Karrot
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Karrot does
Karrot Entertainment Limited is a London-based independent animation studio founded in 2008, operating from its headquarters in SE17 with a distributed remote workforce including artists based in Cardiff. The company specializes in 2D animated content for the preschool demographic (ages 2-6), producing both commissioned work for major global broadcasters and intellectual property it owns and licenses.
Karrot's core production capability rests on traditional 2D animation tooling, including CelAction 2D, ToonBoom Harmony, Maya, and the Adobe creative suite, combined with hand-drawn character rigging. The studio's service offering spans end-to-end animation production from concept through final delivery, alongside original IP development. Its owned portfolio centers on the BAFTA-winning series Sarah & Duck (premiered 2013, 80+ episodes), supplemented by newer original IP including the announced 'MaeBee' co-developed with Kavaleer Productions. Commissioned work includes 104 episodes of Peppa Pig for Hasbro, My Friend Maisy (52 episodes co-produced with BBC Studios and Trustbridge for Sky Kids), Ten Little...Who? (26 episodes for Sky Kids), The Snowy Day special for Amazon Studios, and Love Monster for BBC.
Revenue is generated through three streams: (1) animation production services billed as professional services fees under commission contracts with broadcasters and IP holders, (2) licensing and royalty income from Sarah & Duck distributed via CBeebies, Netflix USA, and other platforms, and (3) content distribution through direct broadcaster relationships. The customer base is concentrated on a small set of enterprise clients including BBC, Hasbro, Sky Kids, Amazon Studios, Channel 5/Milkshake, and CBeebies. The studio has accumulated multiple BAFTA, Daytime Emmy, and Kidscreen Award recognitions, establishing brand authority in the preschool animation segment. There is no evidence of institutional investment, parent company ownership, or external funding rounds; the business operates as an independent private limited company under founder ownership.
Karrot firmographics
Firmographics- Name
- Karrot
- Legal name
- Karrot Entertainment Limited
- Website
- https://karrotanimation.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Karrot industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Kids & Preschool Animation Production (MPADACAJ)
- akta.pro secondary industries
- Animated Series Production (TV/Streaming) (MPADACAG), 2D (Traditional & Digital) Animation Production (MPADACAA)
Keywords
Where Karrot is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Karrot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Animation Production Services: Production studio model where Karrot creates animated content under commission for broadcasters and IP holders such as BBC, Hasbro, Amazon Studios, Sky Kids. Revenue is earned through production fees and service contracts.
- IP Licensing and Royalties: Development and ownership of original intellectual property including Sarah & Duck, which generates revenue through licensing deals with broadcasters (CBeebies, Netflix), merchandise, and content distribution.
- Content Distribution: Distribution of animated content to global broadcasters and streaming platforms including Sky Kids, Channel 5/Milkshake, CBeebies, Netflix USA, Disney Junior, and international markets.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Karrot product offering
Product offeringCore offering
Karrot is a London-based animation production studio that creates 2D animated preschool content for television and streaming platforms. The studio produces commissioned animation work for major broadcasters and IP holders (BBC, Hasbro, Amazon Studios, Sky Kids) and develops original intellectual property such as Sarah & Duck and MaeBee, generating revenue through production service contracts and IP licensing.
Differentiator
Problem solved
Functional benefit
Brands
- Sarah & Duck: Original IP preschool animated series created by Karrot, premiered on CBeebies in 2013
- My Friend Maisy
- Ten Little...Who?
- MaeBee
Products and services
- Sarah & Duck (Animated Series) Karrot's flagship original IP preschool animated series following the adventures of Sarah and her quacky companion Duck, premiered on CBeebies UK. Designed for preschool audiences.
- My Friend Maisy (Animated Series) 52x5 minute preschool animated series based on Lucy Cousins' bestselling Maisy books (46 million copies sold worldwide), co-produced with BBC Studios Kids & Family Productions and Trustbridge Entertainment, with animation by Karrot and A Productions.
- Peppa Pig (Animated Series Episodes) Commissioned production of 104 episodes of Peppa Pig animation for Hasbro including Season 9 episodes airing on Channel 5's Milkshake morning strand in the UK.
- The Snowy Day (Christmas Special) 38-minute Christmas special produced for Amazon Studios based on the Ezra Jack Keats book, distributed on Amazon Prime Video in UK and USA.
- Love Monster (Animated Series) Preschool animated series (54x7) for CBeebies co-produced by Karrot with Boat Rocker Media, A Productions and UYoung.
- Ten Little...Who? (Animated Series) 26x7 minute counting-themed preschool animated series for Sky Kids.
- Tish Tash (Animated Series) 52x5 preschool animation series for CBeebies, produced in partnership with Asian partners August Media and Studio Gale.
- Magic Hands (Animated Series) Poetry show using British Sign Language for CBeebies, produced in partnership with Flashing Lights Media.
- MaeBee (Original IP) Brand-new original IP co-produced with Kavaleer Productions, with announced broadcasters and distribution partners.
- Night Zookeeper (Educational Content) Educational content project produced in partnership with Wonky Star.
Companies that use Karrot
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Karrot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Karrot partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- BBC Studios Kids & Family ProductionscoreCo-production partner for My Friend Maisy with animation by Karrot and A Productions in Bristol
- HasbrocoreHasbro commissions Karrot to produce new episodes of Peppa Pig - producing 104 episodes for the series
- A ProductionscoreBristol-based animation studio partnered with Karrot for multiple productions including My Friend Maisy and Love Monster
- Trustbridge EntertainmentcoreCo-production partner for My Friend Maisy alongside BBC Studios
- Kavaleer ProductionsflagshipPartnering on new original IP 'MaeBee' with three cornerstone broadcasters announced
- Amazon StudioscoreCommissioned The Snowy Day Christmas special based on Ezra Jack Keats book; also worked on The Adventures of Knickerbock Teetertop
- Boat Rocker MediacorePartner for Love Monster series with BBC, A Productions in Bristol, and UYoung in China
- Sky KidscoreBroadcast partner commissioning new series including My Friend Maisy and Ten Little...Who?
- August Media (Singapore) / Studio Gale (South Korea)minorPartners on Tish Tash series (52x5) - animation production with Asian partners
- Flashing Lights MediacorePartner for Magic Hands Series 2 - poetry show using British Sign Language
- UYoung Media (China)minorChinese production partner for Love Monster series
- Wonky StarminorPartner for Night Zookeeper educational content project
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Karrot competitors and assessment
Company assessmentDirect peers
- Blue Zoo Animation Studio: Award-winning UK animation studio producing preschool and children's series for CBeebies, BBC and global streamers. Closely comparable on size, segment (preschool) and commissioner base.
- A Productions: Bristol-based UK animation studio that co-produces My Friend Maisy and Love Monster alongside Karrot for BBC Studios. Same segment (preschool 2D) and same commissioner set, making it the closest direct comparable.
- Lupus Films: UK animation studio known for The Snowman and Ethel & Ernest, producing premium illustrated and preschool animation. Comparable on segment, commission structure and use of 2D techniques adapted from book IP.
- Studio Liddell / Pathé Kids: Animation division producing premium children's content including preschool titles, operating in similar European commissioner ecosystem as Karrot and on comparable per-episode production economics.
- Kavaleer Productions: Irish/UK animation studio co-developing Karrot's original IP MaeBee. Direct collaboration partner and similar-segment peer producing preschool/children's 2D animation for international broadcasters.
- Factory Create: UK animation studio producing children's and preschool series including work for BBC and CBeebies. Overlapping client roster and segment, with similar headcount scale to Karrot.
Broad incumbents
- WildBrain: Canadian children's content company owning the Peanuts brand and operating a large animation library, distributing preschool IP globally. Much larger but operates in the same commissioning and licensing ecosystem.
- Aardman Animations: UK animation powerhouse (Shaun the Sheep, Wallace & Gromit) producing preschool and family content for broadcasters and streamers. Same geography and segment but materially larger and more established.
- 9 Story Media Group: Canadian-based international creator/producer of children's and preschool animated series (e.g. Daniel Tiger, Wild Kratts). Comparable in segment (preschool commissions) and customer base (global streamers and PSBs), with substantially greater scale.
- Tiger Aspect (Bigger Pictures): UK animation and children's content producer (Mr. Bean: The Animated Series, Charlie and Lola) operating in the same preschool segment for BBC and global partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Karrot social profiles
Digital presenceKarrot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karrot leadership team
Management profileNumber of profiles
Profiles8 records
Karrot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karrot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karrot
What does Karrot do?
Karrot is a London-based animation production studio that creates 2D animated preschool content for television and streaming platforms. The studio produces commissioned animation work for major broadcasters and IP holders (BBC, Hasbro, Amazon Studios, Sky Kids) and develops original intellectual property such as Sarah & Duck and MaeBee, generating revenue through production service contracts and IP licensing.
Is Karrot a public or private company?
Karrot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Karrot founded?
Karrot was founded in 2008. It employs 11 to 50 people.
Where is Karrot based?
Karrot is headquartered in London, United Kingdom, in the Europe region.
How does Karrot make money?
Three revenue lines are on record. Animation Production Services are the primary driver. The others are IP Licensing and Royalties and content Distribution.
Who are Karrot's main competitors?
Direct peers on record are Blue Zoo Animation Studio, A Productions, Lupus Films, Studio Liddell / Pathé Kids, Kavaleer Productions and Factory Create. Broad incumbents are WildBrain, Aardman Animations, 9 Story Media Group and Tiger Aspect (Bigger Pictures).
Does Karrot have an API?
No public API is recorded for Karrot.
What industry is Karrot in?
Karrot's product category is Animation Production Services. Its primary akta.pro industry code is MPADACAJ, Kids & Preschool Animation Production, with a secondary code of MPADACAG, Animated Series Production (TV/Streaming). Its NAICS code is 512 and its SIC code is 3944.