What Cora Ball does

Cora Ball is a privately held consumer products company founded in 2017 and headquartered in Granville, Vermont, that designs, manufactures, and sells a mechanical laundry ball intended to capture and prevent the release of synthetic microfibers into household wastewater. The company was co-founded by Rachael Zoe Miller, James R. Lyne, and Brooke Winslow — principals who also run the nonprofit Rozalia Project for a Clean Ocean — and the product was originally brought to market via a 2017 Kickstarter campaign before transitioning to full-scale Vermont production. As of January 2024 the company had sold more than 100,000 units globally.

The core technology is a patented stalk-and-ring mechanical design: soft, stretchy stalks tangle and trap microfibers released during washing while smooth outer rings contact fabric to reduce friction and shedding. The efficacy of this dual-action approach has been validated by two independent peer-reviewed studies (University of Toronto, 2019 — 26% reduction; University of Plymouth, 2020 — 31% reduction, the higher of which is the figure Cora Ball quotes). The flagship Cora Ball SKUs include single-unit ($46), 3-pack ($125), and 8-pack ($320) configurations, with a 5–8+ year product lifespan translating to roughly 1.6–2 cents per load. Complementary catalog SKUs include Vermont maple single-plank cutting boards, wooden bag clips (coraclip/Bubbe Clip), laundry bundles (Cora Ball paired with Blueland detergent tablets, wool dryer balls, and Meliora stain sticks), and food items under the Snow Devil Farm sub-brand (cookies, honey crunch, toffee brittle). A 236-page guidebook authored by co-founder Miller, Decision-Making in the Age of Plastics, was published in August 2025.

The business model combines direct-to-consumer e-commerce via a Shopify storefront (US-only shipping via USPS at $12 flat rate or free over $150) with a wholesale channel of 100+ retail partners across 12+ countries and a Faire Marketplace presence for clip SKUs. The dominant revenue model is one-time product sales of a durable good; recurring revenue is limited to a subscription tier for cookies (every-2-weeks at 10% off, monthly at 5%). Affiliate marketing via a Dovetale-powered creator program, organic social (Instagram, Facebook), content marketing (Ocean Protectors Blog), and PR coverage (Forbes, peer-reviewed journals) drive demand generation. A portion of every sale — across both DTC and wholesale — funds the affiliated nonprofit Rozalia Project's marine debris work, which functions as a mission-alignment differentiator rather than a separate revenue line.

Name

Cora Ball

Legal name

Cora Ball

Website

https://coraball.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Cora Ball is a Vermont-based consumer products company founded in 2017 that manufactures a mechanical laundry ball designed to catch and prevent microfiber pollution from household laundry, selling direct-to-consumer and through 100+ retail partners across 12+ countries.

Ownership category

akta.pro rank

Product category

Sustainable household consumer products (microfiber filtration laundry accessories)

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Laundry Care Accessories & Consumables (Dryer Sheets/Balls, Lint Rollers, Mesh Bags) (CRAJAAAL)

Keywords

• Microfiber laundry products
• Sustainable laundry accessories
• Ocean conservation products
• Recyclable consumer products
• Eco-friendly household goods

Headquarters

HQ city

Granville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct product sales (e-commerce): Cora Ball generates revenue through direct-to-consumer sales of Cora Ball, Cora Board (single-plank cutting board), coraclip/bag clips, and bundled products via its Shopify-powered online store. One-time purchase model with multi-unit discounts (3-pack, 8-pack). Flat-rate USPS shipping; free shipping for orders $150+.
2. Wholesale and retail distribution: Wholesale program for retailers globally. Coraclip and Bubbe Clip also distributed via Faire Marketplace. Retailers include eco shops, zoos and aquariums, boutiques, and laundromats.
3. Subscription (cookies): Citrus & Poppy Seed Cookies offered as a subscription product (delivered every 2 weeks at 10% off, or monthly at 5% off). One-time purchase also available.
4. Affiliate and collaboration marketing: Affiliate marketing program and content creation collaborations with community influencers, generating referral-based revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cora Ball designs, manufactures, and sells the Cora Ball laundry device — a mechanical, recycled-material laundry ball that both catches microfibers shed in wash water and reduces fiber shedding from garments. The company also produces and sells complementary sustainable household goods including single-plank Vermont maple cutting boards, reusable wooden bag clips (Coraclip / Bubbe Clip), replacement parts, curated sustainable laundry bundles, and plastic-free homemade food items under its Snow Devil Farm sub-brand. Products are sold via a direct-to-consumer Shopify storefront, a global wholesale network, and Faire Marketplace.

Product overview

Cora Ball is a physical consumer products company offering a portfolio of sustainability-focused goods. The core product is the Cora Ball laundry ball (available in single, 3-pack, and 8-pack bundles with replacement parts) that catches microfibers and prevents shedding during washing. Complementary products include Single-Plank Cutting Boards (Vermont maple wood, no additives) sold individually or in 3-packs, and reusable Wooden Bag Clips (Coraclips). The company also sells Sustainable Laundry Bundles combining Cora Ball with Blueland detergent tablets, wool dryer balls, and Meliora laundry soap sticks. Under the Snow Devil Farm sub-brand, Cora Ball offers homemade goods including citrus poppy seed cookies, honey crunch candy, and maple toffee brittle - all made without plastic contact. A guidebook 'Decision-Making in the Age of Plastics' by co-founder Rachael Zoe Miller rounds out the offerings. The company supports marine debris nonprofit Rozalia Project with a portion of each sale.

Differentiator

Problem solved

Functional benefit

Brands

• Snow Devil Farm: A brand serving the community with quality homemade goods untouched by plastic and 100% maple hardwood cutting boards at affordable prices. Products include cookies and candy made without plastic contact, and single-plank Vermont maple cutting boards.

Products and services

• Cora Ball Mechanical laundry ball that both catches microfibers shed in wash water and reduces fiber shedding from garments; made in the USA from recycled content and 100% recyclable via Take-Back program. Designed for everyday household laundry across washing machine types.
• Single-Plank Cutting Board Cutting board made from a single plank of Vermont maple hardwood with no glue, resin, wax, or oil; laser-cut and naturally antimicrobial. Sold to U.S. consumers.
• Wooden Bag Clip (Coraclip / Bubbe Clip) Reusable, plastic-free wooden bag clip made from sustainably-sourced Baltic birch and laser-cut in Vermont; works on plastic, foil, and paper bags. Sold direct-to-consumer and wholesale via Faire Marketplace.
• Sustainable Laundry Bundle Curated bundle combining a Cora Ball, three wool dryer balls, and a Meliora laundry soap stick for stain removal; designed as an eco-friendly laundry starter set with reduced plastic packaging.
• Sustainable Laundry Bundle 2.0 Updated bundle including a Cora Ball, Blueland laundry detergent tablets (PVA-free, made in USA), three wool dryer balls, and a Meliora laundry soap stick; all plastic-free packaging throughout.
• Cora Ball Spindle Replacement Kit Replacement spindles and pins for the Cora Ball, offered in 1-spindle and 3-spindle configurations; one-year warranty covers free spindle replacement for manufacturing defects.
• Wool Dryer Balls 100% natural wool dryer balls that reduce drying time, static, and wrinkles as an alternative to single-use dryer sheets; made in Canada with wool from Montana and Wyoming. Sold in single, 3-pack, or 6-pack options.
• Meliora Laundry Soap Stick Zero-waste, dye-free, preservative-free stain removal soap bar in plastic-free packaging; vegetable-based soap applied directly to fabric before washing.
• Blueland Laundry Detergent Tablets PVA-free, fragrance-free, vegan laundry detergent tablets made in the USA with plastic-free and compostable packaging.
• Citrus & Poppy Seed Cookies Shortbread-style cookies sold in 3-dozen or 6-dozen jars under the Snow Devil Farm sub-brand; made without plastic contact using metal/glass bowls and wooden spoons. Available as one-time purchase or subscription (5–10% off).
• Honey Crunch Light, airy honey candy made with local honey in a 4oz glass jar with zero plastic packaging; ingredients are sugar, honey, and baking soda. Produced in the Granville, VT home kitchen under the Snow Devil Farm sub-brand.
• Maple Peanut Toffee Brittle Small-batch maple and peanut toffee brittle made with Snow Devil Farm's own maple syrup, packaged in a 6oz jar with 100% plastic-free packaging.
• Maple Almond Toffee Brittle Small-batch maple and almond toffee brittle made with Snow Devil Farm's own maple syrup, with 100% plastic-free packaging; contains dairy and almonds.
• Decision-Making in the Age of Plastics (book) Choose-your-own-adventure style guidebook by Cora Ball co-inventor Rachael Zoe Miller helping consumers make purchasing decisions that protect health, environment, and budget. 236 pages, available as paperback and e-book on Kindle and Apple Books.

Quantifiable outcome

• Reduces microfiber pollution by an average of 31% per load, as proven by Napper et al. (2020, University of Plymouth, Science of the Total Environment)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Rozalia Project for a Clean OceancoreStrategic or Co-development Partner · 1 January 2017Rozalia Project is a marine debris nonprofit co-founded by Cora Ball co-founders Rachael Zoe Miller and James Lyne. The nonprofit was the origin of Cora Ball — the team heard early whispers of microfiber pollution through Rozalia Project's work and developed Cora Ball as a solution. A portion of every Cora Ball sale (both direct and through retail partners) supports Rozalia Project's education, research, cleanup, and solutions development programs.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Patagonia: Mission-driven outdoor apparel and lifestyle brand with deep environmental activism. Comparable as a brand-building and sustainability-narrative benchmark, though operating at vastly greater scale across a much broader product portfolio.
• Seventh Generation: Unilever-owned household cleaning and laundry brand with a strong sustainability positioning. Represents the large-CPG competitive threat in the eco-laundry category Cora Ball plays in.

Direct peers

• Meliora Cleaning Products: Woman-owned, US-made eco cleaning brand offering laundry soap sticks and powder detergents. Featured inside Cora Ball bundles and competes for the same eco-conscious consumer wallet share.
• Earth Breeze: Eco-friendly laundry detergent sheets sold DTC with a strong sustainability mission. Operates in the same plastic-free laundry category as Cora Ball bundles and competes for identical customer segments.
• Dropps: Direct-to-consumer eco-friendly laundry detergent pods and other household cleaning products. Targets similar eco-conscious consumers via DTC and competes for the sustainable laundry basket Cora Ball addresses.
• Blueland: Eco-friendly household cleaning brand offering plastic-free laundry detergent tablets. Sold through Cora Ball's own Sustainable Laundry Bundle 2.0, indicating direct overlap in the sustainable laundry basket with comparable target customers.
• Guppyfriend: German-made microfiber-filtering laundry bag, the most direct competitor to Cora Ball. Both target eco-conscious consumers seeking to reduce synthetic microfiber shedding from laundry and rely on similar scientific credibility narratives.

Emerging players

• Common Good: Refillable household and laundry cleaning products sold in eco-friendly packaging. Comparable as a small eco-cleaning brand targeting similar retail partners and consumer values around plastic reduction.
• Plaine Products: Refillable, non-toxic household and personal care products with a similar eco-mission DTC model. Comparable as a small, mission-driven sustainable household products brand targeting overlapping consumer values.
• Lemi Shine: Plant-based, biodegradable cleaning products brand sold through natural and eco-retail channels — same channels where Cora Ball places wholesale. Comparable emerging eco-cleaning competitor with overlapping retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thecoraball
• Instagraminstagram.com/thecoraball

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cora Ball