Name

Sterling Lawyers

Legal name

Sterling Lawyers, LLC

Website

https://sterlinglawyers.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Family Law Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Guardianship & Conservatorship Services (FSAAANAG)

Keywords

• Family law services
• Divorce representation
• Child custody lawyer
• Legal mediation services
• Spousal support attorney

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Legal Services: The firm generates revenue through legal fees for family law services including divorce, child custody, child support, alimony, and property division. Pricing varies by case type: uncontested cases start at $4,000, mediated cases range $4,050-$7,900 per couple, and contested cases range from $750/month to $100,000 total. The firm uses a fixed-fee billing model for predictability, covering research, communication, travel, and attorney time.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Sterling Lawyers provides fixed-fee family law legal representation — including uncontested, mediated, and contested divorce; child custody and placement; child support; alimony/spousal support; property division; paternity; and guardianship — delivered through 31 offices across Wisconsin and Illinois. The legal services are paired with free client education resources (alimony and child support calculators, divorce forms, parenting plan template, property division worksheet, workshops, and webinars) that generate leads and support case intake.

Product overview

Sterling Lawyers is a family law firm offering legal services across Wisconsin and Illinois through a network of office locations. The firm provides a unified service offering centered on family law legal representation, complemented by a suite of free digital tools and resources including alimony and child support calculators, divorce forms, parenting plan templates, and property division worksheets. The firm also hosts divorce workshops and webinars. Services span divorce (uncontested, mediated, and contested), child custody, child support, alimony, property division, paternity, guardianship, and mediation. The firm operates on a fixed-fee billing model with transparent pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Law Legal Representation Comprehensive family law representation delivered under a fixed-fee model, covering uncontested divorce, mediated divorce, contested divorce, child custody and placement, child support, alimony/spousal support, property division, paternity, and guardianship. Delivered in-person across 31 offices in Wisconsin and Illinois to individuals and families.
• Divorce Workshops and Seminars In-person educational events held at firm office locations (e.g., Middleton) where family law attorneys walk prospective clients through the divorce process, common issues, and host Q&A sessions. Free to attend with RSVP required; serves as a top-of-funnel lead generation channel for paid representation.
• Free Family Law Webinars Free online webinars on family law topics and the divorce process, available to clients and prospective clients who are not yet ready to schedule a consultation. Functions as an educational and lead-generation offering tied to the firm's sales-led consultation funnel.

Quantifiable outcome

• 4.6 out of 5 star average rating from 12,242 client reviews
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Cordell & Cordell: Largest U.S. family law firm in the country with a multi-office, fixed-fee model focused primarily on representing men in divorce. Closest direct competitor with comparable size, fixed-fee pricing, and multi-state footprint across Midwest and beyond.
• Stange Law Firm: Multi-state family law firm with offices across Missouri, Illinois, Kansas, and Oklahoma. Operates a similar multi-office, family-law-focused model with comparable client base and pricing approach.
• Modern Family Law: Multi-office family law firm headquartered in Colorado with offices across multiple states. Competes directly with Sterling in family law services, marketing approach, and multi-location service model.
• McKinley Irvin: Pacific Northwest family law firm with offices across Washington, Oregon, and California. Multi-office, family-law-exclusive practice comparable in scale and service offering to Sterling.
• Byrd Davis Alden & Henrichson: Oklahoma-based multi-office family law firm with a long-standing regional presence. Comparable mid-sized family law practice competing in adjacent geography with similar service breadth.

Emerging players

• Hello Divorce: Tech-enabled online divorce platform targeting uncontested and amicable divorces at lower price points. Competes with Sterling's entry-level uncontested divorce offering on convenience and price.
• Wevorce: Online collaborative divorce platform that facilitates mediated divorces without traditional full-service law firm engagement. Represents the technology-enabled alternative Sterling's mediation tier competes against.
• Lawfather: Emerging digital platform that connects individuals to family law attorneys and provides document automation. Represents the broader technology-enabled shift that Sterling's online calculators and tools partially address.

Broad incumbents

• LegalZoom: Mass-market online legal services platform offering divorce forms, filings, and limited-scope representation. Broader portfolio than Sterling but overlaps directly on the uncontested divorce segment at lower price points.
• Holland & Knight: Large national law firm with a family law practice group that competes with Sterling on higher-value contested matters and complex financial divorce work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sterlinglawyers
• YouTubeyoutube.com/@sterlinglawyers
• Facebookfacebook.com/sterlinglawyers
• LinkedInlinkedin.com/company/sterlinglawyers
• Instagraminstagram.com/sterlinglawyers
• TikToktiktok.com/@sterlinglawyers
• Pinterestpinterest.com/sterlinglawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Lawyers