenants with strategic locations and end-to-end mall operations support. The company also runs consumer-facing promotional campaigns and a mall gift card program (LAKA) across its mall network.

Product overview

Line Investments & Property is a retail development and management division of LuLu Group International managing a portfolio of shopping malls across the UAE and wider GCC. Its offering is a platform of mall-based retail destinations — both operating (completed) properties and upcoming projects — supplemented by consumer-facing products and promotional campaigns. The core products are its shopping malls (including Al Wahda Mall, Mushrif Mall, Khalidiyah Mall, Madinat Zayed Mall, Al Raha Mall, Mazyad Mall, Al Foah Mall, Barari Outlet Mall, Silicon Central, Sharjah Central, Forsan Central Mall, UAQ Mall, Rak Mall, and the upcoming Mirkaaz Mall), supported by the LAKA Gift Card sub-brand and the Star Cinemas joint venture for cinema operations. The company also runs periodic promotional campaigns such as Summer Super Sale, 3 Day Super Sale, Shopathon, Summer Shopping Carnival, Winter Shopping Festival, Mall Millionaire, and Eid Super Sale across its mall network.

Differentiator

Problem solved

Functional benefit

Brands

• LAKA Gift Card: Mall gift card program usable across participating stores in Line Investments malls in Abu Dhabi, Al Dhafra and Al Ain

Products and services

• Al Wahda Mall Al Wahda Mall in Abu Dhabi is the largest shopping destination in the Line Investments portfolio, spanning 3.3 million square feet with over 350 brands, 50 F&B outlets, anchored by Lulu Hypermarket, Al Wahda Cinema, and major international retailers including IKEA.
• Mushrif Mall Mushrif Mall is a three-level shopping complex in Abu Dhabi spanning 56,000 square meters with approximately 200 outlets, anchored by Lulu Hypermarket and The Market, featuring food court, entertainment, and parking facilities.
• Khalidiyah Mall Khalidiyah Mall in Abu Dhabi is a three-level shopping destination featuring Islamic architecture design, outlets spanning fashion to electronics, a multicultural food court, and cafes.
• Madinat Zayed Mall Madinat Zayed Shopping Centre in Abu Dhabi is a retail destination known for over 70 jewelry stores and the Madinat Zayed Gold Centre, the only Gold Centre in Abu Dhabi.
• Al Raha Mall Al Raha Mall in Abu Dhabi is a pioneer community shopping mall on the highway, serving residents near Abu Dhabi City Centre with fashion, jewellery, fine dining, cinema, electronics, and entertainment.
• Mazyad Mall Mazyad Mall in Abu Dhabi aims to be the first full-fledged mall in the New Downtown area, featuring distinctive architecture with spacious open environments and natural light, offering fashion, sporting goods, toys, cosmetics, jewellery, hypermarket, and electronics.
• Al Foah Mall Al Foah Mall in Al Ain spans approximately 41,000 square meters as a one-stop shopping destination with an anchor hypermarket, diverse retail outlets, a food court, and amusement centers.
• Barari Outlet Mall Barari Outlet Mall is a four-level outlet mall in Al Ain near the Oman border with over 70 shops across 400,000 square feet, featuring world-class brands, a family entertainment center, and a food court.
• Silicon Central Silicon Central is a two-level retail and leisure destination in Dubai Silicon Oasis with 81,500 sqm GLA, anchored by a 16,800 sqm Lulu Hypermarket, 150 outlets, 40 restaurants and cafes, and 3,200 parking spaces.
• Sharjah Central Sharjah Central is a two-level retail and leisure destination with 42,000 sqm GLA, including a 10,000 sqm hypermarket and 5,700 sqm department store, with 11 cinema screens and 1,800 parking spaces.
• Forsan Central Mall Forsan Central Mall in Khalifa City, Abu Dhabi is designed around a bamboo forest concept with 43,114 sqm gross leasable area, over 5,000 retail brands, a nine-screen cinema, Lulu Hypermarket, and extensive family entertainment centre.
• UAQ Mall UAQ Mall in Umm Al Quawain offers residents a retail, dining, and entertainment experience in a destination featuring style and energy for families and visitors.
• RAK Mall RAK Mall in Ras Al Khaimah spans approximately 700,000 square feet with organized retail, category segmentation, international fashion brands, jewellery, electronics, an ice skating rink, and the largest Lulu Hypermarket in the emirate.
• Mirkaaz Mall Mirkaaz Mall is an upcoming 2.5 million square-foot mixed-use Freezone and Freehold development in Ajman, UAE, under a joint venture between LuLu International Holdings, Mulk International, and Line Investments & Property, featuring a 400,000 square-foot mall.
• LAKA Gift Card LAKA Gift Card is a mall gift card usable across all participating stores in Line Investments shopping malls in Abu Dhabi, Al Dhafra, and Al Ain, enabling shoppers to load and redeem value for purchases.
• Star Cinemas at Line Investments Malls Star Cinemas operates cinema screens across Line Investments malls under a joint venture, with 22 new screens added across UAE malls including Al Wahda Mall, Al Raha Mall, Al Foah Mall, and Barari Outlet Mall.

Quantifiable outcome

• 1.7 GWh of clean energy produced annually through solar installations
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Q MobilitycoreTechnology or Integration · 19 June 2026Q Mobility launched AI-powered Free Flow Paid Parking System at Mushrif Mall in Abu Dhabi in partnership with Line Investments & Property. System uses automatic license plate recognition technology enabling automatic parking fee payments through DARB Wallet. System activates June 23, 2026, eliminating tickets, SMS, or physical payment machines.
• LuLu International Holdings LimitedcoreStrategic or Co-development Partner · 22 October 2025Parent company of Line Investments & Property. Joint venture with Mulk International to develop Mirkaaz Mall - a 2.5 million square-foot mixed-use Freezone and Freehold destination in Ajman, UAE.
• Mulk InternationalcoreStrategic or Co-development Partner · 22 October 2025Joint venture partner for Mirkaaz Mall development in Ajman. Project features 400,000 square foot mall and 2.5 million square foot Freezone and Freehold development. First of its kind in Northern Emirates. Managed by Line Investments & Property.
• Star CinemascoreStrategic or Co-development Partner · 7 August 2023Joint venture to launch cinema screens across UAE. Star Cinemas operates 76 screens, adding 22 more screens at Line Investments malls including 9 at Al Wahda Mall, 3 at Al Raha Mall, 6 at Al Foah Mall, and 4 at Barari Outlet Mall. Makes Star Cinemas second largest cinema operator in UAE.
• SirajPowerminorStrategic or Co-development Partner · 13 September 2021Solar initiative partnership for Silicon Central. SirajPower designed, built, financed, operates, and maintains 1 MWp solar carport installation and 4 EV charging stations. Project covers 7,209 sqm and produces 1.7 GWh clean energy annually, offsetting 1,205 metric tons of CO2 emissions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Emaar Malls: Owns and operates Dubai Mall and other flagship shopping destinations in the UAE and Egypt; comparable as a high-traffic, anchor-tenant-led mall operator with diversified retail/entertainment mix competing for the same regional tenants and shopper base.
• Majid Al Futtaim Properties: Operator of MENA's largest portfolio of shopping malls (Mall of the Emirates, City Centre malls) anchored by Carrefour and VOX Cinemas; directly comparable as a multi-country GCC mall developer/manager with entertainment and F&B tenant mix similar to Line Investments.
• Nakheel Malls: Dubai-based developer of large-scale retail destinations including Ibn Battuta Mall, Dragon Mart, and The Pointe; comparable as a UAE-headquartered shopping mall developer competing for similar international retail tenants and destination-shopper footfall.

Regional players

• United Arab Shipping & Real Estate (Fawaz Al Tamimi Group): Saudi-based conglomerate with shopping mall portfolio across Saudi Arabia and the GCC; comparable as a GCC mall developer/operator with overlapping retail leasing and entertainment tenant mix.
• Omran / Oman Tourism Development Company: Oman government's tourism and real estate developer behind Al Mouj Muscat and other integrated destinations; comparable as a regional GCC destination/mixed-use developer that Line Investments may partner with or compete against in Oman expansion.
• Alhokair Group: Saudi conglomerate operating shopping centers and fashion/lifestyle retail brands across the GCC; comparable as a multi-country GCC retail real estate operator with similar tenant-relationship model.
• Dar Al Arkan Real Estate Development: Saudi-listed real estate developer expanding into mall/retail destinations as part of Vision 2030; comparable as a GCC retail real estate developer pursuing multi-country growth and competing for international brand tenants.
• Aldar Properties: Abu Dhabi-based real estate developer and asset manager with significant retail/community mall exposure; comparable as an Abu Dhabi-headquartered property developer that competes for retail leasing relationships and capital deployment.

Others

• MULK International: UAE-based developer with broad real estate exposure and JV partner with LuLu on the upcoming Mirkaaz Mall in Ajman; comparable as a strategic co-developer in mall/prominent retail destination projects.

Direct peers

• Cenomi Centers (formerly Arabian Centres): Saudi Arabia's largest owner and operator of shopping malls (20+ malls including Mall of Arabia, Salaam Mall); comparable as a GCC-focused mall development and management company pursuing similar expansion, anchor-tenant, and entertainment-led strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/line_property

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Line Investments & Property