TapMango
TapMango is a Toronto-based SaaS company providing a cloud-based customer loyalty and engagement platform for SMB merchants, integrating bi-directionally with major POS systems (Square, Clover, Toast, Lightspeed, Shopify) across retail, restaurants, beauty, wellness, and fitness verticals.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TapMango does
TapMango Inc. is a Toronto-headquartered SaaS company that operates a cloud-based customer loyalty and engagement platform aimed at small and medium-sized merchants. Founded circa 2012-2015, the company is privately held and appears to be bootstrapped, with no disclosed institutional funding rounds or parent company. It employs 51-100 staff across its Toronto headquarters and an Atlanta, GA office, and operates a 100% remote workforce posture adopted during the COVID-19 pandemic.
The platform unifies loyalty mechanics (points, digital punch cards, paid memberships, gift cards), customer acquisition (friend referrals, flash deals, branded mobile apps, customer-facing tablets), and marketing automation (SMS/email campaigns, customer segmentation, surveys/reviews, service desk) into a single merchant portal. It connects bi-directionally to major POS and commerce systems including Square, Clover, Toast, Lightspeed Retail, Shopify, Vend, Mindbody, BigCommerce, plus delivery platforms DoorDash and Uber Eats and accounting software QuickBooks, with the Square, Clover, and Toast integrations offering particularly deep transaction-level sync. TapMango monetizes through a flat-rate monthly SaaS subscription with no contracts, optional hardware sales (in-store touchscreen tablets), and merchant-enabled paid membership upsells to end consumers.
Go-to-market is primarily product-led via website self-serve and POS marketplace listings, supplemented by a Referral Partner Program for POS resellers and a direct sales motion for multi-location and enterprise operators. Target segments include SMB merchants across food & beverage, retail, beauty, wellness, fitness, and entertainment, with stated secondary focus on multi-location retailers seeking unified loyalty programs.
TapMango firmographics
Firmographics- Name
- TapMango
- Legal name
- TapMango Inc.
- Website
- https://tapmango.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TapMango is a Toronto-based SaaS company providing a cloud-based customer loyalty and engagement platform for SMB merchants, integrating bi-directionally with major POS systems (Square, Clover, Toast, Lightspeed, Shopify) across retail, restaurants, beauty, wellness, and fitness verticals.
- Ownership category
- akta.pro rank
TapMango industry classification
Industry- Product category
- Customer Loyalty Software
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where TapMango is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
TapMango business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Monthly SaaS Subscription: Flat-rate monthly subscription fee for platform access, providing recurring revenue. No contract requirements.
- Hardware Sales: Sale of touchscreen tablets as optional hardware component for merchants needing dedicated hardware
- Paid Membership Upsells: Revenue from optional paid membership features that merchants can offer to their customers as premium loyalty tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Platform Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TapMango product offering
Product offeringCore offering
TapMango is a unified customer loyalty and engagement platform that enables small and medium-sized merchants to launch points-based loyalty programs, digital punch cards, paid memberships, gift cards, friend referrals, flash deals, and automated marketing campaigns. The platform integrates bi-directionally with major POS systems (Square, Clover, Toast, Lightspeed, Shopify, Vend, Mindbody, BigCommerce) to sync transactions and customer data in real time, and is delivered via a merchant portal, customer-facing in-store tablet, and branded mobile app.
Product overview
TapMango is a unified customer engagement platform combining a merchant portal, customer-facing tablet, and branded mobile app. The core platform includes loyalty program management with points, punch cards, and paid memberships, paired with marketing automation tools (SMS/email campaigns, friend referrals, flash deals) and a mobile + web ordering module. The platform integrates with major POS systems (Square, Clover, Toast, Lightspeed, Shopify, Mindbody, Vend, BigCommerce) for bi-directional customer and transaction data sync. Additional modules include e-wallets, gift cards, instant win games, service desk communications, surveys/review management, and dine-in QR ordering. The platform is designed for small to medium-sized businesses across industries including restaurants, retail, fitness, beauty, and entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- TapMango Customer Engagement Platform Unified customer loyalty and engagement platform combining loyalty program management, mobile and web ordering, marketing automation, e-wallet, gift cards, referrals, and POS data synchronization for small and medium-sized merchants across retail, food and beverage, beauty, wellness, fitness, and service industries.
- Merchant Portal Back-end management dashboard where merchants configure loyalty programs, monitor performance metrics, manage customer data, run automated marketing campaigns, and operate the service desk communication tool.
- Customer-Facing Tablet In-store 8-inch touchscreen tablet and stand provided to merchants as optional hardware for customer check-ins, loyalty sign-ups, digital punch cards, and instant win games.
- Branded Mobile App Fully branded mobile application customized for each merchant, allowing customers to track points, check rewards, load money to e-wallets, receive push notifications, and place orders directly from their phones.
- Mobile + Web Ordering Online ordering platform allowing customers to place pickup, curbside, or delivery orders directly from a merchant's branded app or website, with integrated e-wallet, loyalty rewards redemption, and dine-in QR code table-side ordering.
- Referral Partner Program Channel partner program that allows resellers, agencies, and business advisors to refer TapMango to their merchant clients in exchange for recurring revenue share, with referral partners able to earn over $3,000 per month.
- Paid Memberships Module Subscription-based loyalty tier feature allowing merchants to offer paid membership programs where customers pay recurring fees to access exclusive benefits and recurring rewards, encouraging repeat visits and predictable revenue.
Quantifiable outcome
- Referral partners can earn over $3K monthly in recurring revenue
Companies that use TapMango
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
TapMango technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
TapMango partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Lightspeed RetailcoreNative POS integration enabling TapMango loyalty rewards to be applied at point of sale in Lightspeed Retail locations
- SquarecoreNative POS integration enabling seamless loyalty program functionality for Square merchants
- ShopifycoreNative integration with Shopify commerce platform for e-commerce and retail loyalty programs
- ClovercoreNative POS integration for Clover merchants to apply loyalty rewards at checkout
- VendcoreIntegration with Vend POS system for retail loyalty program functionality
- ToastcoreIntegration with Toast POS for restaurant and food service loyalty programs
- MindbodycoreIntegration with Mindbody platform for wellness, beauty, and fitness business loyalty
- BigCommercecoreIntegration with BigCommerce e-commerce platform for online retail loyalty programs
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TapMango competitors and assessment
Company assessmentBroad incumbents
- Shopify: E-commerce platform with built-in loyalty-adjacent tools and a vast app marketplace that hosts TapMango. Significant platform risk if Shopify deepens native loyalty features.
- Clover: POS platform owned by Fiserv with built-in marketing and loyalty functionality. Competes with TapMango at the SMB point-of-sale layer across Clover merchants.
- Square Loyalty: Native loyalty offering inside the Square ecosystem. Represents TapMango's largest embedded competitor given the depth of Square POS integration TapMango relies on.
- Toast Loyalty: Restaurant-focused POS provider with a growing native loyalty module. Competes with TapMango in the food and beverage segment where TapMango has strong Toast integration today.
- Yotpo: Larger customer engagement platform combining loyalty, reviews, and SMS marketing. Competes with TapMango on loyalty mechanics while offering a broader marketing suite that TapMango lacks at scale.
Direct peers
- Smile.io: SMB-focused loyalty and rewards platform with deep Shopify and e-commerce integrations. Most directly comparable to TapMango in target customer, integration-led GTM, and feature scope.
- Fivestars: SMB-focused customer loyalty and marketing automation platform serving local retail and restaurants. Comparable on customer segment, feature scope, and POS integration-led GTM.
- LoyaltyLion: Loyalty and engagement platform purpose-built for SMB and mid-market e-commerce merchants. Closely comparable on customer size, loyalty mechanics, and POS/ecommerce integration strategy.
- Punchh: Loyalty and digital engagement platform focused on physical retail and restaurant chains. Directly comparable on core loyalty product but typically serves larger multi-location customers than TapMango's SMB base.
Emerging players
- Thanx: Loyalty and digital payments platform for restaurants and retailers. Comparable in product mechanics and target verticals, with overlapping POS integration strategy.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TapMango social profiles
Digital presenceTapMango financial estimates
Financial estimateRevenue estimate
Valuation estimate
TapMango leadership team
Management profileNumber of profiles
Profiles1 record
TapMango funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TapMango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TapMango
What does TapMango do?
TapMango is a unified customer loyalty and engagement platform that enables small and medium-sized merchants to launch points-based loyalty programs, digital punch cards, paid memberships, gift cards, friend referrals, flash deals, and automated marketing campaigns. The platform integrates bi-directionally with major POS systems (Square, Clover, Toast, Lightspeed, Shopify, Vend, Mindbody, BigCommerce) to sync transactions and customer data in real time, and is delivered via a merchant portal, customer-facing in-store tablet, and branded mobile app.
Is TapMango a public or private company?
TapMango is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TapMango founded?
TapMango was founded in 2015. It employs 51 to 100 people.
Where is TapMango based?
TapMango is headquartered in Toronto, Canada, in the North America region.
How does TapMango make money?
Three revenue lines are on record. Monthly SaaS Subscription is the primary driver. The others are hardware Sales and paid Membership Upsells.
Who are TapMango's main competitors?
Broad incumbents on record are Shopify, Clover, Square Loyalty, Toast Loyalty and Yotpo. Direct peers are Smile.io, Fivestars, LoyaltyLion and Punchh. Thanx is listed as an emerging player.
Does TapMango have an API?
No public API is recorded for TapMango.
What industry is TapMango in?
TapMango's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of FSAGAAAM, Customer Experience & Engagement (CRM, Support, Rewards, Loyalty).