Nutrigenomix

What Nutrigenomix does

Nutrigenomix Inc. is a Toronto-based biotechnology company founded in 2011 as a University of Toronto spinoff that develops DNA-based genetic testing panels for personalized nutrition. Its core product is an award-winning panel of four tests (Health, Sport, Fertility, and Plant-Based) that analyze a cheek-swab or saliva sample in a CLIA-certified laboratory and translate genetic markers into actionable dietary recommendations, accompanied by a dietary assessment of current food intake. The tests are validated by randomized controlled clinical trials published in peer-reviewed journals, and the science is overseen by an International Science Advisory Board chaired by founder and Chief Science Officer Ahmed El-Sohemy, who holds a Canada Research Chair in Nutrigenomics.

The company operates an exclusively B2B distribution model: test kits are sold to registered healthcare professionals — including dietitians, physicians, naturopathic doctors, pharmacists, and health coaches — who must complete credential verification and free training before purchasing kits through an online account at regionally variable prices. Practitioners bundle the test with their own counseling services (typically around 30 minutes) and set client pricing, with Nutrigenomix shipping kits directly to practitioners and (in Canada, the US, UK, and Australia) absorbing shipping costs. End consumers access the tests through a clinic finder on the Nutrigenomix website.

Nutrigenomix maintains five regional offices (Toronto headquarters, plus Sydney, São Paulo, London, and Chicago) and reports available in multiple languages, and has been a subsidiary of DNAfit since a 2022 acquisition. The company is privately held with 11-50 employees, has no public listing, and has not disclosed specific revenue, funding rounds, or valuation.

Name

Nutrigenomix

Legal name

Nutrigenomix Inc.

Website

https://nutrigenomix.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutrigenomix is a Toronto-based biotechnology company that sells DNA-based genetic test panels for personalized nutrition exclusively through a global network of registered healthcare professionals, operating as a subsidiary of DNAfit since 2022.

Ownership category

akta.pro rank

Product category

Nutrigenomics Testing Services

NAICS

Medical Laboratories (621511)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD)

Keywords

• Nutrigenomics testing
• Genetic test panels
• Personalized nutrition
• DNA-based dietary testing
• Clinical genetic analysis

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Genetic Test Kit Sales: Nutrigenomix sells genetic test kits to healthcare professionals and clinics at variable prices depending on region. Practitioners purchase kits through their online account and pay by credit card or invoice. Kits include test materials, client brochures, sample reports, and training guides. Practitioners can bundle the test with counseling services (approximately 30 minutes) and set their own client pricing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nutrigenomix develops and sells a panel of four DNA-based genetic tests (Health Test, Sport Test, Fertility Test, and Plant-Based Test) for personalized nutrition recommendations. Tests use cheek swab or saliva samples analyzed in a CLIA-certified laboratory, delivering comprehensive reports that combine genetic marker analysis with dietary assessment. Kits are sold exclusively through registered healthcare professionals who administer and interpret results during client consultations.

Product overview

Nutrigenomix offers an award-winning panel of four genetic tests for personalized nutrition: Health Test, Sport Test, Fertility Test, and Plant-Based Test. These tests are DNA-based dietary advice panels using a simple cheek swab sample analyzed in a CLIA-certified laboratory. The company operates exclusively through registered healthcare professionals who administer the tests and interpret results with clients. Each test provides actionable genetic information and comprehensive dietary assessment reports, with recommendations tailored to individual genetic profiles. The product portfolio targets distinct consumer segments: general wellness (Health Test), athletic performance (Sport Test), reproductive health (Fertility Test), and plant-based dietary optimization (Plant-Based Test).

Differentiator

Problem solved

Functional benefit

Products and services

• Health Test Comprehensive genetic test panel providing personalized nutrition recommendations to optimize overall health, wellness, and fitness based on an individual's genetic profile. Targeted at health-conscious consumers seeking DNA-based dietary guidance via registered healthcare professionals.
• Sport Test Specialized genetic test for athletes and active individuals looking to boost performance and optimize body composition through DNA-based dietary guidance tailored to sport-specific nutritional needs.
• Fertility Test Genetic test designed to enhance fertility potential for both women and men by providing personalized nutrition recommendations based on genetic factors affecting reproductive health.
• Plant-Based Test Genetic test tailored for individuals following vegan or vegetarian diets, providing personalized nutrition guidance to achieve optimal health while meeting nutritional needs specific to plant-based eating patterns.

Quantifiable outcome

• 2-fold greater loss in body fat when following high-protein diet matched to FTO gene variant (AA genotype)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DNAfit: Parent company of Nutrigenomix and direct competitor in DNA-based personalized nutrition testing. DNAfit acquired Nutrigenomix in 2022, combining two leading players in the nutrigenomics testing market with overlapping product portfolios.
• Viome: Personalized nutrition company using biological analysis (microbiome/mRNA) to generate customized dietary recommendations. A direct peer in the precision nutrition category targeting similar health-conscious consumers seeking DNA/gut-informed dietary advice.
• GenoPalate: Direct-to-consumer genetic testing company focused specifically on personalized nutrition recommendations based on DNA analysis. Closely comparable in target market (health-conscious consumers) and core offering (gene-based dietary advice), competing on similar value proposition.

Broad incumbents

• 23andMe: Large direct-to-consumer genetic testing company offering health, ancestry, and trait reports including nutrition-related genetic insights. A broad incumbent whose scale, brand, and platform reach overlap with Nutrigenomix's personalization thesis, though Nutrigenomix is more clinically oriented.
• Pathway Genomics: Clinical-grade genetic testing company offering a broad menu including nutrition, fitness, and health-risk reports. Comparable in clinical distribution model and genetic testing infrastructure, though with a wider portfolio beyond nutrition.

Emerging players

• DayTwo: Personalized nutrition platform based on gut microbiome and blood markers, originally spun out of the Weizmann Institute. Comparable in offering actionable, biomarker-driven dietary recommendations through healthcare providers, partially overlapping Nutrigenomix's B2B practitioner model.
• Habit: Personalized nutrition company offering at-home test kits and tailored nutrition plans based on individual biomarkers. Competes in the consumer-facing precision nutrition category and has pivoted toward broader health optimization offerings.
• Xcode Life: Genetic testing company offering nutrition, fitness, and wellness reports based on DNA analysis. Comparable in offering nutrigenomics-focused panels to consumers, though typically priced below Nutrigenomix's practitioner-mediated premium positioning.
• Orig3n: Genetic testing company offering DNA-based insights into nutrition, fitness, and wellness. Comparable in personalized nutrition genetic reports for consumers, though with a different go-to-market orientation and product mix.

Regional players

• Mapmygenome: India-based personal genomics and preventive health company offering nutrition and wellness genetic tests. Comparable in nutrigenomics product offering and B2B distribution through healthcare providers, though primarily serving the South Asian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nutrigenomix
• YouTubeyoutube.com/@Nutrigenomix
• Facebookfacebook.com/nutrigenomix
• LinkedInlinkedin.com/company/nutrigenomix
• Instagraminstagram.com/nutrigenomix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrigenomix