RockItCoin
RockItCoin operates the largest U.S. fleet of two-way Bitcoin ATMs (2,500+ locations across 45 states), a 16,000-location retail cash-loading service via Green Dot, and a non-custodial mobile wallet app, serving retail crypto buyers, unbanked consumers, and host businesses through a transaction-fee model.
- Company typePrivate
- Founded2015
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RockItCoin does
RockItCoin is a privately held U.S. fintech company operating the largest fleet of two-way Bitcoin ATMs in the United States. Founded in 2015 by Michael Dalesandro and headquartered in Chicago, Illinois (with a stated Indianapolis operational presence), the company provides cash-to-cryptocurrency and cryptocurrency-to-cash conversion services through a multi-channel platform comprising over 2,500 Bitcoin ATM kiosks across 45 states, a non-custodial mobile wallet application (iOS and Android) powered by Edge, the RockItCoin Go retail cash-loading service at 16,000+ participating retailers via the Green Dot Network, and online card-based purchases routed through MoonPay. The company is registered as a Money Services Business with FinCEN (Registration #31000261257634) and holds NMLS ID #1527313, and serves retail cryptocurrency buyers, unbanked/underbanked consumers, retail host businesses (gas stations, convenience stores, liquor stores), and partner ATM operators.
RockItCoin's revenue model is transaction-fee based: the company charges per-transaction fees and price spreads on cryptocurrency purchases and sales at ATMs, retail cash-loading transactions ($4.95 retail service fee per transaction on RockItCoin Go), and online card purchases, supplemented by monthly rental payments paid to retail host locations (effectively a revenue-share arrangement) and partnership/revenue-share fees from operators enrolled in the Partner Program. The company's growth strategy has been primarily acquisition-driven, consolidating regional Bitcoin ATM operators (Tao Bitcoin in October 2022, XBTeller in June 2023, FirstCoin ATM and Phoenix Crypto in October 2023) and expanding internationally with the launch of Australian operations in September 2024. The company operates without any disclosed institutional investors, private equity backing, or external funding rounds, and remains entirely founder-led.
The technology architecture is built on third-party integrations rather than proprietary infrastructure: the mobile wallet is powered by Edge for non-custodial key management, online card purchases are routed through MoonPay's payment processing, and retail cash loading uses the Green Dot Network's barcode-and-cash infrastructure. The company does not develop proprietary AI or machine learning capabilities based on available evidence. Customer-facing technology emphasizes ease of use, with claims of under-five-minute ATM purchases and under-30-minute crypto delivery, and KYC verification is performed at the ATM itself.
RockItCoin firmographics
Firmographics- Name
- RockItCoin
- Legal name
- RockItCoin, LLC
- Website
- https://rockitcoin.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RockItCoin operates the largest U.S. fleet of two-way Bitcoin ATMs (2,500+ locations across 45 states), a 16,000-location retail cash-loading service via Green Dot, and a non-custodial mobile wallet app, serving retail crypto buyers, unbanked consumers, and host businesses through a transaction-fee model.
- Ownership category
- akta.pro rank
RockItCoin industry classification
Industry- Product category
- Bitcoin ATM Services
- NAICS
- Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industries
- POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI), Crypto Payment Gateways & Checkout APIs (FSADAIAA), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where RockItCoin is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RockItCoin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Bitcoin ATM Transaction Fees: RockItCoin generates revenue through transaction fees charged on Bitcoin ATM purchases and sales. Fees are displayed in dollars on the receipt at the time of transaction. The buy/sell price is determined by RockItCoin and may include markups.
- ATM Hosting Rent: RockItCoin pays businesses monthly rent for hosting Bitcoin ATMs, generating recurring revenue from host locations while sharing a portion of transaction economics.
- Online Card Purchases: Revenue from credit/debit card purchases of cryptocurrency processed through MoonPay integration. Users can buy with Visa, Mastercard, Apple Pay, Google Pay, PayPal, and Venmo.
- Partner Program Services: RockItCoin provides compliance, banking, customer service, marketing, and operational support to partner Bitcoin ATM operators in exchange for partnership fees or revenue sharing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bitcoin ATM Daily Purchase Limits |
| Transaction based/ take rate | Pay-as-you-go | RockItCoin Go Cash Loading |
| Transaction based/ take rate | Pay-as-you-go | Credit/Debit Card Purchases |
| Transaction based/ take rate | Pay-as-you-go | Online Minimum Purchase |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
RockItCoin product offering
Product offeringCore offering
RockItCoin operates the largest network of two-way Bitcoin ATMs in the United States with over 2,500 kiosk locations across 45 states, enabling consumers to buy and sell Bitcoin, Ethereum, Litecoin, and Bitcoin Cash with cash. The company also provides the RockItCoin Go service for cash-to-crypto purchases at 16,000+ retail locations through the Green Dot Network, a non-custodial mobile wallet app powered by Edge, and online card purchases processed through MoonPay.
Product overview
RockItCoin is a cryptocurrency fintech company offering a multi-channel platform for buying and selling Bitcoin and other cryptocurrencies. The core offering consists of Bitcoin ATMs (over 2,500 locations nationwide for buying/selling BTC, ETH, LTC, BCH with cash), the RockItCoin Go retail cash-loading service (16,000+ participating retailers), and the RockItCoin Mobile App (all-in-one crypto wallet). Online purchases are facilitated through a Buy with Card service powered by MoonPay. The company also operates a Partner Program for Bitcoin ATM operators and a Host an ATM program for retailers. RockItCoin has pursued aggressive growth through acquisitions including FirstCoin ATM, Phoenix Crypto, XBTeller, and Tao Bitcoin, and has expanded internationally to Australia.
Differentiator
Problem solved
Functional benefit
Brands
- RockItCoin Go: A service within the RockItCoin Wallet mobile app that allows users to purchase cryptocurrency and pay with cash at over 16,000 retail locations through the Green Dot Network.
Products and services
- Bitcoin ATM RockItCoin's flagship Bitcoin ATM service allowing users to buy and sell Bitcoin and other cryptocurrencies (BTC, ETH, LTC, BCH) with cash at over 2,500 kiosk locations nationwide. Transactions are completed in under 30 minutes with crypto delivered directly to the user's wallet, with daily purchase limits up to $25,000.
- RockItCoin Go A cash loading service enabling users to purchase Bitcoin at over 16,000 participating retail locations by generating a barcode in the RockItCoin app and loading cash with the cashier. Per-transaction limits are $20 minimum and $500 maximum with up to $1,500 daily and $5,000 monthly limits; a retail service fee of $4.95 applies.
- RockItCoin Mobile App An all-in-one crypto wallet mobile application powered by Edge that allows users to buy, store, swap, send, and receive Bitcoin and other cryptocurrencies using credit/debit cards, Apple Pay, or Google Pay. The non-custodial architecture ensures users retain full control of their private keys.
- Buy with Card Online cryptocurrency purchasing service allowing users to buy Bitcoin and other cryptocurrencies with credit cards, debit cards, Apple Pay, Google Pay, PayPal, or Venmo through a partnership with MoonPay, with delivery to the user's wallet. Minimum purchase is $20; maximum limit is determined by verification level and jurisdiction, with daily limits up to $20,000.
- Partner Program A partnership program for Bitcoin ATM operators that provides customer service, compliance support, banking services, marketing tools, and operational assistance, allowing partners to focus on expanding their network while leveraging RockItCoin's infrastructure.
- Host an ATM A business partnership program allowing retailers to host RockItCoin Bitcoin ATMs in their locations in exchange for monthly rent payments, with RockItCoin providing the machine, installation, maintenance, and customer support while sharing transaction economics.
Quantifiable outcome
- Crypto delivered to wallet in 30 minutes or less
- +1 more outcomes
Companies that use RockItCoin
Customer profileSegments4 records
Ideal customer profiles3 records
RockItCoin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
RockItCoin partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- FirstCoin ATMminorRockItCoin acquired FirstCoin ATM, adding to its Bitcoin ATM network in the United States. This acquisition was part of a dual acquisition (along with Phoenix Crypto) that increased the network by 78 ATMs.
- Phoenix CryptominorRockItCoin acquired Phoenix Crypto Bitcoin ATM network, adding to its nationwide presence. This acquisition (along with FirstCoin ATM) increased RockItCoin's network by 78 ATMs, bringing the total to over 2,000 locations.
- XBTellerminorRockItCoin acquired XBTeller, a regional operator in Colorado and Texas. The acquisition brought RockItCoin's total to nearly 2,000 locations across 45 states, reinforcing its market position amidst industry consolidation.
- Tao BitcoinminorRockItCoin acquired Tao Bitcoin, a regional ATM operator with 56 machines in the southern United States. This acquisition was part of RockItCoin's strategy to consolidate smaller players in the Bitcoin ATM industry.
- MoonPaycoreMoonPay provides the payment infrastructure for RockItCoin's online cryptocurrency purchases. Users can buy Bitcoin and other cryptocurrencies with credit card, debit card, Apple Pay, Google Pay, PayPal, and Venmo through MoonPay's integration with RockItCoin's platform.
- Green DotcoreGreen Dot provides the retail cash loading network for RockItCoin Go. The service utilizes Green Dot's extensive retail network allowing customers to load cash at participating retailers that convert to cryptocurrency purchases through the RockItCoin app.
- EdgecoreEdge provides the non-custodial wallet technology powering the RockItCoin mobile app. Edge's wallet infrastructure ensures customers have full control of their private keys and cryptocurrency holdings.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
RockItCoin competitors and assessment
Company assessmentDirect peers
- Bitcoin Depot: Largest Bitcoin ATM operator in North America (NASDAQ: BTCM) with ~19,000 kiosks. Most direct head-to-head competitor for ATM footprint and 2-way cash-to-crypto transaction volume.
- LibertyX: Operates a U.S. Bitcoin ATM network and integrates cash-to-crypto at retail locations. Comparable business model combining ATMs with retail cash-loading partnerships.
- Coinsource: One of the earliest and largest U.S. Bitcoin ATM networks, focused on regulatory compliance. Direct competitor in the same ATM channel with comparable KYC/AML positioning.
- Bitcoin of America: U.S. Bitcoin ATM operator with a multi-state footprint. Direct competitor for ATM locations and the same cash-paying retail crypto buyer segment.
- CoinFlip: Major U.S. Bitcoin ATM operator headquartered in Chicago, offering both ATMs and online purchases. Directly competes on ATM locations, host-venue economics, and the same cash-to-crypto customer segment.
- Athena Bitcoin: U.S. Bitcoin ATM operator with a national footprint and retail partner program. Competes for ATM locations, host-venue relationships, and the same unbanked/cash-preferring customer base.
- Bitstop: Bitcoin ATM operator with presence in the U.S. and Latin America. Direct competitor offering similar cash-to-crypto kiosk services, relevant as RockItCoin considers international expansion.
Broad incumbents
- Block (Cash App): Public fintech offering Bitcoin purchase functionality inside the Cash App mobile wallet. A broader incumbent that competes for the same end-customer demand to buy Bitcoin with cash-linked funding rails.
Regional players
- Payomatic: U.S. money services business (check cashing, remittances, bill pay) that has begun offering Bitcoin services. Comparable as an adjacent retail financial services provider with overlapping unbanked/cash-preferring customer segment.
Emerging players
- DigitalMint: Bitcoin teller service and ATM operator focused on compliance-first cash-to-crypto transactions. Comparable to RockItCoin's regulated, enterprise-grade positioning, though smaller footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RockItCoin social profiles
Digital presenceRockItCoin compliance and trust
Trust signalCompliance2 records
RockItCoin financial estimates
Financial estimateRevenue estimate
Valuation estimate
RockItCoin leadership team
Management profileNumber of profiles
Profiles2 records
RockItCoin subsidiaries and ownership
Company hierarchySubsidiaries4 records
RockItCoin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RockItCoin M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RockItCoin
What does RockItCoin do?
RockItCoin operates the largest network of two-way Bitcoin ATMs in the United States with over 2,500 kiosk locations across 45 states, enabling consumers to buy and sell Bitcoin, Ethereum, Litecoin, and Bitcoin Cash with cash. The company also provides the RockItCoin Go service for cash-to-crypto purchases at 16,000+ retail locations through the Green Dot Network, a non-custodial mobile wallet app powered by Edge, and online card purchases processed through MoonPay.
Is RockItCoin a public or private company?
RockItCoin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RockItCoin founded?
RockItCoin was founded in 2015. It employs 11 to 50 people.
Where is RockItCoin based?
RockItCoin is headquartered in Indianapolis, United States, in the North America region.
How does RockItCoin make money?
Four revenue lines are on record. Bitcoin ATM Transaction Fees are the primary driver. The others are ATM Hosting Rent, online Card Purchases and partner Program Services.
Who are RockItCoin's main competitors?
Direct peers on record are Bitcoin Depot, LibertyX, Coinsource, Bitcoin of America, CoinFlip, Athena Bitcoin and Bitstop. Block (Cash App) is listed as a broad incumbent. Payomatic is listed as a regional player. DigitalMint is listed as an emerging player.
Does RockItCoin have an API?
No public API is recorded for RockItCoin.
What industry is RockItCoin in?
RockItCoin's product category is Bitcoin ATM Services. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of FSADAIAI, POS, QR & In-Person Acceptance Infrastructure (Crypto). Its NAICS code is 44513 and its SIC code is 6200.