What Al-Hokair Group does

Al-Hokair Group (شركة مجموعة عبد المحسن الحكير القابضة) is a privately held Saudi family-owned holding company founded in 1975 by Sheikh Abdulmohsen Abdulaziz Al-Hokair, with roots in entertainment dating to 1965. The group operates as a diversified conglomerate across seven business sectors: entertainment (67 amusement cities across Saudi Arabia, UAE, India, Egypt, and Jordan serving over 8 million visitors annually), hospitality (41 hotels and 5,000+ rooms operated under franchise brands including Park Inn, Holiday Inn, Golden Tulip, and Radisson), healthcare hospitality (H Care with 25 branches, Diet Express, Nuqah Health Services), education and training (Mena Education, Al-Hokair Higher Institute for Hospitality Training), industrial manufacturing (10 factories in Riyadh producing plastics, construction materials, and amusement rides under ISO 9001 and ISO 22000 certifications), real estate (Khalidiya Towers, Tanami, Tabuk Tourism, Manzar Al-Bahar), and a diversified investment portfolio across 23 companies with stakes in Saudi and Arab-market financial institutions and real estate funds.

The group employs approximately 5,600 people across its operating subsidiaries and is headquartered in Riyadh with regional offices in Jeddah, Al Khobar, Dubai, and Amman. Revenue is generated through transactional ticketing at entertainment venues, recurring room and F&B revenue at hotels, professional-services fees in healthcare and training, hardware sales from industrial manufacturing, rental income from real estate, and returns from the investment portfolio. Distribution is primarily direct-to-consumer via owned venues, supplemented by franchise partnerships with global hotel brands, joint ventures (Strategic Catering Company with Al Fawzan and NeuRest groups as a partner to Saudi Arabian Airlines Catering), and minority industrial stakes (35% in Cosmo Plast, 15% in Ask Gypsum). The parent holding company is private; subsidiary Al-Hokair Tourism and Development Company has been listed on the Saudi Stock Exchange (Tadawul) since 2014. Marketing relies on brand reputation, CSR programs (Atta Center for Community Development), and event-driven visibility rather than digital channels, and no proprietary technology platform or AI/ML capabilities are disclosed.

Name

Al-Hokair Group

Legal name

شركة مجموعة عبد المحسن الحكير القابضة

Website

https://alhokairholding.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Al-Hokair Group is a privately held Saudi family-owned conglomerate operating across entertainment (67 amusement cities), hospitality (41 hotels, 5,000+ rooms), healthcare, education, industrial manufacturing, real estate, and investments, serving over 8 million visitors annually across Saudi Arabia, UAE, India, Egypt, and Jordan.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entertainment Operations: Revenue from 67 amusement and entertainment centers across Saudi Arabia, UAE, India, Egypt, and Jordan, attracting over 8 million visitors annually. Income derives from admission fees, ride tickets, food & beverage, and retail within venues.
2. Hospitality / Hotel Operations: Revenue from 41 hotels and 5,000+ rooms operated under franchise agreements with global brands (Park Inn, Holiday Inn, Golden Tulip, Radisson) and owned properties. Includes room revenue, F&B, and ancillary services.
3. Education and Training Services: Revenue from Al-Hokair Higher Institute for Hospitality Training, Mena Education, and training programs covering consulting, management, and operations for hotels, restaurants, and educational institutions.
4. Healthcare and Wellness Services: Revenue from Nuqah Health Services Company and its brands (H Care with 25 branches, Diet Express, H Care Amenities) offering healthcare hospitality, physiotherapy, and rehabilitation services.
5. Real Estate Rental and Development: Revenue from owned hotels rented to Al-Hokair Tourism and Development, rental income from residential complexes (e.g., Manzar Al Bahar in Khobar with 148 villas), and future investment properties under development (e.g., Marriott Jeddah).
6. Investment Portfolio: Revenue and returns from investments across 23 companies with varying ownership stakes, including equity investments in Saudi and Arab market portfolios (Samba, Saudi Investment Bank, Arab National Bank, EFG-Hermes), real estate investment funds, and sector diversification.
7. Industrial Manufacturing: Revenue from 10 plastic and construction material factories in Riyadh (established 1970, expanded 1988, 2005, 2012), producing plastic bags, containers, and amusement ride equipment. Operations span the group's own consumption and external B2B sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Al-Hokair Group is a Saudi Arabian diversified holding company that operates family entertainment cities, franchised and owned hotels, healthcare and wellness centers, education and training institutions, industrial manufacturing facilities, real estate developments, and investment portfolios. The group directly owns and operates 67 entertainment cities and 41 hotels serving over 8 million visitors annually across Saudi Arabia, UAE, India, Egypt, and Jordan, while also running 10 manufacturing plants in Riyadh.

Product overview

Al-Hokair Group (مجموعة عبد المحسن الحكير القابضة) is a diversified conglomerate operating as a holding company with investments across seven business sectors: Entertainment (67 entertainment cities across MENA), Hospitality (41 hotels with 5,000 rooms), Real Estate, Industrial Manufacturing (plastics, gypsum, construction materials), Health Services (H Care, Diet Express), Education and Training (Mina Education, Al-Hokair Training Institute), and Investment. The core products are entertainment cities and hotels, with supplementary services including healthcare, training, and industrial manufacturing supporting the main hospitality and tourism portfolio. The group serves over 8 million visitors annually and employs 5,600 people across 23 companies.

Differentiator

Problem solved

Functional benefit

Brands

• Al-Hokair Land: Entertainment city and amusement park brand operating in Riyadh
• Nuqah Health (النقاهة)
• Mina Education (مينا)
• Al-Hokair Higher Institute for Hospitality Training
• Ata (عطاء)

Products and services

• Entertainment Cities (67 Cities) The entertainment sector owns and operates 67 entertainment cities across Saudi Arabia, UAE, India, Egypt, and Jordan, serving over 8 million visitors annually with 3,724 mechanical and electronic games.
• Hotels and Hospitality Operations (41 Hotels, 5,000 Rooms) Hospitality sector operating 41 hotels with 5,000 rooms, including Park Inn by Radisson, Holiday Inn, and Golden Tulip brands, representing over two decades of hospitality service.
• Al-Hokair Higher Institute for Hospitality Training Hospitality training institute in Riyadh providing theoretical and practical training in planning, modern management, and developmental strategies for the hospitality sector.
• Mina Education and Human Resources Development Education and training sector company providing hospitality and tourism training, management consulting, and educational services through international partnerships with William Angliss Institute, HTMI, and Swiss Touches.
• H Care Healthcare Services Healthcare services company established in 2006, offering specialized care for seniors, people with disabilities, and sports rehabilitation. Operates 25 branches across major Saudi cities.
• Diet Express Diet and nutrition services company founded in 2010, complementing the health services portfolio of the group.
• H Care Amenities Company specializing in supplying health textile equipment and personal care supplies (towels, bed coverings) for the hospitality sector.
• Al-Khalidiya Towers Real Estate Development Real estate company managing hotel properties and residential complexes across Saudi Arabia, including commercial hubs in the Economic Gate project north of Riyadh.
• Tanami Arabian Company Real Estate Real estate investment company under the real estate sector of Al-Hokair Group.
• Tabuk for Tourism and Commercial Projects Regional tourism and commercial projects company operating in the Tabuk region of Saudi Arabia.
• Sahara of the Kingdom Real Estate Company Real estate development company under the real estate sector of Al-Hokair Group.
• Strategic Catering Company Joint venture with Al-Fawzan Group, Neorest, and Saudi Arabian Airlines catering, established in 2010 as a key partner in Saudi Arabian Airlines catering.
• Half Moon Bay Resort Resort property under the hospitality sector of Al-Hokair Group.
• Al-Hokair Games Factory Entertainment games manufacturing factory producing amusement rides and entertainment equipment for group venues and external clients.
• Cosmo Plast Riyadh Manufacturing Plastic products factory established in 2012 as part of strategic partnership with Cosmoplast Industries, producing plastic products held to ISO 22000:2005 certification.
• Riyadh Plastic Factory Plastic bags and containers factory established in 1970 as the first industrial investment in the group.
• Saudi Supply and Technical Services Company Technical services and supply company established in 2013, supporting the group's industrial and hospitality operations.
• Ask for Plaster (Gypsum) Company Gypsum products company with 15% acquisition in 2014, producing construction materials for the Saudi market.
• Investment Portfolio Operations Investment portfolios in Saudi market (Arab National Bank, Saudi Fransi Capital, Bank Audi), Egyptian Hermes, UAE Hermes, and real estate investment funds. The group holds investments in 23 companies with varying ownership stakes.

Quantifiable outcome

• Over 8 million visitors annually across entertainment centers
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

29 partnerships are on record, tiered key, minor and core.

• Saudi Exchange (Tadawul)keyStrategic or Co-development Partner · 1 January 2014In 2014, Al-Hokair Tourism and Development Company was listed on the Saudi Stock Exchange (Tadawul), making it one of the listed companies under the Al-Hokair Group holding umbrella.
• Cosmo Plast Industrial CompanykeyStrategic or Co-development Partner · 1 January 2012In 2012, Al-Hokair Group formed a strategic partnership and merger with Cosmo Plast Industrial Company and Saudi Supply and Technical Services Company, creating a combined operation of 10 factories in Riyadh producing plastic products and construction materials. Al-Hokair Operating and Maintenance Group acquired 35% of Cosmo Plast.
• Al Fawzan GroupkeyStrategic or Co-development Partner · 1 January 2010Al-Hokair Group entered a strategic partnership with Al Fawzan Group and NeuRest Group in 2010 to establish Strategic Catering Company as a major partner of Saudi Arabian Airlines Catering (Saudi Airlines Catering).
• NeuRest GroupkeyStrategic or Co-development Partner · 1 January 2010Al-Hokair Group partnered with Al Fawzan Group and NeuRest Group in 2010 to establish Strategic Catering Company.
• Kingdom of Saudi Arabia Human Resources Development Fund (HRDF)minorStrategic or Co-development Partner · 1 January 2010Nuqah Health Services and Al-Hokair Group's education sector partner with HRDF for workforce development and training programs.
• Radisson (Park Inn by Radisson)coreChannel Partner/ Reseller/ DistributorAl-Hokair Group operates hotels under the Radisson brand franchise, including Park Inn by Radisson Dammam (winner of best new hotel design award 2016). The group serves as the franchisee/owner with Radisson providing the brand, standards, and booking platform.
• Holiday InncoreChannel Partner/ Reseller/ DistributorAl-Hokair Group operates multiple Holiday Inn branded hotels in Saudi Arabia (including Holiday Inn Al Qunfudhah, Holiday Inn Al Olaya Riyadh, Holiday Inn Khobar) under franchise agreements with IHG.
• Golden TulipcoreChannel Partner/ Reseller/ DistributorAl-Hokair Group operates Golden Tulip branded hotels including Golden Tulip Al Qasr in Al Baha, under franchise agreements with the Golden Tulip hospitality group.
• Half Moon Bay ResortcoreChannel Partner/ Reseller/ DistributorAl-Hokair Group owns and operates Half Moon Bay Resort as part of its hospitality portfolio.
• GymboreeminorChannel Partner/ Reseller/ DistributorMena Education holds commercial agency partnerships for Gymboree (children's education and play programs) as part of its international brand portfolio.
• The London SchoolminorChannel Partner/ Reseller/ DistributorMena Education holds commercial agency partnerships for The London School (hospitality and language education programs) as part of its international brand portfolio.
• Swiss TouchesminorChannel Partner/ Reseller/ DistributorMena Education provides management and operations services for hotels and educational institutions under the Swiss Touches brand and methodology.
• William Angliss InstituteminorStrategic or Co-development PartnerMena Education partners with William Angliss Institute (Australia) for hospitality and tourism education curriculum and certifications.
• HTMI (Hotel Institute Montreux)minorStrategic or Co-development PartnerMena Education partners with HTMI for internationally accredited hospitality management education programs.
• Saudi Commission for Tourism and Antiquities (SCTA)minorStrategic or Co-development PartnerAl-Hokair Group partners with SCTA for research studies, statistical programs, and feasibility assessments for new tourism investments.
• Et'am (Atta Center for Community Development)coreStrategic or Co-development PartnerAl-Hokair Group established Atta Center for Community Development in 2006, which runs social responsibility programs in partnership with government entities and the private sector, focusing on children, youth employment, and people with disabilities.
• Et'am (Food Preservation — Saving Food Initiative)minorStrategic or Co-development PartnerAtta Center partners with Et'am (food preservation initiative) in the Eastern, Central, and Western regions of Saudi Arabia to reduce food waste.
• Saudi Supreme Commission for Tourism and AntiquitiesminorStrategic or Co-development PartnerAtta Center signed an agreement with the Saudi Supreme Commission for Tourism and Antiquities for marketing of handicraft products.
• European Company – JordanminorChannel Partner/ Reseller/ DistributorSubsidiary of Al-Hokair Group operating entertainment projects in Jordan.
• Khalidiya TowersminorOthersCompany under the real estate sector of Al-Hokair Group.
• Tanami Arabian CompanyminorOthersCompany under the real estate sector of Al-Hokair Group.
• Tabuk for Tourism and Commercial ProjectsminorOthersCompany under the real estate sector of Al-Hokair Group.
• Sahara of the Kingdom CompanyminorOthersCompany under the real estate sector of Al-Hokair Group.
• Saudi Supply and Technical Services CompanyminorOthersCompany under the industrial sector of Al-Hokair Group, established 2013 as part of the Cosmo Plast partnership.
• Mena Education CompanycoreOthersCompany under the education sector of Al-Hokair Group, formed in 2012 from the spin-off of the group's education operations. Provides hospitality training, consulting, and operational management.
• Nuqah Health Services CompanycoreOthersHealthcare company established in 2006 under Al-Hokair Group, operating H Care (25 branches), Diet Express, and H Care Amenities for healthcare hospitality services.
• Al Riyadh for Entertainment Projects (Al-Hokair Land)coreOthersCompany established in 2002 operating Al-Hokair Land entertainment city in Riyadh.
• Al-Hokair Games Manufacturing CompanycoreOthersCompany spun off from the group's industrial sector in 2012 to manufacture amusement rides and entertainment equipment for group venues and external clients.
• Strategic Catering CompanycoreOthersJoint venture established in 2010 by Al-Hokair Group, Al Fawzan Group, and NeuRest Group, serving as a major partner to Saudi Arabian Airlines Catering.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kingdom Holding Company: Saudi diversified holding company with significant stakes in hospitality (Four Seasons, Accor) and entertainment — directly comparable as a Saudi family/royal-family holding group investing across sectors.
• Meraas: Dubai-based holding conglomerate operating theme parks (Legoland Dubai, Motiongate) and leisure destinations — direct peer in regional entertainment venue operations.
• Jumeirah Group: Dubai-based luxury hotel operator with flagship Burj Al Arab — directly comparable in GCC hospitality operations under an emirate-anchored brand portfolio.
• Abdul Latif Jameel: Saudi diversified conglomerate with hospitality, real estate, and consumer business divisions — directly comparable as a family-owned Saudi multi-sector holding group.
• Rotana Hotel Management Corporation: Abu Dhabi-headquartered hotel operator with 70+ properties across MENA — directly comparable in regional hospitality scale and franchise-driven growth model.
• Majid Al Futtaim: UAE-based conglomerate operating Magic Planet family entertainment centers, VOX Cinemas, and a portfolio of hotels across the Middle East — directly comparable as a regional entertainment and hospitality holding group.

Regional players

• Rixos Hotels: Turkey-headquartered luxury hotel and resort operator with strong MENA presence — regional peer in hospitality operations with comparable family-group ownership profile.

Broad incumbents

• Dubai Holding: Dubai government-owned conglomerate with assets in hospitality, leisure, and real estate (including Dubai Parks and Resorts) — broad incumbent in the regional entertainment ecosystem.
• Emaar Properties: UAE real estate and hospitality developer (with Address Hotels, Vida Hotels) — broad incumbent that competes in GCC leisure real estate and hotel operations.

Emerging players

• Saudi Entertainment Ventures (SEV): PIF-backed entertainment developer building entertainment destinations across Saudi Arabia — emerging direct competitor in the Kingdom's amusement business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlhokairHolding
• YouTubeyoutube.com/channel/UCUYvdfOE0jJiDCRFWznTL7w
• LinkedInlinkedin.com/company/alhokairholding

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Hokair Group