Maniko Nails
- Company typePrivate
- Founded2019
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM type—
- Offering—
What Maniko Nails does
Maniko Nails is a Berlin-based direct-to-consumer beauty startup founded in 2019 that develops and sells UV Gel Nail Polish Strips. The company's core technology is a semi-cured UV gel polish strip applied to natural nails and cured under a UV LED lamp, yielding a salon-quality manicure that lasts up to 3 weeks without chipping. The product line comprises UV Gel Strips for fingernails, UV Gel Pedi Strips for toenails, a Starter Set bundle including a UV LED lamp and application tools, and a supporting accessory ecosystem (Magic Remover Pen, oil-based Remover Serum, Cuticle Oil). All formulations are HEMA-free, vegan, and cruelty-free.
The business model is pure direct-to-consumer e-commerce with pay-as-you-go one-time purchases and no subscription component. Maniko sells through its international storefront (maniko-nails.com) and a portfolio of regional European storefronts for the DACH region (maniko-nails.de), UK (maniko-nails.co.uk), France (maniko-nails.fr), Italy (maniko-nails.it), and Rest of Europe (maniko-nails.eu), supplemented by Amazon marketplace distribution. The primary customer segment is individual women seeking at-home manicure results without the time, cost, or chemical exposure of nail salons, with a secondary use case in pedicures. Pricing is unit-based with regional shipping tiers (e.g., $12.99 USD to USA with free shipping over $50; €-equivalent rates in Europe) and a 45-day money-back happiness guarantee on direct purchases. The company is actively expanding into the United States with a dedicated US e-commerce shop in development. Headcount is reported at 1-10 employees, no revenue is publicly disclosed, and the management team recently added Dorit Posdorf as Chief Digital Officer in July 2026 to lead D2C and retail scaling.
Maniko Nails firmographics
Firmographics- Name
- Maniko Nails
- Legal name
- Maniko
- Website
- https://maniko-nails.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Maniko Nails industry classification
Industry- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)
Keywords
Where Maniko Nails is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Maniko Nails business model
Business modelRevenue model
- UV Gel Nail Polish Strip Sales: Direct-to-consumer sale of UV gel nail polish strips in various colors. Products include individual nail polish strip sets and starter kits containing strips, UV lamp, and application tools. Revenue is generated through one-time product purchases on the company's e-commerce platform and Amazon marketplace.
- Accessories and Consumables: Sale of complementary products including UV LED lamps, Magic Remover Pen, Remover Serum, Cuticle Oil, and nail care accessories. These products support the core UV gel strip application and removal process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Unit Pricing | Pay-as-you-go | Starter Set |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Maniko Nails product offering
Product offeringCore offering
Maniko sells UV gel nail polish strips — pre-made strips made from real UV gel polish that are applied directly to natural nails and cured under a UV LED lamp for salon-quality manicures lasting up to three weeks. The product line includes UV Gel Strips for fingernails, UV Gel Pedi Strips for toenails, a bundled Starter Set with application tools, and supporting accessories such as a UV LED Lamp, Remover Serum, and a Magic Remover Pen for acetone-free removal.
Product overview
Maniko is a single-product brand centered on UV Gel Strips — pre-made gel nail polish strips applied directly to natural nails and cured under a UV LED lamp for salon-quality results lasting up to 3 weeks. The product line includes two UV Gel Strip formats: the standard UV Gel Strips (Nail Wraps) for fingernails and the UV Gel Pedi Strips for toenails. The Starter Set UV bundles the strips with essential application tools (nail file, rosewood stick, alcohol pads). Supporting accessories include the UV LED Lamp (6W compact travel format), the Magic Remover Pen (pen-based applicator for Remover Serum), and the Remover Serum itself. The company also offers regional variations for Germany (maniko-nails.de), Austria, Switzerland, Italy (maniko-nails.it), France (maniko-nails.fr), the UK (maniko-nails.co.uk), and the rest of Europe (maniko-nails.eu). Maniko positions itself as a D2C-first beauty startup pioneering the UV Gel Strip trend, emphasizing at-home usability, vegan/cruelty-free formulations, and HEMA-free composition.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 3 weeks wear without chipping
- +4 more outcomes
Companies that use Maniko Nails
Customer profileNamed customers2 records
Segments2 records
Maniko Nails technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Maniko Nails partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Maniko Nails competitors and assessment
Company assessmentDirect peers
- Nails Inc. Nails Inc. is a London-based nail care brand selling polish, treatments, and at-home gel products through D2C and retail. It is highly comparable to Maniko as a European-headquartered D2C nail care brand targeting the same convenience-oriented consumer with premium positioning.
- Static Nails: Static Nails is a D2C-first premium press-on nail brand offering reusable, salon-quality at-home manicures. It overlaps with Maniko's at-home convenience positioning and target consumer, though using a press-on rather than UV gel strip format.
- Kiss Products: Kiss is a major manufacturer of press-on nails, glue-on nails, and nail wraps sold through mass-market retail and e-commerce. It competes with Maniko for the at-home manicure consumer seeking fast, affordable alternatives to salon visits, with greater scale and shelf presence.
- Dashing Diva: Dashing Diva is a long-established nail strip and press-on nail brand sold through mass retail and D2C. It competes directly with Maniko in the at-home nail enhancement category, particularly for gel-like strip formats targeting the same convenience-seeking consumer.
- Color Street: Color Street sells patented nail polish strips applied directly to natural nails, the closest direct competitor to Maniko's UV Gel Strips. Both brands sell at-home nail color strips via D2C and multi-level channels, with overlapping target customers seeking salon-quality manicures without salon visits.
- Paintbox Nails: Paintbox is a modern D2C nail care brand offering press-on nails and at-home manicure products targeting design-conscious consumers. It competes with Maniko in the premium at-home nail segment with comparable D2C positioning and content-driven marketing.
- Olive & June: Olive & June is a leading D2C nail care brand offering polish, tools, and at-home manicure systems. It competes with Maniko for the same at-home manicure consumer segment with a polish-based rather than strip-based approach, sharing D2C-first distribution and founder-led brand storytelling.
Broad incumbents
- OPI: OPI is a global incumbent nail polish brand with broad salon and retail distribution. It does not directly sell strips but competes with Maniko for share of the professional-quality nail care consumer wallet through traditional polish and gel polish lines.
- essie: essie is a major incumbent nail polish brand distributed through mass retail and salons globally. It competes with Maniko in the broader at-home nail color category with deep retail penetration, though without a strip or gel-strip equivalent product.
Emerging players
- Glamnetic: Glamnetic sells press-on nails and magnetic lashes via D2C, partially overlapping with Maniko in at-home nail enhancement but with a primary focus on press-on formats rather than gel strips. Comparable target audience of convenience-driven beauty consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Maniko Nails social profiles
Digital presenceManiko Nails financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maniko Nails leadership team
Management profileNumber of profiles
Maniko Nails funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maniko Nails M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maniko Nails
What does Maniko Nails do?
Maniko sells UV gel nail polish strips — pre-made strips made from real UV gel polish that are applied directly to natural nails and cured under a UV LED lamp for salon-quality manicures lasting up to three weeks. The product line includes UV Gel Strips for fingernails, UV Gel Pedi Strips for toenails, a bundled Starter Set with application tools, and supporting accessories such as a UV LED Lamp, Remover Serum, and a Magic Remover Pen for acetone-free removal.
Is Maniko Nails a public or private company?
Maniko Nails is a private company. It is currently operating.
When was Maniko Nails founded?
Maniko Nails was founded in 2019. It employs 1 to 10 people.
Where is Maniko Nails based?
Maniko Nails is headquartered in Berlin, Germany, in the Europe region.
How does Maniko Nails make money?
Two revenue lines are on record. UV Gel Nail Polish Strip Sales are the primary driver. The others are accessories and Consumables.
Who are Maniko Nails's main competitors?
Direct peers on record are Nails Inc., Static Nails, Kiss Products, Dashing Diva, Color Street, Paintbox Nails and Olive & June. Broad incumbents are OPI and essie. Glamnetic is listed as an emerging player.
Does Maniko Nails have an API?
No public API is recorded for Maniko Nails.
What industry is Maniko Nails in?
Its primary akta.pro industry code is CRABACAD, Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color). Its NAICS code is 456120 and its SIC code is 2844.