Athena Bitcoin
- Company typePrivate
- Founded2015
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Athena Bitcoin firmographics
Firmographics- Name
- Athena Bitcoin
- Legal name
- Athena Bitcoin, Inc.
- Website
- https://athenabitcoin.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Athena Bitcoin industry classification
Industry- Product category
- Cryptocurrency ATM Services
- NAICS
- Securities and Commodity Exchanges (5232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI)
- akta.pro secondary industry
- Crypto Merchant Acquirers & PSPs (Payment Service Providers) (FSADAIAB)
Keywords
Where Athena Bitcoin is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Athena Bitcoin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Transaction Spread/Markup: Athena charges a Transaction Service Margin - the difference between market price and the kiosk buying/selling price. For purchases, markup example shows 35% over market rate; for sales, approximately 5% margin. The company reported an average markup of 24% on Bitcoin sold in fiscal year 2025. Revenue is earned on every transaction processed through the ATM network.
- Flat Transaction Fees: A flat fee may be assessed on purchases in certain ranges, in addition to the Transaction Service Margin. For example, if the Flat Fee is $3 on a $100 purchase, it is deducted first before calculating the cryptocurrency amount at the quoted rate.
- Host Location Payments: Athena pays fixed monthly payments to retail businesses hosting Bitcoin ATMs. This creates a passive income stream for host locations while Athena gains physical distribution footprint without owning retail space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bitcoin ATM Purchase Transactions |
| Transaction based/ take rate | Pay-as-you-go | Bitcoin ATM Sale Transactions |
| Transaction based/ take rate | Pay-as-you-go | Athena Plus High-Value Service ($10,000+) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Athena Bitcoin product offering
Product offeringCore offering
Athena Bitcoin operates a network of physical Bitcoin ATM kiosks (nearly 3,600 locations across 33 US states, Puerto Rico, and four Central/South American countries) that enable consumers to buy and sell Bitcoin using cash. The company also offers Athena Plus, an OTC exchange service for high-value transactions of $10,000 or more, and Athena Pay, a merchant payment gateway service available in select Latin American countries. The platform emphasizes self-custody, where customers retain control of their own private keys.
Product overview
Athena Bitcoin operates a platform of cryptocurrency financial services centered around a network of Bitcoin ATMs. The core product is the Bitcoin ATM kiosk network, complemented by Athena Plus (premium OTC exchange for $10k+ transactions), Athena Pay (payment gateway for merchants in LATAM), and a mobile app for kiosk location and promotions. Additional offerings include the Bitcoin Grad School educational course and a business host program. The company also offers online Bitcoin purchasing and paper wallet generation as supporting features.
Differentiator
Problem solved
Functional benefit
Brands
- Athena Plus: A premier OTC-style exchange service for buying and selling Bitcoin, with personalized customer service and minimum transaction sizes of $10,000 for individuals and $50,000 for corporations.
- Athena Pay
Quantifiable outcome
- 15% year-over-year transaction growth from 185,789 to 213,683 transactions in fiscal year 2025
- +1 more outcomes
Companies that use Athena Bitcoin
Customer profileSegments3 records
Ideal customer profiles4 records
Athena Bitcoin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Athena Bitcoin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Financial & International Business Association (FIBA)minorAthena Bitcoin COO Carlos Carreño was elected to the Board of Directors of FIBA. Carreño brings over 30 years of experience in global banking institutions and fintech innovation, including senior leadership roles at HSBC LATAM and Citibank. The appointment reflects the convergence of traditional banking and digital assets.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Athena Bitcoin competitors and assessment
Company assessmentDirect peers
- Bitcoin Depot: Operates the largest Bitcoin ATM network in the US (~7,000+ kiosks) and is publicly traded on NASDAQ (BTM). Directly comparable as a crypto ATM operator with the same core cash-to-Bitcoin transaction model.
- CoinFlip: One of the largest US Bitcoin ATM operators with thousands of kiosks nationwide. Competes head-to-head with Athena on ATM footprint, fees, and customer segments including unbanked users.
- RockItCoin: US-based Bitcoin ATM operator with thousands of kiosks across multiple states. Directly competes with Athena in cash-to-Bitcoin retail transactions and host-location partnership model.
- CoinHub: Bitcoin ATM operator with a national US footprint. Comparable in physical distribution strategy, fee structure, and target customer base of retail cash-based crypto buyers.
- DigitalMint: Operates Bitcoin ATMs and OTC services focused on compliance and anti-fraud positioning. Overlaps with Athena on ATM operations and the Athena Plus high-value OTC service.
Emerging players
- Paystand: Digital payments platform supporting crypto and stablecoin payment rails for businesses. Comparable to Athena Pay's LATAM merchant payment gateway offering.
- Bitcoin Well: Canadian-headquartered Bitcoin ATM operator and self-custody platform. Operates physical crypto distribution with emphasis on non-custodial Bitcoin access, similar to Athena's self-custody model.
Broad incumbents
- BitPay: One of the largest crypto payment processors for merchants globally. Comparable to Athena Pay for merchant crypto acceptance, though BitPay operates at much larger scale and primarily online.
- Coinbase: Publicly traded US crypto exchange and brokerage (NASDAQ: COIN). Broad incumbent competing with Athena on online Bitcoin purchases and serving as alternative for many retail customers.
- Kraken: Major global crypto exchange with OTC desk for high-value trades. Overlaps with Athena Plus OTC service for high-net-worth Bitcoin transactions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Athena Bitcoin social profiles
Digital presenceAthena Bitcoin compliance and trust
Trust signalCompliance1 record
Athena Bitcoin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athena Bitcoin leadership team
Management profileNumber of profiles
Profiles3 records
Athena Bitcoin subsidiaries and ownership
Company hierarchySubsidiaries1 record
Athena Bitcoin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athena Bitcoin M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athena Bitcoin
What does Athena Bitcoin do?
Athena Bitcoin operates a network of physical Bitcoin ATM kiosks (nearly 3,600 locations across 33 US states, Puerto Rico, and four Central/South American countries) that enable consumers to buy and sell Bitcoin using cash. The company also offers Athena Plus, an OTC exchange service for high-value transactions of $10,000 or more, and Athena Pay, a merchant payment gateway service available in select Latin American countries. The platform emphasizes self-custody, where customers retain control of their own private keys.
Is Athena Bitcoin a public or private company?
Athena Bitcoin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Athena Bitcoin founded?
Athena Bitcoin was founded in 2015. It employs 11 to 50 people.
Where is Athena Bitcoin based?
Athena Bitcoin is headquartered in Miami, United States, in the North America region.
How does Athena Bitcoin make money?
Three revenue lines are on record. Transaction Spread/Markup is the primary driver. The others are flat Transaction Fees and host Location Payments.
Who are Athena Bitcoin's main competitors?
Direct peers on record are Bitcoin Depot, CoinFlip, RockItCoin, CoinHub and DigitalMint. Emerging players are Paystand and Bitcoin Well. Broad incumbents are BitPay, Coinbase and Kraken.
Does Athena Bitcoin have an API?
No public API is recorded for Athena Bitcoin.
What industry is Athena Bitcoin in?
Athena Bitcoin's product category is Cryptocurrency ATM Services. Its primary akta.pro industry code is FSADAIAI, POS, QR & In-Person Acceptance Infrastructure (Crypto), with a secondary code of FSADAIAB, Crypto Merchant Acquirers & PSPs (Payment Service Providers). Its NAICS code is 5232 and its SIC code is 6200.